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Article
Publication date: 27 August 2024

Fachri Eka Saputra, Dimitrios Buhalis, Marcjanna M. Augustyn and Stefanos Marangos

Anthropomorphism plays a crucial role in the deployment of human-like robots in hospitality and tourism. This study aims to propose an anthropomorphism-based typology of…

Abstract

Purpose

Anthropomorphism plays a crucial role in the deployment of human-like robots in hospitality and tourism. This study aims to propose an anthropomorphism-based typology of artificial intelligence (AI) robots, based on robot attributes, usage, function and application across different operational levels.

Design/methodology/approach

Following the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) checklist, the research was conducted in two stages. A search strategy was implemented to explore anthropomorphism-based AI robots and to develop a robot typology.

Findings

This study provides a comprehensive typology of anthropomorphism-based AI robots used in tourism and hospitality and classifies them into four types, namely, chatbots, mechanoids, humanoids and android robots. Each type features distinct functions and applications.

Practical implications

The findings can assist companies in using anthropomorphic robots to improve service and strengthen competitiveness. This study offers valuable insights to managers for deploying AI robots across diverse service sectors.

Originality/value

This research provides a novel typology of hospitality and tourism AI robots and extends the understanding of anthropomorphism in human–robot interaction. This typology encompasses both virtual and physical robots, providing clarity on their attributes, usage, functions and applications across diverse areas of hospitality operations.

研究目的

拟人化在酒店和旅游业中的人类化机器人部署中起着至关重要的作用。本研究提出了基于拟人化的AI机器人分类学, 基于机器人的属性、使用、功能和在不同运营层面的应用。

研究方法

按照系统评价和荟萃分析(PRISMA)检查表, 研究分为两个阶段进行。实施了搜索策略, 探索基于拟人化的AI机器人, 并开发了机器人分类学。

研究发现

本研究提供了在旅游和酒店业中使用的基于拟人化的 AI 机器人的全面分类学, 并将它们分为四类, 即聊天机器人、机械机器人、人形机器人和仿生机器人。每种类型具有不同的功能和应用。

实践意义

研究结果可以帮助企业利用拟人化机器人提升服务水平, 增强竞争力。研究为管理者在各种服务领域部署 AI 机器人提供了宝贵的见解。

独创性/价值

本研究提供了一种新颖的酒店和旅游业 AI 机器人分类学, 并扩展了拟人化在人机交互中的理解。这种分类学涵盖了虚拟和实体机器人, 清晰地描述了它们在酒店业运营的各个领域中的属性、使用、功能。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 5 September 2024

Xiao He, Marek Kozlowski, Norsidah Ujang and Yue Ma

This study aims to explore the role of urban streets as transitional edges in coordinating socio-spatial interactions within the urban environment. It will focus on how streets…

Abstract

Purpose

This study aims to explore the role of urban streets as transitional edges in coordinating socio-spatial interactions within the urban environment. It will focus on how streets can revitalize their surrounding environments and shape sustainable urban living through their characteristics.

Design/methodology/approach

Employing the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) framework, this study systematically reviewed 67 international research articles published from 2013 to 2023. It delved into the functionalities of urban streets as transitional edges under various social and physical interactions, covering the multidimensional impacts of streets at the social, spatial and individual levels.

Findings

The results demonstrate that the physical and social dimensions of streets, through their characteristics as transitional edges, not only complement each other but also effectively promote social space interactions and sustainable urban development. As a key public space at the interface of social and physical realms, streets influence residents' daily lives and balance the socio-spatial environment.

Research limitations/implications

Although this study deepens the understanding of urban streets as transitional edges, it faces limitations due to the scarcity of literature related to transitional edges, which may affect the depth and breadth of the research. Future studies are required to further verify theoretical findings through field research and case studies and to explore practical applications of street design to enhance data comprehensiveness and availability.

Originality/value

The originality of this article lies in defining urban streets as dynamic transitional edge spaces, redefining their dual role in urban design to connect physical forms and social functions. Through a comprehensive literature review, this study provides theoretical support for urban planning and design practices, emphasizing their application value in promoting urban social interaction and sustainable development.

