Willingness to pay for soccer reports on the internet
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2006
Abstract
Global reach, together with rapidly increasing broadband coverage, makes the internet a potentially interesting distribution channel for video highlights and full-match viewings. This study investigateswillingness to pay as well as consumer preferences for type of report to derive marketing implications for soccer clubs. Survey results from more than 12,000 respondents supporting seven soccer clubs in the German first and second divisions underline the potential of this new distribution channel in finding a high average willingness to pay.
Keywords
Citation
Theysohn, S. (2006), "Willingness to pay for soccer reports on the internet", International Journal of Sports Marketing and Sponsorship, Vol. 8 No. 1, pp. 10-27. https://doi.org/10.1108/IJSMS-08-01-2006-B005
Publisher
:Emerald Group Publishing Limited
Copyright © 2006 by Winthrop Publications Limited