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Article
Publication date: 6 June 2024

Roy Poan and Cyntia Yulia Verin

The purpose of this study is to examine the impact of Islamic tourism intention on local tourists.

Abstract

Purpose

The purpose of this study is to examine the impact of Islamic tourism intention on local tourists.

Design/methodology/approach

This research used quantitative methods. Online questionnaires were distributed and collected from those who know about Islamic tourism, have visited Islamic tourism in Padang, West Sumatra, Indonesia, and people who have the intention to visit Padang City as an Islamic destination. A total of 405 valid responses were gathered using non-probability purposive sampling and snowball sampling methods.

Findings

The results show that reputation significantly affects brand equity in terms of Islamic tourism for the satisfaction of local tourist. In addition, reputation significantly affects trust, intention significantly affects reputation and intention significantly affects trust regarding the impact of Islamic tourism on local tourist satisfaction.

Originality/value

To the best of the authors’ knowledge, the originality of this research is that it is the first to integrate the dimensions of brand equity (awareness, image, quality, value and loyalty) mediated by trust and reputation towards Islamic tourism intention.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 4 June 2024

Foad Irani

This study aims to examine the variables that may influence the acceptance and adoption of robot-assisted services by various stakeholders in the tourist industry, namely in…

Abstract

Purpose

This study aims to examine the variables that may influence the acceptance and adoption of robot-assisted services by various stakeholders in the tourist industry, namely in hotels.

Design/methodology/approach

This study utilized a qualitative research approach to investigate what may influence the acceptance and adoption of artificial intelligence (AI)-driven technologies in hotels in North Cyprus. Participants were selected for the study based on certain criteria using a referral sampling method.

Findings

The author have identified five core themes. (1) “Insufficient awareness;” (2) “Inadequate knowledge to operate robot-assisted services;” (3) “Limited budget;” (4) “Adherence to traditional management approaches” and (5) “Absence of incentives from tourism authorities.” This study establishes the foundation for future research and strategic initiatives aimed at enhancing the readiness of the hotel industry in North Cyprus to integrate robot-assisted services.

Practical implications

This research has practical consequences for hotel management employees in North Cyprus. The results may serve as guides for hotel stakeholders to enhance their understanding of the importance of innovation and establishing a competitive advantage in the rapidly growing hospitality business by identifying the pros and cons of adopting AI-driven technology.

Originality/value

To the best of the authors' knowledge, there have been few studies examining the viewpoints of managerial employees in North Cyprus hotels on the implementation of robot-assisted services. The authors examined several managerial employees in hotels to determine factors that might affect the adoption of AI-driven technology. The results are valuable for future research in the context of hotels in North Cyprus.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

Article
Publication date: 3 June 2024

Rimsha Khalid, Mohsin Raza, Katarzyna Piwowar-Sulej and Zahed Ghaderi

Existing gender inequality across all sectors has weakened women’s resilience to risk management. The chaos heightens if they are not only breadwinners of their family but roaring…

Abstract

Purpose

Existing gender inequality across all sectors has weakened women’s resilience to risk management. The chaos heightens if they are not only breadwinners of their family but roaring the entrepreneurial world. Disasters and crises hit entrepreneurs equally but post-disaster damages following ripple effects hit hardest to women ruling the one-third portion of the entrepreneurial world. Surprisingly, the post-disaster entrepreneurial challenges of women are overlooked, and the study aims to fill the gap by explaining the right way of empowering women through entrepreneurial initiatives.

Design/methodology/approach

The research is based on data collected from 372 women entrepreneurs in the tourism industry of the Andaman Sea coastal area in Thailand by following the cluster sampling technique. The women entrepreneurs of Thailand were chosen as target respondents because women’s participation is more than 40% in entrepreneurial businesses.

Findings

The findings revealed that entrepreneurial marketing, entrepreneurial opportunity and entrepreneurial tenacity have a significant influence on entrepreneurial initiatives and the entrepreneurial mindset successfully mediates between dependent variables and entrepreneurial initiatives.

