Journal of Product & Brand Management
Issue(s) available: 180 – From Volume: 1 Issue: 1, to Volume: 29 Issue: 1
Category:
MarketingVolume 29
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Issue 1 2020
Volume 28
Volume 27
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Issue 6 2011 Special issue 6th International Conference of the SIG on Brand, Identity, and Corporate Reputation of the Academy of Marketing
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Issue 5 2011
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Issue 4 2011
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Issue 3 2011
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Issue 2 2011
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Issue 1 2011
Volume 19
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Issue 6 2010 Branding and Society The Social, Cultural and Financial Impacts of Brands in the 21st Century
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Issue 5 2010
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Issue 4 2010
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Issue 3 2010
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Issue 2 2010
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Issue 1 2010
Volume 18
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Volume 1
Role of brand attachment in customers’ evaluation of service failure
Jose Luis Saavedra Torres, Monika Rawal, Ramin BagherzadehThis paper aims to examine the role of brand attachment as a relevant construct in customers’ evaluation after they face a service failure which impacts future consumer…
The effect of brand identity-cognitive style fit and social influence on consumer-based brand equity
Diego Alvarado-Karste, Francisco GuzmánBrand identities have a dual nature that appeals to the head (rational appeal) and to the heart (emotional appeal) of their consumers. Furthermore, consumers can process…
Evaluation of brand relationship quality using formative index: a novel measurement approach
Kishalay Adhikari, Rajeev Kumar PandaThis paper aims to develop a parsimonious and robust formative index for evaluating and measuring the brand relationship quality of automobile brands.
Fake news and brand management: a Delphi study of impact, vulnerability and mitigation
Andrew Flostrand, Leyland Pitt, Jan KietzmannFake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42…
True, fake and alternative: a topology of news and its implications for brands
Pierre Berthon, Ekin Pehlivan, Taylan Yalcin, Tamara RabinovichBerthon and Pitt (2018) recently highlighted the symbiotic relationship between fake news and brands. This paper aims to draw on semiotics to refine the fake/real news…
The asymmetric patterns of adverse extension effects on narrow and broad brands: perspectives on brand structure and extension typicality
Joseph W. ChangThis study aims to examine the impacts of brand structure (i.e. brand cohesiveness and similarity) on brand perceptions and the adverse effects of brand extensions.
Online brand advocacy (OBA): the development of a multiple item scale
Violetta Wilk, Geoffrey Norman Soutar, Paul HarriganDespite an increasing interest in online brand advocacy (OBA) and the importance of online brand conversations, OBA’s conceptualization, dimensionality and measurement are…
The power of brand passion in sports apparel brands
Naser Pourazad, Lara Stocchi, Vipul PareThe purpose of this study is to determine if brand passion shapes attitudinal brand loyalty while driving a series of important brand-related outcomes (i.e. brand…
Cognitive and emotional resistance to innovations: concept and measurement
Cristiano A.B. Castro, Felipe Zambaldi, Mateus Canniatti PonchioThis paper aims to conceptualize two dimensions of active innovation resistance (AIR): cognitive active resistance and emotional active resistance. A scale to measure this…
A picture is worth a thousand words! How visual storytelling transforms the aesthetic experience of novel designs
Christin Seifert, Veena ChattaramanThis study aims to provide a holistic understanding of how visual storytelling influences the objective and subjective cognitive responses of consumers, namely objective…
Brand love measurement scale development: an inter-cultural analysis
Vasco M. Pontinha, Rita Coelho do ValeThe main purpose of this paper is to develop a brand love measurement scale, adopting an etic approach and testing for differences on how consumers experience brand love…
Corporate social responsibility and business ethics: conceptualization, scale development and validation
Dana E. Harrison, O.C. Ferrell, Linda Ferrell, Joe F. Hair, JrThe purpose of this paper is to theoretically develop and empirically validate separate scales that represent a consumer’s expectations of business ethics (BE) and…
Branding for non-profits: explaining new donor decision-making in the charity sector
Gary Gregory, Liem Ngo, Ryan MillerThe purpose of this study develops and validates a model of new donor decision-making in the charity sector. Drawing upon dual process theory, the model incorporates brand…
Discriminant validity of the customer-based corporate reputation scale: some causes for concern
Lăcrămioara Radomir, Ovidiu I. MoisescuThis study aims to reexamine the discriminant validity of the customer-based corporate reputation (CBR) scale in both its original and short forms.
