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The purpose of this research is to analyze the volume of full‐text coverage for 50 marketing‐focused and marketing‐related serial sources in the Ebsco Business Source Premier (BSP) and ProQuest ABI/INFORM Global (ABI) databases, focusing on the significant differences in the full‐text availability of 21 journals which are common in the two databases.

The target serials were the ones rated –in response to a large scale, very well‐designed and implemented research project (Hult et al.)– by more than 600 marketing specialists, working at the marketing departments of universities around the world (the Hult050 set).

The test searches found that BSP had full‐text coverage for 29, and ABI for 34 sources. BSP had 70,740 and ABI had 63,405 full‐text items. However, the detailed analysis at the individual source level of the Hult‐50 set revealed anomalies in the reported volume of full‐text coverage for several top tier marketing journals in ABI, such as single year and even decade‐long gaps and inflated hit counts.

The paper provides empirical evidence for anomalies, which should be considered in comparing the real volume and value of full‐text availability when making licensing decisions.

The increasing availability of digital editions of journals, and/or the incorporation of the full‐text versions of their papers in the largest aggregator databases, have been the highlights in the coming of age of digital libraries from many perspectives, ranging from collection development to preservation, from ready reference services to creating digital carrels. Full‐text availability of research papers through several digital resources is not merely a great convenience for distributing knowledge, but also an indirect indicator of the acknowledgement of the popularity and importance of journals and other serial publications (such as conference proceedings) in many disciplines where such sources are the primary venues for scholarly and professional publishing. One of the purposes of the author's current research project was to find out how well three business databases reflect the popularity and familiarity of peer ranking and rating through 50 top rated marketing‐focused and marketing‐related periodicals in the full‐text coverage of those journals. This paper seeks to present some results.

The target journals were selected from the list of 50 marketing‐focused and marketing‐related journals ranked by nearly 630 faculty members from marketing departments of US and international universities in an outstanding large scale survey and research project by Hult et al. The presence and time‐span of coverage of 50 journals and conference proceedings was analysed in three of the largest (partially) full‐text business databases.

The research found that many highly rated and ranked journals in the sample were absent or very modestly present in the full‐text subset even in the largest and most widely licensed three business databases tested.

The research adds a new dimension to evaluating databases by the specific criteria of full text availability of journals and other serial publications.

This paper aims to examine the potential of applying the concept of the Learning Organization to the understanding of, and potentially the assessment of, an organization's supply chain collaboration capability. Collaborative supply chain management (SCM) literature was transposed against that of the literature of the Learning Organization to investigate overlapping themes to explore benefits of applying the framework of the Learning Organization to SCM.

The author conducted an in-depth review of the collaborative SCM and Learning Organization literature. This allowed for a comparative analysis of the literature and identification of the extent of common themes. Themes were identified, future research questions were posed and implications were delineated.

Findings indicate multiple themes in common between collaborative SCM and the Learning Organization. This serves as support for the suggestion to approach SCM with the framework of the Learning Organization to encourage those principles to drive behavior. This will be critical for gaining a competitive advantage in the supply chain.

This study is limited to conceptual analysis only. Findings suggest that empirical research should be conducted to investigate and quantify advantages of this approach/perspective.

Implications are that SCM should include the practices of the Learning Organization to ensure that the supply chain is oriented toward learning and continuous growth.

It indicates the value of the Learning Organization perspective in SCM and introduces the term “learning chain” to exemplify the approach.

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

This paper aims to further research on leadership and knowledge management through formal knowledge strategies in knowledge-intensive organizations (KIOs), and analyse knowledge management challenges and approaches within KIOs, especially tacit knowledge.

This paper is based on conceptual and literature research.

Managing knowledge as an organizational asset involves how knowledge is obtained, stored and organized, and accessed and shared when needed. This is crucial for KIOs. Knowledge that is not captured, understood and transferred, throughout the organization, is useless. This requires the integration of systems and processes with people and leadership. Tacit knowledge generation and transfer is especially important in KIOs. In particular, the success of KIOs depends crucially on management’s ability to give leadership in a way that supports knowledge-intensive teamwork. The global nature of internal and external knowledge networks adds to the leadership challenge. This can be made more complex by cultural differences, intellectual property protection (formal and informal) and talent scarcity.

Further research is needed to identify the types of KIO and to better understand sound common knowledge management and related leadership principles across all types of KIO and those that are more context-dependent on the type of KIO and/or its business and cultural context. More research is needed on policy making organizations, in-company policy-making research and development and creative industries.

The paper takes forward research on leading knowledge management in KIOs and introduces 14 challenging new papers in this specific field of research.

The purpose of this paper is to identify different types of organizational innovativeness in Austrian hotels and analyze their connection to (innovation) success. In the face of growing international competition, innovation is becoming increasingly important for Austria’s hotel industry. A prerequisite for innovation is organizational innovativeness.

This paper is based on a quantitative survey of 255 Austrian hotel businesses with a minimum of five employees. Innovativeness was measured by three dimensions (willingness, ability and possibility to innovate) and success by five dimensions (overall performance: financial, market and employee-related success; innovation success: product and process innovations). Findings were obtained by combining an exploratory factor analysis with a cluster analysis.

