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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Book part
Publication date: 24 August 2011

Breda Kenny and John Fahy

The study this chapter reports focuses on how network theory contributes to the understanding of the internationalization process of SMEs and measures the effect of network…

Abstract

The study this chapter reports focuses on how network theory contributes to the understanding of the internationalization process of SMEs and measures the effect of network capability on performance in international trade and has three research objectives.

The first objective of the study relates to providing new insights into the international market development activities through the application of a network perspective. The chapter reviews the international business literature to ascertain the development of thought, the research gaps, and the shortcomings. This review shows that the network perspective is a useful and popular theoretical domain that researchers can use to understand international activities, particularly of small, high technology, resource-constrained firms.

The second research objective is to gain a deeper understanding of network capability. This chapter presents a model for the impact of network capability on international performance by building on the emerging literature on the dynamic capabilities view of the firm. The model conceptualizes network capability in terms of network characteristics, network operation, and network resources. Network characteristics comprise strong and weak ties (operationalized as foreign-market entry modes), relational capability, and the level of trust between partners. Network operation focuses on network initiation, network coordination, and network learning capabilities. Network resources comprise network human-capital resources, synergy-sensitive resources (resource combinations within the network), and information sharing within the network.

The third research objective is to determine the impact of networking capability on the international performance of SMEs. The study analyzes 11 hypotheses through structural equations modeling using LISREL. The hypotheses relate to strong and weak ties, the relative strength of strong ties over weak ties, and each of the eight remaining constructs of networking capability in the study. The research conducts a cross-sectional study by using a sample of SMEs drawn from the telecommunications industry in Ireland.

The study supports the hypothesis that strong ties are more influential on international performance than weak ties. Similarly, network coordination and human-capital resources have a positive and significant association with international performance. Strong ties, weak ties, trust, network initiation, synergy-sensitive resources, relational capability, network learning, and information sharing do not have a significant association with international performance. The results of this study are strong (R2=0.63 for performance as the outcome) and provide a number of interesting insights into the relations between collaboration or networking capability and performance.

This study provides managers and policy makers with an improved understanding of the contingent effects of networks to highlight situations where networks might have limited, zero, or even negative effects on business outcomes. The study cautions against the tendency to interpret networks as universally beneficial to business development and performance outcomes.

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Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

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Book part
Publication date: 1 January 2005

Naresh K. Malhotra

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Book part
Publication date: 12 July 2024

Salvatore Monaco

SDG 16 is committed to reducing violence in all its forms and ensuring personal and collective security. Drawing several examples from all over the world, the chapter underscores…

Abstract

SDG 16 is committed to reducing violence in all its forms and ensuring personal and collective security. Drawing several examples from all over the world, the chapter underscores the complexities and challenges faced in pursuing social justice. It highlights the role of peacebuilding and conflict prevention in preserving territorial identity, emphasizing the detrimental effects of violence on cultural heritage and social cohesion. Furthermore, it examines the ways in which access to justice, protection of rights, and responsible governance contribute to the fortification of territorial identity, enabling communities to uphold their distinct traditions and values. The chapter also delves into the analysis of obstacles such as corruption, human rights violations, and criminal activities that undermine the achievement of SDG 16. Through an analysis of these challenges in various contexts, it underscores the global significance of addressing these issues to create environments where territorial identities can thrive.

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Identity, Territories, and Sustainability: Challenges and Opportunities for Achieving the UN Sustainable Development Goals
Type: Book
ISBN: 978-1-83797-549-5

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

Content available
Book part
Publication date: 24 August 2011

Abstract

Details

Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

Book part
Publication date: 24 August 2011

No firm is an island. Decisions, actions, and outcomes of a firm are embedded in their relationships with suppliers, customers, competitors, downstream, and upstream firms. The…

Abstract

No firm is an island. Decisions, actions, and outcomes of a firm are embedded in their relationships with suppliers, customers, competitors, downstream, and upstream firms. The formation and management of strategic alliances among firms within an interfirm network of firms inform awareness that a firm needs to develop a strategic stance explicitly of its contributions and the resulting outcomes of all participants within an interfirm network of firms.

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Interfirm Networks: Theory, Strategy, and Behavior
Type: Book
ISBN: 978-1-78052-024-7

Content available
Book part
Publication date: 1 January 2009

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Special Edition: Financial Crisis - Environmental Crisis: What is the Link?
Type: Book
ISBN: 978-1-78052-670-6

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Book part
Publication date: 30 July 2018

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Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 8 August 2022

David Thompson and Giacomo Squicciarini

The public’s awareness of noise and vibration forms a significant barrier to further development of railways. This chapter begins with a short introduction to the main fundamental

Abstract

The public’s awareness of noise and vibration forms a significant barrier to further development of railways. This chapter begins with a short introduction to the main fundamental aspects of acoustics, including decibels, frequency analysis, the propagation of sound with distance and common measurement quantities. The main sources of railway noise are discussed, including rolling noise, impact noise, curve squeal and aerodynamic noise. Simple calculation procedures are described that can be used to assess the impact of railway noise and to compare it with legal limits. The final section is devoted to ground vibration, which is a related form of environmental disturbance.

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Sustainable Railway Engineering and Operations
Type: Book
ISBN: 978-1-83909-589-4

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