The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 January 2009
Abstract
This article analyses how different configurations of stakeholders create opportunities for the production of popular TV sports contests. Based on qualitative methodologies, biathlon and cross-country skiing are used as contrasting cases. The paper concludes that the relative success of the International Biathlon Union is due to a favourable network position in relation to stakeholders. By comparison, the International Ski Federation suffers from a weak position within a dense stakeholder network.
Keywords
Citation
Solberg, H.A., Hanstad, D.V. and Steen-Johnsen, K. (2009), "The challenges of producing popular sports contests: a comparative study of biathlon and cross-country skiing", International Journal of Sports Marketing and Sponsorship, Vol. 10 No. 2, pp. 67-85. https://doi.org/10.1108/IJSMS-10-02-2009-B007
Publisher
:Emerald Group Publishing Limited
Copyright © 2009 by Winthrop Publications Limited