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This study aims to identify the main barriers and drivers that influence the role of communication in open innovation (OI) activities, and how these can support and enhance the innovative capacity of companies in the automotive industry. In order to get this, we carry out in an assembly plant of an automotive firm.

An action research study is carried out with the participation of the researchers, the Innovation and Communication managers of the assembly plant and four external stakeholders who have participated in OI dynamics carried out by the company.

It is observed that collaborative practices are integrated within the culture of the assembly plant. This is carried out according to the specific needs of the company, which limits the specificity of the stakeholders with which it collaborates. In terms of communication, the proposed functions are evidenced in practice. However, it is advisable to systematize these functions and to acquire, in the case of communication professionals, specific skills to support the integration of open practices.

Although studies exist that analyze OI in the automotive process, none have focused on how communication may help reinforce it. In addition, this study shows how communication may play a significant role in an assembly plant where research and development activities may not be important. Thus, the contribution of this study is twofold. On the one hand, it enriches the literature on OI; on the other hand, it proposes policies to improve the performance of OI practices by involving communication at all stages.

A gestão da inovação aberta (IA) sob uma perspectiva comunicativa tem sido um tema pouco estudado. Entretanto, estudos anteriores revelam que a comunicação poderia contribuir para a integração da dinâmica aberta, preparando as organizações para sua adoção. Por meio de um estudo realizado em uma montadora de veículos da indústria automotiva, temos por objetivo identificar as principais barreiras e os fatores determinantes que influenciam o papel da comunicação nas atividades de inovação aberta e como eles podem apoiar e melhorar a capacidade inovadora das empresas na indústria automotiva.

Um estudo de pesquisa-ação é realizado com a participação dos pesquisadores, dos gerentes de inovação e comunicação da montadora e representantes de quatro entidades externas que participaram da dinâmica de OI realizada pela empresa. As perspectivas destas partes interesadas sobre o papel que a comunicação tem e poderia ter na gestão da inovação na indústria nos permitem desenvolver uma nova proposta de comunicação com cinco funções comunicativas que poderão ajudar as empresas a lidar com os desafios da inovação aberta.

Observa-se que as práticas colaborativas estão integradas dentro da cultura organizacional da montadora. Em termos de colaboração, isto é realizado de acordo com as necessidades específicas da matriz, o que somado ao contexto da montadora limita o número e a especificidade das partes interessadas com as quais ela colabora. Em termos de comunicação, as funções propostas são evidenciadas na prática. Entretanto, é possível identificar a necessidade de formalizar e sistematizar estas funções e adquirir, no caso dos profissionais de comunicação, habilidades específicas para apoiar a integração de práticas abertas propostas pela IA.

Embora existam estudos que analisam a IA no processo automotivo, nenhum deles se concentrou em como a comunicação pode ajudar a reforçá-la. Além disso, mostramos como a comunicação pode desempenhar um papel significativo em uma montadora onde as atividades de pesquisa e desenvolvimento podem não ser importantes. Portanto, a contribuição deste estudo é dupla. Por um lado, enriquece a literatura sobre IA e, por outro lado, propõe políticas para melhorar o desempenho das práticas de IA, envolvendo a comunicação em todas as etapas.

Identificar las principales barreras y facilitadores que influyen en el papel de la comunicación en las actividades de innovación abierta en el contexto específico de una planta de ensamblaje en la industria de automoción.

Se lleva a cabo un estudio de investigación de acción, en el que investigadores y profesionales emprenden un proyecto en una planta de ensamblaje de automóviles. Ambos definen objetivos duales, y se describen las etapas de la metodología de investigación en acción. Dentro de este estudios, la recolección de información se realiza a través de entrevistas semiestructuradas.

