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The extant literature documents the significance of nostalgia-evoking stimuli in promoting consumer behavior. Despite the prevalent use of nostalgia-evoking stimuli in restaurant service, research on nostalgia-evoking restaurants is significantly lacking. As a result, little is known about customers’ cognitive responses toward nostalgia-themed restaurant stimuli and their influences on customer loyalty behavior. Thus, grounded in an extended stimulus-organism-response model, this study aims to examine the role of nostalgia-evoking restaurant stimuli in explaining an integrated model focusing on nostalgia, in relation to local food consumption value, familiarity with nostalgia-triggering restaurants and loyalty and continued patronage.

The authors collected data from 544 Taiwanese customers at nostalgia-themed restaurants. Using PROCESS (Model 6), the direct and indirect effect of nostalgia-evoking restaurant stimuli on loyalty and continued patronage were examined.

The confirmatory factor analysis results showed that five domains of restaurant attributes (i.e., service staff, exterior and interior design, furniture and tableware, local food and atmosphere) are nostalgia-evoking stimuli. The authors also found that these nostalgia-evoking stimuli significantly affected customer loyalty indirectly, through customers’ consumption value and familiarity.

The results of this study help identify the importance of nostalgia-generating cues in nostalgia-themed restaurants and their roles in postpurchase behaviors. The outcomes contribute to an improved understanding of how to exploit nostalgic sentiments in nurturing diners’ consumption value, maintaining customer loyalty and generating greater profits.

To the best of the authors’ knowledge, this is one of the few studies examining restaurant attributes evoking nostalgia and explaining the mechanism by which nostalgia-evoking stimuli affect consumer behavior.

Horse-based tourism stands at the intersection of cultural heritage, leisure activities, and eco-friendly travel, captivating enthusiasts and researchers alike with its diverse facets and impacts. This study examines the horse-based tourism literature to provide an overview of horse-based tourism publications.

Using a systematic literature review (SLR) method, pertinent journal articles published over the past 3 decades were retrieved and analyzed. Based on the review process, 44 papers were identified and analyzed by publication year, journal distribution, research method, and lead author. Using Leximancer software, a thematic analysis was undertaken to determine the major themes of horse-based tourism.

The findings revealed a rising trend of horse-based tourism articles and the appearance of an increasing number of studies in tourism-oriented journals. In addition, it was discovered that the majority of available studies are qualitative, whereas quantitative research is few and limited.

Our research establishes a foundational resource for future studies and scholarly discourse on the multifaceted contributions of horse-based tourism.

This study can assist decision-makers in understanding the potential of horse-based tourism in the sustainable development of destinations. Moreover, it provides clear direction on implementing appropriate strategies to manage horse-based tourism.

This study distinguishes itself as the inaugural comprehensive literature review encompassing the breadth of horse-based tourism publications and research domains. By pioneering this endeavor, we not only contribute a unique perspective to the existing body of knowledge in the field but also emphasize the vital role of horse-based tourism in fostering economic and social sustainability for the countries involved.

The purpose of this paper is to determine the attractiveness or unattractiveness of cyberloafing in the workplace using Q methodology and the Kano model.

The perception of employees towards cyberloafing was investigated based on Q methodology, and then they were prioritized using Kano model. Ten IT companies were selected for the case study. In this study, a mixed method was used. First, 30 participants were interviewed. Next, after extracting the comments, Q-matrix was presented to 30 participants and they completed the matrix cells. Finally, Kano questionnaire was designed using the items obtained from Q methodology and distributed among 30 participants.

Q methodology led to nine perceptions, and the priorities of Kano model were proponents of increasing employees' dependence on the internet, economic thinkers, the indifferent, dissatisfied, proponents of receiving information, self-control proponents, the profit-minded, mind destroyer and satisfaction-oriented. Cyberloafing is considered unattractiveness with adverse effects. The combination of Q methodology and Kano model can improve the analysis of the results.

This study is one of the few studies in which Q methodology is improved by Kano model. In the past, Q methodology alone examined people’s perception, but by combining these two methods, it is determined which perception is more satisfying and which one is more important, and then a general result can be reached.