Search results

As technology increasingly integrates into the restaurant industry, avatar servers present a promising avenue for promoting healthier dining habits. Grounded in the halo effect theory and social comparison theory, this study aims to delve into the influence of avatars' appearance, humor and persuasion on healthier choices and customer satisfaction.

This paper comprises three experimental studies. Study 1 manipulates avatar appearance (supermodel-looking vs normal-looking) to examine its effects on perceived attractiveness, warmth and relatability. These factors influence customer satisfaction and healthy food choices through the psychological mechanisms of social comparison and aspirational appeal. Studies 2 and 3 further refine this theoretical model by assessing the interplay of appearance with humor (presence vs absence) and persuasion (health-oriented vs beauty-oriented), respectively.

Results suggest that avatars resembling supermodels evoke stronger aspirational appeal and positive social comparison due to their attractiveness, thus bolstering healthier choices and customer satisfaction. Moreover, humor moderates the relationship between appearance and attractiveness, while persuasion moderates the effects of appearance on social comparison and aspirational appeal.

This research bridges the halo effect theory and social comparison theory, offering insights enriching the academic discourse on technology’s role in hospitality.

The findings provide actionable insights for managers, tech developers and health advocates.

Despite its significance, avatar design research in the hospitality sector has been overlooked. This study addresses this gap, offering a guideline for crafting attractive and persuasive avatars.

Several studies have examined the relationship between service quality and willingness to pay in many industries. However, this relationship has not been explored through the lens of customer perceived value and their willingness to pay for improving and sustaining water service. This study aims to examine the impact of technical and functional service quality dimensions on customer perceived value and assess the influence of customer perceived value and socio-economic factors on customers' willingness to pay for improving and sustaining the water service.

Technical service quality includes core water service such as water delivery and maintenance, while functional service quality refers to the appearance of facilities, employees’ dress, and communication. SERVQUAL questionnaire responses were collected from 333 Palestinian household customers. Cronbach’s alpha was conducted to measure internal consistency and convergent validity. Path analysis was utilized to evaluate a causal diagram by examining the relationships among the constructs.

The results showed that technical and functional service quality and relative price explain 52% of the customer perceived value variation. Additionally, the results revealed that customer perceived value, technical service quality, and relative price significantly impact the customer’s willingness to pay for improving and sustaining service. In contrast, the functional service quality and socio-economic factors have insignificant effects. These predictors explain 60% of the customer’s willingness to pay for improving and sustaining service.

The study suggests that water providers should prioritize improving and sustaining technical service quality to increase customer willingness to pay. Furthermore, they should be aware that other factors, such as employee appearance and politeness, are less influential in driving customers’ willingness to pay.

The study presents a water service improvement model that utilizes data from a developing country to assess the influence of perceived customer value, along with its dimensions, on the willingness to pay for improving and sustaining water service quality.

This collaborative paper presents three case studies on four scholars' experiences with remote data collection. The authors highlight the challenges and strengths of online qualitative research across three disparate projects: an interdisciplinary exploration of matrilineal heritage, an examination of Irish women's sexual identity and an investigation of dress practices among Tz'utujil-Maya.

Qualitative researchers traditionally go into the field to explore and understand social phenomena. At the onset of the COVID-19 pandemic, while people faced the daily realities of a worldwide crisis from within their homes, remote data collection became a necessary strategy to pursue knowledge. As a result, researchers adapted to unknowns regarding recruiting, scheduling, technology, interviewing and analysis.

Participant and researcher experiences during the adaptation to remote interviewing yielded important lessons on research strategies.

Outcomes from these studies highlight the potential value of online data collection alongside the necessity for flexibility in designing and conducting qualitative research.

The existing literature has examined the determinants of post-purchase behavioral intentions. However, less attention has been devoted to the factors that contribute to perceived usefulness of fast-food restaurants attributes. The current study considers the servicescapes and social servicescapes of restaurants as well as their relationship with customers' perceived usefulness, with the moderating role of customer experience. It also explores how perceived usefulness influences choice process satisfaction and subsequent behavioral responses, including revisit intention and negative word-of-mouth.

Data from 485 fast-food restaurant consumers in Pakistan were collected using purposive sampling. The data were analyzed using both structural equation modeling (SEM) through AMOS 24.0 and the PROCESS macro in IBM SPSS 27.0.

The research revealed that perceived usefulness in fast-food restaurant industry is positively influenced by servicescapes and social servicescapes. Similarly, choice process satisfaction is primarily caused by perceived usefulness and affects behavioral responses. It also found that choice process satisfaction is positively associated with revisit intentions and negative word-of-mouth. Customer experience significantly moderates the relationship between ambient condition, facility aesthetic, layout, perceived similarity and perceived usefulness. However, customer experience insignificant moderates the relationships of physical appearance and suitable behavior with perceived usefulness.

The findings provide insightful information for both academic and managerial fields, contributing to the literature on consumer psychology, consumer behavior, servicescapes and the stimulus-organism-response theory. The study also assists restauranteurs in the fast-food restaurant industry in overcoming the challenges posed by a highly competitive environment and developing strategies based on consumer perceptions.

This study, conducted in Pakistan, took a pioneer step in testing and confirming a novel perceived usefulness model that incorporates not only servicescapes but also social servicescapes in consumer behavior. It enhances the knowledge of consumer visit intentions by quantifying the significance of perceived usefulness developed by different servicescapes.

This paper aims to examine the impact of metaverse experiences on customers’ offline behavioral intentions: How do customers’ visits to a hospitality business’s virtual property in the metaverse affect their intentions to visit the physical property in the real world?

Based on the general learning model and social cognitive theory, this research hypothesizes the positive impact of metaverse experiences on customers’ visit intentions and explores two boundary conditions for positive impact: user–avatar resemblance and servicescape similarity. Two experimental studies were conducted.

Metaverse experience has a significant impact on customers’ visit intentions, and this impact is moderated by user–avatar resemblance and servicescape similarity.

This research addresses the call for empirical studies regarding the effects of metaverse experience on people’s behavioral intentions.

As one of the earliest empirical studies on the marketing effects of the metaverse, this research provides a basis for future metaverse studies in the hospitality field.

Rare book collections are special, not only in terms of their physical appearance but also because of their historical significance and the information they contain. The purpose of this study is twofold: to identify the physical condition of rare book collections and to determine the main causes of damage to rare books collection that belongs to a museum library in Indonesia.

This research involved conducting a survey of the physical condition of the collection of rare books owned by a museum library in Indonesia. Supporting data was also obtained through interviews with one of the staff who served as the museum collection conservator. This study used random sampling to take samples from the collection, which consisted of 950 rare books, with total sample of 91.

The results obtained state that the condition of the existing rare book collection is classified as severely damaged. One of the causes of damage that can be addressed immediately is the cleaning regime: the collection and library space should be cleaned thoroughly and regularly so that dust and dirt in and around the rare book collection can be reduced.

This research was limited to physical identification, which can be done easily because it does not require various kinds of laboratory tests. It was a case study examining a single collection in a single museum library. The pool of books from which the samples were taken was therefore relatively homogenous. Therefore, it is hoped that further research can identify other factors and types of damage in more detail so that all damage to rare book collections can be identified and mitigated.

Research discussing the condition of rare book collections, especially for special libraries in museums in Indonesia, is still very limited. Detailed surveys of the physical condition of collections, especially rare book collections in museums, have rarely been discussed by previous research. The work will contribute to assessing the physical condition of rare book collections.

Synthetic materials have many drawbacks in high-performance garments because they absorb less moisture and cause allergies to sensitive individuals. Cotton materials cannot satisfy all the requirements and cannot provide the required high performance. This study aims to use eco-friendly materials with a common structure to analyse their suitability for high-performance garment application.

This study used two eco-friendly yarns (bamboo, modal and bamboo: modal 50:50) and yarns per needle (two- and four-ply yarns). with a single jersey knit construction and gauge of 7. The physical, mechanical, appearance, comfort, thermal and ultraviolet protection factor (UPF) protection characteristics were evaluated using 15 tests.

