Journal of Islamic Marketing
Issue(s) available: 73 – From Volume: 1 Issue: 1, to Volume: 14 Issue: 12
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Volume 2
The competitiveness, challenges and opportunities to accommodate the Halal tourism market: a Sharia-law tourism destination perspectives
Dina Hariani, Mohd Hafiz HanafiahThis study aims to explore the perception among the tourism stakeholders about Halal tourism competitiveness, challenges and opportunities in Aceh, a Sharia-law tourism…
Investigating the impact of service leaders’ competencies, organisational service orientation, network capabilities, and perceived service quality on Umrah travel agencies’ performance
Diin Fitri Ande, Sari Wahyuni, Ratih Dyah KusumastutiThis study aims to fill several gaps in the literature. First, it examines the Umrah industry from the supply side, investigating the pivotal factors for travel agencies’…
Assessment and risk mitigation on halal meat supply chain using fuzzy best-worst method (BWM) and risk mitigation number (RMN)
Ilyas Masudin, Putri Elma Zuliana, Dana Marsetiya Utama, Dian Palupi RestuputriThe purpose of this study is to identify the risks that exist in halal meat supply chain activities and to carry out a risk assessment using the fuzzy best-worst method (FBWM…
How do muzakki pay professional zakat? (the qualitative inquiries using the Bloom model)
Safwan Kamal, Izra Berakon, Abdul Hamid, Zainal MuttaqinPrevious studies described the professional zakat had been limited. Generally, the past authors conducted a quantitative method with general results and did not focus on the…
Experiential marketing and Islamic branding: a new perspective on college decision in Islamic higher education
Rita Ambarwati, Dewi Komala SariThis study aims to determine the effect of Islamic branding, experiential marketing and word of mouth on college decisions and to find marketing strategies through strengthening…
Religious tourism scholarship: current state and future research directions
Ramphul Ohlan, Anshu OhlanThis study aims to investigate the knowledge domain and development trends that appear in the scholarly corpus on religious tourism.
Factors predicting young consumers’ purchase intention of non-deceptive counterfeit: evidence from Gulf countries
Maha Al Balushi, Mirza Mohammad Didarul Alam, Adam Mohamed Ali FadlallaThis study aims to assess both internal and external factors that impact consumer attitudes and intentions with regard to the purchase of non-deceptive counterfeits. More…
Consumption values, image and loyalty of Malaysian travellers towards Muslim-friendly accommodation recognition (MFAR)
Ismah Osman, Junainah Junid, Husniyati Ali, Siti Zahrah Buyong, Sharifah Zannierah Syed Marzuki, Nor'ain OthmanThis study aims to ascertain consumption values of Muslim tourists, attitudes, satisfaction and loyalty towards a Muslim-friendly accommodation, which has gained recognition from…
Use of emerging social media platforms in reshaping the UAE Islamic banks’ promotional strategies
Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidhThis paper aims to investigate customer attitude towards the use of emerging social media platforms (SMPs) for promotional activities by United Arab Emirates (UAE)-based Islamic…
Fostering innovation capability and sustainable innovation in halal industry: the role of halal entrepreneurs’ success
Mohamed Salaheldeen, Mohamed BattourThis study aims to conceptualize and investigate the relationships between halal entrepreneurial success, innovation capability and sustainable innovation in the halal industry.
Investigating LOHAS for Muslim customers segment: does Islamic religiosity matter?
Ali MursidThe growing number of Muslim consumers pursuing a lifestyle of health and sustainability (LOHAS) under the conditions of the COVID-19 pandemic is interesting to assess; however…
Instrument validation of the consumers’ religio-spiritual insights in context of advertising during religious festivals
Junaid Ansari, Syed Irfan HyderThis paper aims to understand the religio-spiritual insights of the consumers and investigate their relationship with the consumers’ attitude towards advertising and its…
A bibliometric and visualization analysis of Islamic fund management research
Maizaitulaidawati Md Husin, Shahab Aziz, Mehwish IqbalThis paper aims to provide bibliometric data from previously published research in Islamic fund management. Several categories, such as the most influential authors, the keywords…
The effect of Islamic attributes, destination image, scepticism, perceived value and halal awareness on the intention to engage in Muslim-friendly travel
Rokhima Rostiani, Asri Sekar Mawar Firdausi, Hilya Mudrika Arini, Yun Prihantina Mulyani, Tri Mulyani SunarharumThis study aims to empirically test the influence of pull factors on the intention to engage in Muslim-friendly travel. This study proposes a distinct path between Islamic…
Impulsive purchase behaviour of Z generation of Muslim women on TikTok shop: the application of S-O-R framework
Yudha Dwi Nugraha, Suliyanto , Rezi Muhamad Taufik Permana, Azib , Deno HadiartiThe purpose of this study is to investigate the impulsive purchase of Generation Z of Muslim women on TikTok Shop. The primary attention in this stimulation investigation drives…
Tayyiban in halal food production: a systematic literature review
Hawwa Abdul Mokti, Nor Azzah Kamri, Mohd Abd Wahab Fatoni Mohd BalwiThe purpose of this study is to examine and review tayyiban indicators in the context of halal food production. In Islam, food produced or manufactured must be halal and tayyiban…
SMEs’ intangible resources and their effects on export performance: a study on Malaysian halal F&B sector
Nur Rosdiatul Husna Ahmad-Fauzi, Norsafinas Md SaadThe growing demand for halal products has attracted small and large companies looking to secure their market share in the lucrative global halal market. However, it is difficult…
Factors influencing halal tourism destinations revisit intentions among Muslim travelers of Bangladesh: the mediating role of emotional attachments
Abdulla Al-Towfiq HasanThis study aims to investigate factors and their impacts on halal tourism destinations revisit intentions among Muslim travelers, and explore the mediating effects of emotional…
Analysis on the determinant of millennials’ zakat payment through digital platform in Indonesia: a multinomial logistic approach
Irfan Syauqi Beik, Laily Dwi Arsyianti, Novita PermatasariDigital technology has been widely applied in zakat collection. Millennials, who are now dominating the productive phase and at their peak carrier path, are the potential target…
Factors influencing Muslim Generation Z consumers’ purchase intention of environmentally friendly halal cosmetic products
Mohammad Iqbal Irfany, Yusniar Khairunnisa, Marco TiemanThis study aims to identify the characteristics of Muslim Generation Z and analyze the factors that influence its purchase intention of environmentally friendly halal cosmetic…
Bruneian SMEs amid the COVID-19 pandemic: challenges for the Halal food processing industry
Syahnur Farhana Haji Shahlehi, Vivi Nabilah Shaya, Kamariah Ismail, Farahiyah KawiDespite the world’s effort in grappling with the coronavirus disease that has affected many sectors globally, knowledge and research on the COVID-19 pandemic as well as on the…
Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
A. Jajang W. Mahri, Juliana Juliana, Hilda Monoarfa, Amelia Putri Rohepi, Rizuwan KarimThe purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a…
Antecedents of viewers’ watch behavior toward YouTube videos: evidence from the most populous Muslim-majority country
Keni Keni, Nicholas Wilson, Ai Ping TeohThis study aims to determine the impact of attitude toward content creators, subjective norm and perceived content quality in affecting people’s intention and behavior to watch…
Explaining the visual attention model in impulsive purchase behavior of tourism industry customers by theme analysis method
Sajad Farokhi, Farshid Namamian, Ali Asghari Sarem, Tohfe Ghobadi LamukiThis study aims to explain the model of impulsive purchase behavior in the Islamic Republic of Iran’s tourism industry.
