Table of contents
Willingness to pay for soccer reports on the internet
Sven TheysohnGlobal reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings…
An exploration of motives in sport video gaming
Yongjae Kim, Stephen D. RossThis study examined motivational dimensions underlying sport video game playing, from a uses and gratification perspective, with the use of focus groups and confirmatory factor…
Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey
Daniel S. MasonSports leagues and media providers are constantly seeking new ways of improving the consumption experience of viewers. Several new technologies have arrived in the industry, but…
Analysing the effects of advertising type and antecedents on attitude towards advertising in sport
Gregg Bennett, Mauricio Ferreira, Yosuke Tsuji, Ron Siders, Beth CianfroneThis paper examines the effects of advertising type and antecedents of attitude towards advertising in general (AG) on individuals' responses to advertising in a sports broadcast…
Forecasting the importance of media technology in sport: the case of the televised ice hockey product in Canada
Norm O'Reilly, Ryan RahinelAlthough literature exists that profiles the effects of technology on sport, there has been little exploration into the specific effects of media technologies. This case study…
Considering entertainment-games websites in sports marketing: the case of Stick Cricket
Paul KitchinStick Cricket is a website visited by more than 2 million unique users every month, with each user averaging more than 20 minutes per visit. The website is positioned outside the…
ISSN:
1464-6668Online date, start – end:
1999Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr James Zhang