Journal of Islamic Marketing
Issue(s) available: 58 – From Volume: 1 Issue: 1, to Volume: 13 Issue: 9
Volume 13
Volume 12
Volume 2
Building halal industry in Indonesia: the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi Fachrurazi, Sahat Aditua Fandhitya Silalahi, Hariyadi Hariyadi, Achmad Muchaddam FahhamThis present study aims to investigate the effect of electronic word of mouth (e-WoM) behavior in Muslim social media on building a halal brand image (HBI) and its…
The push, pull, and mooring effects toward switching intention to halal cosmetic products
Hasan Al-Banna, Syayyidah Maftuhatul JannahThe paper aims to investigate the push, pull and mooring effects towardswitching intention to halal cosmetic products.
Can Arab-origin brands go global? An exploratory study
Dalia Abdel Rahman Farrag, Sahar Raafat Abu GhararaThe purpose of this exploratory paper is to investigate and understand the most important factors that influence Arab-origin brands to go global and to appear in brand…
Exploring the relationship between intellectual capital and maqasid sharia-based performance: the moderating role of sharia governance
Prasojo Prasojo, Winwin Yadiati, Tettet Fitrijanti, Memed SuebThe purpose of this study is to examine the relationship between intellectual capital, sharia governance and Islamic bank performance based on the maqasid sharia index, as…
The impact of brand familiarity, perceived trust and attitude on investors’ decision-making in Islamic stock market
Maizaitulaidawati Md Husin, Shahab Aziz, Tariq BhattiThis paper aims to investigate the influence of investors’ attitudes on their decision-making. Two subjective perception factors, brand familiarity and perceived trust…
Understanding the subjective realties of social proof and usability for mobile banking adoption: using triangulation of qualitative methods
Abdulrahman Saqer AleniziThe existing technology adoption model (TAM) has ignored the importance of social proof of credibility such as risk, security and privacy. Also, this study aims to provide…
Psychological needs as underlying forces of halal food purchase intention
Sumera Syed, Fauziah Sh Ahmad, Syed Rashid Hussain ShahDuring the past two decades, a tremendous increase in the trend of purchasing and consuming halal food has been witnessed both among Muslims and non-Muslims. However, the…
Food shopping during the COVID-19 pandemic: an exploratory study in four Near Eastern countries
Tarek Ben Hassen, Hamid El Bilali, Mohammad Sadegh AllahyariDuring a pandemic, risk and uncertainty are the most important factors affecting consumer behavior. Near Eastern marketplaces are undergoing dramatic change during the…
The moderating role of perceived behavioral control in predicting Muslim tourists’ halal tourism intention: a developing country perspective
Nasrin Akter, Shahedul HasanHalal tourism despite its increasing contributions toward the global tourism industry, remains a nascent field of research, in particular, investigations that explore the…
Measurement invariance across gender for the CSR as a promotional tool for halal certified companies in Malaysia
Haruna Babatunde Jaiyeoba, Moha Asri Abdullah, Shahoriyer HossainThis study uses second-order measurement invariance analysis to investigate the perspective of gender divide on whether corporate social responsibility (CSR) can serve as…
Ramadan effect and indices movement estimation: a case study from eight Arab countries
Dania Al- Najjar, Hamzeh F. Assous, Hazem Al-Najjar, Nadia Al-RousanThis study aims to investigate the Ramadan effect anomaly on the stock markets’ indices and estimate the movement of these indices in the light of the phenomenon.
Determinants of choice behaviour of Islamic investment products in Malaysia
Hanudin Amin, Dwi Suhartanto, Muhammad Ali, Mohd Fahmi Ghazali, Rizal Hamid, Dzuljastri Abdul RazakIn spite of the increasing number of Islamic banks offering Islamic investment products, there is, as yet, little academic research on this topic and the consumer…
Determinant factor of crowdfunders’ behavior in using crowdfunding waqf model in Indonesia: two competing models
Masrizal , Raditya Sukmana, Budi Trianto, Annisa Masruri ZaimsyahThe potential of waqf is so great in Indonesia but has not been optimized. This paper aims to offer a model for waqf institutions to adopt financial technology for…
Integrating trust with extended UTAUT model: a study on Islamic banking customers’ m-banking adoption in the Maldives
Ubais Parayil Iqbal, Sobhith Mathew Jose, Muhammad TahirThis study aims to focus on delineating the drivers of intention to adopt mobile banking (m-banking) and its actual use among Islamic banking customers by extending the…
Modeling cryptocurrency investment decision: evidence from Islamic emerging market
Nitiyatharishini Veerasingam, Ai Ping TeohDigital currency investment has emerged as a result of global transformation toward technology-driven human lives. In Asia, Malaysia as an Islamic country is one of the…
Do fear and perceived knowledge of Covid-19 drive sustainable consumption behaviour in Muslims? The mediating role of religiosity
Aysha Batool, Rizwan Shabbir, Muhammad Abrar, Ahmad Raza BilalThis research aims to investigate the impact of fear and perceived knowledge (PK) of Covid-19 on the sustainable consumption behaviour (SCB) of Muslim consumers and to…
Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market
Aya Kasber, Noha El-Bassiouny, Sara HamedThe purpose of this study is to describe the effect of religiosity on luxury and counterfeit purchase intentions and to determine the role of consumer ethics in the…
Measuring halal logistics implementation
Aries Susanty, Nia Budi Puspitasari, Silviannisa Silviannisa, Sumunar JatiThis study aims to identify the suitable indicators and their scale for measuring the level of logistic halal implementation and then develops the measurement system based…
Muslim consumers’ brand-switching behavior in Lahore and Kuala Lumpur: a qualitative comparative case study
Munazza Saeed, Zarina Waheed, Aysha Karamat Baig, Ilhaamie Abdul Ghani AzmiThe purpose of this qualitative comparative study was to explore the brand-switching behavior of Muslim consumers in selected cities from Pakistan and Malaysia.
