From the early 1990s a number of papers advocating feminist analyses of marketing phenomena appeared in the marketing literature. Scholars working from feminist perspectives in other disciplines have examined marketing phenomena for some time. Provides a guide to this literature, highlighting the scope of the work and its diversity, and suggests areas where more research is needed.
Catterall, M., Maclaran, P. and Stevens, L. (1997), "Marketing and feminism: a bibliography and suggestions for further research", Marketing Intelligence & Planning, Vol. 15 No. 7, pp. 369-376. https://doi.org/10.1108/02634509710193208Download as .RIS
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