Journal of Islamic Marketing
Issue(s) available: 41 – From Volume: 1 Issue: 1, to Volume: 12 Issue: 1
Category:
Marketing
The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic
Dina El-Bassiouny, Noha El-BassiounyE-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed…
Replacing exams with research papers: chronicles of a higher education institution (HEI) amidst COVID-19 pandemic
Noha El-Bassiouny, Ehab K.A. MohamedExam administration during the COVID-19 pandemic represents a challenge for most schools. This paper aims to document the experience of a business school in a developing…
Digital zakāh campaign in time of Covid-19 pandemic in Indonesia: a netnographic study
Fahmi Ali Hudaefi, Irfan Syauqi BeikDespite the COVID-19 recession, the collection of zakat (almsgiving) managed by the National Board of Zakat Republic of Indonesia (BAZNAS RI) has increased, especially…
The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
Yudha Dwi Nugraha, Yulia Arisnani WidyaningsihThis paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using…
Clothing of righteousness: exploring tensions of halal maternity wear on online apparel websites
Jayne Krisjanous, Nilufar Allayarova, Djavlonbek KadirovThis paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women…
Celebrity transgression and consumers’ forgiveness: does religiosity matter?
Anwar Sadat Shimul, Matthew Barber, Mohammad Ishmam AbedinThis paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on…
Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
Shahin AkbarovThis study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the…
Shariah board, web-based information and branding of Islamic financial institutions
Ishfaq Ahmed, Ahmad Usman, Waqas Farooq, Muhammad UsmanWith the advent of technology and internet banking, the role and value of bank’s websites have increased. Additionally, the Islamic banking boom has also increased the…
Attitudes toward femvertising in the Middle East: the case of Lebanon
Samer ElhajjarThe purpose of this paper is to offer a clear understanding of the use of femvertising in Lebanon and its effects on consumers in general.
Impact of internal and external factors on halal logistics implementation
Aries Susanty, Nia Budi Puspitasari, Sumunar Jati, Oktivia SelvinaThe purpose of this paper is as follows: first, this study aims to identify the impact of internal and external factors on the implementation of halal logistics (IHL)…
The effect of Muslims’ tendency to regret being customers of conventional banks on their intention to save money in Islamic banks
Burhanudin BurhanudinThere are some Muslims who only hold conventional bank accounts, regardless that some believe that such banks implement an interest charging system that contradicts…
A bibliometric analysis of Islamic marketing studies in the “journal of Islamic marketing”
Ujang Syahrul Mubarrok, Izzani Ulfi, Raditya Sukmana, Badri Munir SukocoMost available studies focus mainly on Islamic economics and finance with none conducted on Islamic marketing bibliometrics. The purpose of this paper is to commemorate…
An examination of ethnic-based consumer ethnocentrism and consumer animosity
Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-TalibThe purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic…
Factors influencing customer switching behavior in Islamic banks: evidence from Kuwait
Sherif Ghamry, Hamed M. ShammaWith increasing competition, Islamic banks in Kuwait are currently facing difficulties in retaining their customers as customers now have the option to switch from one…
The factors affecting student satisfaction with online education during the COVID-19 pandemic: an empirical study of an emerging Muslim country
Mohamed A.K. Basuony, Rehab EmadEldeen, Marwa Farghaly, Noha El-Bassiouny, Ehab K.A. MohamedThis study aims to investigate factors affecting students’ satisfaction with online learning during the COVID-19 pandemic.
Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior
Ahmed M. Adel, Xin Dai, Rana S. Roshdy, Chenfeng YanThe present research extends the existing literature of halal tourism and Muslims’ travel decision-making by applying information-seeking models and the planned behavior…
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
Sahar Hosseinikhah Choshaly, Marva MirabolghasemiViral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level…
Negotiation of needs towards halal talents sustainability
Norhayati Rafida Abdul Rahim, Ismail Abdullah, Noor Azrina Yahya, Muhammad Nizam Awang, Siti Zubaidah Muhammad, Safiyyah Ahmad Sabri, Norfaizah Nadhrah AhmadThis study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Richa Joshi, Prerna GargThe purpose of this study is to examine the role of contemporary consumer-brand relationships in predicting brand sacredness, brand fidelity and propensity to spread word…
Arab’s children’s influence on the buying process: comparing parent and child perceptions
Suhail Mohammad Ghouse, Monica Chaudhary, Omar DurrahThis paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying…
Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns
Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Syahnaz SulaimanThis study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the…
Investigating the customers’ drivers of Islamic credit card loyalty and word of mouth
Dariyoush Jamshidi, Laura KuanovaBecause of the huge advantages of Islamic credit cards for both banks and customers, the purpose of this study is to examine the main factors that influence consumers to…
Country-of-origin image; SMEs and emerging economies – evidence from a case study of manufacturing SMEs from Turkey
Vahideh Arghashi, Abdullah OkumuşThe purpose of this study is to investigate small and medium-sized enterprises (SMEs’) internationalization process in emerging Islamic markets and to introduce the…
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
Dalia Abdel Rahman Farrag, William H. Murphy, Mohammed HassanThe purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the…
Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka
Sabraz Nawaz Samsudeen, Gunapalan Selvaratnam, Ahamed Hilmy Hayathu MohamedThis paper aims to identify the determinants of the intention to use mobile banking services among Islamic Banking customers in Sri Lanka. The study was carried out based…
Salesforce product knowledge in Islamic financial institutions; development and validation of measurement scale
Shinaj Valangattil Shamsudheen, Mohammad Ashraful Ferdous ChowdhuryThe purpose of the study is to develop and validate scale to measure the “product knowledge of salesforce in Islamic financial institutions”.
What shapes Muslim business operators’ attitudes towards value-added tax? Evidence from the United Arab Emirates
Mohd Ariff Kasim, Siti Rosmaini Mohd Hanafi, Norazah Mohd SukiThis study aims to examine what factors shape Muslim business operators’ attitudes towards pre- and post-value-added tax (VAT) implementation in the United Arab Emirates (UAE).
Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm
Md. Kashedul Wahab Tuhin, Mahadi Hasan Miraz, Md. Mamun Habib, Md. Mahbub AlamThis study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and…
“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”
Talita Leoni Rizkitysha, Arga HanantoDespite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that…
Non-Muslim consumers’ intention to purchase halal food products in Malaysia
Yong Hion Lim, Suddin Lada, Rahat Ullah, Azaze-Azizi Abdul AdisThis study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.
Implementing ‘cleanliness is half of faith’ in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic
Maheen Iqbal Awan, Amjad Shamim, Jiseon AhnIn the prevailing COVID-19 pandemic, organizations now are expected to serve customers who are highly conscious of safety and sanitation. Among others, the hospitality…
Drivers of intention to use Murabaha financing: religiosity as moderator
Naqeeb Ullah Atal, Mohammad Iranmanesh, Fathyah Hashim, Behzad ForoughiThe purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator.
Educational perspective on interreligious relations among Muslims, Christians and Kaharingan adherents in Central Kalimantan, Indonesia
Abdul QodirThis paper aims to investigate how do Muslims, Christians and Kaharingan adherents conduct interreligious relations among them in their everyday lives in Central…
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Saima Hussain, Sara KhurramThe usage and preference of western imported food in a Muslim-majority state signifies its importance and relevance in a specific culture. However, the inclination and…
A moderating role of halal brand awareness to purchase decision making
Erny Rachmawati, Suliyanto , Agus SurosoThe purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also…
Muslim tourists’ intention to book on Airbnb: the moderating role of gender
Tosin Tiamiyu, Farzana Quoquab, Jihad MohammadThe purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the…
An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Rajasekhara Mouly Potluri, Sophia Johnson, Premila KoppalakrishnanThe purpose of this paper is to explore the ethnocentric tendencies of Emirati Gen Z consumers and to provide empirical evidence on how demographic variables (gender and…
Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic
Saeed Awadh Bin-Nashwan, Meshari Al-DaihaniThe rapid outbreak of coronavirus 2019 (COVID-19) has triggered unprecedented restrictions on not only human movement but also a wide sphere of economic activities…
Factor affecting competitive advantage of real estate developers in Indonesia
I Putu Gede SukaatmadjaThis study aims to test and explain the implementation of the green marketing mix (GMM) strategy, based on an environmental orientation (EO) in increasing the competitive…
Retirement saving behavior: evidence from UAE
Sara Osama Alkhawaja, Mohamed AlbaityThis study aims to examine the effect of future time perspective (FTP), financial risk tolerance (FRT) and knowledge of financial planning for retirement (KFPR) on…
Understanding spiritual journey to hajj: Ghana and Uzbekistan perspectives
Alexander Preko, Azizbek Allaberganov, Iddrisu Mohammed, Martins Albert, Robert AmponsahThis study aims to explore the country-specific understanding of Hajj, its experience and challenges between the pilgrims of Ghana and Uzbekistan.
