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Despite the prevalence of technology in health care, marketing research on social media in the birthspace is limited. The purpose of this paper is to explore how birthing women leverage social media for transformative well-being in the liminal context of birth.

A qualitative study of women who had recently experienced birth was undertaken. Thematic analysis of data from in-depth interviews reveals birthing women’s digital practices and social media capabilities for well-being in a liminal space.

Within the birthspace, women use social media and digital platforms in an effortful and goal-directed way for role transitions and transformation, curating self and other history, goal striving and normalizing experience. These digital practice styles facilitate consumer integration of the liminal digital birthspace and in situ service encounter enabling diverse value outcomes. Drawing on liminality and social presence theories, the authors interpret these practices as demonstrating three interactive liminal stages of suspending, comprehending and transforming. Multi-modality and rapid connection afforded by digital devices and social media platforms provide social presence (according to perceived immediacy and intimacy) enabling transformative well-being outcomes.

This study is unique, as it provides insights into the traditionally private health service experience of birth. Further, the authors extend the understanding of liminal spaces and use of digital technology, specifically for transformative outcomes, by proposing a framework of consumers’ digital practice styles for well-being in liminal spaces.

The purpose of this conceptual article is to examine the role of villainification and heroification in social studies through critically analyzing the author’s place-based encounters with three civil war narratives.

The article describes the author’s critical reflections on three narratives involving confederate figures and examines theoretical and pedagogical implications.

The article introduces a spectrum of ethical judgments which plots villainification and heroification on opposing ends. The author advocates for more nuanced ethical judgments that contextualize decisions as understandable or defensible based on evidence. The term understandable reflects a concept of being able to explain (i.e. demonstrate understanding) why a curricular figure made certain choices without agreeing with or supporting those choices. The term defensible denotes the existence of evidence that provides a rationale for a choice such that the person making the ethical judgment would feel comfortable making (i.e. defending) the same choice.

The article introduces a theory of nuanced ethical judgments in social studies that maps onto existing literature on heroification, villainification and place-based education. Pedagogical implications for social studies education are also identified.

This chapter explores the dual, contentions spaces of consciousness the Rwandan diaspora communities navigate. First of which was created through the stories of trauma and displacement since the Rwandan genocide and is influenced by the current Rwandan government's control over narratives of identities and remembrance both socially and politically. The second originated from the younger generations' attempt to assimilate to the only country they have never lived in and personally known. In this second space, the younger generations were forced, consciously or unconsciously, to choose between their communities' attachment to the past or creating a new path or future. Most importantly, being in diaspora means accepting that the different generations will often remain at the periphery of the new country, like outsiders looking inward. This phenomenon of social exclusion is a result of different factors, such as social categorisation, collective trauma and the narratives of otherness, which shape the different generations' identity shifts and sense of belonging. Using a phenomenological research method, this study analysed how one event, the 1994 Rwandan genocide, changed the meaning of diaspora consciousness and divided the communities into social categories such as ‘victims’ and ‘perpetrators’. Using the experiences of Rwandan American diaspora communities, I explored the impact of the labels of ‘victim’ and ‘perpetrator’ and how they have not only created specific narratives around remembrance and accountability but also crystallised the normative ideas of who was harmed and who was responsible for inflicting that harm. This chapter analysed the Rwandan communities' social development and assimilation, their understanding of their pasts and their members' social and political engagements in addressing their roles in their communities and nations.

This paper revisits the foundational concepts of agency and action in routine dynamics to provide guidance for intentional and directional change in a world in flux from a routine dynamics perspective. First, the authors put forward a relational-temporal triad of agency as a ratio of the past, present, and future to outline what gives shape to individual action. Second, the authors combine with this a relational-temporal triad of routine as a ratio of patterning, performing, and projecting to outline what gives shape to social action. Based on this, the authors reconceptualize the dynamic of routines as an enfolding inside-out and outside-in process that expresses the relational constraints between the intentionality of individual action and the directionality of social action. In managing a world in flux toward desirable futures, routines – as temporal structures for carrying out organizational work – need to be able to carry some degree of continuity to bring about change in fulfilling a desired and identified direction. The authors identify in-tension-less, in-tension-al, and in-tension-ful as three different degrees of intentionality in individual action and continuing, renewing, and transforming as the spectrum of a continuum of directionality in social action for routine change. Using time to bring in a fully relational understanding of agency and action in routine dynamics, the authors render the complexities of structure-agency and continuity-change dualities clearer and reveal their otherwise latent properties. This more complete picture of routine dynamics would allow for more intentional organizational routine change forward when facing significant environmental and social challenges in a world of flux.

