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Cross-boundary cooperation with shared goals and values involving the poor has been argued as an indispensable means for inclusive business (IB) success. Cooperation may become dynamic, especially when exploratory and creative attempts with effective cooperative learning among partners can be realized. Even so, not many companies have reported successful in building the cooperation. One case, providing clean, affordable drinking water to the poor in Tanzanian rural villages, suggests that a delegated and grassroots-based approach in cooperation with a highly trustworthy local partner can successfully promote cooperative learning and transfer know-how in both operations and management. This approach also stimulates local and self-initiated activities for expanding water facilities and generating local businesses in an area where employment is scarce. Deviation from mainstream-institution-based operations and management is one example of institutional interconnections that enable the rural poor to self-manage projects and stimulate self-initiated business activities, consequently contributing to rural development and sustainable development goals.

This study gives insights into how marginalized logics evolve after having been replaced by a new dominant logic. In light of the case of UK trade book publishing where an editorial logic persisted and morphed after the increasing commercialization of the field – epitomized by the proliferation of so-called “factory fiction” – the authors identify three generative paths of marginalized logic evolution: preservation, purification and radicalization. The authors show how these paths hinge on the activities of three groups of actors who resist conforming to a dominant logic. The findings of this study advance scholars’ understanding of the historical evolution of institutional logics, but also remind them that the acts of resistance are typically embedded in macro-level dynamics related to broader institutional processes. In particular, this study sheds light on the different ways in which acts of resistance may be structured by actors’ experience of friction between competing institutional logics.

This chapter analyses conditions under which residents of a small Russian town accept the concepts “pollution” and “ecological risk.” The town in question is Sokol in the Vologda oblast of the Russian Federation, where there are two pulp and paper mills and other forest industries. Sokol is a typical small town with a population of about 40,000. The pulp and paper mills are locally run. The issues surrounding Sokol's pulp and paper mills generally present a typical Russian picture (Kuliasova & Kuliasov, 2002a, 2002b) with one major exception. Industrialization in Sokol goes back more than a century and thus reflects the broader history of the 20th century.

In a paper written for a theory development forum (Calás & Smircich, 1999) we insisted that the postmodern moment, in its association with poststructuralist analyses, brought much of value to organization and management studies. At the time we observed that although such a moment may have already passed, its traces continued to be seen and expressed in several important intellectual developments. In particular, we identified poststructuralist feminist theories, postcolonial theory, actor-network theory, and narrative approaches to theory as productive heirs of the postmodern moment in organization and management studies.

Urbanization is a mode of social progress in history. However, it repeats headway and fallback. In the lifetime of a person, he/she may watch only a certain phase of recovery from fallback as if it were a phase of progress. Such a social activity as evocation of sense of togetherness may seem to be so primitive that it might be practicable even in past communities. It is true of water quality issue of river and sea around us. Do you find the more innovative way that has never been seen? Otherwise, do you chant simply a slogan like “Clean the river more!”? Although water quality transition is merely a physical phenomenon, the community nearby may either worsen or improve the quality. The interaction between the quality transition and the action of community continues in a dynamic process. Community should progress, if possible, by managing the process appropriately. This chapter first illustrates a case of social remediation process for water quality issue of Horikawa river in Nagoya City, Japan. Then it considers the issues, concerns, activities, and moreover the relation of them over the water community. It finally refers to more strategic direction through simple mathematical formulation of social remediation process.

Forests and the goods and services they provide are essential for human well-being (Seppälä, Buck, & Katila, 2009). Forests provide three types of ecosystem services that directly support human well-being: provisioning services such as food, fuelwood, medicine, etc.; regulating services such as water purification, climate regulation, erosion control, etc.; and cultural services, including recreation, spiritual, and religious values (Millennium Ecosystem Assessment, 2003). About 1.6 billion people live in predominantly forest ecosystems or in their vicinity. Forest communities include indigenous peoples (IPs) who have been living since time immemorial in forest areas and other local groups including the more recent settlers or immigrants. In the tropics, over 800 million people are living in forests and woodlands, which makes these areas a very important resource for the rural poor (Chomitz, Buys, De Luca, Thomas, & Wertz-Kanounnikoff, 2007). Based on ADB's (2009a) estimates, half of the world's poorest of the poor are IPs, and more than half live in Asia. Sixty million of these IPs are forest dependent.

Purpose: This chapter investigates how researchers assemble market research test towns as hybrid sociotechnical arrangements. Researchers use various strategies in order to purify such hybrids into simplified representations of a fetishized imaginary, namely the average consumer.

Methodology/approach: The chapter is based on an analysis of secondary sources such as company documents. Theoretically, it draws on the concept of consumption assemblages and on anthropological theories of fetish.

Findings: Fetishization is a powerful way for both researchers and their clients to purify the hybrid assemblages they are part of into easily digestible categories such as “the real” and “the average.” In that process, the test town and its consumers emerge as a fetish that allows corporate clients to alleviate decision-making anxiety. Because of the nature of fetish, purification as a process remains incomplete.

Research Implications: These findings call for more social studies of market research as a set of practices that shape the identities of those who do the testing and forecasting. This chapter thus opens up test marketing and so-called test towns in particular as a field for consumer culture theory research.

Originality/value: This chapter provides insights into how market research creates test sites to simulate purchase behavior and pre-test consumer products. This chapter maps how different groups of actors and different technologies are enrolled in order to enact an ideal-type consumer averageness on an ongoing basis in a particular test town.

Adsorption parameters (e.g. Langmuir constant, mass transfer coefficient and Thomas rate constant) are involved in the design of aqueous-media adsorption treatment units. However, the classic approach to estimating such parameters is perceived to be imprecise. Herein, the essential features and performances of the ant colony, bee colony and elephant herd optimisation approaches are introduced to the experimental chemist and chemical engineer engaged in adsorption research for aqueous systems. Key research and development directions, believed to harness these algorithms for real-scale water treatment (which falls within the wide-ranging coverage of the Sustainable Development Goal 6 (SDG 6) ‘Clean Water and Sanitation for All’), are also proposed. The ant colony, bee colony and elephant herd optimisations have higher precision and accuracy, and are particularly efficient in finding the global optimum solution. It is hoped that the discussions can stimulate both the experimental chemist and chemical engineer to delineate the progress achieved so far and collaborate further to devise strategies for integrating these intelligent optimisations in the design and operation of real multicomponent multi-complexity adsorption systems for water purification.

This paper explores why and how Japanese tourists travel in their home country. This work uses in-depth interviews and focus group interviews as its study design. Nature is an important aspect of Japanese life, and the meaning and use of nature include spiritual and bodily purification. Furthermore, Japanese domestic nature-based travels are strongly linked to self-identity and self-presentation, in that the Japanese travel not only for the sake of enjoyment, but also to a large extent as an instrument for learning, sharing and communing. The results are discussed in terms of theoretical contributions and practical applications.