Se observa que las prácticas colaborativas se integran dentro de la cultura de la planta ensambladora. Esto se lleva a cabo de acuerdo con las necesidades específicas de la empresa, lo que limita la especificidad de los grupos de interés con los que colabora. En términos de comunicación, las funciones propuestas se evidencian en la práctica. Sin embargo, es recomendable sistematizar estas funciones y adquirir, en el caso de los profesionales de la comunicación, habilidades específicas para apoyar la integración de prácticas abiertas.

Aunque existen estudios que analizan la IA en automoción, el doble análisis de la comunicación y la planta de ensamblaje es original dentro del ámbito de esta literatura. La creación de un marco de referencia propio para este contexto puede ayudar a las empresas a determinar los aspectos claves para que la IA tenga una mayor relevancia en este tipo de plantas. Cabe destacar también que la utilización de la metodología de investigación en acción aporta un valor añadido y originalidad, en cuanto que fomenta las relaciones colaborativas empresa-universidad.

In the pursuit of competitive advantage, an increasing number of firms are adopting open innovation (OI) strategies. However, previous studies have often overlooked the role of strategic human resource management (SHRM) in promoting OI. This study aims to fill this gap by examining how SHRM impacts OI through the mediating factors of intellectual capital (IC) and supply chain integration (SCI). This research sheds light on the critical interplay between SHRM, IC and SCI in driving OI success. The findings underscore the importance of adopting a comprehensive and integrated approach to OI that encompasses both resources and dynamic capabilities.

By integrating resource-based view with the dynamic capability perspective, the hypotheses were tested with a survey sample of 136 Chinese manufacture firms using hierarchical regression and bootstrap method.

The results show that SHRM has a positive effect on OI, and both IC and SCI are partial mediators of the relationship between SHRM and OI. In addition, the chain mediation effect of “SHRM-IC-SCI-OI” has further been verified.

This study uncovers the “black box” between SHRM and OI, and responds to the call for strengthening research on the relationship between SHRM and OI. The study indicates that firms should implement HR practices, including extensive training, team reward and internal promotion to promote the implementation of OI strategy.

The literature has recognized the key role of the human resource management (HRM) practices for enhancing firms’ innovative performance. At the same time, scholars have consistently demonstrated open innovation (OI) to be an effective approach for boosting companies’ innovative outcome. Nevertheless, academics have largely overlooked to investigate the complex relationship between HRM practices, OI and organizations’ innovativeness, while claiming further research on organizational antecedents on OI. Using the ability, motivation and opportunity (AMO) framework as analytical lens, this study investigates the direct and indirect relationship between AMO-enhancing practices and firms’ innovation capacity, hypothesizing a potential mediating role of OI.

Drawing from the European Company Survey 2019, a large-scale representative dataset of more than 20,000 establishments at European level and building on the “human-side” of OI, the study proposes two hypotheses regarding the relationship between AMO-enhancing practices and OI in fostering product and process innovation in European firms.

The results show that companies that invest in AMO-enhancing practices not only have higher probability to innovate, but also are more inclined to collaborate with external partners. Moreover, OI not only enhances the innovation capacity of the firm but also partially mediates the relationship between HRM and organizations’ innovativeness.

This is one of the first studies which empirically investigate how the AMO framework increases the likelihood of engaging in an OI process by firms, thereby, increasing their innovation capacity. The results shed further lights on both “the human side” of OI, as well as in the mechanisms linking HRM practices with innovation. Moreover, the analysis provides a deeper understanding about the organizational antecedents of the OI process, as well as corroborating the recent theoretical contributions on HRM and OI.

There is a growing need to promote and practice sustainable HRM to foster greener organizations with trained employees who have an attitude and behavior to preserve depleting resources. The purpose of this study is to highlight the importance of sustainable green human resource management (Green HRM) practices along with organizational identification (OI) as a mediating factor and perceived organizational support (POS) as a moderating factor.

Quantitative methodology was used, and the data were collected from 311 employees working in telecommunication organizations located in the twin cities of Rawalpindi and Islamabad, Pakistan. Results of the study are based on the structural equation modeling technique using Smart-PLS.

