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1 – 10 of 23The purpose of this paper is to investigate whether the influence of shopping experience on consumer satisfaction shown in non‐food retail sectors has a similar effect in food…
Abstract
Purpose
The purpose of this paper is to investigate whether the influence of shopping experience on consumer satisfaction shown in non‐food retail sectors has a similar effect in food retailing, specifically with large‐scale grocery retailers. The paper also investigates differences in shopping experience and its effect across different retail settings.
Design/methodology/approach
An empirical study of a customer satisfaction database combining satisfaction with store attributes across several large‐scale grocery retailers in the specialty, traditional, and discount sectors. Hierarchal regression is used to meaure the effect of a composite shopping experience index on overall satisfaction, after controlling for basic economic factors of food shopping such as product quality, assortment, availability, and prices.
Findings
There was support for three hypotheses, suggesting that: food shopping experience effects overall consumer satisfaction for grocery retailers; shopping experience varies across different grocery retail settings; and the effect of food shopping experience on consumer satisfaction varies across grocery retail settings.
Research limitations/implications
Data report a single point in time and aggregate measures. Guidance is provided for food retailers wanting to further develop shopping experience to impact consumer satisfaction.
Originality/value
The paper gives important empirical support for the influence of shopping experience on customer satisfaction for large‐scale grocery retailers and across various retail settings.
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Heejin Lim, Richard Widdows and Neal H. Hooker
The purpose of this paper is to investigate how e‐grocers develop their e‐fulfillment strategies to satisfy product‐specific customer needs for their grocery shopping on the…
Abstract
Purpose
The purpose of this paper is to investigate how e‐grocers develop their e‐fulfillment strategies to satisfy product‐specific customer needs for their grocery shopping on the internet. Findings from this paper are used to propose sustainable e‐fulfillment strategies for online grocery retailers.
Design/methodology/approach
Based on metrics of product information, customer service and e‐business quality, this paper conducted web content analyses of US grocery retailers in a longitudinal manner.
Findings
The research findings delineate a significant transition of e‐fulfillment strategies among grocery retailers. Evidence is found for the development of service metrics as well as strategic shifts in retail operations.
Originality/value
The use of a longitudinal approach provides insights into sustainable marketing strategies for online retailers to enhance consumers' perceived relative advantage and compatibility, and reduce perceived complexity in online grocery shopping.
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John L Stanton, James Wiley, Neal H Hooker and Ekaterina Salnikova
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research…
Abstract
Purpose
The purpose of this paper is to compare the use of front of package (FOP) claims within product categories by private label (PL) products and national brands (NB). This research adapts an existing conceptual model exploring the marketing strategies of PL products and NBs.
Design/methodology/approach
Information for this study came from Mintel’s Global (2009/2011). There were 10,791 products launched in 2011 in the US database, 8,120 NB and 2,671 PL food and drink products. For 2009: 5,838 NB and 2,118 PL that gives 7,956 food and beverages products launched in USA.
Findings
PL and NB companies increased the usage of FOP claims, and also often moved in the same direction for some product categories. The greatest number of increases across product categories for PL and NB between 2009 and 2011 were Ethical-Enviromentally Friendly Packaging; Allergen; Fiber; Weight Control; Gluten Free; Kosher and No Additives claims. There were much less FOP that were decreased in usage. The claims that most frequently decreased were “Organic,” “Calories,” and “Vitamin/Mineral Fortified.” The categories that significantly decreased the “Organic” claim were Baby Food, Bakery, Breakfast Cereals, Fruit and Vegetables among PL product categories and Breakfast Cereals, Dairy, Side Dishes and Soup among NB categories.
Research limitations/implications
The study is based on only a three-year time span. difference over a greater period of time could reveal more significant differences.
Practical implications
The evidence from this research indicates that PL brands are matching NBs as they look to using other attributes and benefits. However, as PL sales increase, retailer margins increase which can lead to further aggressive marketing by the PL brands.
Originality/value
The analysis of FOP claims for PL and NB over such a large sample has not previously been done.
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Diogo Souza-Monteiro and Neal Hooker
The purpose of this paper is to examine how socio-economic and institutional factors impact UK food retailers’ corporate social responsibility (CSR) strategies as revealed in…
Abstract
Purpose
The purpose of this paper is to examine how socio-economic and institutional factors impact UK food retailers’ corporate social responsibility (CSR) strategies as revealed in corporate communications and product marketing. Building on institutional theory, the authors empirically examine whether discourse in CSR reports aligns with commercial strategies.
Design/methodology/approach
Employing a mixed method approach the authors quantify quotes related to key CSR themes in annual reports and claims on new private label products launched in nine key product categories using information from Mintel’s Global New Products Database. These measures are grouped into eight distinct CSR themes across seven retailers and seven years (2006-2012).
Findings
Health and safety and environment are the leading themes in both data sets. Animal welfare, community and biotechnology and novel foods take the middle ground with differing use across reports and products. Fair trade, labor and human resources and procurement and purchasing are the least commonly described themes in reports and on products. Retailers focus on different CSR themes in reports and new products, which may be evidence of competitive rather than pre-competitive strategies.
