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Lake-Destination Image Attributes: Content Analysis of Text and Pictures

Marketing Places and Spaces

ISBN: 978-1-78441-940-0, eISBN: 978-1-78441-939-4

Publication date: 22 June 2015

Abstract

Lake tourism is a growing academic sub-field of tourism studies with an emerging body of literature. However, little research attention has been given to lake-destinations’ projected or perceived tourism images. Specifically, there has been a scarcity of literature investigating the variables involved in the formation of a lake-destination image. Therefore, this study aims to explore the main attributes that might potentially influence this type of destination, and simultaneously, contribute to conceptualizing and defining lake tourism as recent research area. An explorative study was then conducted in order to generate a set of image variables through the use of textual and photographic data. The results will contribute to characterize potential lake-destinations and to develop a final list of variables specifically related to this type of destination.

Keywords

Citation

Rodrigues, A.I., Correia, A., Kozak, M. and Tuohino, A. (2015), "Lake-Destination Image Attributes: Content Analysis of Text and Pictures", Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 293-314. https://doi.org/10.1108/S1871-317320150000010022

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited