Local Students’ Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research

Abstract

This study aims to identify the elements that characterise spaces for tourists and those that characterise spaces for locals in a shopping district based on the perspectives of local students. Forty-five local undergraduates took photographs of settings that impressed them in the shopping district in Naha-shi, Okinawa Prefecture, Japan, and the reasons given by each respondent for photographing a particular setting were recorded. Frequently used nouns and adjectives were extracted for each category. The results suggest the importance of the types of commercial facilities and people on the perspectives of locals. Affordable and mundane products are associated with local spaces, while souvenirs may be regarded as symbols of touristic spaces. The absence of locals and the presence of tourists may be characteristics of touristic spaces whereas the potential attractiveness of encounters with locals for tourists is also implied.

Citation

Naoi, T., Iijima, S., Soshiroda, A. and Shimizu, T. (2015), "Local Students’ Perceptions of Spaces for Tourists and Locals in a Shopping District: Photo-Based Research", Marketing Places and Spaces (Advances in Culture, Tourism and Hospitality Research, Vol. 10), Emerald Group Publishing Limited, Leeds, pp. 1-18. https://doi.org/10.1108/S1871-317320150000010001