Details

Open House International, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 11 September 2024

Veya Seekis, Zali Yager and Karlien Paas

Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that…

Abstract

Purpose

Despite the online shopping trend, many women still prefer in-store experiences for trying on and buying clothes. The body positivity movement endorsed by many brands implies that all women, even those with lower body appreciation, should feel included in this setting. However, studies have yet to quantitatively explore the mediating role of women’s positive body image between clothing size and in-store experiences. To address this gap, this study examined the in-store experiences of 642 women from largely Western nations (Mage = 45.96, standard deviation (SD) = 9.31) who self-reported as straight-, mid- and plus-sizes and the mediating role of body appreciation.

Design/methodology/approach

Participants completed online questionnaires with measures including clothing size, body appreciation, in-store experiences and preferences for in-store changes.

Findings

Women of mid-size and plus-size were more likely than women of straight-size to report lower body appreciation, which led to a greater desire for guidance from staff about styles but less likelihood to approach them, higher discomfort going up a size and lower confidence trying on clothes. In contrast, straight-size women generally felt more comfortable and confident in-store clothes shopping. A direct link between clothing size and lower purchase intentions without in-store representation was found; however, body appreciation did not mediate this link. Preferences for in-store changes included better support from sales staff and more inclusive imagery.

Originality/value

This study indicates that in-store clothes shopping may not feel like retail therapy for women who identify as mid-size or plus-size and experience low body appreciation. It highlights the need for comprehensive reform within the fashion retail industry by prioritizing inclusivity through better staff support and in-store representation for all sizes.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1361-2026

Keywords

Article
Publication date: 23 September 2024

Madeleine Bausch, Christoph Barmeyer and David S.A. Guttormsen

Recent calls in international management (IM) research ask scholars to conduct more context-sensitive research, however; little attention has been paid to the methodological…

Abstract

Purpose

Recent calls in international management (IM) research ask scholars to conduct more context-sensitive research, however; little attention has been paid to the methodological particularities that inform such context sensitivity. This paper aims to addresses this shortcoming by exploring how emic concepts implicate IM research processes during qualitative field studies.

Design/methodology/approach

We carried out ethnographic fieldwork in Brazilian subsidiaries of three German multinational enterprises. We relied on the researchers’ experiences and data from a larger research project including 63 semi-structured interviews, 7 focus groups, documents and field notes. Adopting a culturally sensitive and self-reflexive lens, we reflect on the researchers’ experiences in the Brazilian sociocultural context from an interpretive paradigm.

Findings

Our findings reveal how seven identified emic concepts affect four prototypical phases of the research process: securing access, collecting data, analyzing data and presenting findings. We discuss how these seven emic concepts influenced the research process and impacted research outcomes, as experienced by the researchers.

Research limitations/implications

Findings are limited by our self-reflexive capabilities as foreign researchers, the limited explanatory power of emic categories, our paradigmatic positioning and the research context.

Practical implications

We contribute to research practice by providing eight suggestions for conducting international fieldwork and proposing avenues for future research.

Originality/value

This research contributes to the epistemological and methodological debate on context-sensitive research by arguing that intercultural sensitivity needs to be managed as an integral dimension for any form of international fieldwork. Findings contribute to interpretive approaches showing how emic concepts affect research practices, with implications for critical management perspectives.

Details

Qualitative Research in Organizations and Management: An International Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-5648

Keywords

Article
Publication date: 26 August 2024

Christopher Hamerton

This paper aims to evaluate the evolution, development and endurance of the Equality Act 2010, providing a critical overview of influence and key legal principles, demonstrating…

Abstract

Purpose

This paper aims to evaluate the evolution, development and endurance of the Equality Act 2010, providing a critical overview of influence and key legal principles, demonstrating how the Act has impacted strategic organisational and human resources policy and practice in the UK.

Design/methodology/approach

The research is based on a systematic review of relevant professional and academic literature, alongside an evaluation of the Act itself. The subject focus is seen as timely with the return of a Labour Government in the UK – the architects of the Equality Act – for the first time in 14 years. Due to word limitations, the treatment is condensed to provide a selective overview that will be of interest to practitioners and academics in strategic organisational management and human resources. The author is a socio-legal studies academic and non-practising barrister, with expertise in the corporate organisational field.

Findings

The Equality Act 2010, though now established, owes its historical inception to civil rights activism and a radical turn in legislative drafting and ambition – points frequently missed when discussing its scope and influence. A highly unusual anomaly is that having been created by an outgoing Labour Government its stewardship immediately passed to a Conservative administration. In particular, the principles consolidated and introduced by the Act have greatly impacted the workplace, crucially organisational behaviour and human resources practices, leading to greater responsibility and interpretive power being directed from employment lawyers towards organisational policy and professional practice.

