Search results

This paper examines the relationship between marketing automation emergence and the marketers' use of heuristics in their decision-making processes. Heuristics play a role for the integration of human decision-making models and automation in augmentation processes, particularly in marketing where automation is widespread.

This study analyzes qualitative data about the impact of marketing automation on the scope of heuristics in decision-making models, and it is based on evidence collected from interviews with twenty-two experienced marketers.

Marketers make extensive use of heuristics to manage their tasks. While the adoption of new automatic marketing tools modify the task environment and field of use of traditional decision-making models, the adoption of heuristics rules with a different scope is essential to defining inputs, interpreting/evaluating outputs and control the marketing automation system.

The paper makes a contribution to research on the relationship between marketing automation and decision-making models. In particular, it proposes the results of in-depth interviews with senior decision makers to assess the impact of marketing automation on the scope of heuristics as decision-making models adopted by marketers.

In order to solve the decision-making problem that the attributive weight and attributive value are both interval grey numbers, this paper tries to construct a multi-attribute grey decision-making model based on generalized greyness of interval grey number.

Firstly, according to the nature of the generalized gresness of interval grey number, the generalized weighted greyness distance between interval grey numbers is given, and the transformation relationship between greyness distance and real number distance is analyzed. Then according to the objective function that the square sum of generalized weighted greyness distances from the decision scheme to the best scheme and the worst scheme is the minimum, a multi-attribute grey decision-making model is constructed, and the simplified form of the model is given. Finally, the grey decision-making model proposed in this paper is applied to the evaluation of technological innovation capability of 6 provinces in China to verify the effectiveness of the model.

The results show that the grey decision-making model proposed in this paper has a strict mathematical foundation, clear physical meaning, simple calculation and easy programming. The application example shows that the grey decision model in this paper is feasible and effective. The research results not only enrich the grey system theory, but also provide a new way for the decision-making problem that the attributive weights and attributive values are interval grey numbers.

The decision-making model proposed in this paper does not need to seek the optimal solution of the attributive weight and the attributive value, and can save the decision-making labor and capital investment. The model in this paper is also suitable for the decision-making problem that deals with the coexistence of interval grey numbers and real numbers.

The paper succeeds in realizing the multi-attribute grey decision-making model based on generalized gresness and its simplified forms, which provide a new method for grey decision analysis.

Grey target decision-making serves as a pivotal analytical tool for addressing dynamic multi-attribute group decision-making amidst uncertain information. However, the setting of bull's eye is frequently subjective, and each stage is considered independent of the others. Interference effects between each stage can easily influence one another. To address these challenges effectively, this paper employs quantum probability theory to construct quantum-like Bayesian networks, addressing interference effects in dynamic multi-attribute group decision-making.

Firstly, the bull's eye matrix of the scheme stage is derived based on the principle of group negotiation and maximum satisfaction deviation. Secondly, a nonlinear programming model for stage weight is constructed by using an improved Orness measure constraint to determine the stage weight. Finally, the quantum-like Bayesian network is constructed to explore the interference effect between stages. In this process, the decision of each stage is regarded as a wave function which occurs synchronously, with mutual interference impacting the aggregate result. Finally, the effectiveness and rationality of the model are verified through a public health emergency.

The research shows that there are interference effects between each stage. Both the dynamic grey target group decision model and the dynamic multi-attribute group decision model based on quantum-like Bayesian network proposed in this paper are scientific and effective. They enhance the flexibility and stability of actual decision-making and provide significant practical value.

To address issues like stage interference effects, subjective bull's eye settings and the absence of participative behavior in decision-making groups, this paper develops a grey target decision model grounded in group negotiation and maximum satisfaction deviation. Furthermore, by integrating the quantum-like Bayesian network model, this paper offers a novel perspective for addressing information fusion and subjective cognitive biases during decision-making.

Research has shown that business model innovation can facilitate most ventures to innovate and remain competitive, yet there has been limited work on how digital leadership capabilities influence business model innovation. Building on the dynamic capabilities view, we address this gap by linking digital leadership capabilities with business model innovation via managerial decision-making through provision of grants received by new ventures.

The study is cross-sectional research. Data have been collected utilizing purposive sampling from 313 founding members of new ventures in high-velocity markets, i.e. from Pakistan. SPSS has been used to conduct the moderated mediation analysis.

Digital leadership capabilities foster the business model innovation of the new ventures because they enable new ventures to capitalize on digital technologies and create new ways of generating value for the customers and themselves. Moreover, managerial decision-making mediates digital leadership capabilities and business model innovation relationship, whereas, grants moderate the indirect positive effect of digital leadership capabilities on business model innovation via managerial decision-making. The study generates initial evidence on the impact of digital leadership capabilities on business model innovation via managerial decision-making for new ventures. We advance knowledge on new ventures’ business model innovation by deep-diving into dynamic capabilities view and emphasizing digital leadership capabilities as a significant driver for business model innovation.

