Twenty20 cricket: an examination of the critical success factors in the development of the competition

Abstract

This study examined the Twenty20 cricket competition launched in England and Wales in 2003. The findings identified that the competition has many of the characteristics which current diffusion models believe to be critical success factors. However, most research focused on American and Australian sports, and two key contextual factors are excluded: both timing and weather have been critical factors in the competition's success.

Citation

Hyde, C. and Pritchard, A. (2009), "Twenty20 cricket: an examination of the critical success factors in the development of the competition", International Journal of Sports Marketing and Sponsorship, Vol. 10 No. 2, pp. 28-38. https://doi.org/10.1108/IJSMS-10-02-2009-B004