Mass customization at Personal lines Insurance Center
Hugh F. Martin
(Operations for Personal Insurance Products of the parent company, ITT Hartford.)
107
Abstract
Personal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of formulating and implementing a mass customization strategy that will become the conceptual basis of its long‐term business plan.
Citation
Martin, H.F. (1993), "Mass customization at Personal lines Insurance Center", Planning Review, Vol. 21 No. 4, pp. 27-56. https://doi.org/10.1108/eb054425
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited