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In order to better optimize the internal management system of book publishing and to cope with the changes in the external market environment, the purpose of this paper is to carry out cross-border publishing with the help of a transmedia storytelling model to realize the transformation and upgrading of the industry. Focusing on the relationship between the book publishing transmedia storytelling model and business performance, the moderating effect of the innovation environment on different variables is assessed.

This paper proposes several feasible hypotheses based on existing research. The research data came from 365 managers of Chinese book publishing organizations, and the scale was validated by Cronbach’s a, composite reliability (CR) and average variance extracted (AVE). Reliability and validity were verified, and correlation and regression analyses were used to test the impact of the book publishing transmedia storytelling model on business performance and to analyze the moderating role of the innovation environment.

The results show that the book publishing transmedia storytelling model (content production, technology integration, organizational innovation, marketing integration) helps to improve business performance (market performance, financial performance), and the innovation environment has a positive moderating effect on the relationship between the book publishing transmedia storytelling model and business performance, which provides a guarantee for the transformation and upgrading of book publishing. The market information reflected in the innovation environment has a certain role in promoting the innovation and business performance of the book publishing transmedia storytelling model.

The empirical evidence provides a theoretical link between the book publishing transmedia storytelling model and business performance, but there are still some shortcomings, and more factors, such as equity structure, government subsidies and research and development investment, should be included in future research. In addition, the scope of the research should be broadened on this basis to make the results of the data analysis more objective.

This paper introduces the transmedia storytelling model and deeply analyzes the relationship between the book publishing transmedia storytelling model and business performance, which is of great practical significance for optimizing the application and service quality of book publishing, prolonging the industrial chain, enhancing the interaction and participation of users and perfecting the business management system of the book publishing industry.

The application and research of the book publishing transmedia storytelling model are imperfect. Therefore, this paper not only helps to promote the innovation of book publishing organizational structure and improve the management system of business performance, but also may help to improve the innovation environment of book publishing enterprises and promote the diversification of industrial structure.

The purpose of this study is to revisit brand performance metrics (BPMs) (brand affinity, brand content and knowledge, brand image, brand ethics and brand value) and evaluate the moderated mediation effect of relationship quality (mediator) and relationship duration (moderator) in brand performance and customer loyalty relationship in an Indian banking context.

The research model was tested in the Indian banking sector. The primary data was collected from the 1,000 account holders of five Indian public and private banks. The data was analysed and validated using exploratory factor analysis and confirmatory factor analysis. Structural equation modelling and the Hayes process were used for testing the hypotheses.

The study results established BPMs as a four-dimensional structure comprising brand affinity, brand content and knowledge, brand image, brand ethics and brand value. The BPMs significantly positively impact relational quality (RQ) and customer loyalty. Further results also prove the existence of moderated mediation effect on BPMs and customer loyalty link and portray that the impact of BPMs on customer loyalty is mediated by the RQ and influenced by relationship duration.

The study is confined to the Indian banking sector. It did not examine the dimension-wise impact of brand performance indicators on RQ and customer loyalty. Future research is required to explore their influence in banking and other sectors.

The study findings suggest that to enhance brand performance, banks need to follow excellence in every conduct, take immediate actions against inappropriate behaviour, consistently update their relevant and valuable contents (news, videos, white papers, e-books, case studies, FAQ’s, photos, etc.) on their websites and also introduce loyalty schemes to reimburse customers’ interests with some substantial benefits such as rebates, discounts, annual gifts and extraordinary or additional services. These strategies can pave the way for enhancing long-term quality relationships between customers and their service providers and increasing customer loyalty.

To the best of the authors’ knowledge, the study is a maiden attempt to assess the effect of BPMs on customer loyalty in the presence of RQ and at the value of relationship duration/length. Besides, the study results also prove the existence of moderated mediation effect and portray that the impact of customer equity and relational benefits on customer loyalty is influenced by relationship duration and mediated by RQ.

This study aims to understand the level of graduate students’ awareness and usage of e-books purchased by the authors’ university library since the COVID-19 pandemic.

The authors created a Qualtrics survey with 13 questions that was sent to the university’s graduate student email list. The survey was sent in the fall of 2023 and was open for one month. The list had 3,318 subscribers; 113 complete responses were received, for a response rate of 3.4%.

The results found that doctoral students (80%) are more aware than master’s students (64%) of e-book availability through the library, and usage rates are higher for doctoral students (78%) compared to master’s students (52%). In addition, the frequency of e-book usage since COVID-19 has changed, with more than half of respondents using e-books more often. The majority of respondents who use e-books do so because they are required as a textbook. While international students use their laptop or smartphone for reading e-books, domestic students prefer laptops. Student comments at the end of the survey revealed ways for libraries to help improve e-book awareness.

The authors’ goal to have a response rate of 5%–10% was not achieved; the authors therefore did not use any statistics to measure the significance of the results. The survey did not ask whether students started their degree programs prior to 2020, but their start year could have influenced responses.

The present study looks at the current level of usage and awareness of specific populations (graduate students, online students and international students) regarding e-books. This study focuses on student perspectives regarding what devices they use to access e-books and how their usage differs across academic disciplines.

With the increasing computation and communication speed of mobile devices, their use and roles have been repositioned to act more than a communication tool. Around 0.4 million foreign domestic helpers (FDHs) form an integral part of Hong Kong society and have the highest concentrations of FDHs worldwide, but scant studies focus on their mobile technology usage. This study aims to discuss the aforementioned issue.

This research investigated mobile technology usage by 145 FDHs in Hong Kong with a quantitative survey, covering their actual mobile technology usage, perceptions, influences and adoption barriers.

Besides communication and connection with friends and family, participants used mobile technology for information seeking, productivity, utility and entertainment. Perception of usefulness was the greatest influence, and they would use any mobile technology once its basic function supports their daily needs. They considered no “very serious barrier,” though data tariff was their biggest concern. Overall, there were some significant differences between genders in the usage of mobile technologies.

Scant studies focus on the mobile technology usage of FDHs. The results reveal the usefulness of mobile technologies to FDHs for government policy-making and for employers and employment agencies to better support the FHDs' daily lives.

This research investigates Hong Kong academic librarians' attitudes toward robotic process automation (RPA) and their willingness to learn this technology.

This qualitative study collected data through one-on-one semi-structured interviews conducted with video conferencing software. After participants received basic RPA information and three existing library application cases, they answered questions based on the interview guide. This research used the inductive thematic analysis method to analyze the collected data.

Regarding Hong Kong academic librarians' attitudes towards RPA, 19 themes were identified. Although all participants did not have previous knowledge of RPA, most showed positive attitudes toward implementing RPA in their libraries and some willingness to learn it. Besides, among all identified themes, negative attitudes mainly comprised “Affect” and “Cognition” factors, hindering RPA deployment in academic libraries.

This research helps librarians and RPA vendors make better decisions or strategies for implementing RPA for libraries, which has not been explored, especially in East Asia.

This study examines the factors influencing educational aspirations among adolescents in secondary and high schools across Kazakhstan, Kyrgyzstan (officially Kyrgyz Republic), and Tajikistan, with a focus on their aspirations for higher and postgraduate education. Through an analysis of a sample comprising 1360 students from grades 7 to 11, the research explores the likelihood of these students pursuing tertiary education.

The ordered logit regression models were used to analyze the impact of variables related to family background, including parents’ education, family support and SES, and school grade. Additionally, the Exploratory Factor Analysis was utilized to distill a smaller set of underlying factors or constructs from the measured variables.

The findings indicate that the mother's education level is significantly more influential compared to the father's education in shaping adolescents' aspirations for higher and postgraduate education in the Central Asian context. Additionally, hypotheses concerning the influence of family socioeconomic status (SES), family support, and grade-level differences on adolescents' higher educational aspirations have only been partially confirmed.

To the best of the authors' knowledge, no prior research work has indicated a significant impact of a mother's education on the educational aspirations of her offspring in the Central Asian region. This trend is consistent with the concept of educational hypogamy, wherein mothers possess higher educational levels than fathers, a phenomenon that is gaining prominence in contemporary family dynamics.