Practical implications

This study has important insights for policymakers, women entrepreneurs, institutions and the tourism industry. However, it focuses solely on women entrepreneurs participating in the tourism industry of Thailand. Therefore, future studies are invited to incorporate male entrepreneurs and be conducted in other developed and Asian countries.

Originality/value

This study contributes to the entrepreneurial field by proposing entrepreneurial factors that can help women entrepreneurs restart their businesses, mitigating or minimizing natural disaster effects and proposing pioneering suggestions to uplift the tourism entrepreneurial sector.

Details

Journal of Hospitality and Tourism Insights, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2514-9792

Keywords

Article
Publication date: 5 June 2024

Javier Cantillo, B. Natchiyar and Ottar Michelsen

The purpose of this study is to understand how to improve the recognition of biodiversity knowledge for engineering students, using a case study in the context of Norway.

Abstract

Purpose

The purpose of this study is to understand how to improve the recognition of biodiversity knowledge for engineering students, using a case study in the context of Norway.

Design/methodology/approach

A case study based on an elective course for engineering students was carried out. The course is related to sustainability and also explicitly focuses on biodiversity topics and causality for loss of biodiversity. Data was collected through questionnaires to students to understand their motivations and perceptions about the course, and through interviews with study programme coordinators, to understand their perspectives regarding sustainability and biodiversity education for engineering programmes.

Findings

Three main conclusions are established: the best approach is to incorporate biodiversity content into existing courses, rather than having a specific course dedicated to biodiversity; more knowledge on biodiversity is seemingly increasing the understanding of its importance, thus, students should be exposed to these topics early in their studies; and some strategies to improve the current course are related to being more specific on how to deal with biodiversity in different contexts (such as working life and different industries), offering a higher number of examples, and linking biodiversity with other environmental impacts.

Originality/value

To the best of the authors’ knowledge, this study is the first to address the recognition of biodiversity knowledge in engineering programmes at a Norwegian university. The case study provides valuable insights that can be used to improve the integration of biodiversity knowledge into engineering programmes. Moreover, the methods used provide innovative and more reliable tools to better address the perceptions of stakeholders.

Details

International Journal of Sustainability in Higher Education, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1467-6370

Keywords

Article
Publication date: 31 May 2024

Ravi Dandotiya, Arun Aggarwal and Ishani Sharma

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh…

Abstract

Purpose

The purpose of this study is to examine the relationships between tourists’ motivations, perception of tourism impacts, place attachment (PA) and loyalty toward Jallianwala Bagh, a dark heritage site in Punjab, India.

Design/methodology/approach

A mixed-method approach comprising qualitative and quantitative methods was used. Semi-structured interviews and the Delphi method helped generate a 34-item survey instrument. A sample size of 869 respondents was obtained, split into two subsets for exploratory factor analysis and confirmatory factor analysis.

Findings

Seven out of nine hypotheses were supported. Motivated tourists perceived higher positive tourism impacts but lower negative tourism impacts. Higher perceptions of positive tourism impacts increased both PA and loyalty to the destination. Surprisingly, the perception of negative tourism impacts did not significantly affect tourist loyalty, contrary to some previous research.

Practical implications

This study informs stakeholders about tourists’ cognitive and affective responses at a dark tourism site, aiding in the planning and development of sustainable tourism strategies.

Social implications

By understanding the tourists’ motivations and perceptions, stakeholders can manage tourism impacts more effectively, ensuring that tourists’ experiences align with sustainable practices.

Originality/value

This study enriches the understanding of the tourists’ complex interactions with dark heritage sites. It introduces a new angle by examining how motivations, PA and perceptions of tourism impacts influence tourist loyalty, especially in the context of dark tourism.

Details

European Business Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-534X

Keywords

Article
Publication date: 10 June 2024

Dongqi Shi, Nimit Soonsan and Panuwat Phakdee-Auksorn

This study aims to explore the determinants of behavioral intentions during the previsit stage by investigating the influence of audience involvement with the audiovisual product…

Abstract

Purpose

This study aims to explore the determinants of behavioral intentions during the previsit stage by investigating the influence of audience involvement with the audiovisual product and the mediating role played by place attachment.

