The purpose of this paper is to encourage service researchers to engage in “theoretical disruption” by purposefully adding variance to existing substantive theories, and…
Viewpoint: A practitioner’s response to overcoming barriers to access by male participants at cancer resource centersMarianne Cirone
The purpose of this paper is to provide suggestions regarding how cancer resource center directors, staff and volunteers may encourage men battling cancer, as well as male…
The purpose of this paper is to provide directions for research on non-medical health service and servicescapes by building off Rosenbaum’s study of social support for men…
The purpose of this paper is to critically explore the connection between social marketing and transformative service research (TSR), providing a conceptual framework and…
Studies report that frontline employees frequently discriminate against overweight customers, a group of vulnerable consumers that is growing worldwide. However, because…
The purpose of this paper is to investigate the direct effects of eHealth literacy, perceived competence, perceived electronic word-of-mouth (eWOM) credibility and price…
This empirical study aims to investigate the influence of socially supportive services provided by commercial senior living services on older customers’ social well-being…
This paper aims to develop a conceptual framework that clarifies the social supportive role of cancer resource center services in the lives of men with cancer and its…
Past research suggests that small details during a service may have a big impact on the service experience. Drawing from this literature, this study aims to test the…
The purpose of this paper is to explore how temporarily vulnerable customers and their bank advisors cope with incidents that occur over the course of their service relationships.
Although health-care features prominently in transformative service research, there is little to guide service providers on how to improve well-being and social change…
The purpose of this paper is to investigate how family members co-create value and improve the well-being of patients with chronic developmental disorders, such as…
As an interdisciplinary and applied discipline, managerial relevance has always been at the forefront of service research. This viewpoint article synthesizes the main…
This paper aims to examine how customer heterogeneity influences absolute price thresholds in a service industry.
The purpose of this paper is to evaluate how consumers simultaneously process multiple cues for different dining occasions when making a restaurant decision.
The purpose of this paper is to investigate the impact of formal [ethics training (ET)] and informal [psychological ethical climate (EC)] controls in reducing service…
Commentary: transformative service research and social marketing – converging pathways to social changeRebekah Russell-Bennett, Raymond P. Fisk, Mark S. Rosenbaum, Nadia Zainuddin
The purpose of this paper is to discuss two parallel but distinct subfields of marketing that share common interests (enhancing consumers’ lives and improving well-being)…
Service failures are common and companies must decide how best to respond to these incidents. The purpose of this study is to examine service recovery efforts that…
Online date, start – end:1987
Copyright Holder:Emerald Publishing Limited
- Dr. Mark Rosenbaum
- Dr Rebekah Russell-Bennett