Marketing feminism: reflections from a women’s reviewer

Abstract

Takes a reflective look at the launch of Women’s Review, one of the many feminist projects of the 1970s and 1980s. Shows how the lack of marketing skills contributed to the magazine’s subsequent demise. Its idealistic editorial panel regarded marketing activities as inappropriate and associated with the patriarchal mainstream to which they were opposed.

Citation

Gerrard, N. (1997), "Marketing feminism: reflections from a women’s reviewer", Marketing Intelligence & Planning, Vol. 15 No. 7, pp. 335-337. https://doi.org/10.1108/02634509710193235