Four decades of hijab research: knowledge structure, thematic evolution and collaborative networks
Mohamed M. MostafaThis study aims to explore the hijab research impactful authors, influential journals, collaboration networks and emerging trends. In addition, keyword co-occurrence…
Examining youths’ intention to use social media networks for understanding zakat online campaigns that use creative animation
Norbayah Mohd Suki, Norazah Mohd Suki, Muhammad Faiz Hussin ShokriMuslims are obliged to make a contribution to the less fortunate through zakat, which is one of the means of wealth distribution. However, very few studies have…
Customer sentiment analysis and prediction of halal restaurants using machine learning approaches
Md Shamim Hossain, Mst Farjana Rahman, Md Kutub Uddin, Md Kamal HossainThere is a strong prerequisite for organizations to analyze customer review behavior to evaluate the competitive business environment. The purpose of this study is to…
Knowledge diffusion of halal food research: a main path analysis
Abderahman Rejeb, Karim Rejeb, Suhaiza Zailani, Yasanur KayikciHalal food (HF) has received significant attention from scholars and practitioners. However, no studies have explored the distinct role played by HF literature as part of…
Effect of knowledge, social and religious factors effecting the intention of Muslims in Pakistan to receive COVID-19 vaccination: mediating role of attitude towards COVID-19 vaccination
Sadia Aziz, Muhammad Abdullah Khan Niazi, Usman GhaniThis study aims to empirically examine the knowledge, social and religious factors effecting the intention to receive COVID-19 vaccination while considering the mediating…
Adoption of halal cosmetics: extending the theory of planned behavior with moderating role of halal literacy (evidence from Pakistan)
Muhammad Yaseen Bhutto, Myriam Ertz, Yasir Ali Soomro, Mussadiq Ali Ali Khan, Waheed AliThe purpose of this study is to develop an extended theory of planned behavior (TPB) model by adding religious commitment (RC) and self-efficacy as internal variables and…
Factors influencing green purchase behavior among millennials: the moderating role of religious values
Muhammad Asif Qureshi, Asadullah Khaskheli, Jawaid Ahmed Qureshi, Syed Ali Raza, Komal Akram KhanAn individual’s standard of living is profoundly affected by industrialization and technology’s continuous revolution. At present, the environment is uncontrollable and…
Supply chain integration and halal frozen meat product returns
Yudi Fernando, Muhamad Fairuz Ahmad Jasmi, Ika Sari Wahyuni-TD, Fineke Mergeresa, Kamarul Azman Khamis, A. Fakhrorazi, Rusdi OmarHalal frozen meat product returns are major challenges in the halal frozen meat supply chain because of the sheer volume and processing costs of returns. The purpose of…
Promoting zakat compliance among business owners in Algeria: the mediation effect of compliance intention
Mouad Sadallah, Hijattulah Abdul-Jabbar, Saliza Abdul AzizThis paper aims to explore the perception of business owners’ on zakat compliance by examining the influence of intention to pay zakat, attitude, subjective norm…
The role of diffusion of innovation theory towards the adoption of halal meat supply chain
Ghulam Qader, Zubair Ali Shahid, Muhammad Junaid, Imran Mehboob Shaikh, Muhamamd Asif QureshiThis paper aims to examine the factors that drive the exporter’s influence toward halal meat supply chain adoption by encompassing the diffusion of innovation (DOI) theory…
Consumer purchase of halal certified product: a quantitative systematic literature review
Muhammad Ashraf FauziThis study aims to review relevant studies concerning consumer purchase of halal-certified products. A total of 35 studies related to the consumer purchasing behavior of…
What drives Muslims to boycott French brands? The moderating role of brand judgement and counterargument
Shofiya Yusri Salma, Hendy Mustiko AjiThis study aims to investigate some factors that might drive Muslims in Indonesia to get involved in a French brands boycott movement by examining the moderating role of…
Examining revisit intention from the basic foundation of Islam: the role of halal destination attributes and perceived value
Ali MursidThe rapid development of Muslim travelers traveling to halal destinations stimulated this study to elucidate revisit intention based on the fundamental aspects of Muslim…
COVID-19 and medical tourism intentions for Iran – a test of the risk perception attitude framework (RPAF)
Ferdos Abbaspour, Sanaz Soltani, Aaron ThamThis paper aims to examine whether medical tourism can be a frontrunner in terms of post-pandemic recovery for the industry
Sustainability of religious travel and tourism: a profile deviation perspective
Ghada Talat Alhothali, Felix Mavondo, Islam ElgammalIn recent days, there has been an increasing interest towards achieving sustainable tourism objectives globally and specifically in Saudi Arabia. The benefits can be…
AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism
Mohamed Battour, Khalid Mady, Mohamed Salaheldeen, Mohamed Elsotouhy, Israa Elbendary, Erhan BoğanThis paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX…
Impact of corporate image on customer loyalty of Islamic banks: the role of religiosity, collectivism, sight cues and CSR
Ejaz Aslam, Muhammad Saleem Ashraf, Anam IqbalThe prime objective of this study is to examine the impact of sight cues and corporate social responsibility (CSR) activities of the Islamic banks on loyalty by improving…
Online cross-religion donation during COVID-19: mediating role of empathy and trust
Hendy Mustiko Aji, Istyakara MuslichahMost donation-related studies have extensively examined in-group donation behavior, but it is difficult to find similar studies that consider donations to out-group…
An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance
Edi Suandi, Herri Herri, Yulihasri Yulihasri, Syafrizal SyafrizalThis paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance.
