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Ethnic Identification: Capital and Distinction Among Second-Generation British Indians

Anuja Pradhan
Hayley Cocker
Margaret K. Hogg

Consumer Culture Theory

ISBN: 978-1-78754-286-0, eISBN: 978-1-78754-285-3

ISSN: 0885-2111

Publication date: 10 April 2019

Abstract

Originality/Value of Paper: Prior work in consumer research has focused on understanding first-generation migrant consumers through the lens of acculturation, and foregrounding experiences of stigma and tension. Instead, the authors foreground the positive and uplifting lived experiences of second-generation consumers in relation to their ethnicity. This chapter extends the literature on second-generation ethnic consumer identity work.

Keywords

  • Bollywood
  • British Indian women
  • Cultural capital
  • Distinction
  • Ethnic identity
  • Second-generation

Acknowledgements

Acknowledgments

We would like to thank our informants for their time and participation, two anonymous reviewers for their constructive comments, Fulgoni funding for offering financial support, and Mrs & Mr Pradhan for offering every possible type of support.

Citation

Pradhan, A., Cocker, H. and Hogg, M.K. (2019), "Ethnic Identification: Capital and Distinction Among Second-Generation British Indians", Bajde, D., Kjeldgaard, D. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, pp. 85-101. https://doi.org/10.1108/S0885-211120190000020010

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Emerald Publishing Limited

Copyright © 2019 Emerald Publishing Limited

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