Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey

Abstract

Sports leagues and media providers are constantly seeking new ways of improving the consumption experience of viewers. Several new technologies have arrived in the industry, but many have not proved financially viable. Among these new technologies is tracking technology, used to augment television coverage and for coaching enhancement. This has had mixed results. In this paper I argue that the emergence of Moneyball management practices in sport have created the supervening necessity (Winston, 1998) required to drive demand for player tracking technology in ice hockey. This technology is able to collect the data necessary to implement statistical analyses comparable to those used in professional baseball to cover media enhancement, coaching enhancement and Moneyball management.

Citation

Mason, D.S. (2006), "Moneyball as a supervening necessity for the adoption of player tracking technology in professional hockey", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 1, pp. 41-55. https://doi.org/10.1108/IJSMS-08-01-2006-B007