Measurement and structural modelling on factors of Islamic Fintech adoption among millennials in Malaysia
Norafni @ Farlina Rahim, Mohammed Hariri Bakri, Bayu Arie Fianto, Nurazilah Zainal, Samer Ali Hussein Al ShamiThis study aims to examine the results of structural equation modelling in applying unified theory of acceptance and use of technology in adopting Islamic Fintech among…
Saddling effect of underlying contracts on sales performance: a multi-group analysis in the takaful industry
Shinaj Valangattil Shamsudheen, Ziyaad Mahomed, Aishath MuneezaThis study aims to examine the impact of information overload (referred to as the saddling effect in this study) of underlying contracts on the sales performance of the…
Determinants of Muslim consumers’ halal cosmetics repurchase intention: an emerging market’s perspective
Shadma Shahid, Mohammad Ashraf Parray, George Thomas, Rahela Farooqi, Jamid Ul IslamDue to a staggering growth rate in the recent past, halal products have attained a significant attention of marketers across countries. However, marketing practitioners…
Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis
Farah Syahida Firdaus, Ridho Bramulya Ikhsan, Yudi FernandoThis paper aims to model Muslim consumers' purchase behaviour that predicts the impacts of behavioural factors of spirituality, emotional value, image, trust and…
Antecedents and outcomes of memorable halal food experiences of non-Muslim tourists
Erose Sthapit, Peter Björk, Senthilkumaran Piramanayagam, Dafnis N. CoudounarisThis study aims to examine the underlying antecedents of memorable halal food experiences by considering how specific internal factors of non-Muslim tourists – novelty…
Halal tourism as a strategic option for South Korean tourism
Ajeng Puspa Marlinda, Faris Al-Fadhat, Bambang Cipto, Hasse JubbaThis study aims to investigate the opinion of a group of informants in Seoul – South Korea’s foremost destination – on the possibility of developing a halal tourism policy…
Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitals
Hendy Mustiko Aji, Istyakara MuslichahThe purpose of this study is to examine the antecedents and consequences of halal brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic…
Firms’ commitment to Halal standard practices in the food sector: impact of knowledge and attitude
Nurul Hudani Md Nawi, Puteri Hayati Megat Ahmad, Habibie Ibrahim, Norazah Mohd SukiThe purpose of this study is to examine the effect of knowledge and attitude on firms’ commitment to Halal standard practices in a developing nation’s food sector…
Optimized distribution of halal products using tabu search
Dwi Agustina Kurniawati, Asfin Handoko, Rajesh Piplani, Rianna RosdiahtiThis paper aims to optimize the halal product distribution by minimizing the transportation cost while ensuring halal integrity of the product. The problem is considered…
Intention to consume halal pharmaceutical products: evidence from Indonesia
Rahmatina Awaliah Kasri, Abdillah Ahsan, Dono Widiatmoko, Sri Rahayu Hijrah HatiDespite the importance of pharmaceutical products in everyday life, particularly after the coronavirus outbreak in early 2020, only a few studies have attempted to analyse…
Promoting business zakah as a product of Islamic finance to fund social causes for well-being of the underprivileged: evidence from Bangladesh
Nazamul HoqueThis study aims to look into the scope of exploring and promoting business zakah for the enhancement of the well-being of the underprivileged in society.
The perception of success in the halal market: developing a halal entrepreneurship success scale
Mohamed Salaheldeen, Mohamed Battour, Muhamad Azrin Nazri, Ummi Salwa Ahmad Bustamam, Azreen Jihan Che Mohd HashimThe purpose of this paper is to examine how Halal entrepreneurs perceive success and accordingly develop a novel scale to measure Halal entrepreneurship success.
Innovations in entrepreneurial marketing dimensions: evidence of Halal food SMES in Ghana
Wisdom Apedo Deku, Jiuhe Wang, Narain DasSmall and medium enterprises (SMEs) do not need only traditional marketing strategies in the dynamic business environment of the manufacturing sector. Entrepreneurial…
Determinants to adopt conventional and Islamic banking: evidence from Indonesia
Junaidi Junaidi, Suhardi M. Anwar, Roslina Alam, Niniek F. Lantara, Ready WicaksonoThis paper aims to investigate how extrinsic and intrinsic religiosity influences the mediator variables, such as consumers’ brand image and materialism in the Indonesian…
Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?
