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Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database

Jabir Ali (Economics and Business Environment Area, Indian Institute of Management Jammu, Jammu, India)
Zakia Jabeen (Hunter Centre for Entrepreneurship, Strathclyde Business School, University of Strathclyde, Glasgow, UK)
Muqbil Burhan (Business Policy, Strategy and Entrepreneurship Area, Indian Institute of Management Jammu, Jammu, India)

Journal of Research in Marketing and Entrepreneurship

ISSN: 1471-5201

Article publication date: 10 October 2022

Issue publication date: 2 January 2023

182

Abstract

Purpose

This paper aims at measuring the factors such as cognitive, economic and social recognition affecting entrepreneurial intention across gender in India.

Design/methodology/approach

This study is based on the Adult Population Survey of Global Entrepreneurship Monitor covering 4,000 respondents on their characteristics, perception and attitude toward entrepreneurship and intention of individuals for starting businesses. The data has been analyzed using chi-square statistics and logistics regression.

Findings

The relationship among the perceptions toward cognitive, economic and social recognition indicates variation across gender. The probability of becoming entrepreneurs among males and females is significantly influenced by a variety of factors such as cognitive (self-efficacy, knowledge about entrepreneurs and fear of failure), economic (perceived opportunity, career choice and easy to start) and social recognition (sense of equality, status and respect in the society and social welfare) with controlling effect of age, family size, education, working status and household income.

Practical implications

This paper provides insights on factors affecting entrepreneurial intention across gender and helps in developing a policy framework for promoting new ventures among male and female entrepreneurs. This paper also explores the possibility of future research on entrepreneurial intention in the Indian context.

Originality/value

Considering the current focus of the government in the country for promoting new ventures through various schemes, this piece of research can be valuable for various stakeholders for adopting a gender-based approach in implementing entrepreneurial initiatives in the emerging economies.

Keywords

Acknowledgements

The authors would like to extend sincere thanks to GEM 2017 team for providing the valuable data set for this research.

Citation

Ali, J., Jabeen, Z. and Burhan, M. (2023), "Measuring factors influencing entrepreneurial intention across gender in India: evidence from Global Entrepreneurship Monitor (GEM) Database", Journal of Research in Marketing and Entrepreneurship, Vol. 25 No. 1, pp. 63-82. https://doi.org/10.1108/JRME-08-2021-0105

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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