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1 – 6 of 6Joseph F. Hair, Marcelo L.D.S. Gabriel, Dirceu da Silva and Sergio Braga Junior
This paper aims to present the fundamental aspects for the development and validation (D&V) of attitudes’ measurement scale, as well as its practical aspects that are not deeply…
Abstract
Purpose
This paper aims to present the fundamental aspects for the development and validation (D&V) of attitudes’ measurement scale, as well as its practical aspects that are not deeply explored in books and manuals. These aspects are the results of a long experience of the authors and arduous learning with errors and mistakes.
Design/methodology/approach
The nature of this paper is methodological and can be very useful for an initial reading on the theme that it rests. This paper presents four D&V stages: literature review or interviews with experts; theoretical or face validation; semantic validation or validation with possible respondents; and statistical validation.
Findings
This is a methodological paper, and its main finding is the usefulness for researchers.
Research limitations/implications
The main implication of this paper is to support researchers on the process of D&V of measurement scales.
Practical implications
Became a step-by-step guide to researchers on the D&V of measurement scales.
Social implications
Support researchers on their data collection and analysis.
Originality/value
This is a practical guide, with tips from seasoned scholars to help researchers on the D&V of measurement scales.
Details
Keywords
Flavio Hourneaux Jr, Marcelo Luiz da Silva Gabriel and Dolores Amalia Gallardo-Vázquez
The purpose of this paper is to propose a minimum set of indicators to be measured by industrial companies to represent the triple bottom line (TBL) approach.
Abstract
Purpose
The purpose of this paper is to propose a minimum set of indicators to be measured by industrial companies to represent the triple bottom line (TBL) approach.
Design/methodology/approach
The research is both descriptive and quantitative. Three hypotheses establish associations among the degrees of use of TBL indicators and their different degrees of use in firms. The authors used confirmatory factor analysis (CFA) to validate the scale and structural equation modelling to represent the final measurement model. The survey gathered 149 industrial companies.
Findings
The results pointed out that there are positive associations among the degree of use of environmental indicators and social indicators, economic, environmental and social indicators have different degrees of use in firms, a positive association between the degree of use of environmental and social indicators and the use of economic indicators was not confirmed. The findings suggest how to measure sustainable performance for industrial companies and highlight the differences in the degree of use for the three dimensions of TBL.
Research limitations/implications
The limitations refer to the non-probabilistic sample, applied in a specific context, industrial companies.
Practical implications
This set of indicators is intended to be used by industrial companies as a reliable instrument to sustainable performance assessment of the current stage of the TBL deployment and provide alternative approaches to address specific issues related to the environmental, social and economic sustainability.
Social implications
The results offer tangible results for measuring and reporting firm’s social and environmental performance.
Originality/value
This paper intends to offer an integrated and consistent way of measuring sustainability in industrial companies.
Details
Keywords
Gabriel Nery-da-Silva, Marcelo Henrique de Araujo and Fernando de Souza Meirelles
The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to…
Abstract
Purpose
The purpose is to investigate whether Brazilian e-commerce nonusers all have the same reasons not to purchase online or whether different behavior patterns might lead them to cluster in different groups.
Design/methodology/approach
This study carried out cluster analyses on a large sample (N = 9,065) from a nationwide survey on the use of information and communication technology in Brazil.
Findings
Three clusters of e-commerce nonusers were identified: the first cluster is quite reluctant; the second is characterized by disbelief in e-commerce; and the last cluster includes members who must see a product to believe it. Overall, nonusers have different reasons not to shop online, but they also share some similarities in this regard. Furthermore, socioeconomic factors do not seem to affect their behavior. The findings suggest that merchants’ failure to attract customers’ attention and tangibility are the major barriers to e-commerce use.
Practical implications
Even though nonusers have different reasons not to shop online, the key pattern that emerges is the value of tangibility for these individuals, which is a barrier present in all three clusters. This suggests that current marketing strategies and advertisements are ineffective to reach these consumers. Vendors should therefore try different approaches.
Originality/value
The findings contribute to the information systems (IS) literature by bringing a new perspective to the understanding of e-commerce rejection in addition to having managerial implications that involve strategies to attract potential users based on their specificities.
Details