Findings revealed that OI proved to be a significant positive mediator between Green HRM and organizational citizenship behaviors for the environment. POS also proved to be a significant moderator on the relationship between Green HRM and OI.

The study is limited to the two cities of Pakistan; future studies can focus on more cities so that the results can be more generalized.

This study will especially be useful for HR practitioners to develop mechanisms to initiate and encourage sustainable HR practices.

Organizations’ positive position is established through the inculcation of green activities among their employees. Thus, a sense of responsibility and attachment among employees toward green behavior makes them good citizens. It also works well for their organization as well as for the environment. Moreover, it preserves environmental resources and helps ensure sustainability.

The research paper was aimed at exploring the importance of sustainable Green HRM practices in a developing country like Pakistan.

How to successfully drive open innovation (OI) has become an important issue. However, the existing literature on the determinants of OI focuses on organizational and situational factors, while the “human side” of it remains poorly understood. To address such problem, this paper examines the impact of two core qualities of CEOs – CEO power and social capital – on three representative OI modes from a micro-level perspective.

This paper uses the data of 4,213 firm-year observations from Chinese A-share listed companies. A panel logit model is used to test the hypotheses, and the author also uses clustering robust standard errors to ensure the robustness of the model.

A powerful CEO can drive the firm's adoption of technology, organization and market-oriented OI, and different types of social capital have a differential impact on such relationship. Specifically, the CEO's political social capital has a negative moderating effect, while his/her stronger business social capital can enhance the positive relationship between CEO power and various types of OI activities, as well as mitigate the negative effect of political social capital.

This paper echoes the call for more attention to be paid to the microfoundations of OI and provides theoretical implications for research on the convergence of OI and strategic leadership.

Small and medium-sized enterprises (SMEs) are currently showing an increasingly open innovation (OI) approach. Public policies supporting the adoption of OI by SMEs are becoming a priority for policymakers. Therefore, the aim of this article is to contribute to the literature by mapping scholars' policy recommendations for implementing OI among SMEs.

The authors conducted a systematic review of the literature (SRL) on the topic to achieve this purpose. A total of 99 academic articles were selected from the Web of Science and Scopus databases to suggest the main scholars' policy recommendations to implement OI among SMEs.

Results indicated that scholars' policy recommendations for OI adoption in SMEs can be organized into: research and development (R&D), networking, collaboration, knowledge and intellectual property rights (IPR), ecosystem, managerial capabilities, funding and incentives and sustainability policies.

Only relevant articles about this topic have been included due to the reliance on the interpretations of the authors. The analysis of the literature revealed that the authors did not always distinguish policies dedicated to SMEs and those dedicated to large companies. Moreover, policies are not matched according to each OI dimensions (e.g. inbound, outbound and coupled OI).

The article uses a systematic literature review method that combines qualitative and quantitative analyses. This method contributes to theoretical development of OI policies dedicated, in particular to SMEs. This paper also provides policymakers and researchers with insights on the scope of OI policies that could support economic growth.

Organizations increasingly seek to leverage open innovation (OI) communities to generate and advance novel ideas through collaborative innovation efforts of their members. However, success is far from guaranteed, as OI communities can only thrive depending on individual and collective member contributions. This study aims to examine individual and social determinants that encourage members to first generate novel ideas, then collaboratively advance these ideas through cocreation with other members, a process this study terms member “(co)creativity.”

A survey design was used to collect data from 301 OI community members, which this study analyzed through component-based structural equation modeling using the partial least squares (PLS) method.

Drawing on componential theory of creativity and innovation, this study demonstrates the role of members’ creative identity, creative self-efficacy and domain-relevant knowledge as determinants for their novel idea generation. While novel idea generation leads to members’ participation in collaborative innovation, this relationship is partially mediated by members’ willingness to cocreate in this process. This process is further conditioned by social determinants and leads to members’ creative self-enrichment as a result of collaborating in OI communities.

