We provide an umbrella concept that ties together existent research and opens new avenues for systematic cultural study. Further, we uncover a fertile context for exploration and take preliminary steps toward unraveling the challenging relational dynamics in SEI.
Bajde, D. and Ottlewski, L. (2016), "Cultural Challenges of Social-Economic Innovation: The Case of “Housing for Help”", Consumer Culture Theory (Research in Consumer Behavior, Vol. 18), Emerald Group Publishing Limited, Bingley, pp. 93-107. https://doi.org/10.1108/S0885-211120160000018006
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