The effect of fake news in marketing halal food: a moderating role of religiosity
Zazli Lily WiskerThis study aims to explore how consumers process and respond to fake news on halal food in a Muslim-majority country. The study hypothesises that fake news that violates…
Halal food export and Malaysia’s potential: the applicability of the gravity theory of trade
Md. Yunus Ali, Puteri Zahrah Aminan Abdul Ghaffar, Shahriar Kabir, Sa'adiah MunirThe gravity theory of trade explains the potential for trade between nations, but its application to trade in halal food has been questioned by previous studies. This…
Does country governance and bank productivity Nexus matters?
Fakarudin Kamarudin, Nazratul Aina Mohamad Anwar, Annuar Md. Nassir, Fadzlan Sufian, Khar Mang Tan, Hafezali Iqbal HussainThis study aims to examine the impact of country governance and other potential bank-specific characteristics and macroeconomic condition determinants on bank productivity…
Demographic determinants of charity donors and its implication for cash waqf institutions in Malaysia
Abidullah Khan, Muhammad Hakimi Mohd. Shafiai, Muhammad Shaique, Shabeer KhanThe purpose of this study is to identify the demographic groups that can be targeted for donations by the cash waqf institutions for their marketing campaigns in Malaysia.
Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition
Mahir Pradana, Aditya Wardhana, Nurafni Rubiyanti, Syahputra Syahputra, Dian Gita UtamiThis paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students.
Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase?
Siti Hasnah Hassan, Norizan Mat Saad, Tajul Ariffin Masron, Siti Insyirah AliBuy Muslim’s First campaign started with the primary aim of urging the Muslim community to be more vigilant about halal or Shariah-compliant products, leading to a number…
Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia
Hardius Usman, Dipa Mulia, Chairy Chairy, Nucke WidowatiThe purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic…
Is the Sharia supervisory board a friend or an enemy of Islamic banks?
Ibtissem BakloutiThis paper is an empirical study of the effect of the characteristics of the Sharia supervisory board (SSB) on the financial performance of Islamic banks.
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
Osama Sam Al-Kwifi, Hamid Mahmood Hamid Gelaidan, Abdulla Hamad M. A. FetaisHalal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption…
An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia
Adil Khan, Abdul Saboor Mohammad, Shahaliza MuhammadThis study aims to develop, propose and test an integrated framework of brand love and brand experience in the context of halal industry. Particularly, this study…
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
Azim Zarei, Davood Feiz, Hadi MoradiThe strategic importance of brand identity management has been emphasized in the brand management literature, but studies that examine brand identity sub-components…
Loyalty formation and its impact on financial performance of Islamic banks – evidence from Indonesia
Ayu Fusva, David Dean, Dwi Suhartanto, Moch. Edman Syarief, Agus Zainul Arifin, Tintin Suhaeni, Wahyu RafdinalThis paper aims to examine loyalty formation, including service quality, perceived value, image and satisfaction as determinants, and their effect on the financial…
Improving the satisfaction and loyalty of BPJS healthcare in Indonesia: a Sharia perspective
Alifah Ratnawati, Widiyanto bin Mislan Cokrohadisumarto, Noor KholisThe purpose of this study is to analyze how to improve the satisfaction and loyalty of Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) health patients in Indonesia…
Muslims and non-Muslims intention to hold Shariah-compliant credit cards: a SmartPLS approach
Zaimy Johana Johan, Mohd Zainee Hussain, Rohani Mohd, Badrul Hisham KamaruddinThe purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance…
Determinants of purchase intention of halal cosmetic products among Generation Y consumers
Nasreen Khan, Abdullah Sarwar, Booi Chen TanHalal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet…
Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?
Mahmoud Yasin, Lucia Porcu, Francisco Liébana-CabanillasThe purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to…
An analysis of customer satisfaction on employee professionalism: a comparison between Islamic and conventional banks in Malaysia
Ainatul Aqilah Kamarudin, Salina KassimThis paper aims to make a comparative analysis about the level of customer satisfaction on employee professionalism between Islamic and conventional banks in Malaysia. It…
Segmenting, targeting and positioning in Islamic marketing
Mohammad Mominul IslamThis study aims to conceptualize the basic Islamic marketing (IM) process according to Shari’ah, addressing some of the queries raised by scholars on halal and marketing.