Analysis of the impulsive buyer behavior: empirical evidences from Azerbaijan
Emiliya Ahmadova, Ayan NabiyevaThe purpose of the current exploratory study is to provide a more comprehensive understanding of the essence of impulse buying and postulate the drivers behind it for Azerbaijani…
Do consumers need halal label? Evidence from small and medium enterprises segment in a major Muslim environment
Sahat Aditua Fandhitya SilalahiThis present study aims to investigate the mediating effect of halal label perceived importance (HPI) on buying intention (BI) of small and medium enterprises (SME) food products…
Paradoxes of (un)veiling and the extended self: the experiences of Arab-Muslim women in Kuwait
Doha Saleh Almutawaa, Peter Nuttall, Elizabeth Mamali, Fajer Saleh Al-Mutawa, Doha Husain Makki AlJumaThe purpose of this study is to develop understanding of the extended self-theory by focusing on the influence of other people in identity constructions as experienced in…
Developing theoretical lenses for upstream halal businesses
Mohammad Mominul Islam, Mohamed Syazwan Ab Talib, Nazlida MuhamadThis study aims to underline Islamic principles to the business theories for producers and policymakers and to explain halal marketing by value creation approach for halal…
Religious value co-creation: measurement scale and validation
Ken Sudarti, Olivia FachrunnisaThis study aims to refine the concept of value applied to value co-creation (VCC) by adding religious values. The concept of religious value co-creation (RVCC) is offered because…
Ramadhan street food bazaar shopping: investigating the effect of Malaysian Muslim consumer’s visual sensory cues on purchase behaviour and satisfaction
Nur Ilya Diana Bahrol Azman, Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Feri FerdianThere is a paucity of knowledge on how visual sensory cues impact consumers’ purchase behaviour and their satisfaction, especially in Ramadhan street food bazaar context. This…
Mixing FIFA World Cup alcohol sponsorship agreements with Islamic host countries: a conceptual framework
Susan Dun, Hatim RachdiThis paper aims to evaluate the FIFA requirement that World Cup host nations make alcohol available at World Cup stadia because of its sponsorship agreement with Anheuser-Busch…
Religiosity and purchase intention: an Islamic apparel brand personality perspective
Rana M. Zaki, Reham I. ElseidiThe aim of this research is to explore how religiosity (RG) could influence the Islamic apparel brand personality (IABP) dimensions, and to determine the degree to which IABP…
Attitude, repurchase intention and brand loyalty toward halal cosmetics
Khalil Hussain, Muhammad Shahzeb Fayyaz, Amjad Shamim, Amir Zaib Abbasi, Sana Jawed Malik, Muhammad Farrukh AbidThis study aims to investigate consumer brand loyalty toward halal cosmetics using the theory of planned behavior through repurchase intention, which is primarily relying on the…
Forging customer satisfaction through commitment-trust factors in financial insurance services: moderating role of corporate image
Oussama Saoula, Muhammad Farrukh Abid, Munawar Javed Ahmad, Amjad Shamim, Ataul Karim Patwary, Maha Mohammed YusrIt is widely evident that trust and commitment are important pillars for strengthening the relationship between financial service firms and their customers. However, it has not…
Liquid consumption and Islam: The Continual Drift Adjustment (CDA) framework
Nilufar Allayarova, Djavlonbek Kadirov, Jayne Krisjanous, Micael-Lee JohnstoneThe purpose of this paper is to explore the tendencies of liquid consumption in Muslim communities and analyse its impact on Muslims’ consumption practices from the holistic…
Halal tourism beyond 2020: concepts, opportunities and future research directions
Punit Moris EkkaThe current research work investigates the concept of halal tourism through research articles published during the COVID-19 pandemic. The purpose of this paper is to contribute to…
Assessing consumer preferences on halal service: the emergence of Sharia hospitals for Muslim consumer
Nila Armelia Windasari, Ni Putu Desinthya Ayu Azhari, Ilham Fauzan PutraThis study aims to examine customer preferences toward Sharia hospitals and to provide a new viewpoint by looking at consumers’ perspectives on choosing health-care services…
COVID-19 pandemic shopping experience in Saudi Arabia: scale development and validation for Muslim customers
Adil Zia, Prateek KaliaThis study aims to, first, propose a valid and reliable scale to document the COVID-19 Pandemic Shopping Experience (CPSE) and, second, determine the impact of its variables on…
Effects of religiosity, halal knowledge and halal certification on the intention of Muslims to use the halal vaccine during Covid-19 pandemic
Heri Sudarsono, Retty Ikawati, Agus Kurnia, Siti Nur Azizah, Muamar Nur KholidThis study aims to analyze the effect of religiosity (RE), halal knowledge (HK) and halal certification (HC), attitudes, subjective norms and vaccine quality on the Muslim…
The dilemma of millennial Muslims towards financial management: an Islamic financial literacy perspective
Ismah Osman, Sharifah Faigah Syed Alwi, Mohsin Abdur Rehman, Ruhaini Muda, Faridah Hassan, Rohail Hassan, Hasni AbdullahThis study aims to empirically investigate the pathway to financial management behavioural intentions (FMBI) from Islamic perspectives, through dimensions of Islamic financial…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson
Further Information