Product design matters, but is it enough? Consumers’ responses to product design and environment congruence
Ehsan Naderi, Iman Naderi, Bimal BalakrishnanThis study aims to investigate the combined effects of product design and environment congruence on consumers’ aesthetic, affective and behavioral responses.
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
Anouk de Regt, Matteo Montecchi, Sarah Lord FergusonDiffusion of fake news and pseudo-facts is becoming increasingly fast-paced and widespread, making it more difficult for the general public to separate reliable…
Technology adoption news and corporate reputation: sentiment analysis about the introduction of Bitcoin
Federico Caviggioli, Lucio Lamberti, Paolo Landoni, Paolo MeolaEvidence from previous literature indicates that adopting a new innovative technology has a positive impact on a company’s business performance. Much less work has been…
Consumer response to fake news about brands on social media: the effects of self-efficacy, media trust, and persuasion knowledge on brand trust
Zifei Fay Chen, Yang ChengDrawing on theoretical insights from the persuasion knowledge model (PKM), this study aims to propose and test a model that maps out the antecedents, process and…
Think versus feel: two dimensions of brand anthropomorphism
Rong Huang, Xinyue Zhou, Weiling Ye, Siyuan GuoThis paper aims to clarify an important nuance by proposing that people attribute human mind to brands on two distinct dimensions: think and feel.
Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda
Achilleas BoukisThe purpose of this conceptual paper is to delve into the implications of blockchain technology adoption for brands and consumers. Drawing on the existing branding…
What’s done in the dark will be brought to the light: effects of influencer transparency on product efficacy and purchase intentions
Parker J. Woodroof, Katharine M. Howie, Holly A. Syrdal, Rebecca VanMeterThe purpose of this paper is to examine the impact of the type of disclosure used by social media influencers on consumer evaluations of influencer transparency, product…
Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees
Linda W. Lee, David Hannah, Ian P. McCarthyThis article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Drivers of brand credibility in consumer evaluation of global brands and domestic brands in an emerging market context
Ankur Srivastava, Dipanjan Kumar Dey, Balaji M.S.The purpose of this study is to examine the impact of brand credibility on purchase intentions toward global brands and domestic brands in an emerging market context. It…
The perceived effectiveness of overt versus covert promotions
Fanny Fong Yee ChanThe purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product…
Instagram fashionistas, luxury visual image strategies and vanity
S. Venus Jin, Ehri RyuLuxury fashion brands harness the power of Instagram and fashionistas for strategic brand management. This study aims to test interaction effects among luxury brand posts…
The truth (as I see it): philosophical considerations influencing a typology of fake news
Caitlin Candice Ferreira, Jeandri Robertson, Marnell KirstenThe purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its…
Nonprofit branding: a bibliometric analysis
Lara Mendes Christ Bonella Sepulcri, Emerson Wagner Mainardes, Cícero Caldeira BelchiorThis study aims to examine articles on nonprofit branding over an 18-year time span to develop an overview and better understanding of the subject.
The role of customer engagement in travel services
Prateeksha Parihar, Jagrook DawraThe purpose of this study is to understand the role of customer engagement (CE) in transforming a committed customer into a loyal customer in an online service context…
Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
Kelly Weidner, Frederik Beuk, Anjali BalThe purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the…
Internal audience strikes back from the outside: emotionally exhausted employees’ negative word-of-mouth as the active brand-oriented deviance
Sang Bong Lee, Taewon SuhReflecting on the importance of negative word-of-mouth (NWOM) executed by internal audience of brand management, this study aims to explore the mechanism of employees…
The role of brand innovativeness on attitudes towards new products marketed by the brand
Blandine Hetet, Claire-Lise Ackermann, Jean-Pierre MathieuThis paper aims to examine whether perceived brand innovativeness has a positive effect on new product evaluations, which individual variables mediate and moderate this…
Impact of social media activity outcomes on brand equity
Jeen-Su Lim, Phuoc Pham, John H. HeinrichsFirms are increasingly using social media platforms to engage with individuals, as it is recognized that a firm’s social media activity outcomes, such as number of user…
A high-speed world with fake news: brand managers take warning
Mark PetersonIn an increasingly dangerous era for brands because of the emergence of fake news on the internet, brand managers need to know what is happening with fake news. This study…
Positioning strategies of high-tech products: cross-cultural moderating effects of ethnocentrism and cultural openness
Bashar S. Gammoh, Anthony C. Koh, Sam C. OkoroafoThis study aims to extend current research efforts by utilizing the institutional theory to propose cross-cultural-based asymmetrical moderating effects of ethnocentrism…
Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
Hasan Dinçer, Tuba Bozaykut-Buk, Şenol Emir, Serhat Yuksel, Nicholas AshillThe purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC…
The origin of the country-of-origin image: the role of law
Chih-Pin Lin, Chi-Jui Huang, Hsin-Mei Lin, Cheng-Min ChuangCountry of origin has profound effects on consumer behavior; yet few studies have examined an antecedent of these effects: why some countries enjoy a positive image while…
Consumer engagement in social media: scale comparison analysis
Mateus Ferreira, Felipe Zambaldi, Diego de Sousa GuerraEngagement is a construct that varies according to the subject, object and context; this has been used to justify the coexistence of a variety of construct definitions and…
Analyzing different types of negative online consumer reviews
Bettina Lis, Maximilian FischerThis study aims to investigate if different types of negative electronic word-of-mouth (eWOM) have various negative effects on the attitude of the consumer toward a…
How do innovation and sustainability contribute to generate retail equity? Evidence from Spanish retailing
Antonio Marín-García, Irene Gil-Saura, M. Eugenia Ruíz-MolinaIn the current dynamic and competitive environment in which retail companies operate, store equity is a differentiating factor. In view of the scarce research found…
The effect of consumer-generated media stimuli on emotions and consumer brand engagement
Sandra Maria Correia Loureiro, Ricardo Godinho Bilro, Arnold JaputraThis paper aims to explore the relationships between website quality – through consumer-generated media stimuli-, emotions and consumer-brand engagement in online environments.
Brand community identification matters: a dual value-creation routes framework
Chia-Wen Chang, Chih-Huei Ko, Heng-Chiang Huang, Shih-Ju WangA brand community consists of relationships between a brand and consumers; community members’ identification with the brand community is a central characteristic of the…
Understanding customer brand engagement in user-initiated online brand communities: antecedents and consequences
Jorge Matute, Ramon Palau-Saumell, Nicoletta OcchiocupoThe purpose of this study is to provide a better understanding of customer brand engagement (CBE) by proposing and empirically testing a model of antecedents and…
Message content features and social media engagement: evidence from the media industry
Gillian Moran, Laurent Muzellec, Devon JohnsonThis paper aims to uncover the drivers of consumer-brand engagement on Facebook, understood here as users’ behavioral responses in the form of clicks, likes, shares and…
Importance of corporate image for domestic brands moderated by consumer ethnocentrism
Weichen TengAlthough consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study…
Investigating the emotional appeal of fake news using artificial intelligence and human contributions
Jeannette PaschenThe creation and dissemination of fake news can have severe consequences for a company’s brand. Researchers, policymakers and practitioners are eagerly searching for…
Converting internal brand knowledge into employee performance
Liem Viet Ngo, Nguyen Phong Nguyen, Kim Thien Huynh, Gary Gregory, Pham Hung CuongInternal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute…
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Michail Vafeiadis, Denise S. Bortree, Christen Buckley, Pratiti Diddi, Anli XiaoThe dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the…
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
Adam J. Mills, Karen RobsonBrand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridMerged from:
Pricing Strategy and PracticeEditors:
- Dr Cleopatra Veloutsou
- Dr Francisco Guzman
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