Research limitations/implications
This research shows that UK food retailers CSR strategies between 2006 and 2012 were more competitive than pre-competitive, which is in line with theory that suggests economic pressures decrease incentives to cooperate. However, this research is limited to innovation data and analysis of CSR reports. A more complete analysis would need to consider sales or consumption data, wider sources of corporate communications and independent measures of social, environmental and economic impact. The authors’ findings caution policy makers to be wary of retailers commitments to voluntary agreement pledges, particularly when the competitive environment and economic conditions are more challenging.
Practical implications
Firms are increasingly pressured to contribute to social and environmental domestic and international commitments. Business should enhance coordination between CSR offices and commercial divisions to develop more consistent and effective social responsibility programs.
Originality/value
This is the first attempt to compare the evolution of CSR discourse and marketing strategy over time and across businesses in a key retail market.
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Ekaterina Salnikova, John L. Stanton and Neal Hooker
– This paper aims to compare the use of front-of-pack nutrition claims made on 32,257 food labels launched in 2009 in the US and the EU.
Abstract
Purpose
This paper aims to compare the use of front-of-pack nutrition claims made on 32,257 food labels launched in 2009 in the US and the EU.
Design/methodology/approach
Information from Mintel's Global New Product Database was analyzed, for 25,417 products launched in the EU and 6,840 in the US. The hypothesis was that “products launched in the US and EU have a different frequency of front-of-pack nutrition claims”. Using inferential statistics, significant differences (two-tailed Z-tests) in the number of claims are explored and compared to differences in legislation standards and consumer preferences.
Findings
The initial analysis revealed that there were six significant differences between the presence of the seven health and nutrition claims across 16 product categories in the US and the EU. Further analysis of the 16 product categories revealed a range of significant differences between the frequency of US and EU claims.
Originality/value
The emerging relevance of front-of-pack nutrition labeling as a marketing tool makes such differences pertinent. This paper marks the first systematic comparison of the use of claims between the US and EU.
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The first series of colours experimented upon was the high‐grade Kohnstamm colours, which have been physiologically tested and prepared especially for use in colouring food…
Abstract
The first series of colours experimented upon was the high‐grade Kohnstamm colours, which have been physiologically tested and prepared especially for use in colouring food products. The results recorded below are not the results of a single determination, but the experiments were repeated until we were satisfied, working with the chemicals we used, and by the methods employed, that the results were uniform and reliable. The results with the Kohnstamm dyes are as follows : —
André de Waal and Miriam Frijns
This paper aims to investigate whether the United Arab Emirates (UAE) business context as described in the literature still matches with the UAE business context in practice. In…
Abstract
Purpose
This paper aims to investigate whether the United Arab Emirates (UAE) business context as described in the literature still matches with the UAE business context in practice. In many managerial publications, and even in quite a few academic ones, warnings are given about the different and difficult business environment which exists in Arab countries. This environment is allegedly characterized by a high religious influence, a definitive centralization of power, a strong family and tribal culture and a strong role of wasta, which makes doing business in the Middle East arduous. However, the context of the UAE is not typical Arab, as it is very much multicultural with many expatriates working in both local and foreign companies.
Design/methodology/approach
The theoretical aspects of the UAE business context were derived from a literature study. The aspects of the UAE business context in practice were collected during interviews with 36 Emirati and Western and Eastern expat managers working in the UAE. Subsequently, the theoretical aspects were matched with the practical aspects.
Findings
The matching shows that the typical Arab business setting is still there but that it exists next to the international business setting.
Research limitations/implications
Because of the coexisting cultural business settings, more nuance is needed in describing the typical Arab elements of the UAE business context, to fully understand the way of operating in the UAE.
Originality/value
As during this study a cross section of nationalities working in the UAE, including Emirati, was interviewed, it gives an unique insight into the current state of affairs in the UAE.
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Ibrahim Ahmed Al-Kindi and Helen T. Bailie
The aim of this study is to examine how national cultural values influence and impact management practices and styles in the Sultanate of Oman. Administrative and managerial…
Abstract
Purpose
The aim of this study is to examine how national cultural values influence and impact management practices and styles in the Sultanate of Oman. Administrative and managerial performance, especially in developing countries, is thought to be shaped to a large degree by traditional social values, which prevent managers from effectively implementing sound management processes.
Design/methodology/approach
This study uses empirical research to explore and determine the link between Oman’s cultural values and managers’ managerial practices and styles. The aim is to examine the correlations between the influence of cultural values on managerial practices and styles using Schwartz’s (1992) Value Survey, the Portrait Value Questionnaire and Managerial Style and Practice.
Findings
It was found that in Oman, cultural values affect the efficiency of managerial performance and lead to a limited interest in management theory and sound managerial practices.
Research limitations/implications
This study was limited to managerial practices in Oman. Further study could include other developing countries in the Arabian Gulf States.
Originality/value
While management performance in developing countries has received wide attention during the past three decades, few studies have researched the area of management and managerial practices and styles in Omani organizations.
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