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Article
Publication date: 25 April 2024

Shaoqing Zhang, Sihong Zhang and Yuan Zhang

This study aims to investigate mechanisms and boundary conditions of the impact of customer engagement strategies (CESs) on customer loyalty (CL) based on goal-framing and…

Abstract

Purpose

This study aims to investigate mechanisms and boundary conditions of the impact of customer engagement strategies (CESs) on customer loyalty (CL) based on goal-framing and well-being theory.

Design/methodology/approach

Through a three-stage, time-lagged research design, 246 valid samples were obtained. This study tested and validated the proposed framework using hierarchical regression analysis and a moderated mediation procedure.

Findings

First, CESs have a significant positive impact on CL. Second, consumer well-being (CWB) partially mediates the CESs–CL relationship. Third, information processing style (IPS) moderates the impact of CESs on CWB, with a more pronounced effect observed under the affective processing style. Finally, IPS further moderates the indirect effect of CESs on CL, indicating that CESs enhance CL through increased CWB, particularly under the affective processing style.

Originality/value

Revealing the pivotal role of CESs in enhancing CL at the corporate level helps bridge the gap between companies and customers, thereby facilitating the establishment of long-term cooperative relationships. Additionally, introducing the concept of CWB into the study of CL offers a novel perspective for understanding customer behavior.

Details

Asia Pacific Journal of Marketing and Logistics, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 9 January 2024

Sihong Wu and Maureen Benson-Rea

Despite a growing body of research focusing on the dark side of sharing economy development, arguments are fragmented and incomplete. This study aims to address the gap by…

Abstract

Purpose

Despite a growing body of research focusing on the dark side of sharing economy development, arguments are fragmented and incomplete. This study aims to address the gap by integrating existing viewpoints based on a provider’s perspective.

Design/methodology/approach

This study conducted a bibliometric analysis using text mining and clustering algorithm techniques to measure the scope of scientific output on this topic and identify the main research themes.

Findings

Through the bibliometric analysis, this study developed an integrative framework based on the platform providers’ internal management issues and external conflicts with consumers, society, government regulations and traditional business. It also identified significant gaps within each research theme and proposed a future research agenda.

Originality/value

Sharing economy development has not yet been fully understood and regulated, leading to unprecedented challenges to existing business systems. The study addresses knowledge gaps and advances the understanding of the dark side of the sharing economy based on the provider’s internal management and interplay with external forces. It offers a roadmap for future research to advance understanding of the “hidden” dark side of the sharing economy.

Details

Journal of Business & Industrial Marketing, vol. 39 no. 6
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 16 July 2024

Di Fan, Sihong Wu, Yiyi Su and Vikas Kumar

International experience has long been recognized as a crucial determinant for firms’ knowledge management in the existing literature. However, within a global context, the…

Abstract

Purpose

International experience has long been recognized as a crucial determinant for firms’ knowledge management in the existing literature. However, within a global context, the relationship between international experience and the performance of multinational enterprises is intricate and remains ambiguous. While the impact of people mobility has been extensively studied, limited understanding exists regarding how global mobility of people and evolving external environments reshape the relationship. This study aims to integrate existing empirical evidence on this relationship and examines the contingencies posed by environmental factors.

Design/methodology/approach

This study conducted a multilevel meta-analysis based on a sample of 231 effect sizes collected from 167 articles to systematically examine the international experience–performance relationship, considering the moderating effect of the global mobility of people and the rise of national sentiments (including authoritarianism and protectionism). A two-stage procedure comprising Hedges-Olkin-type meta-analysis and random-effects meta-analytic regression was adopted.

Findings

The findings demonstrate a predominantly positive international experience–performance relationship that varies across studies owing to differences in research design, variable measurements and firm characteristics. The relationship is positively moderated by the global mobility of people, yet the positive effect is contingent upon the level of national sentiments within home countries. The beneficial effect of inbound mobility on this relationship is attenuated by authoritarianism and protectionism, while the effect of outbound mobility is positively influenced by authoritarianism and less affected by protectionism.

Originality/value

This study offers novel theoretical insights into multinationals’ knowledge accumulation in the internationalization process. It contributes to the existing literature by presenting an integrated framework elucidating the international experience–performance relationship. Building upon the knowledge-based view, it integrates environmental dynamics and national sentiments to investigate the performance implications of multinationals’ international experience, thereby providing valuable practical insights for effective global knowledge management.

Details

Journal of Knowledge Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1367-3270

Keywords

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