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Great Brand Blunders

Kirk Hazlett (Department of Communication, Curry College, Milton, Massachusetts, USA)

Journal of Product & Brand Management

ISSN: 1061-0421

Publication date: 16 March 2015

Keywords

Citation

Kirk Hazlett, (2015), "Great Brand Blunders", Journal of Product & Brand Management, Vol. 24 No. 1, pp. 88-89. https://doi.org/10.1108/JPBM-05-2014-0582

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited