On corporate social responsibility and Islamic marketing

Abstract

Purpose

The purpose of this study is to examine the concept of corporate social responsibility (CSR) and explore its connection to Islamic marketing with the view of providing the basis for an integrated framework of the two which corporations could use to market worldwide and not only to Islamic consumers. Furthermore, the study explores the connection between CSR and Islamic marketing using the tenets of the Qur'an.

Design/methodology/approach

The study critically reviews the literature on CSR and links it to the Qur'anic teachings.

Findings

The study concludes that Islamic marketing will be richer in scholarship and practice if dialogue is established, and areas of commonality between Islamic marketing and CSR are explored.

Research limitations/implications

This is a theoretical paper that needs to be empirically validated in further studies.

Practical implications

The study has several practical implications on how corporations, entrepreneurs and the marketing practitioner could conduct transactions that are consistent with the principles of CSR and the Qur'an.

Originality/value

The study is creative and uses original arguments based on the review of the literature and the Qur'an.

Citation

Sergius Koku, P. and Savas, S. (2014), "On corporate social responsibility and Islamic marketing", Journal of Islamic Marketing, Vol. 5 No. 1, pp. 33-48. https://doi.org/10.1108/JIMA-04-2013-0028