Search results
1 – 10 of 47Jane E. Workman and Seung-Hee Lee
The purpose of this paper is to examine differences among fashion trendsetting groups in money attitudes and consumer tendency to regret (CTR).
Abstract
Purpose
The purpose of this paper is to examine differences among fashion trendsetting groups in money attitudes and consumer tendency to regret (CTR).
Design/methodology/approach
Students completed questionnaires containing demographic items and scales measuring money attitudes (power/prestige, quality, anxiety and distrust), CTR (CTRpurchase, CTRnot purchase) and trendsetting. Data analysis included descriptive statistics, Cronbach’s α, M/ANOVA and SNK post hoc test.
Findings
Participants lowest in trendsetting scored lower in power/prestige than earlier adopters. Trendsetters scored higher in quality and anxiety than later adopters. Trendsetters scored higher in CTRnot purchase but not in CTRpurchase. Participants higher (vs lower) in CTRpurchase scored higher in power/prestige, distrust and anxiety but not in quality. Participants higher (vs lower) in CTRnot purchase scored higher in power/prestige, quality and anxiety but not in distrust.
Research limitations/implications
Generalization of results is limited because the college student sample was not representative of the general population of consumers.
Practical implications
Many retailer sales tactics are designed to pressure consumers to buy and buy now – thus raising consumers’ level of anxiety. Retailers might benefit from strategies to reduce consumers’ negative emotions (e.g. anxiety, distrust) and to encourage attention to positive social or personal benefits of products.
Originality/value
Results extend cognitive dissonance theory and the post-purchase evaluation model by finding differences among fashion trendsetter groups in post-purchase evaluation and money attitudes. No prior research has explored CTR and money attitudes among fashion trendsetter groups.
Details
Keywords
Winifred Wong and Timothy Malone
A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view…
Abstract
Purpose
A recent marketing trend is sending short message service (SMS) apparel advertisements to capture young adult consumers’ attention. These targeted consumers are reluctant to view SMS advertisements due to perceived irrelevant advertising content. The purpose of this paper is to investigate the relationship between consumer vanity trait and perceived SMS apparel advertising values for 291 college-aged Generation Y consumers (aged between 18 and 24) from the USA.
Design/methodology/approach
The study opted for a quantitative, correlational design to investigate the relationships among vanity traits and perceived SMS apparel advertising values. An internet-based survey collected vanity trait attributes, perceived SMS apparel advertising values, and demographics from the participant. Correlation and multiple regression analyses tested the degree of association and measured the strength of predictive relationships among the said variables.
Findings
Empirical findings of this study reveal a positive, predictive relationship between vanity traits and perceived SMS apparel advertising values. Symbols of success is the most dominant vanity trait for males and ethnic minorities.
Research limitations/implications
Excluded from the present study was investigating the relationship between personality and consumer vanity trait. Personality evolves with the individual’s worldview and lived experience. It would be interesting to explore achievement-vanity through the consumers’ life story.
Practical implications
Consumer adoption and abandonment of the latest fashion trends can occur quickly. The timing of an SMS apparel advertising campaign and advertising content relevancy are critical to initiate the targeted consumers’ interest.
Originality/value
This paper sheds some lights on the contribution of psychological predispositions to apparel consumption-related situations for consumers.
Details
Keywords
Daniel William Mackenzie Wright and Santa Zascerinska
Is humanity heading to immortal living? If so, what areas of society are playing an active role in achieving this? In order to understand this, the study explores the relationship…
Abstract
Purpose
Is humanity heading to immortal living? If so, what areas of society are playing an active role in achieving this? In order to understand this, the study explores the relationship between immortality and the wellness and medical tourism industry to seek potential relationships between them and ultimately, asks difficult questions about the growth of these tourism sectors and the potential need for greater regulation of them.
Design/methodology/approach
Taking a pragmatic philosophical approach and through the examination of refined information from secondary sources and published material and reports, the study presents original theoretical knowledge and a model exploring tourism and human immortality.
Findings
This paper argues that continued growth in the wellness and medical markets today could lead to a world where transhumanists and cyborgs are present in our world, even taking over from Homo sapiens. The study presents a model highlighting the potential role of wellness and medical tourism markets, illustrating the potential for future consumer services that could further fuel the search for immortality. Thus, how such markets and consumer desires are (in)directly supporting humanities desire for (non-human) immortal existence.
Originality/value
Today, individuals are driven by wellness practices and medical and cosmetic desires and are willing to travel the globe in search of companies who are either capable of carrying out the desired procedures or seeking prices more affordable to them. This research offers novel insights into these complex relationships and maps the affiliation between wellness and medical practices and the concept of immortality.