The produced knitted fabrics showed high performance for use as garments with physical, mechanical, appearance, comfort, thermal and UPF protection characteristics that were achieved, tested and analysed. The highest-achieved samples with a good UPF (<15) were made from bamboo material, which has other high-performance characteristics such as antibacterial characteristics, a soft surface, thermal insulation and others.

The single jersey structure was used for producing fabrics as it is the common structure in the garment. Also, only gauge 7 was used for its economics and ease of production.

While the rise of chain restaurants has attracted increasing research interest, few studies have taken servicescape into consideration to examine its effects on transformative service outcomes. This study aims to assess how social service elements can provide customers with restorative qualities, though social components are considered vital in constituting a dining locale's servicescape (AKA Social Servicescape).

The study fills the void above by undertaking a survey-based quantitative research method. Using online surveys with a sample of 306 diners, the study employed structural equation modeling to explore a proposed moderated mediation model. A post-hoc interview followed to provide qualitative data to complement the findings developed from surveys.

Results first point to a positive relationship between social servicescape and attention restoration. Moreover, the authors unveil that substantive servicescape has a moderating effect on the relationship of interest, suggesting the interplay of social and built servicescape in promoting restorative experiences.

Social and built stimuli can be intertwined to offer restorative qualities for customers. Through such an intertwined network of relationships, one may derive better mental health resources from hospitality settings.

This research presents new nuances to the existing field of inquiry by linking social servicescape and restoration through an intertwined network of attentional recovery.

The general attitude of the ancient theatre conservation strategies and policies is still concerned primarily with their architectural physical appearance without considering their authentic scientific acoustical qualities. The paper attempts to illustrate and discuss how to enhance their acoustic heritage to arouse the audience's interest and needs. Thus, supporting their reconstruction based on recent acoustical research and community needs-related concerns and opportunities for ancient theatre's modern use.

It is based on reviewing the main issues related to reconstruction in the international charters and conventions and how to infuse ancient theatres with their full role. It discusses the dilemma and debates regarding the theatre stage wall, colonnade (portico) restoration and anastylosis. Is it sufficient enough to recover the theatre sound volume? Or to rethink for full physical reconstructions of these missing related acoustical theatre architectural elements to their original level and layout as in ancient times in parallel to their virtual reconstruction?

The cultural significance of the authentic theatre's acoustical qualities needs to reform the conservation strategies and policies for a more flexible and resilient approach. It should be postulated, re-examined and advocated parallel to their 3D virtual reconstruction in the related international charters and conventions.

The paper's implications are not immediate; it is far-reaching. It suggests the importance of acoustics in analysing historic theatre performance venues and reforming conservation strategies and approaches. This issue is especially critical for architects, conservators, the heritage community and the public audience.

Recommendations are made for potential bold reconstruction actions that may be taken to achieve further sustainability, comfort, and permeability in modern theatre-use performances. Their physical reconstruction for improving the performance of contemporary theatre use regarding retaining the acoustic cultural significance should be more flexible and resilient in the charters.

This study aims to compares the effects of different human-like appearances (low vs. medium vs. high) of service robots (SRs) on consumer trust in service robots (CTSR), examines the mediating role of perceived warmth (WA) and perceived competence (CO) and demonstrates the moderating role of culture and service setting.

The research design includes three scenario-based experiments (Chinese hotel setting, American hotel setting, Chinese hospital setting).

Study 1 found SR’s human-like appearance can arouse perceived anthropomorphism (PA), which positively affects CTSR through parallel mediators (WA and CO). Study 2 revealed consumers from Chinese (vs. American) culture had higher CTSR. Study 3 showed consumers had higher WA and CO for SRs in the credence (vs. experience) service setting. The authors also had an exploratory analysis of the uncanny valley phenomenon.

The findings have practical implications for promoting the diffusion of SRs in the hospitality industry. Managers can increase CTSR by augmenting the anthropomorphic design of SRs; however, they must consider the differences in this effect across all service recipients (consumers from different cultures) and service settings.

The authors introduce WA and CO as mediators between PA and CTSR and set the culture and service setting as moderators.