With the help of dynamic capabilities theory, this study analyzes how new ventures make use of digital leadership capabilities to promote business model innovation.

This paper describes how financial professionals' behavioral biases influence their financial forecast and decision-making process. Most of the earlier studies are focused on well-developed financial markets, and little is researched about financial professionals, such as institutional investors, portfolio managers, investment advisors, financial analysts, etc., in emerging markets.

An expert-validated questionnaire measure four prominent behavioral biases and Indian financial professionals' rational decision-making process. The final sample consists of 274 valid responses using the purposive sampling technique. IBM SPSS and AMOS structural equation modeling (SEM) software are used to build measurement and structural models, multivariate analysis including regression, factor analysis, etc.

The results provide empirical insights into the relationship between behavioral biases and the decision-making process. The results suggest that the structural path model closely fits the sample data. The presence of behavioral biases indicates that financial professionals' forecasting and decision-making is not always rational but bounded rational or irrational due to these factors. Furthermore, these biases (except overconfidence bias) have a markedly significant and positive relationship with irrational decision-making.

It is critical to eradicate these psychological errors, but awareness and attentiveness toward behavioral biases may help financial professionals to make informed decisions. Investors can improve their portfolio decisions and investments by recognizing their judgment errors and focusing on specific investment strategies to mitigate the impact of these biases. It is necessary to incorporate behavioral insights while developing training techniques for financial professionals. Rules of thumb, visual tools, financial coaching and implementing social-cultural elements in training programs enable financial professionals to develop simple, engaging, appealing and customized approaches for their clients.

This novel study is the first of this kind of research that examines the relationship between financial professionals' behavioral biases and rational decision-making process. This study significantly and remarkably provides insights into irrationality in financial professionals' decision-making.

The current research has developed a novel method to update the decisions regarding real-time data, named the dynamic adjusted real-time decision-making (DARDEM), for updating the decisions of a grocery supply chain that avoids both frequent modifications of decisions and apathy. The DARDEM method is an integration of unsupervised machine learning and mathematical modeling. This study aims to propose a dynamic proposed a dynamic distribution structure and developed a bi-objective mixed-integer linear program to make distribution decisions along with supplier selection in the supply chain.

The constantly changing environment of the grocery supply chains shows the necessity for dynamic distribution systems. In addition, new disruptive technologies of Industry 4.0, such as the Internet of Things, provide real-time data availability. Under such conditions, updating decisions has a crucial impact on the continued success of the supply chains. Optimization models have traditionally relied on estimated average input parameters, making it challenging to incorporate real-time data into their framework.

The proposed dynamic distribution and DARDEM method are studied in an e-grocery supply chain to minimize the total cost and complexity of the supply chain simultaneously. The proposed dynamic structure outperforms traditional distribution structures in a grocery supply chain, particularly when there is higher demand dispersion. The study showed that the DARDEM solution, the online solution, achieved an average difference of 1.54% compared to the offline solution, the optimal solution obtained in the presence of complete information. Moreover, the proposed method reduced the number of changes in downstream and upstream decisions by 30.32% and 40%, respectively, compared to the shortsighted approach.

Introducing a dynamic distribution structure in the supply chain that can effectively manage the challenges posed by real-time demand data, providing a balance between distribution stability and flexibility. The research develops a bi-objective mixed-integer linear program to make distribution decisions and supplier selections in the supply chain simultaneously. This model helps minimize the total cost and complexity of the e-grocery supply chain, providing valuable insights into decision-making processes. Developing a novel method to determine the status of the supply chain and online decision-making in the supply chain based on real-time data, enhancing the adaptability of the system to changing conditions. Implementing and analyzing the proposed MILP model and the developed real-time decision-making method in a case study in a grocery supply chain.

Managers must make numerous strategic decisions in order to initiate and implement a business model innovation (BMI). This paper examines how managers perceive the management team interacts when making BMI decisions. The paper also investigates how group biases and board members’ risk willingness affect this process.

Empirical data were collected through 26 in-depth interviews with German managing directors from 13 companies in four industries (mobility, manufacturing, healthcare and energy) to explore three research questions: (1) What group effects are prevalent in BMI group decision-making? (2) What are the key characteristics of BMI group decisions? And (3) what are the potential relationships between BMI group decision-making and managers' risk willingness? A thematic analysis based on Gioia's guidelines was conducted to identify themes in the comprehensive dataset.

First, the results show four typical group biases in BMI group decisions: Groupthink, social influence, hidden profile and group polarization. Findings show that the hidden profile paradigm and groupthink theory are essential in the context of BMI decisions. Second, we developed a BMI decision matrix, including the following key characteristics of BMI group decision-making managerial cohesion, conflict readiness and information- and emotion-based decision behavior. Third, in contrast to previous literature, we found that individual risk aversion can improve the quality of BMI decisions.