Youssef Chetioui, Harit Satt, Hind Lebdaoui, Maria Baijou, Sara Dassouli, Sara KatonaThis paper aims to identify the antecedents of giving charitable donations (Sadaqah) during the pandemic in a majority-Muslim country. This paper proposes and tests a…
Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia
Ririn Tri Ratnasari, Anniza Citra Prajasari, Salina KassimThis study aims to analyze the role of religious knowledge level in influencing customers’ brand association and purchase intention of luxury cars by focusing on the…
Do young Muslim choose differently? Identifying consumer behavior in Halal industry
Mohamad Rahmawan Arifin, Bayu Sindhu Raharja, Arif NugrohoWith a substantial Muslim population in the world, Indonesia has economic potential in halal products’ consumption. However, as new products develop, halal products need a…
Understanding farmers’ decision-making to use Islamic finance through the lens of theory of planned behavior
Ali Abid, Shang JieThis study aims to determine the non-economic factors that probably influence the Pakistani farmers to use Islamic finance for agricultural production. This paper analyzes…
Traceability technology, halal logistics brand and logistics performance: religious beliefs and beyond
Yudi Fernando, Ika Sari Wahyuni-TD, Ahmed Zainul Abideen, Fineke MergeresaThe purpose of this study is to investigate the impact of Halal traceability technology usage on Halal logistics performance with a Halal logistics brand as a mediator.
Qur’anic wisdom and the sustainability mind-set: deciphering the relationship
Noha El-Bassiouny, Yasmin Anwar Abdou, Dina El-Bassiouny, Ahmad Jamal, Jonathan WilsonThis paper aims to examine practical wisdom from the Islamic religion elaborating on how it pertains to the sustainability mind-set. The purpose is to assess whether the…
Effect of destination competitiveness attributes on tourists’ intention to visit halal tourism destination in Indonesia
Yuliani Dwi Lestari, Faridatus Saidah, Aghnia Nadhira Aliya PutriThis paper aims to explore the effect of three destination competitiveness attributes: core resources and attractors, supporting factors and destination management on the…
Healthcare quality for Muslims: TCCM and TSR frameworks analyses
Shahidul Islam, Nazlida Muhamad, Vai Shiem LeongTransformative service research (TSR) has received considerable attention from researchers and marketers in recent years and becomes a research priority in health care. In…
Segmenting Umrah performers based on outcomes behaviors: a cluster analysis perspective
Islam Elgammal, Ghada Talat Alhothali, Annarita SorrentinoUmrah is a religious ritual that takes place inside the Holy Mosque in Makkah. Umrah can be performed any time during the year; however, performing Umrah in the month of…
Between awareness of halal food products and awareness of halal-certified food products
Hardius Usman, Chairy Chairy, Nucke Widowati Kusumo ProjoThe purpose of this study are: to study the difference between halal awareness and halal certified awareness, and the relationship between the two variables; to study the…
Religious affiliation and religiosity: do Islamic appeals in advertising lead to higher purchase intentions among Muslim consumers in Dubai?
Catherine Nickerson, Effrosyni Georgiadou, Anup Menon NandialathThe purpose of this study was to investigate whether including an Islamic appeal in a culture-neutral product advertisement has a positive effect on consumer attitudes to…
Buying US products and services: religiosity, animosity, and ethnocentrism of young consumers
Sadiq, Muhammad Salman AhmadThe aim of this empirical study is to examine how religiosity, animosity and ethnocentrism interact to influence judgment about US products and purchase actions of young…
Religiosity and Egyptian Muslim millennials’ views on offensive advertising
Jonathan A.J. Wilson, Nihal I.A. AyadThis paper explores reasons behind Muslim fervour, in response to advertisements that cause them offence – where marketing promotions and brands are seen to contradict or…
Beyond the triple bottom line: Prosperity, People, Planet, and Prophet in Islamic banking
M. Luthfi Hamidi, Andrew C. WorthingtonThis paper aims to extend the existing triple bottom line framework (Prosperity, People and Planet [so-called 3Ps]) with a new dimension, namely, Prophet, to reflect…
Understanding non-Muslims’ reluctance to halal food: a systematic review
Mohd Anuar Ramli, Muhamad Afiq Abd Razak, Mohamad Hasif JaafarTo tap into the global market, it is important to evaluate and predict the trends of the acceptance of non-Muslims towards halal food products. This review paper aimed to…
Islamic banking and customer satisfaction in Pakistan: evidence from internal and external customers
Syed Tehseen Jawaid, Aamir Hussain Siddiqui, Rabia Kanwal, Hareem FatimaThis study aims to find the determinants of internal and external customer satisfaction of Islamic banks of Pakistan through service quality indicators that are assurance…
Exploring the relationships between Islam, some personal values, environmental concern, and electric vehicle purchase intention: the case of Saudi Arabia
Fethi Klabi, Faiz BinzafrahToday, the global market for “clean” vehicles is generating double-digit growth annually. However, in most emerging or Islamic countries, sales of such cars remain at a…
The influences of Islamic retail mix approach on purchase decisions
Hilda Monoarfa, Juliana Juliana, Rahman Setiawan, Rizuwan Abu KarimThis study aims to investigate the influence of the Islamic retail mix of product, price, promotion and store atmosphere on consumers' purchase decisions.
An expansion of the technology acceptance model applied to the halal tourism sector
Izra Berakon, Muhammad Ghafur Wibowo, Achmad Nurdany, Hendy Mustiko AjiThe increasing number of tourists in the Muslim world every year has encouraged digital business developers and the Sharia banking industry to integrate halal product and…
Mining Arabic Twitter conversations on health care: a new approach to analysing Arabic language on social media
Nael Alqtati, Jonathan A.J. Wilson, Varuna De SilvaThis paper aims to equip professionals and researchers in the fields of advertising, branding, public relations, marketing communications, social media analytics and…
Religious boycott in Indonesia: investigation of antecedents and the effect of religiosity dimensions
Widyarso Roswinanto, Siti Nuraisyah SuwandaThe purpose of this study is twofold. First, to investigate whether religiosity holds a significant effect on religious animosity in boycott circumstances in Indonesia and…
Key attributes of Muslim-friendly hotels’ service quality: voices from booking.com
Huseyin Arasli, Mehmet Bahri Saydam, Tugrul Gunay, Kaveh JafariOn a global scale, the Muslim-friendly hospitality business has intensified hotel competition. Given the paucity of research on the important service quality…
Challenges to obtain halal certification among restaurants in northeast Thailand
Wannasiri Wannasupchue, Siti Fatimah Mohamad, Farah Adibah Che Ishak, Ungku Fatimah Ungku Zainal AbidinThis study aims to explore the challenges of getting halal certification for restaurants in north-eastern Thailand.
How do religiosity and acculturation to the global consumer culture drive the perceived value of luxury? A study in Kuwait
Nermain Al-Issa, Nathalie DensThis study aims to understand the impact of religiosity and acculturation to the global consumer culture (AGCC) on Muslims’ perception of luxury values. Prior results on…
Empowerment of SME’s sustainability in halal cosmetics’ ecosystem by diagnosing growth constraints
Adlin Masood, Aisyah ZaidiThis study aims to identify and examine the growth constraints of the halal cosmetics ecosystem in which SMEs are operating in, with special focus on the situation in Malaysia.
Islamic apparel brand personality model
Rana M. Zaki, Amr Kheir El Din, Reham I. ElseidiThe Islamic modest fashion industry is growing rapidly and becoming more competitive within an increasing number of brands available in the market. Based on this reason…
Exploring pro-environmental behavior in Azerbaijan: an extended value-belief-norm approach
Ulkar Trautwein, Javid Babazade, Stefan Trautwein, Jörg LindenmeierThis paper aims to explore pro-environmental behavior (PEB) in Azerbaijan. Therefore, the authors used value-belief-norm (VBN) theory, extended by the construct of social…
Does mosque location matter? Mosque and Islamic shops in the European context
Mohamed El Boujjoufi, Ahmed Mustafa, Jacques TellerMosques influence the surrounding neighborhoods’ demographic patterns and motivate investors to establish new businesses and commercial activities. This study aims to…
An integrated framework for the measurement of halal good manufacturing practices on the case of SMEs in the food sector
Fitra Lestari, Rahmad Kurniawan, Johar Arifin, Muhammad Yasir, Mawardi Muhammad Saleh, AkbarizanNowadays, the Good Manufacturing Practice (GMP) in Indonesia with the product’s need for halal certification is limited. The purpose of this paper is to measure the…
Does the country’s religion affect the financial performance of conventional and Islamic banks? Comparative study in the international framework
Achraf HaddadThe purpose of this study is to compare the impact of religion on the financial performance of conventional and Islamic banks in the framework of stakeholders’ theory.
Elucidating green branding among Muslim consumers: the nexus of green brand love, image, trust and attitude
Reza Salehzadeh, Maryam Sayedan, Seyed Mehdi Mirmehdi, Parisa Heidari AqagoliGreen brands are those brands that obtain attributes and benefits related to the reduction of the brands’ environmental impact. Green brand love is a very important issue…
Analysing the factors influencing customer engagement and value co-creation during COVID-19 pandemic: the case of online modest fashion SMEs in Egypt
Kesmat AbdelAziz, Nor Hasliza Md Saad, Ramayah ThurasamyThe purpose of this paper is to analyse the factors which influence value co-creation intention through customer engagement during the COVID-19 pandemic. This paper…
The influence of attitude functions on Muslim consumer attitude towards social media advertising: a case of bubble tea
Shaizatulaqma Kamalul Ariffin, Nur Qistina Ihsannuddin, Ainul Mohsein Abdul MohsinThe purpose of this paper is to examine the relationship between attitude functions and attitude towards social media advertising. Additionally, this study also examines…
Mediating role of customer’s satisfaction on Jaiz bank products: a model development
Tijjani Muhammad, Besar Bin NgahThis study developed a model for the mediation role of satisfaction on Jaiz bank products and services as an alternative way of improving customer’s subjective experiences…
Meat consumers and Islamic scholars’ understanding of humane slaughter, and effects of pre-slaughter stunning on meat purchasing decisions in Ghana
Richard Badu, Moses Teye, Richard Kwasi Bannor, Fuseini AwalThis paper aims to seek the understanding and opinion of meat consumers and Islamic scholars in Ghana, on preslaughter stunning of livestock, and its effects on meat…
Understanding Muslim’s switching from cash to m-payments: based on push-pull-mooring framework
Rizaldi Yusfiarto, Sunarsih Sunarsih, Darmawan DarmawanThe purpose of this study is to explore a theoretical model using the push-pull-mooring framework which adopts both direct and moderating effects, in relation to building…
Impact of COVID-19 on the drivers of cash-based online transactions and consumer behaviour: evidence from a Muslim market
Falak Khan, Saad Ateeq, Momin Ali, Nouman ButtPakistan is predominantly a cash-based economy, with consumers showing several traits ranging from low confidence on the electronic commerce security, poor access to…
Effects of intrinsic and extrinsic religiosity on value-expressive and social-adjustive attitude functions towards product
Sinan Çavuşoĝlu, Bülent Demirağ, Yakup Durmaz, Gökhan TutuşThis research aims to find out whether intrinsic and extrinsic religiosity affect product attitude functions (value-expressive, social-adjustive).
