Journal of Product & Brand Management
Issue(s) available: 178 – From Volume: 1 Issue: 1, to Volume: 28 Issue: 6
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Volume 1
Fake news and brand management: a Delphi study of impact, vulnerability and mitigation
Andrew Flostrand, Leyland Pitt, Jan KietzmannFake news is presently one of the most discussed phenomena in politics, social life and the world of business. This paper aims to report the aggregated opinions of 42…
True, fake and alternative: a topology of news and its implications for brands
Pierre Berthon, Ekin Pehlivan, Taylan Yalcin, Tamara RabinovichBerthon and Pitt (2018) recently highlighted the symbiotic relationship between fake news and brands. This paper aims to draw on semiotics to refine the fake/real news…
Cognitive and emotional resistance to innovations: concept and measurement
Cristiano A.B. Castro, Felipe Zambaldi, Mateus Canniatti PonchioThis paper aims to conceptualize two dimensions of active innovation resistance (AIR): cognitive active resistance and emotional active resistance. A scale to measure this…
Is love really blind? The effect of emotional brand attachment on the perceived risk of really new products
Khaled Aboulnasr, Gina A. TranThe purpose of this paper is to investigate the role of emotional brand attachment in consumers’ evaluation of new products that represent technological innovation.
Examining the drivers of employee brand understanding: a longitudinal study
Enrique Murillo, Ceridwyn KingThe purpose of this study is to extend previous research by using a longitudinal design to examine the differential contribution of brand understanding (BU) drivers at…
Discriminant validity of the customer-based corporate reputation scale: some causes for concern
Lăcrămioara Radomir, Ovidiu I. MoisescuThis study aims to reexamine the discriminant validity of the customer-based corporate reputation (CBR) scale in both its original and short forms.
A false image of health: how fake news and pseudo-facts spread in the health and beauty industry
Anouk de Regt, Matteo Montecchi, Sarah Lord FergusonDiffusion of fake news and pseudo-facts is becoming increasingly fast-paced and widespread, making it more difficult for the general public to separate reliable…
What determines residents’ commitment to a post-communist city? A moderated mediation analysis
Laurent Tournois, Chiara RolleroThis study aims to investigate how residents’ perceptions of the image of their place of living influence their level of commitment toward it. The mediating role of human…
The role of private label tiers and private label naming strategies in the relationship between private label brand equity and store loyalty
Natalia Rubio, Nieves Villaseñor, María YagüeThe evolution of private labels (PL) is a recent trend in the retail industry: many retailers now manage a PL portfolio that includes multiple value propositions, as well…
Antecedents and consequences of attitude contagion processes: the example of apparel brand fan pages
Li-Chun HsuThis study aims to investigate the social, utilitarian and hedonic benefits associated with a brand behavioral performance from an attitude contagion theory perspective…
Exploring the implications of blockchain technology for brand–consumer relationships: a future research agenda
Achilleas BoukisThe purpose of this conceptual paper is to delve into the implications of blockchain technology adoption for brands and consumers. Drawing on the existing branding…
Do your employees think your slogan is “fake news?” A framework for understanding the impact of fake company slogans on employees
Linda W. Lee, David Hannah, Ian P. McCarthyThis article explores how employees can perceive and be impacted by the fakeness of their company slogans.