Taking a member perspective, this study advances marketing innovation theorizing by investigating critical determinants of effective OI communities, informing managers about success factors that promote collaborative innovation in OI communities.

This helps overcome rather reductionist innovation models and highlights interdependencies between the individual and social determinants from a theoretical perspective while helping managers better understand important OI member profiles and social aspects that can foster the success of OI communities.

To the best of the authors’ knowledge, this study is the first to examine the notion of member (co)creativity in OI communities and its determinants for effective collaborative innovation. This study also demonstrates self-enrichment as an important outcome of (co)creativity.

Corporate social responsibility (CSR) is becoming a standard for family firms as the challenges facing organizations today are pervasive. In this context, employees’ perceptions of CSR are a novel research field. This study aims to address human components of business operations as it aims to understand how employees perceive CSR activities and determine their role for employees’ identification and commitment in family firms.

This study uses a mixed-method design combining samples of employees of family firms in a quantitative (N = 168) and qualitative phase (N = 18).

In summary, the findings show that employee-directed CSR is most effective to influence employees’ identification and commitment. Detailed mediation analyses further support the path from community-oriented CSR toward identification-commitment and performance. Findings from employee interviews show that identification is particularly pronounced in CSR perceptions and that mechanisms of identification occur across three interfaces: the firm, the firm in the region and the firm in a globalized world impacting commitment and performance.

Family firms engage in various CSR activities. The authors show that existing efforts can be empirically supported but that there is room for improving the strategic selection and engagement of activities. In a nutshell, the findings emphasize the importance of human components for businesses. In this context, understanding how CSR activities build identification and affect organizational commitment has important implications for family firms boosting CSR activities. In particular, the contribution emphasizes family firms’ need to stay engaged in community-directed CSR while increasing awareness for environment-related activities and diversifying employee-related activities to enable identification.

Although scholars have been studying human resource management (HRM) and open innovation (OI), yet there is less attention to this relationship in the context of small-and medium-sized enterprises (SMEs). This paper aims to bring some insights about the human side of inbound open innovation (INOI) in SMEs. The goal is to better understand the role of organizational trust (OT) and developmental culture (DC) in the interactions between commitment-based HRM (C-HRM) and INOI.

The present study employs partial least squares-structural equation modeling to investigate the interrelationships among constructs, utilizing data gathered from a sample of 206 SMEs.

The study's empirical results indicate that the presence of OT serves as a complementary factor in mediating the relation between C-HRM and INOI. Furthermore, the analysis shows that there exists a moderating influence of DC in the relationship between C-HRM and INOI.

The role of HRM practices is important in developing OT and consequently foster INOI in SMEs. To achieve INOI, SMEs need a DC that induces C-HRM toward an OI approach.

This study adds to the understanding of the interactions between C-HRM practices and INOI in SMEs. The comprehension of the mediating function of OT and the moderating effect of DC serve to enhance the scholarly understanding of the human dimension of OI research.

How can joint open innovation (OI) projects between small and medium-sized enterprises (SMEs) and large companies (LCs) be effectively managed? This study aims to try to answer this research question with a focus on the critical success factors (CSFs) of such cooperation.

Based on 40 semi-structured interviews with Italian SMEs and LCs engaged in various industries, 20 open OI projects involving SMEs and LCs are investigated using a reflexive thematic analysis, a methodology involving both deductive and inductive approaches.

Fifteen CSFs grouped into seven categories emerge from the analysis of joint OI projects between SMEs and LCs. Among them, shared leadership, dynamic decision-making and priority setting emerge as essential elements at the basis of the proposed SMEs–LCs cooperation in joint OI projects that were not sufficiently addressed by prior studies.

To the best of the authors’ knowledge, this study is the first to provide an evidence-based framework for managing joint OI projects between SMEs and LCs. Relatedly, this study links the practices and most recurring CSFs that facilitate such cooperation.