This paper provides managers with an opportunity to become aware of group biases that may impede their strategic BMI decisions. Specifically, it points out that managers should consider the key cognitive constraints due to their interactions when making BMI decisions. This work also highlights the importance of risk-averse decision-makers on boards.

This qualitative study contributes to the literature on decision-making by revealing key cognitive group biases in strategic decision-making. This study also enriches the behavioral science research stream of the BMI literature by attributing a critical influence on the quality of BMI decisions to managers' group interactions. In addition, this article provides new perspectives on managers' risk aversion in strategic decision-making.

Social network group decision-making (SNGDM) has rapidly developed because of the impact of social relationships on decision-making behavior. However, not only do social relationships affect decision-making behavior, but decision-making behavior also affects social relationships. Such complicated interactions are rarely considered in current research. To bridge this gap, this study proposes an SNGDM model that considers the interaction between social trust relationships and opinion evolution.

First, the trust propagation and aggregation operators are improved to obtain a complete social trust relationship among decision-makers (DMs). Second, the evolution of preference information under the influence of trust relationships is measured, and the development of trust relationships during consensus interactions is predicted. Finally, the iteration of consensus interactions is simulated using an opinion dynamics model. A case study is used to verify the feasibility of the proposed model.

The proposed model can predict consensus achievement based on a group’s initial trust relationship and preference information and effectively captures the dynamic characteristics of opinion evolution in social networks.

This study proposes an SNGDM model that considers the interaction of trust and opinion. The proposed model improves trust propagation and aggregation operators, determines improved preference information based on the existing trust relationships and predicts the evolution of trust relationships in the consensus process. The dynamic interaction between the two accelerates DMs to reach a consensus.

In recent times, the field of corporate intelligence has gained substantial prominence, employing advanced data analysis techniques to yield pivotal insights for instantaneous strategic and tactical decision-making. Expanding beyond rudimentary post observation and analysis, social media analytics unfolds a comprehensive exploration of diverse data streams encompassing social media platforms and blogs, thereby facilitating an all-encompassing understanding of the dynamic social customer landscape. During an extensive evaluation of social media presence, various indicators such as popularity, impressions, user engagement, content flow, and brand references undergo meticulous scrutiny. Invaluable intelligence lies within user-generated data stemming from social media platforms, encompassing valuable customer perspectives, feedback, and recommendations that have the potential to revolutionize numerous operational facets, including supply chain management. Despite its intrinsic worth, the actual business value of social media data is frequently overshadowed due to the pervasive abundance of content saturating the digital realm. In response to this concern, the present study introduces a cutting-edge system known as the Enterprise Just-in-time Decision Support System (EJDSS).

Leveraging deep learning techniques and advanced analytics of social media data, the EJDSS aims to propel business operations forward. Specifically tailored to the domain of marketing, the framework delineates a practical methodology for extracting invaluable insights from the vast expanse of social data. This scholarly work offers a comprehensive overview of fundamental principles, pertinent challenges, functional aspects, and significant advancements in the realm of extensive social data analysis. Moreover, it presents compelling real-world scenarios that vividly illustrate the tangible advantages companies stand to gain by incorporating social data analytics into their decision-making processes and capitalizing on emerging investment prospects.

To substantiate the efficacy of the EJDSS, a detailed case study centered around reverse logistics resource recycling is presented, accompanied by experimental findings that underscore the system’s exceptional performance. The study showcases remarkable precision, robustness, F1 score, and variance statistics, attaining impressive figures of 83.62%, 78.44%, 83.67%, and 3.79%, respectively.

This scholarly work offers a comprehensive overview of fundamental principles, pertinent challenges, functional aspects, and significant advancements in the realm of extensive social data analysis. Moreover, it presents compelling real-world scenarios that vividly illustrate the tangible advantages companies stand to gain by incorporating social data analytics into their decision-making processes and capitalizing on emerging investment prospects.

In recent decades, the student population in dormitories has increased notably, primarily attributed to the growing number of international students. Dormitories serve as pivotal environments for student development. The coordination and compatibility among students can significantly influence their overall success. This study aims to introduce an innovative method for roommate selection and room allocation within dormitory settings.

In this study, initially, using multi-attribute decision-making methods including the Bayesian best-worst method and weighted aggregated sum product assessment, the incompatibility rate among pairs of students is calculated. Subsequently, using a linear mathematical model, roommates are selected and allocated to dormitory rooms pursuing the twin objectives of minimizing the total incompatibility rate and costs. Finally, the grasshopper optimization algorithm is applied to solve large-sized instances.

The results demonstrate the effectiveness of the proposed method in comparison to two common alternatives, i.e. random allocation and preference-based allocation. Moreover, the proposed method’s applicability extends beyond its current context, making it suitable for addressing various matching problems, including crew pairing and classmate pairing.

This novel method for roommate selection and room allocation enhances decision-making for optimal dormitory arrangements. Inspired by a real-world problem faced by the authors, this study strives to offer a robust solution to this problem.