Factor analysis reveals five factors determining organizational innovativeness: “cooperation as trigger for change”; “acceptance of change”; “resource based scope for change”; “pluralism as trigger for change”; and “loose coupling and error-tolerance”. The cluster analysis identifies four types of hotels regarding organizational innovativeness indicating differences regarding the success dimensions: “potential innovators hindered by scarce resources and unsupportive structures”, “well-resourced conservatives”, “potential innovators hindered by a haphazard approach” and “cautious idea hunters”. On the whole, results show that a balanced configuration of organizational innovativeness combined with a cautious approach is connected with greater (innovation) success.

Key-informant and survivor biases have to be considered as all items in the questionnaire were evaluated by self-assessment of the hotel management and only successful hotels (in the sense of survival) were analyzed. One important implication is that (innovation) success depends on the system that enables it; therefore, organizational innovativeness is a precondition of successful innovations. Nevertheless, there is little research on organizational innovativeness in the service sector so far.

This paper supports tourism businesses in understanding the concept of organizational innovativeness and its relation to (innovation) success. SMEs, which dominate the Austrian hotel industry, tend to focus on the financial aspect of innovativeness and, in general, do not consider the range of factors that constitute an organization’s innovativeness (willingness, ability and possibility to innovate) and the various outcomes.

By combining organizational innovativeness and (innovation) success, the paper applies an important element of innovation theory to the Austrian hotel industry. The characterization of different types of hotels regarding organizational innovativeness and success enables a (self-) assessment for hotel businesses and the deduction of customized implications.

Based on recent reviews regarding its use in information systems (IS) studies, this paper argues that action research is still not well recognized by IS researchers and mainstream IS journals especially in North America. To make the situation worse, existing criteria used to assess the quality of action research studies are found to be inadequate when applied to IS. In order to advance its understanding and use by IS researchers and practitioners, the IS action research framework proposed recently by Lau is refined and presented as a set of guidelines in this paper. The implications of this refined framework on IS research and practice are discussed.

The past two decades have witnessed significant changes in China as it has moved from a centrally planned economy to a more market‐oriented one. As a socialist nation, state owned enterprises (SOEs) continue to comprise a dominant part of economic activity in China. While many SOEs are inefficient and incur losses, economic reforms since the late 1970s have brought about irrevocable changes in the manner in which Chinese SOEs conduct their business. The important agenda for the Chinese government now is how to “vitalize” state sectors and ensure that SOEs are able to strive for their own survival. SOEs therefore are exploring ways to improve the productivity of their current operation and to enhance innovativeness in their business development, including seeking financial and technological resources overseas. The varying levels of market‐orientation in SOEs present diverse outcomes for the SOEs. This study attempts to evaluate the extent to which the SOEs have adopted market‐based organizational learning (Sinkula, Baker, and Noordewier 1997), market orientation (Deshpande and Farley 1998), entrepreneurial orientation (Smart and Conant 1994), and learning and innovativeness (Hurley and Hult 1998).

To draw up a demographic profile of editors, editorial boards and contributors, in the specific case of one top‐ranked marketing journal, and to discuss the implications.

From a list of top‐ranked titles, compiled from various sources, one was chosen as a case study. Demographic data relating to contributors and editors were collected by inspection, for a five‐year period. The anonymity of the journal was preserved.

North American affiliations dominated among authors, editors and editorial boards. Successive editors have had an American affiliation for many years. This strongly skewed demographic profile raises a number of doubts and questions. The author suggests that one important effect is a kind of academic myopia, caused by demographic uniformity and paradigmatic inertia. He contends that this phenomenon threatens to weaken the scientific reputation of the marketing discipline and its research community.

The study is restricted to a single top‐ranked journal, which is anonymous because the aim is not to focus attention, negative or positive, on a single case, but rather to stimulate debate.

Tentative recommendations are offered to the publishers and editors of marketing journals for reduction of the specific and general damaging effects of demographically induced academic myopia.

This study sows the seed and provides the trigger for further research and discussion of a phenomenon with important practical implications for the academic marketing community.

The purpose of this manuscript is to assess the impact of logistics salience on logistics capabilities and performance. Specifically, the impact of logistics salience on logistics innovativeness and logistics service differentiation is measured along with logistics innovativeness and logistics service differentiation effect on logistics performance.

Conclusions were drawn from survey data gathered from logistics and supply chain managers at US firms. Structural equation modelling was utilized to measure the statistical significance of the hypothesized model paths with all findings meeting the basic requirements of interpretation.

The results suggest that logistics salience positively impacts both logistics innovativeness and logistics service differentiation. Logistics innovativeness and logistics service differentiation both positively influence logistics performance. These findings give credence to the resource based view of the firm which states that resources lead to capabilities which leads to performance.

Conclusions based on the study's results highlight the importance of logistics within firms and indicate that the function must be made salient throughout the firm to further capitalize on the benefits of logistics. These benefits include enhanced logistics capabilities and their eventual impact on logistics performance.

Using the resource based view of the firm as the theoretical framework, the manuscript supports the notion that logistics salience is an important resource for firms looking to provide differentiated services and innovative logistics operations to their customers.