Conceptualising a framework linking halal supply chain management with sustainability: an India centric study
Abid Haleem, Mohd Imran Khan, Shahbaz KhanHalal supply chain management (HSCM) is an emerging business and research area; there is a need to motivate researchers towards exploring the links between HSCM and…
A study of intention to save in Islamic banks: the perspective of Muslim students
Peni Nugraheni, Faizah Novi WidyaniIslamic banking provides financial products and services to fulfill the transaction needs of Muslim consumers, and Muslim students are potential consumers who can support…
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
Sri Rahayu Hijrah Hati, Gita Gayatri, Kenny Devita IndraswariThis study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of…
The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication
Hendy Mustiko Aji, Istyakara Muslichah, Cahyo SeftyonoMany non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic…
An evaluation of social media advertising for Muslim millennial parents
Dessy Kurnia Sari, Suziana Suziana, Donard GamesThis paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial…
The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity
Cheng Boon Liat, S.R. Nikhashemi, Michael M. DentHaving Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process…
Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance
Ida Giyanti, Anita Indrasari, Wahyudi Sutopo, Eko LiquiddanuThe purpose of this paper is to investigate the drivers of the depth of halal standard implementation in the halal-certified food manufacturing small- and medium-sized…
The effect of halal supply chain management on halal integrity assurance for the food industry in Malaysia
Yusaini Hisham Mohamed, Abdul Rahman Abdul Rahim, Azanizawati Ma'aramThe purpose of this study is to outline the results of the empirical testing in the field of halal food supply chain and halal integrity assurance (HIA), as well as to…
A systematic review of halal supply chain research: to where shall we go?
Nurul Indarti, Andy Susilo Lukito-Budi, Azmi Muhammad IslamThis study aims to explore existing study trends in the halal supply chain (HSC) field as an extension of supply chain studies. Upon examining multiple journal ranks and…
The role of government in promoting Halal logistics: a systematic literature review
Mohamed Syazwan Ab Talib, Li Li Pang, Abdul Hafaz NgahThe purpose of this paper is to identify the roles of government in promoting halal logistics.
Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
Naveed Iqbal Chaudhry, Sajawal ali Mughal, Javed Iqbal Chaudhry, Usman Tariq BhattiThis study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan…
The intention of religious leaders to use Islamic banking services: the case of Indonesia
Nasitotul Janah, Fahmi Medias, Eko Kurniasih PratiwiThe purpose of this study is to ascertain the factors that influence the use of Islamic banking (IB) services by religious leaders in Indonesia using the theory of…
The determinants of opening account with Islamic banks
Shuvro Sen, Neel Antara, Shusmita SenThe Islamic banking system is not very primordial, but recently it is getting popular. Now it becomes a prominent topic to investigate what are the reasons behind it and…
The changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections (a case study: general elections in Indonesia)
Tri Joko WaluyoThe purpose of this study is to examine the changing political orientation of Air Tiris, Kampar, Riau community towards Islamic political parties in general elections; to…
Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction
Muhammad Muflih, Juliana JulianaThis paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction.
Online purchase intention of halal cosmetics: S-O-R framework application
Chandra SuparnoThe purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal…
Integrated reporting and performance: a cross-country comparison of GCC Islamic and conventional banks
Amina Buallay, Ammar Abdulla Al Hawaj, Allam HamdanIn the Gulf Cooperative Council (GCC) countries, the integrated reporting (IR) concept has attracted considerable attention from banks. In as much as IR is not a legal…
A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)
Tamer BaranThe purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing…
Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS
Zulfiqar Ali Jumani, Sasiwemon SukhabotMulti-national corporations (MNC) are investing in Malaysia to serve Malay Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it…
Factors determining behavioral intentions to use Islamic financial technology: Three competing models
Darmansyah , Bayu Arie Fianto, Achsania Hendratmi, Primandanu Febriyan AzizThe purpose of this paper is to investigate the influential factors on behavioral intentions toward Islamic financial technology (FinTech) use in Indonesia, for all types…
Halal six sigma framework for defects reduction
Iwan Vanany, Kim Hua Tan, Nurhadi Siswanto, Niniet Indah Arvitrida, Firman Mega PahlawanIn recent years, halal food industries are facing a high level of competition. The growing demand for halal food means firms are working hard to improve quality and reduce…
Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia
Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria, Ayi PurbasariHalal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have…
Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants
Yuslina Liza Mohd Yusof, Wan Jamaliah Wan Jusoh, Suharni MaulanThe purpose of this paper is to investigate the relationship between perceived quality association and purchase intention to re-patronise Shariah-compliant brand…
The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed SadqWith growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been…
Emotional experience on behavioral intention for halal tourism
Ririn Tri Ratnasari, Sri Gunawan, Imron Mawardi, Kusuma Chandra KiranaThe purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention.
