Index
Marketing Management in Turkey
ISBN: 978-1-78714-558-0, eISBN: 978-1-78714-557-3
Publication date: 30 July 2018
Citation
(2018), "Index", Ozturkcan, S. and Okan, E.Y. (Ed.) Marketing Management in Turkey (Marketing in Emerging Markets), Emerald Publishing Limited, Leeds, pp. 455-464. https://doi.org/10.1108/978-1-78714-557-320181029
Publisher
:Emerald Publishing Limited
Copyright © 2018 Emerald Publishing Limited
INDEX
- Prelims
- Section 1: Basics of Marketing Managementin Turkey
- Chapter 1.1: Introduction
- Chapter 1.2: From Bazaars to Digital Environment: A Short History of Marketing in the Turkish Context
- Chapter 1.3: Business Ethics, Marketing Ethics, Consumer Ethics, Sustainable Consumption and Corporate Social Responsibility in Turkey
- Section 2: Turkish Marketing Insight
- Chapter 2.1: The Sharing Economy in Turkey: A Marketing Perspective
- Chapter 2.2: Analysıs of the Turkısh Market Research Industry: The Changing Role of the Researcher
- Section 3: Turkish Consumers
- Chapter 3: A Revıew of Factors Affectıng Turkısh Consumer Behaviour
- Section 4: Building Brands in Turkey
- Chapter 4.1: Consumer–Brand Relationships ın Turkey
- Chapter 4.2: Competitive Dynamics in Turkey
- Chapter 4.3: Place Marketing in Turkey
- Section 5: Crafting Market Offerings in Turkey
- Chapter 5: Experience Consumption in Turkey
- Section 6: Create and Deliver Value in Turkey
- Chapter 6: The Birth of Omni-Channel Marketing and New Dynamics of Consumers’ Approach to Retail Channels
- Section 7: Turkish Way of Marketing Communication
- Chapter 7.1: IMC: Integrated Marketing Communication
- Chapter 7.2: Is Advertısement Really Dead? A Case Study of Filli Boya
- Chapter 7.3: Word-of-Mouth Marketing
- Section 8: Digital Communication
- Chapter 8.1: A Survey of Marketing Management for the Video games Industry in Turkey
- Chapter 8.2: Marketing in Cooperation with Technology to Form New Directives in Consumer Life
- Section 9: Delights of the Turkish Market
- Chapter 9.1: When Delights Turn Bitter: Consumer Resistance in Turkey
- Chapter 9.2: The Mystıque of Luxury Products
- Index