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Since the introduction of the outstanding web AI chat system, ChatGPT, it has caused a significant impact in both academia and the business world. Many studies have started to explore its potential applications in various fields. However, there is a lack of research from the perspective of user experience. To fill this theoretical gap and provide a theoretical basis for the operation and design of related services, this study plans to develop a set of evaluation scales for AI chat system user experience and explore the relationship between various factors and user satisfaction.

This study obtained 41 evaluation indicators through literature review and user research. Subsequently, these indicators were used as questionnaire items, combined with satisfaction metrics. A total of 515 questionnaires were distributed, and factor analysis and linear regression were employed to determine the specific elements influencing user experience and the user satisfaction model.

This study found that the factors influencing user experience are usefulness, accuracy, logical inference, interactivity, growth, anthropomorphism, convenience, credibility, ease of use, creativity, and security. Among these factors, only accuracy, anthropomorphism, creativity, and security indirectly influence satisfaction through usefulness, while the rest of the factors have a direct positive impact on user satisfaction.

This study provides constructive suggestions for the design and operation of related services and serves as a reference for future theoretical research in this area.

This study assessed the technology readiness of library commons in selected universities in Ghana from the perspectives of both clients and service providers.

A sample survey research design was used to carry out the study, and the study consisted of quantitative and qualitative approaches. The data were collected from 157 of the 430 commons’ users and six library directors/commons librarians, using a questionnaire and an interview schedule respectively. The quantitative data were analysed using descriptive statistics and inferential analysis with SPSS Ver. 22, and structural equation modelling with AMOS Ver. 23.

The study found significant relationships between the availability of learning resources and users' experience, use and satisfaction with the commons. Additionally, there were significant relationships between the readiness of the commons, users' perceptions and their satisfaction levels. The library/commons managers identified key preparedness issues, including inadequate planning and poor space allocation. Furthermore, the study revealed negative feelings among library/commons managers, such as insecurity, resistance and low confidence.

The academic libraries in Ghana should evaluate their commons following the findings of this study, and use other readiness implementation tools to identify and address the gaps in their implementation of the commons.

This study was based on the opinions of the users and operators of the commons and focused primarily on technology-related factors. However, it is essential to evaluate other readiness factors, such as change and services, and institutional factors, using frameworks such as Hess and Ostrom’s (2005) Institutional Development Framework, to provide complementary results that can guide better implementation of the commons and improve the quality of services.

This study examines the key determinants of subscription intentions for ChatGPT Plus (paid version) in business settings, focusing on tasks such as system quality, information support, service quality, perceived intelligence, goal-congruent outcome and self-efficacy.

The study utilized a survey of office workers, analyzed through structural equation modeling, to explore these determinants.

The results demonstrate that system quality, service quality and perceived intelligence significantly influence satisfaction, while service quality and perceived intelligence also impact goal-congruent outcomes. Contrary to traditional models, satisfaction does not significantly correlate with usage. Instead, a significant relationship is observed between goal-congruent outcomes and usage. Self-efficacy emerges as a crucial predictor of subscription intentions, further underlined by the significant impact of usage on subscription intention.

The study’s focus on office workers and a single artificial intelligence (AI) chatbot type may limit generalizability. Its findings illuminate several avenues for future research, particularly in diversifying the context and demographics studied.

This research offers actionable insights for businesses and practitioners in the implementation of AI chatbots. It highlights the importance of enhancing system quality, personalization and user confidence to boost subscription intentions, thereby guiding strategies for user engagement and technology adoption.

This study pioneers in investigating subscription intentions towards AI chatbots, particularly ChatGPT, providing a novel framework that expands upon traditional user behavior theories.

This paper aims to (1) unveil how artificial intelligence (AI) can be implemented in growth-hacking strategies; and (2) identify the challenges and enabling factors associated with AI’s implementation in these strategies.

The empirical study is based on two distinct groups of analysis units. Firstly, it involves 11 companies (identified as F1 to F11 in Table 1) that employ growth-hacking principles and use AI to support their decision-making and operations. Secondly, interviews were conducted with four businesses and entrepreneurs providing consultancy services in growth and digital strategies. This approach allowed us to gain a broader view of the phenomenon. Data analysis was performed using the Gioia methodology.