In this editorial, the authors present an overview of the papers featured in this volume, all centered around the theme of “Routine Dynamics: Organizing in a World in Flux.” Recognizing the omnipresence of flux in organizational life, the authors identify key themes that emerged across the papers. These encompass temporality, improvisation, process and multiplicity, power and political dynamics, and scale. The authors elucidate the significance of each theme in the context of routine dynamics, highlight the advancements made by the respective papers in this volume, and underscore questions that warrant further exploration.

The literature on routine dynamics widely explores how organizational routines endogenously change over time, emphasizing the benefits of such property. Until now, there has been relatively little research attention devoted to the potential challenges associated with routine changes. This is a problem in a world in flux, where adaptation is more of a continuous rather than intermittent need. The authors suggest that when routines change, the links they create between agents that enable coordination are destabilized, ultimately hindering organizational change. This work draws on a case study in the automotive industry, a sector in which organizations are encountering significant changes in both their business environment and dominant technological design. The authors show that when new systems of organizational routines emerge to fill new spaces of action the established connections decay and generate relational and temporal voids, that is, missing connections among agents and across time. As these voids form, the change process of organizations is made more complex, no matter the emergence of new routines and agents’ willingness to change. The findings offer a fresh perspective on the impact of organizational routines in a “world in flux” by delving into the costly “side effect” of routine dynamics.

This chapter focuses on the complex dynamics of how photographs, particularly those related to celebrity fashion that challenge traditional gender norms, navigate the spaces from production to reception. By focusing on the processes of circulating and audiencing, the chapter examines the transformations images undergo and the varying interpretations they elicit as they move across different platforms and audiences. The study foregrounds the notion that photographs are not merely passive visual objects but active participants in the negotiation of cultural meanings and identities, especially concerning masculinities. Through an analysis of public appearances of Timothée Chalamet, Paul Mescal, and Barry Keoghan, the chapter explores the technological, compositional, and social modalities that influence these images’ circulation and reception. It highlights how alterations in the context of circulation can subtly or significantly affect audience interpretation, highlighting the role of viewers in constructing meanings around masculinities. This exploration illustrates the broader implications of visual culture in contemporary discussions on gender, revealing how circulating images and audiencing practices contribute to shaping and challenging societal norms and expectations of masculinity. By navigating the intersections of technology, composition, and society, this chapter contributes to a deeper understanding of the power dynamics at play in the visual representation of gender.

In this study, the authors applied a routine dynamics perspective to examine how agile routines enhance efficiency while allowing flexibility in a world of flux. Hence, the authors conducted an ethnographic case study in the IT sector, following a scrum team. The findings indicate that agile routines create affordances for addressing temporal orientations toward the past, present, and future. Within the scrum framework, each routine has a designed temporal orientation, such that the planning meeting is oriented toward the future. Actors enacted this single, temporal orientation through temporal demarcating patterns. However, in some instances, other temporal orientations conflicted with the dominant one. In those cases, actors enacted temporal integrating patterns that embraced multiple temporal orientations. The authors contribute to research on routine dynamics by demonstrating how (1) temporal demarcating enables organizational benefits, (2) temporal integrating enables learning from and anticipating problems, and (3) temporal spaces emerge within routine enactments to solve problems at hand.

This chapter contributes to the scholarship of teaching and learning in extracurricular enterprise and entrepreneurship education. It draws on research from two annual ‘Business Challenge Weeks’ (BCW) held at Oxford Brookes University in 2021 and 2022, in which teams of postgraduate students from three faculties worked on external client projects, supported by an academic mentor. It presents and discusses findings derived from a survey and interviews conducted after the second of these years. The chapter takes a transdisciplinary perspective, after Budwig and Alexander (2020), Piaget (1972) and Klein et al. (2001) and explores the relationship between this and the enterprise and entrepreneurship development pipeline set out by QAA (2018). It analyses the experiences of the three main participating groups engaged in the challenge weeks – students, external clients and academic mentors – and explores the organising challenges inherent in multiparty pedagogical initiatives. The chapter contributes to knowledge in this area by revealing and reflecting on the motivations and expectations of the three participant groups, the roles they played during the week and the outcomes they reported. It also expands understanding of transdisciplinary enterprise pedagogy.