Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.
Maclaran, P., Stevens, L. and Catterall, M. (1997), "The “glasshouse effect”: women in marketing management", Marketing Intelligence & Planning, Vol. 15 No. 7, pp. 309-317. https://doi.org/10.1108/02634509710193145Download as .RIS
MCB UP Ltd
Copyright © 1997, MCB UP Limited