The study firstly uncovers the principal benefits and applications of AI in growth hacking, such as enhanced data analysis and user behaviour insights, sales augmentation, traffic and revenue forecasting, campaign development and optimization, and customer service enhancement through chatbots. Secondly, it reveals the challenges and catalysts in AI-driven growth hacking, highlighting the crucial roles of experimentation, creativity and data collection.

This research represents the inaugural scientific investigation into AI’s role in growth-hacking strategies. It uncovers both the challenges and facilitators of AI implementation in this domain. Practically, it offers detailed insights into the operationalization of AI across various phases and aspects of growth hacking, including product-market fit, user acquisition, virality and retention.

This study aims to investigate what drives tourists to continue using ChatGPT for travel purposes. This study focuses on the impact of parasocial interaction on tourists’ intention to continue using ChatGPT. It also examines how satisfaction mediates this relationship and the role of technology anxiety as a moderating factor.

Using a sample of 606 tourists in popular Vietnamese tourist destinations, this study used the SPSS PROCESS macro (Model 4 and Model 14) to estimate the research model.

The study found that tourists’ satisfaction and parasocial interactions positively influenced their intention to continue using ChatGPT for travel purposes. The tourists’ satisfaction was found to play a partial role in mediating the relationship between parasocial interactions and their intention to continue using ChatGPT. Technology anxiety was found to be a negative moderator of the direct effect of satisfaction and the indirect impact of parasocial interaction on this intention.

This study stands out as a pioneering exploration into the novel intersection of parasocial interaction, satisfaction, and technology anxiety and their influence on tourists’ intention to persist with using ChatGPT for travel-related purposes.

The study aims to delve into the “phygital customer journey” (PCJ), which merges physical and digital interactions in customer experiences, using a practice-based lens to reveal the underlying dynamics of these blended encounters.

Feedback from 60 individuals established the groundwork for a qualitative analysis. They chronicled customer journeys through diaries and used UXPressia software for journey mapping. This strategy enabled a detailed exploration of the PCJ, focusing on customers’ lived experiences and perceptions.

The study presents an integrative framework for the PCJ, identifying four key elements: hybrid artefacts (the melding of digital and physical tools/interfaces), blended contexts (the seamless integration of digital and physical spaces), circular actions (the non-linear paths of customer engagement) and intertwined emotions (the complex emotional responses to phygital experiences). These elements underscore the intricate and interconnected nature of the PCJ.

This study advances the field by applying a practice-based approach to unravel the complexities of the PCJ, illuminating the nuanced interplay between digital and physical realms. This innovative lens foregrounds the significance of practices in consumer experiences, thereby contributing to a deeper academic and practical understanding of phygital integration.

The surge of digital technologies and information communication technologies poses a challenge to traditional placemaking, influencing how people live, communicate and connect with their environments. In response, placemaking practices are integrating emerging digital technologies, giving rise to digital placemaking. This digital approach aims to present new opportunities for establishing a sense of place, encouraging unique interactions and adding value to communities in social, economic, cultural and environmental aspects.

This paper aims to examine the current landscape of digital tools and apps that facilitate digital placemaking. Conducting an extensive literature review, the research evaluates these tools based on their positive contributions to placemaking, categorizing them according to the aspects they enhance in the placemaking process. These aspects include social dynamics, cultural influences, environmental considerations, artistic qualities, heritage preservation, support for human well-being, urban development and opportunities for digital collaboration among citizens. Additionally, the paper explores digital pedagogy for placemaking, analyzing various tools for their educational approach, knowledge production methods and learning outcomes.

The findings indicate a growing trend in utilizing digital tools for placemaking, driven by technological advancements like augmented and virtual reality, artificial intelligence and the internet of things. Similar to traditional placemaking, digital practices are collaborative and context-dependent, requiring engagement from multiple stakeholders for optimal success. Notably, successful digital placemaking apps often incorporate interactivity and multimodality. Digital collaborative platforms can significantly impact placemaking and sustainable urban design, serving as effective tools for both bottom-up and top-down knowledge production and learning related to placemaking.