Design/methodology/approach

Structural equation modeling was employed to verify the hypothesized relationships using the AMOS 24.0 program to assess the proposed model. A total of 564 young Chinese audiences who had watched the Thai television (TV) series “I Told Sunset About You” but had not previously visited Phuket, Thailand, were collected using the online survey as participants.

Findings

The findings indicate that audience involvement has a significant positive effect on place attachment and behavioral intentions during the previsit stage. Place attachment significantly influences behavioral intentions. Moreover, the result suggests that place attachment significantly mediates the relationship between audience involvement and behavioral intentions.

Research limitations/implications

This study contributes to film tourism research by revealing the crucial role of audience involvement in enhancing place attachment and fostering behavioral intentions toward depicted destinations among potential tourists.

Practical implications

This study suggests that destination marketers should be aware of the soft power of films and TV series to promote destination and attract prospective tourists.

Originality/value

This study provides a distinctive perspective on the interrelationships between audience involvement, place attachment, and previsit behavioral intentions. Additionally, it sheds light on the underlying mechanisms influencing potential tourists' behaviors in the context of film tourism.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 3 June 2024

Erdem Baydeniz, Hakkı Çılgınoğlu and Marco Valeri

This paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for…

Abstract

Purpose

This paper examines the factors that influence behavioral intention in the context of medical tourism in Türkiye. With the growing popularity of Türkiye as a destination for medical tourism, it is essential to understand the key determinants influencing individuals’ intention to engage in medical tourism activities.

Design/methodology/approach

This study used the Extended Theory of Planned Behavior (E-PBT) variables, which include attitude, subjective norm and perceived behavioral control, to measure their influence on behavioral intention. In addition, a customer experience scale was used to assess the influence of dimensions such as education, entertainment, aesthetics and escapism on behavioral intention. The research instrument was validated by expert review, and data were collected using purposive sampling. A total of 420 surveys were deemed suitable for analysis.

Findings

The path analysis revealed that attitudes and perceived behavioral control positively impacted behavioral intention within the domain of medical tourism in Türkiye. Conversely, subjective norms did not have a significant positive effect on behavioral intention. Furthermore, it was observed that the dimensions of entertainment, escape and aesthetics positively affected behavioral intention. However, education and aesthetics did not significantly influence behavioral intentions.

Practical implications

The results of this paper have practical implications for marketers and policymakers in the medical tourism industry in Türkiye. Understanding the factors that drive individuals’ behavioral intentions can assist in developing effective marketing strategies to attract and serve potential medical tourists. Medical tourism providers can enhance their services by optimizing attitudes and perceived behavioral control while emphasizing entertainment and escapism for their clientele.

Originality/value

This research focuses on uncovering factors influencing individuals’ behavioral intentions in medical tourism in Türkiye. Using the E-PBT framework and exploring the dimensions of the customer experience scale, this study aimed to understand the driving forces behind individuals’ decisions to engage in medical tourism.

Details

Journal of Organizational Change Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 7 June 2024

Punit Moris Ekka and Shikha Bhardwaj

This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known…

Abstract

Purpose

This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known about this current topic and to provide future directions about what could be known in the future.

Design/methodology/approach

This qualitative study follows a systematic approach, using the PRISMA protocol. Online databases, namely, Scopus, Web of Science and Google Scholar, were used for the data extraction. The data under investigation include articles published till July 2023.

Findings

However, an academic exploration of the burgeoning customer’s satisfaction with halal tourism is just getting started. It is an interesting subset of the tourism industry with potential. Recent studies have shed light on the importance of customers’ satisfaction in halal tourism by highlighting its most important aspects, as well as the most prominent theories, published authors, journals and research gaps. Toward the end of this study, suggestions for future research are made along these lines.