Motivational, emotional and memorable dimensions of non-Muslim tourists’ halal food experiences
Erose Sthapit, Peter Björk, Senthilkumaran PiramanayagamThis study aims to explore non-Muslim tourists’ general halal food preferences, motivations for tasting halal food during their recent trips, positive and negative…
Opentable as a marketing strategy for modern Muslim funeral product in Indonesia
Witanti Prihatiningsih, Ninis Agustini Damayani, Asep Suryana, Susie PerbawasariThe Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition…
Co-creative service design for online businesses in post-COVID-19
Amjad Shamim, Junaid Siddique, Uzma Noor, Rohail HassanThis study aims to explore the customers’ behaviour towards online shopping during COVID-19 in a Muslim country and proposes a co-creative service design for online…
Predicting customers’ acceptance towards Islamic home financing using DTPB theory
Imran Mehboob Shaikh, Fawad Mehboob Shaikh, Kamaruzaman NoordinThe purpose of this paper is to determine the factors that may influence customers’ acceptance of Islamic home financing and identify the possible moderator, which may be…
Islamic brands attitudes and its consumption behaviour among non-Muslim residents of Thailand
Sasiwemon Sukhabot, Zulfiqar Ali JumaniThis study aims to discuss the influence of Islamic brand attitude, Islamic brand knowledge and Islamic brand health advantages over the consumption behaviour towards…
Do Islamic Holy days affect stock returns? Empirical evidence from Asian and African markets
Irfan Ali, Waheed Akhter, Naukhaiz ChaudhryThe Islamic Holy days are among the most celebrated spiritual traditions in the world and are observed by more than 1.5 billion Muslims. This study aims to investigate the…
The impact of values on consumer adoption of takāful with mediating role of religiosity and moderating role of confusion
Amer Sarfraz, Asif Khurshid MianThis study aims to address a leading challenge of confusion about the concept of takāful confronted by existing and potential consumers of the insurance industry. There…
Corporate social responsibility as an effective promotional tool for the Malaysian halal certified companies in the era of Covid-19
Haruna Babatunde Jaiyeoba, Shahoriyer Hossain, Hamzah Mohd Salleh, Amal A.M. ElgharbawyThis paper aims to intend to ascertain whether corporate social responsibility (CSR) can serve as an effective promotional tool for the Malaysian halal certified companies…
Brand clarity of local and global brands in fast-moving consumer goods: an empirical study in a Middle East country
Maryam Vaziri, Joan Llonch-Andreu, Pilar López-BelbezeThis paper aims to analyze different brand clarity levels (BCLs) of local, global and glocal types of brands in fast-moving consumer goods from the consumer's perspective…
Mediating role of attitude in halal cosmetics purchase intention: an ELM perspective
AnubhaThe purpose of this study is to examine the role of attitude as a mediator in exploring the Halal cosmetics purchase intention of Indian Muslim women. Various drivers of…
Thematic analysis of hijab fashion from Muslim clothing retailers perspective
Siti Hasnah Hassan, Husna AraThe desire to find a new look of expressing the Muslim identity in society has led to a renewal of Muslim women’s interest in fashion. This allows fashion players to make…
Millennial behavioural intention in Islamic banks: the role of social media influencers
David Dean, Dwi Suhartanto, Ferty Nadya PujiantiThis study aims to examine the role of social media influencers (SMI) in millennial behavioural intentions towards Islamic banks, from the perspective of both bank clients…
Moderating the role of religiosity on potential customer intention to deal with Islamic banks in Oman
Majda Ayoub Juma Alzadjal, Mohd Fauzi Abu-Hussin, Maizaitulaidawati Md Husin, Mohd Yahya Mohd HussinThe purpose of this paper is to explore the direct effect of classical predictors of an individual’s behaviour, namely, attitude, subjective norms (SN) and perceived…
The importance of trust factor in the intentions to purchase Islamic insurance (takaful) in Indonesia
Roy Poan, Valencya Engla Merizka, Farida KomalasariThe purpose of this study is to examine the role of attitude, religiosity, awareness and subjective norm toward trust which influences purchase intention regarding Islamic…
An alternative source of collagen for Muslim consumers: halal and environmental concerns
Jarita Duasa, Afifah Muhamad Husin, Mohamed Asmy Mohd Thas Thaker, Maya Puspa RahmanThe sources of collagens and gelatins are recently being questioned because it sourced from porcine or non-halal slaughtered animals. There are also concerns regarding the…
Is Islamic brand attitudes influence Thai Muslims’ buying behavioural intentions: a quantitative analysis using smart-PLS
Phattharatharaporn Singkheeprapha, Zulfiqar Ali Jumani, Sasiwemon SukhabotIn southeast Asia, international companies are growing to serve customers with multiple faiths. This study aims to focus on Thailand and it is one of Southeast Asia’s…
How education level polarizes halal food purchase decision of Indonesian millennials