The findings of this study must be seen considering certain limitations. The scoping review utilized analysis of most relevant bibliometric databases, however, in the domain of digital placemaking there are undertakings by private companies, nongovernmental as well as governmental organizations which are not cited in the scientific databases. This limitation was tackled by using conventional search engines like Google and Bing to identify and study such projects. Also, it must be noted that the digital domain is rapidly developing and being integrated in digital placemaking. Even more, the artificial intelligence technology, which is being applied across all disciplines, with so far unforeseen possibilities, should be further examined how it is being adopted and implemented in the domain of digital placemaking and which are its impacts in the placemaking processes and outcomes.

Despite these advancements, many digital tools lack a comprehensive approach to address the various aspects of sustainability in placemaking. Consequently, further research is needed to develop digital tools that adopt a holistic approach, ensuring justifiability and feasibility in social, environmental and economic terms. Furthermore, in alignment with the goals of the EU Green Deal, incorporating Circular Economy principles into the development of new digital placemaking methods and tools is crucial.

The massive adoption of virtual reality (VR) applications has started since the COVID-19 pandemic, and until now, VR applications are still being used. However, there is limited research that analyses the consumer's perspective on the adoption of VR applications. Thus, this study discovers the adoption of VR applications in the hospitality sector by integrating the value-based adoption model (VAM) and VR quality.

The data were gathered through a survey of 500 respondents and evaluated through the structural equation model-partial least squares (SEM-PLS).

Employing SEM-PLS and importance-performance map analysis (IPMA), the findings revealed that VR quality and perceived value are essential determinants in the adoption of VR applications in the hospitality industry.

Practically, this study encourages the hospitality industry to create and develop high-quality VR application technology to benefit visitors. Through this study, hospitality marketing managers, governments and others concerned with the hospitality industry’s future development can create effective ways to increase the adoption of VR applications in this industry.

This study offers novel perspectives into the theory and application of VR quality and VAM in the adoption of VR applications in the hospitality industry.

This study aims to investigate the impact of Information and Communication Technology (ICT) on the well-being of Tunisian social workers.

Resources (JD-R) theory. A questionnaire was administered to 162 Tunisian social workers, and statistical analysis and hypothesis testing were conducted using SPSS and SmartPLS software.

The study found that ICT has a substantial positive influence on social workers' well-being. Specifically, ICT was found to increase social workers' job resources, which in turn led to decreased job demands, increased burnout and increased work engagement.

This study addresses prior research gaps by exploring ICT's interplay with well-being within the Tunisian context. Its outcomes offer valuable insights for policymakers, guiding the development of strategies to address challenges and harness ICT's potential in social work.

Live-streaming e-commerce is becoming a new way for many consumers to shop. During the live broadcast process, the interaction between anchors and customers plays a decisive role on consumers' purchasing decisions. This study aims to explore how two types of interaction between the anchor and the customers (i.e. task-oriented interaction and relationship-oriented interaction) affect customers' purchase decisions.

The study establishes a model based on online trust theory and multi-sensor interaction theory. To validate the model, we carried out five simulated live-streaming events and collected data through a scenario-based survey of the viewers participating in the live-streaming (N = 244). Structural equation modeling was employed to test the hypotheses.

Both task-oriented interaction and relationship-oriented interaction have a positive impact on users' purchase decisions through the mediation of virtual touch, emotional trust and cognitive trust. Sense of power has opposite moderating effects on the impacts of relationship-oriented interaction on emotional trust and cognitive trust.

This study enriches the theory of live-streaming e-commerce by demonstrating the decisive roles of two types of anchor–customer interaction, the mediation roles of virtual touch, cognitive trust, and emotional trust in customer purchase decisions, as well as the moderating effect of sense of power on customer decision-making processes. The findings provide practical insights for anchors and live-streaming platforms about how they should arrange live-streaming content to enhance consumer purchasing decisions.