Ethnic Identification: Capital and Distinction Among Second-Generation British Indians

Consumer Culture Theory

ISBN: 978-1-78754-286-0, eISBN: 978-1-78754-285-3

ISSN: 0885-2111

Publication date: 10 April 2019


Originality/Value of Paper: Prior work in consumer research has focused on understanding first-generation migrant consumers through the lens of acculturation, and foregrounding experiences of stigma and tension. Instead, the authors foreground the positive and uplifting lived experiences of second-generation consumers in relation to their ethnicity. This chapter extends the literature on second-generation ethnic consumer identity work.




We would like to thank our informants for their time and participation, two anonymous reviewers for their constructive comments, Fulgoni funding for offering financial support, and Mrs & Mr Pradhan for offering every possible type of support.


Pradhan, A., Cocker, H. and Hogg, M.K. (2019), "Ethnic Identification: Capital and Distinction Among Second-Generation British Indians", Bajde, D., Kjeldgaard, D. and Belk, R.W. (Ed.) Consumer Culture Theory (Research in Consumer Behavior, Vol. 20), Emerald Publishing Limited, pp. 85-101.

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