Journal of Product & Brand Management
Issue(s) available: 176 – From Volume: 1 Issue: 1, to Volume: 28 Issue: 4
Category:
MarketingVolume 28
Volume 27
Volume 26
Volume 25
Volume 24
Volume 23
Volume 22
Volume 21
Volume 20
Volume 19
Volume 18
Volume 17
Volume 16
Volume 15
Volume 14
Volume 13
Volume 12
Volume 11
Volume 10
Volume 9
Volume 8
Volume 7
Volume 6
Volume 5
Volume 4
Volume 3
Volume 2
Volume 1
Recent Articles
- Wellness branding: insights into how American and Finnish consumers use wellness as a means of self-branding
- Exploring conspicuous compassion as a brand management strategy
- Analysing mobile advergaming effectiveness: the role of flow, game repetition and brand familiarity
- Sincerity or ploy? An investigation of corporate social responsibility campaigns
- Brand cultural symbolism, brand authenticity, and consumer well-being: the moderating role of cultural involvement
- The impact of envy on brand preference: brand storytelling and psychological distance as moderators
- Like a chameleon: the polychromatic virtue of dynamic brands
- The interplay between SME owner-managers and the brand-as-a-person
- The effect of user manual quality on customer satisfaction: the mediating effect of perceived product quality
- Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridMerged from:
Pricing Strategy and PracticeEditors:
- Dr Francisco Guzman
- Professor Cleopatra A Veloutsou