Originality/value

This study examines the conceptual evolution, potential and fruitful application of customers’ satisfaction in halal tourism in the postpandemic world. This study provides intriguing contextual data and insightful knowledge presented in a new context. This study discusses a comprehensive investigation and includes both academic and managerial consequences.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 5 June 2024

Diana Ayudya, Wiendu Nuryanti and Muhammad Sani Roychansyah

This study aims to analyze the morphological landscape of the urban tourism spaces in the Malioboro Main Street area to predict its future development and to assist in creating…

Abstract

Purpose

This study aims to analyze the morphological landscape of the urban tourism spaces in the Malioboro Main Street area to predict its future development and to assist in creating effective regional planning policies.

Design/methodology/approach

This study uses qualitative grounded theory, typo morphological analysis and place-centered mapping techniques.

Findings

From the observation, it was found that each element of the city image area has different components of the urban tourism space’s morphology. The urban tourism spaces in Malioboro Main Street are distributed in a centered, linear and scattered pattern, with zones dedicated to shopping, cultural experiences and cuisine. The specific elements of each zone, such as attractions, accommodations or amenities, determine the type of tourism offered, such as cultural, shopping and culinary tourism.

Research limitations/implications

The study presented here may serve as a helpful guide for regulating and organizing policies that can form a sound basis for policy formulation. It mainly pertains to planning and structuring the Malioboro Main Street area, which currently needs a well-conceived urban tourism landscape development concept.

Practical implications

This study will have practical implications in projecting tourism development in the area through planning and structuring. The study can also be used as a basis and guideline for controlling, organizing and determining regulations and policies, ultimately serving as a wise foundation for policy formulation, particularly in planning and structuring the Cosmological Axis area, especially the Malioboro area.

Originality/value

The discussion of morphology is mainly limited to macro or micro scales, while the discussion of tourism space is generally limited to conceptual development. Conversely, this study aims to explore the unique landscape morphology of the Malioboro Main Street area, which serves as evidence of a productive space for urban tourism by typomorphological analysis through the approach of urban landscape elements, tourism elements and its activities. Thus, it may complement previous studies in urban areas dominated by tourism.

Details

International Journal of Tourism Cities, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2056-5607

Keywords

Article
Publication date: 10 June 2024

Haci Ahmet Cakir and Egem Zagrali Cakir

This study examines the effect of some motivations of domestic tourists visiting Mugla related to the consumption of local Mugla food on behavioural intentions. The mediating…

Abstract

Purpose

This study examines the effect of some motivations of domestic tourists visiting Mugla related to the consumption of local Mugla food on behavioural intentions. The mediating impact of destination image on the behavioural intention effect of tourists' local food consumption motivations is also investigated.

Design/methodology/approach

A quantitative approach was adopted for the study’s objectives. The population of the study consisted of domestic tourists visiting Mugla, Turkiye. The sample was determined by the convenience sampling method, which is one of the non-probability-based sampling techniques, because of the characteristics of the research population. Around 390 questionnaires collected from tourists visiting Mugla were analysed. The structural equation model (SEM) was applied for testing the research hypotheses, and Bootstrap technique was used for mediation effect analysis.

Findings

Sensory motivation, which is one of the local food consumption motivations, was found to have a statistically significant effect on behavioural intention. No significant effect was found between other motivation factors (excitement, cultural, interaction and health) and behavioural intention. Also, there is a partial mediation effect of destination image in the effect of sensory motivation on behavioural intention. Whilst sensory value alone explains 28% of the effect on behavioural intention, it explains 31% of the effect on behavioural intention together with destination image.

Originality/value

The development of food culture in a destination and the increase in awareness of the food culture of the destination through different consumer components are of great importance for regional tourism. This research contributes to the gastronomy tourism literature in terms of examining the local food consumption motivations that are effective in visitors' experiences of Mugla food, the effect of these motivations on revisits and the role of Mugla destination image.

Details

Worldwide Hospitality and Tourism Themes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1755-4217

Keywords

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