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
Tagreed Saleh AbalkhailThe purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.
Operational definition for doubtful activities (Shubuhat) based on Islamic finance perspective
Essia Ries Ahmed, Sofri Bin Yahya, Harashid Haron, Djafar Henni MohamedThe purpose of this paper is to give another perspective on the definition of doubtful activities (Shubuhat) in the context of Islamic finance activities.
Halal meat production in Pakistan: status and prospects
Habibullah Magsi, Abid Ali Randhawa, Atta Hussain ShahThe purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and…
Mapping the barriers for implementing halal logistics in Indonesian food, beverage and ingredient companies
Aries Susanty, Nia Budi Puspitasari, Avika Dian Caterina, Sumunar JatiThis study aims to identify the barriers to halal logistics implementation; rank the barriers of halal logistics implementation in food, beverage and ingredient companies;…
The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country
Sri Rahayu Hijrah Hati, Sigit Sulistiyo Wibowo, Anya SafiraThe purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in…
Leadership and followers’ organizational citizenship behaviour from the Islamic perspective (OCBIP)
Morteza Hendijani Fard, Azade Asadi Damavandi, Ali Mahdilouytazehkandi, Meysam AsharinThis paper aims to examine the relationship between four leadership approaches (i.e. transactional leadership, transformational leadership, entrepreneurial leadership and…
Drivers of Ar-Rahnu (pawn) acceptance: Malaysian evidence
Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, K. Chandra SakaranThe purpose of this paper is to examine the factor persuading the acceptance of Islamic pawn broking (Ar-Rahnu) among Islamic bank customers.
Suggestions for standardization of halal tourism in hospitality industry
Huseyin Pamukcu, Mehmet SariisikThe purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of…
Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand
Djavlonbek Kadirov, Charleen Raju, Ahmet Bardakcı, Nazan Madak, Mohammad Saud KhanMarketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing…
Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Mas Wahyu Wibowo, Dudi Permana, Ali Hanafiah, Fauziah Sh Ahmad, Hiram TingThe purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim…
Relationship dynamics in customer loyalty to online banking services
Akram Garepasha, Samad Aali, Ali Reza Bafandeh Zendeh, Soleyman IranzadehThe purpose of this paper is to investigate the effect of service quality and relationship quality on customer loyalty in different stages of the relationship life cycle…
Towards development and validation of scale for ethical decision-making model in marketing: A religious–humanistic approach with special reference to ethical philosophy in Islam
Shinaj Valangattil Shamsudheen, Saiful Azhar RoslyThis paper aims to develop and validate scale for ethical decision-making model in marketing that confirms religious–humanistic approach with special reference to ethical…
Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification
Muhammad Mohsin Butt, Kok Wei Khong, Muhammad AlamThis study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its…
Trade diversion risk for halal food exports
Shahriar Kabir, Syed Shams, Roger LawreyThe purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration.
Halal food marketing: an evaluation of UK halal standards
Awal Fuseini, Phil Hadley, Toby KnowlesBecause of the economic significance of the Halal meat market, many food business operators have started trading in Halal meat products. Some businesses rely solely on the…
Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers
Maya F. FarahThe purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food…
Shaping the consumers’ attitudes towards Halal food products in Turkey
Mahmut Selami Akın, Abdullah OkumuşThe study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk…
The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia
Hendy Mustiko Aji, Izra Berakon, Alex Fahrur RizaPrior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found…
Identifying halal logistics constraints in Brunei Darussalam
Mohamed Syazwan Ab TalibDespite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in…
Causation of halal food consumption in China
Muhammad Asim Shahzad, Dong Jun, Gull Noor, Ahsan ZubairWithin the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of…
Causality in Islamic marketing research: Building consistent theories and stating correct hypotheses
Djavlonbek Kadirov, Ibraheem Bahiss, Ahmet BardakcıHighlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic…
Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions
Mohd Hafiz Hanafiah, Nurul Alia Aqilah HamdanThe demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…
The application of the theory of reasoned action on services of Islamic rural banks in Indonesia
Ihsan Effendi, Miftahuddin Murad, Ahmad Rafiki, Mitra Musika LubisThe Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan…
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Syeda Nazish Zahra Bukhari, Salmi Mohd Isa, Goh Yen NeeThe purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in…
Does religiosity matter for customer loyalty? Evidence from halal cosmetics
Dwi Suhartanto, David Dean, Ira Siti Sarah, Raditha Hapsari, Fatya Alty Amalia, Tintin SuhaeniThis paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants.
Resource-capability of halal logistics services, its extent and impact on performance
K. NoorlizaThe purpose of this paper is to examine the extent of emergent resource-capability, its configurations and its impacts on customer service innovation and cost advantages…
Purchase behavior of millennial female generation on Halal cosmetic products
Tanti Handriana, Praptini Yulianti, Masmira Kurniawati, Nidya Ayu Arina, Ratri Amelia Aisyah, Made Gitanadya Ayu Aryani, Raras Kirana WandiraThe purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia.
A networking approach to analyzing religious tourism businesses: The case of Al-Atabat Al-Aliyat in Iraq
Ali Heidari, Hamid Reza Yazdani, Fatemeh Saghafi, Mohammad Reza JalilvandWithin a religious tourism destination, the study of business networks can be used to improve understanding of the interactions taking place within or among businesses, by…
Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis
Setiawan Budi Utomo, Ratih Sekaryuni, Agus Widarjono, Achmad Tohirin, Heri SudarsonoThe purpose of this study is to identify and explore the role of Islamic financing in supporting development of halal industry in Indonesia.
Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach
Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd NorBrand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus…
Islamic banking selection criteria: a multi-ethnic perspective
Noradilah Abdul Hadi, Mohd Rizal MuwazirThe purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the…
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity
Abror Abror, Dina Patrisia, Okki Trinanda, Maznah Wan Omar, Yunia WardiThis paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of…
Halal certification process for fisheries products in Maldives
Aishath Muneeza, Zakariya MustaphaThis paper aims to examine existing Halal certification regime in Maldives and address impediments therein that challenge and inhibit the growth of the country’s Halal…
Malaysian Muslim investors’ behaviour towards the blockchain-based Bitcoin cryptocurrency market
Abdullah Ayedh, Abdelghani Echchabi, Mohamed Battour, Mohammed OmarThis study aims to examine the factors that could increase the investment in the Bitcoin market among Malaysian Muslim communities.
Investigating the antecedents of halal brand product purchase intention: an empirical investigation
Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Mariam SherwaniThis paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a…
The branding of religious financial institutions in the UK: conversations with market actors within the Islamic financial sector
Seng Kiong KokWe are beginning to observe the growth of Islamic finance beyond the borders of traditionally Islamic markets such as the Middle East and the Far East. The proliferation…
Mediated and moderated model of the willingness to pay for halal transportation
Abdul Hafaz Ngah, Serge Gabarre, Bilal Eneizan, Nabihah AsriThis paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with…
The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking
Dipa Mulia, Hardius Usman, Novia Budi ParwantoThe purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as…
Marketing Islamic services: tackling misconceptualisation of commercial insurance
Djavlonbek KadirovThe purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from…
Determinants and outcome of Islamic corporate social responsibility (ICSR) adoption in Islamic banking industry of Pakistan
Syed Asim Ali Bukhari, Fathyah Hashim, Azlan Bin AmranThe purpose of this study is to empirically examine the determinants and outcomes of Islamic corporate social responsibility (ICSR) adoption in Islamic bank branches in…
Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers
Nur Izatul Irani Binti Selim, Suhaiza Zailani, Azmin Azliza Aziz, Muhammad Khalilur RahmanThis study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Nurdin Sobari, Andyan Kurniati, Hardius UsmanThis study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing…
Halal logistics: practices, integration and performance of logistics service providers
Noorliza KariaThis paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by…
Online disclosure practices of halal-friendly hotels
Ikram Nur Muharam, Mehmet AsutayThis research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover…
The needs of Muslim hotel customers: evidence from Russian guests
Anna Shnyrkova, Marina PredvoditelevaThe purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and…
Analysing barriers towards management of Halal supply chain: a BWM approach
Mohd Imran Khan, Shahbaz Khan, Abid HaleemAssurance of Halal integrity up to the consumption point requires a supply chain approach. Credence quality attributes of Halal products make adoption and management of…
Prioritising the risks in Halal food supply chain: an MCDM approach
Shahbaz Khan, Mohd Imran Khan, Abid Haleem, Abdur Rahman JamiRisk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the…
How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? : A case study from Indonesia
Jono Mintarto Munandar, Dewi Oktaviani, Yenni AngrainiThis paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers.
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson
Further Information