The purpose of this paper is to examine the existence and profile consumer segments based on dissonance in Indian apparel fashion retail market.
Abstract
Purpose
The purpose of this paper is to examine the existence and profile consumer segments based on dissonance in Indian apparel fashion retail market.
Design/methodology/approach
This study is based on cognitive dissonance theory (CDT) and analyses data using cluster and discriminant analysis on a sample (n = 354) from India.
Findings
The findings revealed three dissonance segments among consumers based on the intensity of dissonance experienced. This study also validated the clusters and profiled each segment. In doing so, the three clusters exhibited unique differences with respect to purchase and socio-demographic characteristics. Moreover, high dissonance segments were found to inversely impact customer’s satisfaction, loyalty and overall perceived value and positively impact tendency to switch.
Practical implications
Understanding the existence of cognitive dissonance (CD) patterns among consumers is critical for fashion apparel retailers. This paper offers unique insights into the specialties of each dissonance segment that assists the marketers to frame appropriate strategies to target them.
Originality/value
This paper advances knowledge on consumer behavior by highlighting the significance of CD.
Details
Keywords
Shantanu Prasad and Saroj S. Prasad
The purpose of the research paper is to examine customers' online purchase intention towards apparel in the online environment, with a focus on the role of conviction and brand…
Abstract
Purpose
The purpose of the research paper is to examine customers' online purchase intention towards apparel in the online environment, with a focus on the role of conviction and brand reputation of the e-retailer.
Design/methodology/approach
Hypotheses are based on an extensive literature review and tested using adapted existing scales for the constructs-social media usage for apparel, electronic word of mouth (EWOM), conviction, apparel e-retailer's brand reputation and online purchase intention towards apparel, and data are collected from 362 online customers of apparel brands in eight major cities across the country. Structural equation modelling (SEM) is applied to analyze data and test hypotheses because of multiple dependent variables.
Findings
The quantitative results indicate that impact of social media and EWOM on online purchase intention towards apparel is mediated by conviction. The results also explain the moderating effect of apparel e-retailer's brand reputation.
Originality/value
Findings provide suggestions for the apparel business in an online environment that address the issue of breach of trust and implications for apparel e-retailers, managers and researchers. The study contributes to the existing retail literature by proposing concept of conviction and role of apparel e-retailer's brand reputation in this context.
Details
Keywords
Alberto Bertossi and Francesco Marangon
Changing the present behavior of individuals toward a more sustainable lifestyle is a complex task requiring a well-established strategy and institutional commitment. The purpose…
Abstract
Purpose
Changing the present behavior of individuals toward a more sustainable lifestyle is a complex task requiring a well-established strategy and institutional commitment. The purpose of this paper is to understand the strategic steps, as proposed by Steg and Vlek (2009), that has been mostly focused on by higher education institutions (HEIs) in the past decade (2010–2020) to foster pro-environmental behavior (PEB) of students.
Design/methodology/approach
A literature review was conducted following the approach given by Denyer and Tranfield (2009). Subsequently, the results of 147 articles from 22 journals were discussed using the seven-element system proposed by Lozano et al. (2013).
Findings
In the past decade, HEIs have increased their efforts to improve their understanding of the determinants of PEB of students and methods to foster PEB. However, the results indicated that the classification was similar to previous studies, with HEIs focused mainly on assessing students in terms of personal factors (assessment and reporting category), understanding the relationships among psychological determinants and their influence on student behavior (research category) and planning educational interventions (education category).
Originality/value
This is the first study that reviewed the role of HEIs in fostering PEBs of students using the approach proposed by Lozano et al. (2013) as a theoretical framework and the strategy proposed by Steg and Vlek (2009) as a guideline.
Details
Keywords
This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street.
Abstract
Purpose
This paper aims to review recent press on the fashion industry, pointing out the key players, strategic wins and challenges ahead for both couture and the high street.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments.
Findings
No one who visits the high street this season, be it in the US, the UK or Europe, can fail to notice that the retail sector is having a tough time. Stores are relatively empty for the time of year. Sales have started weeks in advance of the traditional date. Incentives to buy scream from every window. Meanwhile, the newspapers tell of companies going bankrupt every day, and world leaders speak mostly of a global economic breakdown. Where, in this despondent picture, are the fashionistas?
Practical implications
The paper offers advice on surviving through financial challenges from various fashion houses.
Originality/value
The paper considers how high end and high street fashion chains are managing to report good results despite the economic downturn.
