European Journal of Management Studies , Open Access
Issue(s) available: 13 – From Volume: 25 Issue: 1, to Volume: 29 Issue: 3
Subject:
The impact of perceived knowledge on marketing agility in the context of big data: role of deployment level
Matti Haverila, Kai Christian Haverila, Caitlin McLaughlinAgainst the backdrop of dynamic capabilities theory, this research examines the relationship between knowledge and marketing agility in the context of big data marketing analytics…
225
ISSN:
2183-4172e-ISSN:
2635-2648ISSN-L:
2183-4172Online date, start – end:
2020Open Access:
open accessEditors:
- Tiago Cardão-Pito
- Gurpreet Dhillon