International Journal of Sports Marketing and Sponsorship: Volume 10 Issue 2

Sports marketing coming of age

Simon Chadwick

Interview with Gijs Langevoort Founder and owner of LanCon

Aaron R Zipp, Sarah Schmidt Zipp

An analysis of homogeneity and heterogeneity of elite sports systems in six nations

Veerle De Bosscher, Paul De Knop, Maarten van Bottenburg

Twenty20 cricket: an examination of the critical success factors in the development of the competition

Christopher Hyde, Adrian Pritchard

This study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which…

Communicating with consumers through video games: an analysis of brand development within the video gaming segment of the sports industry

Galen Clavio, Patrick M. Kraft, Paul M. Pedersen

The PGA Tour/Tiger Woods golf series was examined for brand and product placement and found to have 2,100 identifiable brand images, with all but one occurring in the final three…

An analysis of spectator motives and media consumption behaviour in an individual combat sport: cross-national differences between American and South Korean Mixed Martial Arts fans

Seungmo Kim, Damon P. S. Andrew, T. Christopher Greenwell

This study compared the motives and media consumption behaviours of American and South Korean spectators of Mixed Martial Arts. Significant cross-national differences were noted…

The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing

Harry Arne Solberg, Dag Vidar Hanstad, Kari Steen-Johnsen

This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies…

Editorial policy

Simon Chadwick