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The “glasshouse effect”: women in marketing management

Pauline Maclaran (The Queen’s University of Belfast, Belfast, Northern Ireland, UK)
Lorna Stevens (University of Ulster, Coleraine, Northern Ireland, UK)
Miriam Catterall (University of Ulster, Newtonabbey, Northern Ireland, UK)

Marketing Intelligence & Planning

ISSN: 0263-4503

Article publication date: 1 December 1997



Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.



Maclaran, P., Stevens, L. and Catterall, M. (1997), "The “glasshouse effect”: women in marketing management", Marketing Intelligence & Planning, Vol. 15 No. 7, pp. 309-317.




Copyright © 1997, MCB UP Limited

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