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The main aim of this paper is to introduce the articles of this theme issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the articles selected.

The profile of current and future tourists is changing. Travel consumers now want and expect accurate information to guide their choices, and these are increasingly based on quality, experimentation, willingness to undertake active holidays and to travel to sites with diverse and unique tourism products.

Collectively, the articles in this theme issue provide rich insights on key trends impacting the worldwide tourism industry, as well as suggestions on how to explore the opportunities arising from the highly competitive tourism markets. Proposals on scanning the tourism business environment are also presented and their importance discussed and illustrated.

From various angles of analysis, the final articles for this issue explore the trends and issues affecting the tourism industry, as well as approaches to scan the tourism business environment.

This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations.

A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by the authors.

Despite the questions and uncertainties about the future of travel and tourism, one thing is certain – it is up to us to take a conscious, thoughtful attitude, to fully enjoy destinations while conserving the natural and built heritage for future generations.

A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.

The purpose of this article is to critically review the contributions made by the global trends issue participants and to present the lines of action in the form of a proposal for measuring tourism success that is based on a clear move towards sustainability.

A content analysis of the papers selected was performed so as to identify the most significant outcomes of this global trends issue in terms of the contributions to knowledge and/or professional practice.

The wide range of perspectives put forward by authors provide a thorough review of the concept and practice of sustainability and its application to the tourism sector, explore a variety of angles that are central to the balanced development of tourism and shed light on new approaches to the measurement of tourism success.

The articles contained in this global trends issue demonstrate that tourism cannot solely be an economic equation, but rather an engine for sustainability across its three commonly accepted pillars: Economic, Socio-cultural and Environmental.

The purpose of this article is to critically review the contributions made by the global trends issue participants on how tourism will impact people and planet and so provide answers to the strategic question defined for this global trends issue.

A content analysis of the papers selected was performed to identify the most significant ideas and proposals and how they may contribute to knowledge and/or professional practice.

As the tourism industry prepares to reach new records, there is a clear need to rethink tourism in the post COVID-19 era. The option of following a traditional pre-pandemic model of tourism development and growth is no longer productive, instead organizations and destinations must take the opportunity to develop a model where society takes center stage, the resources are used in a sustainable way and the results are distributed amongst all those involved in the tourism value chain.

In this concluding article the authors, supported by the views and proposals of the entire writing team, provide answers to the strategic question, thus demonstrating how tourism will affect people and planet in the short and medium terms.

In this article, the authors introduce the strategic question and demonstrate its relevance to society and for organizations. They also profile the articles selected for the annual global trends issue and explain how they illustrate the various angles on how tourism is impacting people and the planet.

The authors draw on a review of their previous research and other available information and on the articles selected to identify how tourism is impacting people and the planet. A brief explanation of the positions and proposals presented by the global trends issue authors as well as their key contributions is also presented.

From the analysis undertaken by the authors, it is clear that there is a need to rethink tourism in the aftermath of the COVID-19 pandemic. This is even more important as the tourism industry has already recovered to 2019 levels (pre-pandemic performance) and is expected to break new records by the end of 2023. As the authors reach this milestone, the choice now is either to continue to follow the traditional pre-pandemic model of tourism development and growth or to take the opportunity to rethink where the tourism industry is heading and how it will impact people and the planet. The authors advocate for the second option, supported by research undertaken by the authors in recent years that clearly shows the favourable impact of tourism and why it must be treated and developed with society in mind. This involves use of resources in a sustainable way and distributing the outcomes among all those involved in the process.

In this introductory article, the authors contextualize the strategic question and demonstrate its relevance to society and for organizations. They also analyze the context of growth that the tourism industry has gone through since the end of 2022 and highlight the perspectives offered by a team of experts invited to reflect on the theme underlying the strategic question.

The purpose of the article is to present an innovative tool to support tourism managers and professionals in their decision-making process: the strategic agenda for tourism and the priorities for action.

In this article, the authors explain a process for developing a strategic agenda for tourism, how the themes were selected through a survey with a list of senior executives and later discussed and prioritized during the annual tourism conference convened by IPDT – Institute of Tourism.

The key findings were the top 10 themes/priorities for tourism planning and development as seen by the most senior tourism executives operating in Portugal, and how those themes can be explored to anticipate opportunities for companies and destinations.

This is the first agenda for tourism produced in Portugal with such a large group of senior executives from the tourism sector as the contributors. The project was deeply rooted in the experience and views of senior professionals operating in the tourism value chain, making it a reliable and up-to-date tool to support their decision-making processes.

The article aims to introduce the strategic question and demonstrate its relevance and reality. It also profiles the articles selected for the annual global trends issue and explains how they illustrate the various angles impacting the adoption of a new paradigm to measure tourism success.

The paper draws on a review of articles selected to identify commonalities and differences in respect to the evolution of the concepts and methodologies explored in this global trends issue: sustainability, the contribution of tourism to host communities and measures of tourism success. A brief explanation of the positions and proposals presented by authors as well as their key contributions is also presented.

The tourism industry has traditionally been based on economics and financial return, with the metrics for measuring tourism performance remaining fairly static over the years. These placed a strong emphasis on the number of tourists and their levels of expenditure at the destinations. However, it is interesting to note a clear evolution towards a new perspective for a holistic and balanced approach between the economic, social/cultural and environmental dimensions of sustainable tourism development.

This introductory article sets the scene for an emerging paradigm to measure tourism success, and it highlights the various contributions to the development of sustainable tourism and the challenges faced by the tourism sector, the role of Destination Management Organizations and the need for quality data to support decision-making by public and private organizations.

This paper aims to introduce the papers in this issue and explain the pertinence of the strategic question.

A brief context for the strategic question is provided, as well as the issue alignment and a content analysis of the papers selected.

From the analysis of the papers selected for this theme issue, it becomes clear that tourism has become one of the major players in international economic, social and technological sectors, while representing one of the main income sources for developed and developing countries.

The papers selected for this issue shed light on an important problem: increasing tourist flows and overtourism at some world top destinations.

This paper aims to critically review the contributions made by the authors of the papers selected for this global trends issue and to present the main lessons for tourist organizations and destinations.

A content analysis of the papers presented in this global trends issue was performed so as to identify the most relevant contributions made by authors.

Despite the questions and uncertainties about the future of this industry, one thing is certain: if the present world context does not change radically, it will continue to grow.

A summary of the key ideas in the articles comprising this global trends issue is presented, allowing for the identification of good practices by organizations and destinations.