Mas Wahyu Wibowo, Auditia Lintang Sari Putri, Ali Hanafiah, Dudi Permana, Fauziah Sh AhmadThe purpose of this paper is to evaluate Indonesian Muslim millennials’ decision-making process in purchasing halal food by introducing knowledge variable into the theory…
Selection of Islamic banking in a multicultural context: the role of gender and religion
Suzanna ElMassah, Heba Abou-El-SoodAs the popularity of Islamic banking and financial instruments continues to rise globally, a recurring empirical question is what specifically makes consumers choose…
Modelling halal restaurant’s brand image and customer’s revisit intention
Yunia Wardi, Okki Trinanda, Abror AbrorLimited research has investigated the antecedents of halal restaurant’s brand image and its consequence to customer’s revisit intention empirically. This study aims to…
The role of religious advertising and personal selling in enhancing mutual fund purchase intention and sales in Pakistan: a managerial perspective
Muhammad Waqas, Sarmad Jan Mian, Nabila NazirThis paper aims to fill a gap in the literature of marketing communication by exploring the role of different nudges implemented through advertising and personal selling…
The influence of knowledge on wholesomeness, labelling and trust toward Muslim consumers purchase behaviour of Syubhah semi-processed food products
Reezlin Abdul Rahman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Mohd Nor MamatThe available research works dealing with Halal food are centrally concerned with the Halal certification, logistics, export market, consumer awareness and business ethics…
Spirituality to organizational citizenship behavior from Islamic perspective: mediating role of spirituality at work and organizational commitment
Achmad Sani, Vivin Maharani EkowatiThis study aims to determine the direct and indirect effects of Islamic spirituality on organizational citizenship behavior (OCB) Islamic perspective (OCBIP), identifying…
COVID effect on retailing: a study on consumers’ retailer preferences during economic recession periods: evidence from Turkey as a predominantly Muslim society
Tamer BaranThe purpose of this paper is to explore consumers’ retailer preferences during economic growth and recession periods in a Muslim-intensive country, and to compare the…
Perceived risk and tourist’s trust: the roles of perceived value and religiosity
Abror Abror, Dina Patrisia, Yunita Engriani, Maznah Wan Omar, Yunia Wardi, Nazirul Mubin Bin Mohd Noor, Sarah Sabir Sabir Ahmad, Mukhamad NajibThis study aims to examine the relationship between perceived risk and tourists’ trust. It also investigates the role of perceived value as a mediating variable on the…
Reputation and cost benefits for attitude and adoption intention among potential customers using theory of planned behavior: an empirical evidence from Pakistan
Sayeda Zeenat Maryam, Ashfaq Ahmad, Nauman Aslam, Sadia FarooqThe purpose of this study is to examine the determinants of attitude and adoption intention of Islamic banking among the potential customers in Pakistan. The conceptual…
Foreign tourist satisfaction, commitment and revisit intention: exploring the effect of environmental turbulence in the Arab region
Abdul Raheem Jasim Mohammed, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Abdul Rais Abdul RahmanThis paper aims to investigate the relationships between travel satisfaction, commitment and revisits intention among the UAE international tourists as well as the…
Influence of religiosity on ethical consumption: the mediating role of materialism and guilt
Mohd AdilThe purpose of this study is to examine the influence of religiosity on ethical consumption of consumers. It also aims to measure the mediating effect of materialism and guilt.
Moderating role of religion in the relationship between SERVQUAL dimensions and hotel guest satisfaction
Precious Chikezie Ezeh, Titus Chukwuemezie Okeke, Anayo D. NkamnebeReligion is one of the factors that are considered in developing marketing strategy. Therefore, the purpose of this study is to examine the moderating role of religion…
Maqāṣid al-Sharī‘ah on Islamic banking performance in Indonesia: a knowledge discovery via text mining
Fahmi Ali Hudaefi, Abdul Malik BadegesIn Indonesia, subjective issues towards the fundamental of Islamic banks (IBs) have been arising. For example, they are claimed to be not in line with the Shari‘ah…
Impact of Muslim decision-making style and religiosity on intention to purchasing certified halal food
Hardius Usman, Chairy Chairy, Nucke Widowati Kusumo ProjoThe purpose of this paper is to: build Muslim consumer decision-making style (MCDMS); analyze the influence of the consumer decision-making style on Muslim behavior to buy…
Let’s get acquainted: an empirical study on takaful customer-service provider relationships from Saudi Arabian perspectives
Ismah Osman, Mohsin Abdur Rehman, Sajid Mohy Ul Din, Ghazal Shams, Khurram AzizThis study aims to examine a proposed model based on a combination of relationship marketing and service quality dimensions as a significant predictor of corporate image…
COVID-19 cause-related campaigns and consumers’ purchase intention: does religiosity matter?
