Journal of Product & Brand Management
Issue(s) available: 210 – From Volume: 1 Issue: 1, to Volume: 32 Issue: 8
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Volume 10
The role of brand gratitude in consumer relationships with cool brands
Melanie Moore Koskie, Ryan E. Freling, William B. Locander, Traci H. FrelingThis study aims to explore and extend the consumer–brand relationship literature by integrating the relatively new construct of brand coolness with a growing body of work on…
Gamify, engage, build loyalty: exploring the benefits of gameful experience for branded sports apps
Salma Habachi, Jorge Matute, Ramon Palau-SaumellThis study aims to examine the impact of the gameful experience on behavioural outcomes. Drawing from stimulus–organism–response theory, it proposes and tests a new model that…
Country-of-origin image and consumer brand evaluation: a meta-analytic review
Stephen Oduro, Alessandro De Nisco, Luca PetruzzellisThis study aims to draw on cue utilization and irradiation theories to: determine the extent to which country-of-origin image and its sub-dimensions exert an aggregate and…
A brand prominence perspective on crowdfunding success for aftermarket offerings: the role of textual and visual brand elements
Fereshteh Zihagh, Masoud Moradi, Vishag BadrinarayananAdopting a brand prominence perspective, this study aims to examine how textual and visual brand elements influence the success of crowdfunding campaigns for aftermarket offerings.
Speak up! brands’ responsiveness matters: consumer reactions to brand communications in the early stages of a crisis
Tessa Garcia-CollartIn an effort to provide insights that nurture the future of brand relationships, this paper aims to examine the impact of brand communications on consumption behavior during…
How consumers define brand relationships: a prototype analysis
Paul Schreuder, Marcel Zeelenberg, Tila M. PronkUnderstanding consumer brand relationships from the perspective of the consumer has been a research topic for years. Despite this, there are still various ways in which the…
Innocence versus Coolness: the influence of brand personality on consumers’ preferences
Wenting Feng, Yuanping Xu, Lijia WangBuilding on the theory of brand psychological ownership, this paper aims to explore the mediating role of brand psychological ownership in the relationship between brand…
I am ashamed of my brand-self! Consumer-brand identification as a moderator of emotional reactions following symbol-laden brand failures
Wolfgang J. Weitzl, Clemens Hutzinger, Udo WagnerThe study of shame has a long tradition in intra- and inter-personal psychology. This paper aims to investigate whether consumers can experience brand shame after self-relevant…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou
Further Information
