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Given the importance of the growing segmentation of ageing consumers and their increasing interaction with the Internet, digital marketing scholars are becoming more interested in this market. Prior research needs to pay more attention to this market in many contexts of digital marketing. This study aims to provide insights into ageing consumers’ content usage, content typology choices, and online brand advocacy (OBA).

Semi-structured interviews were applied, and 16 consumers from Southern Europe aged 55+ were included. The interviews were transcribed and examined following the principles of content analysis.

According to the research, older consumers display their usage and concerns regarding online content. They have different decision-making processes depending on whether they are purchasing products or services. Likewise, their choices of content typology vary based on the utilitarian or hedonic product category.

This study contributes to the literature by providing insights into this growing segmentation and proposing an OBA framework for older consumers related to content marketing. Finally, the study suggests that older consumers are passive online and active offline brand advocates.

Drawing on social identity theory (SIT), the current research highlights the sequential mediation effects of customer interaction, functional value and hedonic value in linking customer-brand identification and self-representation with online brand advocacy (OBA).

Data were gathered from 483 Egyptian and 595 non-Egyptian Aliexpress shopping platform customers, then analyzed using SmartPLS 4.

The multigroup analysis findings revealed that customer interaction and functional/hedonic values sequentially mediated the linkages of customer-brand identification and self-presentation with OBA for Egyptian and non-Egyptian user groups.

The novelty of this study is that it tested and validated customer interaction with the Aliexpress service scale, allowing for reflection on the interactive nature of this platform between Egyptian and non-Egyptian customers. SIT also lends credence to the idea that self-presentation mediates the effect of customer-brand identification on Aliexpress’s OBA, potentially shedding new light on this understudied dimension using a theoretical framework.

The online brand advocacy behaviors of omnichannel shoppers, who mainly rely on integrated brick-and-mortar stores (recognized as a vital channel for delivering a seamless shopping experience and meeting the dynamic needs of the shoppers), are still understudied. This study aims to investigate how integrated store service quality (ISSQ) may elicit both positive and negative emotions that contribute to a memorable omnichannel shopping experience and have an impact on shoppers' attachment to the store, leading to their exhibition of online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression).

The study is a cross-sectional, descriptive and quantitative investigation. The research participants were chosen using a purposive sampling technique. Using a validated self-administered questionnaire, data were gathered from 886 Indian omnichannel shoppers who often purchase at the integrated brick-and-mortar store. The proposed conceptual model was tested using Smart PLS software for partial least squares-structural equation modeling.

The results indicate that positive and negative emotions mediate the relationship between ISSQ and memorable omnichannel shopping experiences, subsequently impacting omnichannel shoppers' attachment to the store and leading to online brand advocacy behaviors. The relationship strength perceived by shoppers significantly positively moderated the relationship between store attachment and different online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression).

The study relied upon single cross-sectional data from the Indian population, where omnichannel retailing is still nascent.

This study addresses the need to investigate the different emotions that arise while evaluating service quality in omnichannel retail purchase journeys leading to memorable shopping experiences. Emphasizing post-purchase behaviors like different online brand advocacy behaviors (brand defense, brand positivity, brand knowledge sharing and virtual positive expression), this study is the first to show that ISSQ might affect four different OBAs through memorable omnichannel shopping experience and the shopper's sense of attachment to the store. The moderating effect of relationship strength perceived by shoppers with the retailer on a few proposed hypotheses was also tested to give managerial recommendations.

The construction industry and its activities harmfully affect the environment. Hence, adopting green building (GRB) practices can be helpful in achieving sustainable development goals. Therefore, this study aims to identify the factors affecting the intention to adopt GRB practices by extending theory of planned behavior (TPB).

Using non-probability purposive sampling technique, data was gathered from consultant and contractor engineers in the construction industry through a questionnaire. The analysis was done using partial least square-structural equation modeling technique on a useful sample of 290.

Findings revealed that the core constructs of TPB [i.e. attitude (AT), subjective norms (SUBN) and perceived behavioral control (PBC)] significantly affect the intention to adopt GRB practices. Moreover, government support and knowledge of green practices (KNGP) were found to be critical influencing factors on AT, SUBNs and PBC. Lastly, the findings confirmed that environmental concerns (ENC) play as a moderating between SUBN and intention to adopt GRB practices, as well as AT and intention to adopt GRB practices.

This study contributes to existing knowledge on GRB, offering evidence base for policy choices regarding climate change adaptation and mitigation in the construction industry.

This study provides insights from the perspective of a developing economy and confirms the applicability of TPB in the adoption of GRB practices. Moreover, this study confirms the moderation role of ENC in between TPB constructs and intention to GRB that is not tested earlier in the context of GRB. This study also confirms that government sustainable support positively affects PBC, and KNGP significantly affects SUBNs.

The purpose of this paper is to evaluate the impact of beneficial externality generated by the World Heritage List (WHL) on residential property values in order to offer new insights into heritage discourses.

The study uses the hedonic price model to estimate empirically the difference in prices for residential properties located in the Old Rauma World Heritage. The study uses residential sales transaction data from the City of Rauma from January 2005 to September 2012 drawn from an online database called KVKL Hintaseurantapalvelu managed by the Central Federation of Finnish Real Estate Agencies.

The research results indicate a positive, but insignificant, relationship between the property sale prices (euros/sqm) and heritage designation. However, the total sale prices are higher in Old Rauma as the properties are significantly larger in Old Rauma compared to other properties in Rauma.

Studies in heritage economics have assessed the influence of the property market on heritage listing and designation at either the national level, the local level or a mix of national/local levels. This paper contributes to the literature by analysing the impact of a United Nations Educational, Scientific and Cultural Organisation (UNESCO) world heritage designation on residential property values. UNESCO is the leading global institution which deals with the protection of heritage sites that transcend national and local boundaries.

Sustainable urbanism is the study of both cities and the practices to build them, which focusses on promoting their long-term viability by reducing consumption, waste and harmful impacts on people and place while enhancing the overall well-being of both people and place. This paper analyses the implications of adopting sustainable urbanism principles and developing resilient places with Abuja as the area of focus to tackle the highlighted issues.

The paper is based on qualitative research which is centred on an extensive literature review and archival retrieval of historical documents. This includes the emergence of urbanism, sustainable urbanism definition and current issues surrounding its adaptation. The paper also focusses on a case study area in the capital city of Abuja, Nigeria which is currently undergoing massive urban development. Interviews are conducted with academics (13), practitioners (12) and government officials (10) making a total of 35 participants.

The main findings will create an understanding of the definition of sustainability and sustainable urbanism with a special focus on Abuja city. It was realised from the interviews that sustainable urbanism in broad terms encompasses economic, social, and environmental sustainability, and that these dimensions vary across different contexts even in the developing world. Also, sustainability can be achieved through deploying the right combination of measures, policies, assessment tools, sustainability assessment, good governance, and training/education and incentives.

By reviewing the selected studies which explore a wide range of disciplines and research areas, and conducting this qualitative research, this paper shares insights into how sustainability and sustainability urbanism can be achieved in the development of urban spaces in Abuja environs.

The aim of this study is to analyse the factors that contribute to the disclosure of relational liabilities (RLs) of the US companies.

The study uses content analysis to examine the disclosure of RLs in annual reports of the US companies listed on the Nasdaq-100 index from 2013 to 2015.

The study finds a positive correlation between the disclosure of RLs and gender diversity of the board of directors as well as the education level of the CEO. By contrast, the disclosure of RLs is negatively associated with the age of the CEO. Companies in knowledge-intensive industries also tend to disclose more information about their RLs than those in other industries.

This study focuses on the determinants of RLs, whereas previous research has mainly examined the positive impact of voluntary disclosure of intellectual capital on financial performance. The main objective of this study is to shed light on the factors that influence the disclosure of RLs.

This study aimed to characterize the concentrations of indoor pollutants (such as carbon dioxide (CO₂), ozone (O₃), nitrogen dioxide (NO₂) and sulfur dioxide (SO₂), as well as particulate matter (PM) (PM₁, PM_2.5 and PM₁₀) in Akure, Nigeria, as well as the relationship between the parameters’ concentrations.

The evaluation, which lasted four months, used a low-cost air sensor that was positioned two meters above the ground. All sensor procedures were correctly carried out.

