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The Resource-Advantage Theory of Competition

Robert M. Morgan

Review of Marketing Research

ISBN: 978-0-7656-1304-2, eISBN: 978-0-85724-723-0

Publication date: 1 January 2005

Citation

Hunt, S.D. and Morgan, R.M. (2005), "The Resource-Advantage Theory of Competition", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 1), Emerald Group Publishing Limited, Leeds, pp. 153-206. https://doi.org/10.1108/S1548-6435(2004)0000001008

Publisher

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Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited