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Willingness to pay for soccer reports on the internet

Sven Theysohn (Department of Electronic Commerce, Johann Wolfgang Goethe-University, Mertonstrasse 17, 60054 Frankfurt, Germany)

International Journal of Sports Marketing and Sponsorship

ISSN: 1464-6668

Article publication date: 1 October 2006

306

Abstract

Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigateswillingness to pay as well as consumer preferences for type of report to derive marketing implications for soccer clubs. Survey results from more than 12,000 respondents supporting seven soccer clubs in the German first and second divisions underline the potential of this new distribution channel in finding a high average willingness to pay.

Keywords

Citation

Theysohn, S. (2006), "Willingness to pay for soccer reports on the internet", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 1, pp. 10-27. https://doi.org/10.1108/IJSMS-08-01-2006-B005

Publisher

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Emerald Group Publishing Limited

Copyright © 2006 by Winthrop Publications Limited

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