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Mass customization at Personal lines Insurance Center

Hugh F. Martin (Operations for Personal Insurance Products of the parent company, ITT Hartford.)

Planning Review

ISSN: 0094-064X

Article publication date: 1 April 1993

107

Abstract

Personal Lines Insurance Center, a subsidiary of ITT Hartford that markets automobile and homeowners personal insurance directly to members of AARP, is now in the process of formulating and implementing a mass customization strategy that will become the conceptual basis of its long‐term business plan.

Citation

Martin, H.F. (1993), "Mass customization at Personal lines Insurance Center", Planning Review, Vol. 21 No. 4, pp. 27-56. https://doi.org/10.1108/eb054425

Publisher

:

MCB UP Ltd

Copyright © 1993, MCB UP Limited

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