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GHRM and employer branding: empirical study in developing and developed economies

Paul Kivinda Muisyo (School of Management, Xi’an Jiaotong University, Xi’an, China and County Public Service Board Government of Machakos County, Machakos, Kenya)
Qin Su (School of Management, Xi’an Jiaotong University, Xi’an, China; State Key Laboratory for Manufacturing Systems Engineering, Xi’an, China and The Key Laboratory of the Ministry of Education for Process Control and Efficiency Engineering, Xi’an, China)
Mercy Muthoni Julius (School of Education, Machakos University, Machakos, Kenya and Teachers Service Commission, Nairobi, Kenya)
Syed Far Abid Hossain (BRAC Business School, BRAC University, Dhaka, Bangladesh)

Management Research Review

ISSN: 2040-8269

Article publication date: 25 January 2023

Issue publication date: 17 October 2023

507

Abstract

Purpose

The purpose of this study was to compare the effect of GHRM practices on employer branding among firms in developed and developing economies.

Design/methodology/approach

This study applied a cross-sectional survey for 234 respondents. The sample was derived from multiple databases consisting of firms in developed and developing countries.

Findings

The analysis indicates that green competence building practices and green performance management practices are positively related to environmental reputation and hence employer brand. Green employee involvement is exceptional because it has a more positive influence on environmental reputation in developed economies.

Originality/value

This study is cross-national in nature and compares GHRM practices in developed and developing economies.

Keywords

Citation

Muisyo, P.K., Su, Q., Julius, M.M. and Hossain, S.F.A. (2023), "GHRM and employer branding: empirical study in developing and developed economies", Management Research Review, Vol. 46 No. 10, pp. 1297-1314. https://doi.org/10.1108/MRR-04-2022-0280

Publisher

:

Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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