Marketing Management in Turkey

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Publication Date:

2018-07-30

Book Series:

MEM

Editors:

  • Selcen Ozturkcan
  • Elif Yolbulan Okan

Chapters:

Section 1: Basics of Marketing Managementin Turkey Section 2: Turkish Marketing Insight Section 3: Turkish Consumers Section 4: Building Brands in Turkey Section 5: Crafting Market Offerings in Turkey Section 6: Create and Deliver Value in Turkey Section 7: Turkish Way of Marketing Communication Section 8: Digital Communication Section 9: Delights of the Turkish Market
Cover of Marketing Management in Turkey