Protecting brands from product failure using extended warranties
Kiran Karande, Mahesh GopinathProduct failures can lead to customer dissatisfaction, negative brand attitudes and a loss of brand equity. The purpose of this paper is to investigate whether extended…
New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands
Jake David Hoskins, Abbie GriffinThis paper aims to investigate how the current size and structure of a branded product portfolio impacts new product performance for fast-moving consumer goods (FMCG)…
The perceived effectiveness of overt versus covert promotions
Fanny Fong Yee ChanThe purpose of this study contributes to literature on marketing communications by empirically contrasting the effectiveness of a new form of covert promotions (product…
The truth (as I see it): philosophical considerations influencing a typology of fake news
Caitlin Candice Ferreira, Jeandri Robertson, Marnell KirstenThe purpose of this paper is to provide an overview of the philosophical considerations of fake news and provide an alternative view to current conceptualizations of its…
Brand love matters to Millennials: the relevance of mystery, sensuality and intimacy to neo-luxury brands
Clarinda Rodrigues, Paula RodriguesThis paper aims to investigate the mediating effect of brand love on purchase intention and word-of-mouth through mystery, sensuality and intimacy as brand image…
Fake news and the willingness to share: a schemer schema and confirmatory bias perspective
Kelly Weidner, Frederik Beuk, Anjali BalThe purpose of this paper is to present a theory of how corporations and brands can address the prevalence of fake news. A matrix is proposed to examine how the…
Engaging consumers in mobile instant messaging: the role of cute branded emoticons
Crystal T. Lee, Sara H. HsiehWith the rapid surge of mobile marketing, an increasing number of brands have launched branded emoticons in an attempt to build brand relationships with consumers. Despite…
Role of consumer vanity and the mediating effect of brand consciousness in luxury consumption
Nikita Sharda, Anil BhatThere has been substantial research on luxury globally, but there is a dearth of studies empirically investigating the key relationships affecting luxury consumption. The…
Consumer relationship with pro-environmental apparel brands: effect of knowledge, skepticism and brand familiarity
Lauren Copeland, Gargi BhaduriThe apparel industry is often scrutinized for its lack of environmental stewardship, and thus pro-environmental initiatives have been of significant consideration among…
Using the fuzzy multicriteria decision making approach to evaluate brand equity: a study of privatized firms
Hasan Dinçer, Tuba Bozaykut-Buk, Şenol Emir, Serhat Yuksel, Nicholas AshillThe purpose of this paper is to present a multidimensional evaluation of brand equity performance incorporating dimensions adopted from the balance scorecard (BSC…
The bright side and dark side of group heterogeneity within online brand community
Junyun Liao, Defeng Yang, Haiying Wei, Yulang GuoDespite the increasingly common view that online brand community (OBC) members are heterogeneous, knowledge concerning the impact of group heterogeneity on community and…
Does non-hard-sell content really work? Leveraging the value of branded content marketing in brand building
Chen Lou, Quan Xie, Yang Feng, Wonkyung KimThis study aims to test the role of branded content marketing on YouTube in brand building and explicates the mechanism through which brand content influences brand…
The effects of logo frame design on brand extensions
Yu-Shan Athena Chen, Lien-Ti BeiThe purposes of two experiments were to examine how brands may create a broad brand impression and benefit brand extensions by crafting logo frames.
Brand community identification matters: a dual value-creation routes framework
Chia-Wen Chang, Chih-Huei Ko, Heng-Chiang Huang, Shih-Ju WangA brand community consists of relationships between a brand and consumers; community members’ identification with the brand community is a central characteristic of the…
Consumer response to negative celebrity publicity: the effects of moral reasoning strategies and fan identification
Sai Wang, Ki Joon KimIn the context of celebrity endorsement, this study aims to demonstrate that the ways in which consumers adopt moral reasoning strategies (i.e. rationalization, decoupling…
The invisible identity in a visible world: how religiosity mediates consumer culture and the marketplace
Thuy D. Nguyen, Shih Yung Chou, Charles Blankson, Phillip WilsonThis paper aims to offer a systematic view of religious consumption and its iterative influences on consumers, as well as their differences in attitudes, values and behaviors.
Brand identification, cause-brand alliances and perceived cause controversy
Yasamin Vahdati, Kevin E. VossThe purpose of this study is to examine the extent to which a cause-brand alliance (CBA) leads to improved attitude toward cause-brand alliance, which in turn leads to…
Importance of corporate image for domestic brands moderated by consumer ethnocentrism
Weichen TengAlthough consumers’ tendency to support domestic companies by buying local products is growing, few studies discuss the corporate branding for domestic brands. This study…
Investigating the emotional appeal of fake news using artificial intelligence and human contributions
Jeannette PaschenThe creation and dissemination of fake news can have severe consequences for a company’s brand. Researchers, policymakers and practitioners are eagerly searching for…
Converting internal brand knowledge into employee performance
Liem Viet Ngo, Nguyen Phong Nguyen, Kim Thien Huynh, Gary Gregory, Pham Hung CuongInternal branding efforts are essential in improving employee performance in services marketing. Drawing on reformulation of attitude theory, this paper aims to contribute…
Refuting fake news on social media: nonprofits, crisis response strategies and issue involvement
Michail Vafeiadis, Denise S. Bortree, Christen Buckley, Pratiti Diddi, Anli XiaoThe dissemination of fake news has accelerated with social media and this has important implications for both organizations and their stakeholders alike. Hence, the…
Brand management in the era of fake news: narrative response as a strategy to insulate brand value
Adam J. Mills, Karen RobsonBrand value is increasingly threatened by fake news stories; the purpose of this paper is to explain how narrative response can be used to mitigate this threat, especially…
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridMerged from:
Pricing Strategy and PracticeEditors:
- Dr Cleopatra Veloutsou
- Dr Francisco Guzman