Planning Review: Volume 21 Issue 4


Table of contents

Mass customizing products and services

B. Joseph Pine

Many innovative companies are experimenting with a strategy of mass customization—the low‐cost production of high variety, even individually customized goods and services…


Making mass customization happen: Lessons for implementation

Michael J. Kay

A large dairy stopped endlessly battling competitors for market share and instead concentrated on making the retailer and distributor the target of its operation. This…

Line managers describe mass customization operations: Standard modules allow mass customization at Bally Engineered Structures

B. Joseph Pine, Thomas W. Pietrocini

Bally Engineered Structures, Inc. has figured out how to mass customize many different types of end products—such as walk‐in coolers, freezers, insulated outdoor…

Mass customization through training at Lutron Electronics

Joel S. Spira

Lutron Electronics Company adopted a strategy of mass customization and became the leading producer of lighting controls in the United States. But only under duress.

A joint venture in mass customization

James Kubiak

In 1986, Azimuth Corporation, a two‐person St. Paul, Minnesota, consulting firm with an innovative marketing plan to sell signage to small business, forged a joint venture…

Mass customization at Personal lines Insurance Center

Hugh F. Martin

Personal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process…

Benchmarking: A wakeup call for board members (and CEOs Too)

Christopher E. Bogan, Michael J. English

Benchmarking the best practices of other firms can create a mandate for change by corporate boards of directors, and senior management. It can help the leadership identify…

Strategic management software and system trends

Alistair Davidson

Ten emerging information technology trends are influencing how companies use software to plan, organize themselves, analyze information, manage their knowledge workers…

A directory of strategic management software tools

Alistair Davidson, Mason Tenaglia

This annual directory of software for planning and strategic management projects lists some noteworthy tools, samples of the many available choices. Some of these software…

Reengineering in action

Tim R.V. Davis

The first conference featuring presentations by line managers implementing reengineering was held in Orlando, Florida, in January by The Manufacturing Institute, a…



Renamed to:

Strategy & Leadership

Online date, start – end:

1975 – 1996

Copyright Holder:

Emerald Publishing Limited