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1 – 3 of 3Paula Viviana Robayo-Acuña and Odette Chams-Anturi
This study aims to analyzed the development of open innovation research knowledge and its application in the tourism sector during the past 17 years, with the aim of understanding…
Abstract
Purpose
This study aims to analyzed the development of open innovation research knowledge and its application in the tourism sector during the past 17 years, with the aim of understanding the scientific activity and impact of existing research. In addition, this research identifies trending thematic lines and provides recommendations for future research on this topic.
Design/methodology/approach
A bibliometric analysis was carried out from the Scopus database, in which 110 studies related to open innovation in tourism were identified. The analysis of the papers was done with the Bibliometrix and Vosviewer tools.
Findings
The results show that there is a recent and growing interest among academics, especially since 2017. Moreover, four main lines of work were identified: overtourism and sustainability, value cocreation, open innovation and competitive advantage and its impact on organizations belonging to the hotel sector and the relationship between external knowledge and internal sources in innovation management and open innovation performance.
Originality/value
The relationship with other stakeholders involved in the customer experience value creation in the tourism sector depends to a large extent on the joint offer that hotels, restaurants, tour operators and tourist offices, can provide in a tourist destination. Therefore, having external sources to innovate from will improve their innovative and organizational performance. However, there are no bibliometric analyses on the application of the open innovation paradigm in this sector. Thus, this research contributes to fill this gap, as well as to identify the most recurrent themes that show how open innovation is developing in tourism, providing academics and researchers with guidelines for future research.
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Laura Temmerman and Carina Veeckman
This paper aims to describe a case study of a formative study for the development of a social marketing campaign for increased biowaste sorting. In following the social marketing…
Abstract
Purpose
This paper aims to describe a case study of a formative study for the development of a social marketing campaign for increased biowaste sorting. In following the social marketing principles, it provides insights for practitioners willing to implement behaviour change interventions.
Design/methodology/approach
The case study describes the scoping review, expert interviews, online survey and focus groups, which were integrated to comprehend the specificities of biowaste sorting in the South Suburbs of Athens. This mixed-method research design enabled a comprehensive understanding of biowaste sorting practices that would not have been attainable through a single method.
Findings
This study found that the “descriptive norm” and “perceived controllability” significantly influenced biowaste sorting. Differential challenges of at-home and out-of-home sorting were also identified. The demand for more information was also highlighted. The tailored intervention comprises of a mix of behavioural modelling, persuasive communication, education and enablement.
Originality/value
By concretely showcasing how the integration of multiple research methods through the application of social marketing principles can guide the design of a tailored behaviour change intervention, this paper offers an outline for informed decision-making and strategic planning in the realm of (environmental) behaviour change.
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Paul Kivinda Muisyo, Qin Su, Mercy Muthoni Julius and Syed Far Abid Hossain
The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies.
Abstract
Purpose
The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies.
Design/methodology/approach
This study applied a cross-sectional survey for 234 respondents. The sample was derived from multiple databases consisting of firms in developed and developing countries.
Findings
The analysis indicates that green competence building practices and green performance management practices are positively related to environmental reputation and hence employer brand. Green employee involvement is exceptional because it has a more positive influence on environmental reputation in developed economies.
Originality/value
This study is cross-national in nature and compares GHRM practices in developed and developing economies.
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