CO₂ (430.34 ppm), NO₂ (93.31 ppb), O₃ (19.94 ppb), SO₂ (40.87 ppb), PM₁ (29.31 µg/m3), PM_2.5 (43.56 µg/m³), PM₁₀ (50.70 µg/m³), temperature (32.4°C) and relative humidity (50.53%) were the average values obtained. The Pearson correlation depicted the relationships between the pollutants and weather factors. With the exception of April, which had significant SO₂ (18%) and low PM₁₀ (49%) contributions, NO₂ and PM₁₀ were the most common pollutants in all of the months. The mean air quality index (AQI) for NO₂ indicated that the AQI was “moderate” (51–100). In contrast to SO₂, whose AQI ranged from “moderate” to “very unhealthy,” O₃'s AQI ranged from “good” (50) to “unhealthy” (151–200). Since PM₁, PM_2.5 and PM₁₀ made up the majority of PC1’s contribution, both PM_2.5 and PM₁₀ were deemed “hazardous.”

The practical implication of indoor air pollution is long-term health effects, including heart disease, lung cancer and respiratory diseases such as emphysema. Indoor air pollution can also cause long-term damage to people’s nerves, brain, kidneys, liver and other organs.

Lack of literature in terms of indoor air quality (IAQ) in Akure, Ondo State. With this work, the information obtained will assist all stakeholders in policy formulation and implementation. Again, the low-cost sensor used is new to this part of the world.

Utilising the stimulus-organism-response (S-O-R) theoretical framework, this study investigated how destination attachment and overall satisfaction mediate the linkage between memorable tourism experiences and customer-based destination brand equity (CBDBE).

The authors study presents a model that illustrates how memorable tourism experiences can influence CBDBE by impacting tourists' attachment and overall satisfaction with a destination. The model was tested using empirical data obtained through a survey of 382 Indian domestic tourists. The data were analysed using the SPSS AMOS (Statistical Package for Social Sciences Analysis of a Moment Structures) programme.

This study validates the accuracy and effectiveness of the suggested conceptual model, demonstrating significant linkage between the variables of the study. Accordingly, it was observed that positive memorable tourism experiences have a notable impact on the development of attachment and satisfaction with the tourist destination forming strong CBDBE.

The study's primary managerial recommendation is that, to achieve sustainable competitive advantage, destination management organisations should give priority to memorable experiences and positive emotions instead than only concentrating on product-centred marketing. Second, destination managers must mould their business models based on the link between memorable tourism experiences, destination attachment, satisfaction and CBDBE.

Perhaps, the authors' research is one of the earliest to explore the relationship between tourists' overall satisfaction, attachment to a destination and memorable experiences and how they impact customer-based brand equity (CBBE) for a specific urban hill station destination.

The purpose of this study is to advance the application of pulverised cow bone ash (PCBA) as a partial replacement of cement in soil stabilisation for the production of bricks. The study investigated the impact of PCBA substitution on the characteristic strength of clay bricks under variant curing media.

Dried cow bones were pulverised, and an energy-dispersive X-ray fluorescence test was conducted on PCBA samples to determine the chemical constituents and ascertain the pozzolanic characteristics. Ordinary Portland cement (OPC) and PCBA were blended at 100%, 75%, 50%, 25% and 0% of cement substitution by mass to stabilise lateritic clay at 10% total binder content for the production of bricks. The binder-to-lateritic clay matrixes were used to produce clay bricks and cylinders for compressive and splitting tensile strength tests, respectively.

The study found that PCBA and OPC have similar chemical compositions. The strength of the clay bricks increased with curing age, and the thermal curing of clay bricks positively impacted the strength development. The study established that PCBA is a suitable substitute for cement, up to 25% for stabilisation in clay brick production.

Construction stakeholders can successfully use a PCBA-OPC binder blend of 1:3 to stabilise clay at 10% total binder content for the production of bricks. The stabilised clay bricks should be cured at an elevated temperature of approximately 90°C for 48 h to achieve satisfactory performance.

The PCBA-OPC binder blend provides adequate soil stabilisation for the production of clay bricks and curing the clay bricks at elevated temperature. This aspect of the biomass/OPC binder blend has not been explored for brick production, and this is important for the reduction of the environmental impacts of cement production and waste from abattoirs.