To read the full version of this content please select one of the options below:

Preface

Interfirm Networks: Theory, Strategy, and Behavior

ISBN: 978-1-78052-024-7, eISBN: 978-1-78052-025-4

ISSN: 1069-0964

Publication date: 24 August 2011

Abstract

No firm is an island. Decisions, actions, and outcomes of a firm are embedded in their relationships with suppliers, customers, competitors, downstream, and upstream firms. The formation and management of strategic alliances among firms within an interfirm network of firms inform awareness that a firm needs to develop a strategic stance explicitly of its contributions and the resulting outcomes of all participants within an interfirm network of firms.

Citation

(2011), "Preface", Baxter, R. and Woodside, A.G. (Ed.) Interfirm Networks: Theory, Strategy, and Behavior (Advances in Business Marketing and Purchasing, Vol. 17), Emerald Group Publishing Limited, Bingley, pp. xi-xiii. https://doi.org/10.1108/S1069-0964(2011)0000017004

Publisher

:

Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited