Marketing Places and Spaces: Volume 10

Editors:

• Antónia Correia
• Juergen Gnoth
• Metin Kozak
• Alan Fyall

Chapters:

• Marketing Places and Spaces
• Advances in Culture, Tourism and Hospitality Research
• Marketing Places and Spaces
• Copyright Page
• List of Contributors
• List of Reviewers
• Preface
• Editorial Board
• Introduction

Part I: Places, Perceptions and Co-Creative Development

• Local Students’ Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research
• Residents’ Perceptions of Mountain Destinations
• Attitudes of Successors in Dairy Farms toward Educational Tourism in Japan
• Residents’ Perceptions of the Impact of Ship Tourism and their Preferences for Different Types of Tourism
• Wedding-Based Tourism Development: Insights from an Italian Context
• Conceptualizing the Value Co-Creation Challenge for Tourist Destinations: A Supply-Side Perspective

Part II: Image and Competitive Strategies

• The Emotional Attachment Built through the Attitudes and Managerial Approach to Place Marketing and Branding – “The Golden City of Kremnica, Slovakia”
• Hospitality Servicescapes Seen by Visually Impaired Travelers
• Determinants of Tourism Destination Competitiveness: A SEM Approach
• Events as a Differentiation Strategy for Tourist Destinations: The Case of Allgarve
• From Tourism Space to a Unique Tourism Place through a Conceptual Approach to Building a Competitive Advantage

Part III: Marketing Places – Towards a Cooperative Strategy

• Achieving Consistency in Destination Personalities: A Tripartite Personality Congruity Theory Focused on Industry Professionals
• Marketing to Children in Tourism Industry: Descriptive Analysis of Kid-Friendly Hotels’ Practices in Turkey
• The Influence of Slow City in the Context of Sustainable Destination Marketing
• Customer Communication Facilities with Tourism: A Comparison between German and Japanese Automobile Companies
• Tourist Spaces and Tourism Policy in Spain and Portugal

Part IV: Methods in Marketing Places and Spaces

• Analyzing Seasonal Differences in a Destination’s Tourist Market: The Case of Minho
• Modelling Ferry Passenger Numbers: Implications for Destination Management
• Yielding Tourists’ Preferences
• Lake-Destination Image Attributes: Content Analysis of Text and Pictures
• How Do Tourists Turn Space into Place? – A Conceptualisation for Sustainable Place Marketing