Originality/value

The Equality Act 2010 is usually discussed as an artifact rather than a radical creation and developing entity. This short paper approaches the Act as a “living” object with an eye on future reform.

Details

Strategic HR Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1475-4398

Keywords

Article
Publication date: 27 August 2024

Yuhao Li, Shurui Wang and Zehua Li

This study aims to apply the predictive processing theory to examine the influence of artificial intelligence (AI)-driven robotic performers on audience emotions and the…

Abstract

Purpose

This study aims to apply the predictive processing theory to examine the influence of artificial intelligence (AI)-driven robotic performers on audience emotions and the audience’s resulting electronic word-of-mouth (eWOM) behaviors during tourism service encounters.

Design/methodology/approach

Using a quantitative research methodology, survey responses from 339 regular customers of performing arts in tourism destinations were analyzed. The respondents were recruited through Prolific, a professional data collection platform. SPSS 23.0 was used for the preliminary analysis, from which a research model to achieve the aim was proposed. SmartPLS 3 was used for partial least squares structural equation modeling to test the model.

Findings

Interactive and novel robotic performances significantly encouraged the consumers to share their experiences online, thereby enhancing eWOM. However, melodic resonance had no significant impact on eWOM intentions. The consumers’ emotional responses fully mediated the relationship of the novelty and interactivity of the performances to the consumers’ eWOM intentions but did not mediate the relationship of the musical elements to their eWOM intentions.

Originality/value

This study enriches the understanding of how AI-driven performances impact consumers’ emotional engagement and sharing behaviors. It extends the application of the predictive processing theory to the domain of consumer behavior, offering valuable insights for enhancing audience engagement in performances through technological innovation.

研究目的

本研究旨在运用预测处理理论, 考察人工智能(AI)驱动的机器人表演对观众情感及其在旅游服务接触中的电子口碑(eWOM)行为的影响。。

研究方法

采用定量研究方法, 分析了339名经常观看旅游景点表演艺术的常客的调查问卷。受访者通过专业数据收集平台Prolific招募。初步分析使用SPSS 23.0进行, 从中提出了实现研究目标的研究模型。使用SmartPLS 3进行偏最小二乘结构方程模型测试该模型。

研究发现

互动性和新颖性的机器人表演显著鼓励消费者在线分享他们的体验, 从而增强电子口碑。然而, 旋律共鸣对电子口碑意图没有显著影响。消费者的情感反应完全中介了表演的新颖性和互动性与消费者电子口碑意图之间的关系, 但没有中介音乐元素与电子口碑意图之间的关系。

研究创新

本研究丰富了对AI驱动表演如何影响消费者情感参与和分享行为的理解。将预测处理理论的应用扩展到消费者行为领域, 为通过技术创新增强观众参与度提供了宝贵的见解。

Details

Journal of Hospitality and Tourism Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1757-9880

Keywords

Article
Publication date: 4 September 2024

Fulya Acikgoz, Burak Borulu and Mehmet Cem Bölen

Due to advances in both software and hardware, obsolescence risk refers to the fear that a product will soon become obsolete, which can be very high for technological products…

Abstract

Purpose

Due to advances in both software and hardware, obsolescence risk refers to the fear that a product will soon become obsolete, which can be very high for technological products such as smartwatches or smartphones. Drawing on the perceived risk theory and innovation resistance, this study examines the effects of different obsolescence risks on consumer resistance to smartwatches.

Design/methodology/approach

A sequential explanatory approach using a mixed method was adopted in this study. In Study 1, we conducted semi-structured and in-depth face-to-face interviews with 16 individuals to identify the most important obsolescence risks affecting consumers’ resistance to smartwatches. This qualitative study develops a novel theoretical model based on interpretive results, including technological, economic, functional, and aesthetic obsolescence risks. In Study 2, we tested our theoretical model by applying partial least-squares structural equation modeling to a sample of 298 smartwatch users.

Findings

The results show that consumer resistance to smartwatches is affected by technological, economic, functional, and aesthetic obsolescence risks.

Originality/value

Although most extant studies have focused on the factors influencing the adoption and use of consumer electronics, little is known about the role of obsolescence risk in consumers’ resistance to these products.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

Article
Publication date: 24 September 2024

Indri Supriani, Sri Yayu Ninglasari and Iswati Sri

This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates…

Abstract

Purpose

This study aims to identify factors affecting attitudes towards social media influencers (SMI) on halal cosmetics products. It subsequently examines how the latter stimulates consumers’ attitudes towards purchase intentions of halal cosmetics moderated by religiosity.

Design/methodology/approach

This study uses a survey of samples of Muslim cosmetic consumers in Indonesia. In total, 234 respondents were selected using the purposive sampling method; a self-administered questionnaire was used to collect data from respondents. The survey data were analysed using partial least squares for structural equation modelling (PLS-SEM) to achieve the study’s objectives.

Findings

The findings revealed that trust, perceived expertise and perceived behavioural control positively and significantly affect attitudes towards SMI. However, the relationship between perceived credibility, subjective norm and attitude towards SMI is insignificant. In addition, the findings revealed that attitude towards SMI has a positive effect on explaining purchase intention. Notably, religiosity does not moderate attitudes towards SMI and purchase intention.

Practical implications

This study provides guidelines for companies in understanding the influence of religiosity on consumption behaviour in SMI marketing era. Thus, it will enable marketers to identify the factors influencing customers’ attitudes towards SMI and develop marketing strategies that effectively increase the customers’ intentions to purchase halal cosmetics. This will result in Indonesia becoming the epicentre of the global halal industry, particularly in the cosmetic sector.

Originality/value

This research provides a novel perspective by investigating how SMI shapes the purchase intention of Muslim consumers on halal cosmetics.

Details

Journal of Islamic Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 19 September 2024

Haroon Shaukat, Islam Elgammal, Mukaram Ali Khan and Kareem M. Selem

Underpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA)…

Abstract

Purpose

Underpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA). Furthermore, this paper investigates the mediating role of hedonic value and the moderating role of customer interaction with e-commerce websites (i.e. Amazon, Walmart and eBay).

Design/methodology/approach

Data were collected from customers of three e-commerce platforms (i.e. Walmart, Amazon and eBay) using a structured questionnaire – multi-group analysis applied on SmartPLS 4.4.

Findings

Self-presentation has a positive role in increasing hedonic value and its impact on OBA. The moderating effect of customer interaction on these relationships is also investigated and found to be significant.

Social implications

Our findings underscore the significance of fostering inclusive online communities and favorable online settings. Existing findings are consistent with overarching objectives of digital empowerment and enhanced online interaction quality. This paper contributes to harmonious and collaborative digital societies by encouraging personalized experiences that foster a sense of belonging among diverse customers.

Originality/value

This paper adds to the existing body of knowledge by comparing customer behavior on three major e-commerce platforms, going beyond the traditional focus on a single platform. Drawing on SIT and SDL, this paper provides a distinct nomological framework for OBA that unifies disparate constructs, filling theoretical gaps in our understanding of online customer behavior.

Details

Marketing Intelligence & Planning, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 6 September 2024

Camille Saintives and Hélène Meral

Although prior research has shown the influence of the degree of simplicity (versus complexity) in packaging design on consumer’s product and brand perceptions, no research to…

Abstract

Purpose

Although prior research has shown the influence of the degree of simplicity (versus complexity) in packaging design on consumer’s product and brand perceptions, no research to date has analyzed the effect of minimalist packaging on perceived product naturalness. This research thus aims to investigate the underlying mechanisms explaining how a minimalist food packaging design may lead consumers to perceive a product as more natural.

Design/methodology/approach

The paper is based on two pre-tests and two experiments (N = 152 and N = 220) focusing on food products. Serial–parallel mediations are performed to test the effect of minimalist packaging design on perceived product naturalness.

Findings

In a food consumption context, we demonstrate and replicate the positive impact of minimalism on perceived product uniqueness, which then positively influences both production mode and perceived taste, which, in turn, increases perceived product naturalness.

Originality/value

The findings provide new insights into the influence of food packaging design on consumers’ product perception. This paper offers a deeper understanding of the relationship between minimalist food packaging design and product naturalness by highlighting the mediating roles of perceived uniqueness, production mode and perceived taste.

Details

British Food Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0007-070X

Keywords

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