Marketing Management in Turkey
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Publication Date:
2018-07-30Book Series:
MEMEditors:
- Selcen Ozturkcan
- Elif Yolbulan Okan
Chapters:
Section 1: Basics of Marketing Managementin Turkey- Chapter 1.1: Introduction
- Chapter 1.2: From Bazaars to Digital Environment: A Short History of Marketing in the Turkish Context
- Chapter 1.3: Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey
- Chapter 2.1: The Sharing Economy in Turkey: A Marketing Perspective
- Chapter 2.2: Analysıs of the Turkısh Market Research Industry: The Changing Role of the Researcher
- Chapter 4.1: Consumer–Brand Relationships ın Turkey
- Chapter 4.2: Competitive Dynamics in Turkey
- Chapter 4.3: Place Marketing in Turkey
- Chapter 7.1: IMC: Integrated Marketing Communication
- Chapter 7.2: Is Advertısement Really Dead? A Case Study of Filli Boya
- Chapter 7.3: Word-of-Mouth Marketing