Youssef Chetioui, Hind LebdaouiThis paper aims to propose and test a theoretical framework in which attitude towards COVID-19 cause-related campaigns mediates the effects of identification with the…
Ten years of the Journal of Islamic Marketing: a bibliometric analysis
Mohammad Kabir Hassan, Muneer Maher Alshater, Mamunur Rashid, Sutan Emir HidayatThis paper aims to study the performance of the Journal of Islamic Marketing (JIMA). This study identifies the influential scientific actors and identifies the major…
Halal transportation adoption among food manufacturers in Malaysia: the moderated model of technology, organization and environment (TOE) framework
Abdul Hafaz Ngah, Ramayah Thurasamy, Nurul Haqimin Mohd Salleh, Jagan Jeevan, Rudiah Md Hanafiah, Bilal EneizanThis study aims to identify the factors influencing the intention to adopt Halal transportation among Halal food manufacturers in Malaysia.
The impacts of Shariah-compliant hotel attributes on Muslim travellers revisit intention: religiosity as a moderator
Zaidatul Akma Sulaiman, Mohammad Iranmanesh, Behzad Foroughi, Othman RoslyThis paper aims to investigate the impact of Shariah-compliant hotel attributes on Muslim travellers’ revisit intention.
The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity: evidence from an Iranian bank
Negar Ashrafpour, Hakimeh Niky Esfahlan, Samad Aali, Houshang TaghizadehThe purpose of this paper is to investigate the prerequisites of customer online experience and its outcomes in banks. Brand congruity is an important mediating variable…
Impact of religiosity and branding on SMEs performance: does financial literacy play a role?
Raed Khamis Alharbi, Sofri Bin Yahya, Salina KassimThis study aims to examine the relationship between religiosity and branding on small- and medium-scale enterprises (SMEs’) performance in Saudi Arabia. It also examines…
The misunderstanding of halal tourism in Bandung city - Indonesia: Muslim tourist arrivals are increasing in the obscurity of concepts
Uud Wahyudin, Agrian Ratu Randa, Kismiyati El Karimah, Imelia Martinovita SantosoThis paper aims to find out what causes differences in understanding the concept of halal tourism between the government and stakeholders, which results in the slow…
Halal company identity and halal restaurant loyalty: the role of customer satisfaction, customer trust and customer-company identification
Ali Mursid, Cedric Hsi-Jui WuThis study aims to examine the effect of halal company identity includes halal identity similarity, halal identity distinctiveness and halal identity prestige on customer…
Indicators of having a micro-family takaful plan amongst low-income earners
Hafizuddin-Syah Bangaan Abdullah, Rubayah Yakob, Sajiah Yakob, Nuratikah Syafiqah SharifParticipation in micro-family takāful plans amongst low-income earners remains low despite the various initiatives promoted by the Malaysian Government. Therefore, this…
Discovering the importance of halal tourism for Indonesian Muslim travelers: perceptions and behaviors when traveling to a non-Muslim destination
Berto Mulia Wibawa, Chelsia Pranindyasari, Gita Widi Bhawika, Rachma Rizqina MardhotillahThis research aims to identify halal attributes for Indonesian Muslim tourists that can create a destination image, revisit intention and recommendation intention…
The buy-in benchmark in Islamic banking: combined effect of brand role clarity and employee brand commitment towards employee brand equity
Mohsin Altaf, Irfan Saleem, Faisal Mustafa, Farooq AnwarEmployee position is acknowledged as central in service brand management to achieve competitive advantage. Hence, this study aims to illustrate the importance of brand…
Satisfaction of Pakistan’s Islamic banking system during the COVID-19 pandemic Logistic model-based identification of the determinants to improve customer
Majed Alharthi, Imran Hanif, Hafeez Ur Rehman, Hawazen AlamoudiThis study aims to explore the potential determinants of customers’ satisfaction with the Islamic banking system and highlights the fact that both internal and external…
Islamic religiosity and ethical intentions of Islamic bank managers: rethinking theory of planned behaviour
Sarminah Samad, Muhammad Kashif, Shanika Wijeneyake, Michela MingioneThe primary aim of this study is to investigate how Islamic religiosity shapes the ethical attitude of customer relationship managers while predicting their behaviours.
Modelling Muslims’ revisit intention of non-halal certified restaurants in Malaysia
Firdaus Firdaus Halimi, Serge Gabarre, Samar Rahi, Jassim Ahmad Al-Gasawneh, Abdul Hafaz NgahThe purpose of this paper is to extend the theory of planned behaviour (TPB) to identify the factors influencing Muslim customers’ intention to revisit non-halal certified…
Personalized vs non-personalized recommendations: how recommender systems, recommendation sources and recommendation platforms affect trial of YouTube videos among digital natives in Saudi Arabia
Louisa Ha, Mohammad Hatim Abuljadail, Claire Youngnyo Joa, Kisun KimThis study aims to examine the difference between personalized and non-personalized recommendations in influencing YouTube users’ video choices. In addition, whether men…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson
Further Information