Details
Keywords
Arun Kumar Tarofder, Umme Salma Sultana, Raisal Ismail, Suha Fouad Salem and Adiza Alhassan Musah
The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the…
Abstract
Purpose
The purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the non-Muslim women’ halal fashion buying behaviour (HFBB).
Design/methodology/approach
By adapting items from prior studies, a structured questionnaire was developed and distributed face-to-face to various Muslim fashion stores in Malaysia. After a one-month effort, 221 responses were obtained from non-Muslim consumers by using convenience sampling. Next, a clustering analysis was used to classify them from a contrasting perspective. Finally, regression and Andrew F. Hayes’s process procedures were applied to examine the three independent variables’ effect and the moderating variables.
Findings
The results revealed the characteristic behaviour of the non-Muslim women explicitly, which is related to their halal fashion purchasing decision. Based on the ANOVA results, there were different motives for buying halal fashion by non-Muslim women. Additionally, it was found that the most crucial determinants for non-Muslim’s HFBB are “cultural adaptation”, albeit, there is no substantial proof of a significant moderating effect of age and income on the consumers.
Research limitations/implications
These discoveries are advantageous for halal fashion retailers and provide an appealing domain for further investigations in the context of the global halal study.
Practical implications
This study provided an idea for an untapped segment on the halal fashion sellers’ segmentation and positioning strategy. The study’s results suggested specific managerial and practical recommendation that the sellers can use to attract non-Muslim consumers.
Originality/value
This study was amongst the uncommon investigations within the halal fashion context that will enlighten the managers’ selling strategy on the most neglected market segment. The results of this study provided an empirical understanding of how to sell halal fashion to non-Muslim consumers.
Details
Keywords
Dumay and Garanina (2013) asserted that, even though intellectual capital (IC) researchers would like to continue developing new models, existing models seem to not be used in…
Abstract
Purpose
Dumay and Garanina (2013) asserted that, even though intellectual capital (IC) researchers would like to continue developing new models, existing models seem to not be used in practice. Nielsen et al. (in press) discovered that almost all companies that were originally involved in the Danish project of guidelines for intellectual capital statements (ICS) have abandoned their work with ICS a few years after the project ended. The purpose of this paper is to inquire the underlying reasons and conditions that drove these organisations to stop using the acquired framework.
Design/methodology/approach
This study is based on both survey and in-depth interview data from key employees of 58 organisations. Qualitative content analysis employing thematic coding is used to crystallise aspects among the provided reasons, to categorise them, and to investigate possible relations. Results are interpreted through a conceptual framework containing elements diffusion theory, management fashion and fads theory and lifecycles as well as implementation failure of knowledge management (KM) techniques.
Findings
A multitude of reasons and conditions are discovered as having affected companies’ decisions to interrupt their ICS practices. Underlying aspects principally refer to deliberately taken decisions but also to a substantial number of exogenous factors and conditions. Their common denominator is identified in the low perceived value of ICS, both internally from a KM perspective and externally in relation to the disclosure practice. This leads to the conclusion that ICS can be considered a hierarchically diffused management fashion whose implementation within these companies failed, and its lifecycle subsequently ended with rejection.
Research limitations/implications
This study is limited due to the particular composition of the selected research sample, which, together with the qualitative nature of the research, restricts the possibility of any generalisations of the results to the broader field of IC and extra-financial reporting.
Originality/value
It represents a large-scale attempt to directly investigate organisations’ and managers’ reluctances towards ICS measuring and reporting, its perceived value, and the failure of its persistent implementation.
Details
Keywords
Elisabetta Merlo and Mario Perugini
The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival…
Abstract
Purpose
The purpose of this paper is to shed light on the contribution that history can give to marketing strategies aimed at revitalizing fashion brands. It focuses on the revival strategy implemented in recent years by the Pucci fashion company.
Design/methodology/approach
The analysis is carried out in four parts. Marketing literature dealing with “brand revival” is reviewed in the first part. The second and the third part deal with the main characteristics featured, respectively, by the original and restored Palio and Vivara collections. In the fourth part, by applying the key concepts provided to us by the marketing literature, we pinpoint the chief values which Pucci’s retro-marketing strategy has emphasized upon and those that instead have been partially, if not completely, neglected. The research is based on a mix of sources including records kept by historical archives, fashion press, economic and financial databases and exhibition catalogues.
Findings
The research shows that resorting to the past to revitalize a fashion brand can backfire if the retro-marketing strategy is not supported by an extensive knowledge of the firm’s history, and by a well documented analysis of the historical background in which the brand was originally introduced.
Originality/value
The paper provides an example of interdisciplinary approach to brand revival, a marketing strategy to which an increasing number of firms resort to meet the consumers’ call for nostalgic innovation.
Details