Simply the best … customer service: How actually providing good customer service can improve job satisfaction

Abstract

Purpose

This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The customer has not been coming first for decades, but a new pressure to create customer delight is changing the service industry. This review looks at how customer delight can benefit employees as well as customers.

Originality/value

The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Citation

(2020), "Simply the best … customer service: How actually providing good customer service can improve job satisfaction", Strategic Direction, Vol. 36 No. 7, pp. 41-42. https://doi.org/10.1108/SD-04-2020-0085