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From Tourism Space to a Unique Tourism Place through a Conceptual Approach to Building a Competitive Advantage

Marketing Places and Spaces

ISBN: 978-1-78441-940-0, eISBN: 978-1-78441-939-4

Publication date: 22 June 2015

Abstract

The main aim of the chapter is to propose a conceptual approach for the creation, exploitation and building of a competitive advantage through which it would be possible to create a unique place from tourism space. In the chapter we present theoretical basement for the issue of competitive advantage at the level of places, its types, factors and approaches for its creating, building and exploiting. In the chapter we specify one main hypothesis and one research question. They are verified through several scientific, statistical and mathematical methods. These methods are used for the evaluation of primary and secondary research results. In the final part of the chapter, a conceptual approach for identification and exploitation of competitive advantage aimed at building unique and competitive places was proposed.

Keywords

Citation

Borseková, K., Vaňová, A. and Petríková, K. (2015), "From Tourism Space to a Unique Tourism Place through a Conceptual Approach to Building a Competitive Advantage", Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 155-172. https://doi.org/10.1108/S1871-317320150000010012

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited