Journal of Islamic Marketing
Issue(s) available: 38 – From Volume: 1 Issue: 1, to Volume: 11 Issue: 4
Category:
Marketing
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
Osama Sam Al-Kwifi, Hamid Mahmood Hamid Gelaidan, Abdulla Hamad M. A. FetaisHalal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption…
Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers
Nur Izatul Irani Binti Selim, Suhaiza Zailani, Azmin Azliza Aziz, Muhammad Khalilur RahmanThis study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.
Identifying the important attitude of Islamic brands and its effect on buying behavioural intentions among Malaysian Muslims: A quantitative study using smart-PLS
Zulfiqar Ali Jumani, Sasiwemon SukhabotMulti-national corporations (MNC) are investing in Malaysia to serve Malay Muslims by carrying the tag line “we are Islamic” for their products. Academicians defined it…
Factors determining behavioral intentions to use Islamic financial technology: Three competing models
Darmansyah , Bayu Arie Fianto, Achsania Hendratmi, Primandanu Febriyan AzizThe purpose of this paper is to investigate the influential factors on behavioral intentions toward Islamic financial technology (FinTech) use in Indonesia, for all types…
Halal six sigma framework for defects reduction
Iwan Vanany, Kim Hua Tan, Nurhadi Siswanto, Niniet Indah Arvitrida, Firman Mega PahlawanIn recent years, halal food industries are facing a high level of competition. The growing demand for halal food means firms are working hard to improve quality and reduce…
Developing Islamic crowdfunding website platform for startup companies in Indonesia
Achsania Hendratmi, Muhamad Nafik Hadi Ryandono, Puji Sucia SukmaningrumThis study aims to develop an Islamic crowdfunding model based on a website platform for startup companies.
Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia
Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria, Ayi PurbasariHalal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have…
The effects of customer equity and religious motivation on customer retention and switching intention: A study of the Egyptian banking sector
Rasha H.A. Mostafa, Mohamed Mahmoud IbrahimThis paper aims to investigate the effects of intrinsic and extrinsic motivations represented in religious motivation and customer equity (CE) drivers, respectively, and…
Perceived quality association as determinant to re-patronise Shariah-compliant brand restaurants
Yuslina Liza Mohd Yusof, Wan Jamaliah Wan Jusoh, Suharni MaulanThe purpose of this paper is to investigate the relationship between perceived quality association and purchase intention to re-patronise Shariah-compliant brand…
Determinants of Islamic entrepreneurial intentions: an analysis using SEM
Mohammad Ali AshrafThe purpose of this paper is to determine the factors that affect Islamic entrepreneurial intentions. Specifically, how do prior experience, empathy, moral obligation…
The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel services in Malaysia
Bestoon Abdulmaged Othman, Amran Harun, Nuno Marques De Almeida, Zana Majed SadqWith growing mobility in a globalized world and an estimate of more than 300 million people going on religious pilgrimages every year, various researchers have been…
Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank’s customer loyalty
Abror Abror, Dina Patrisia, Yunita Engriani, Susi Evanita, Yasri Yasri, Shabbir DastgirThe purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer…
The effect of Islamic culture’s constituents on decision-making
Seyed Ali Alavi, Mahdi AziziThis paper aims to enumerate the factors influencing the process of decision-making, those which are mostly related to personality affected by cultures and sub-cultures…
Halal marketing: a marketing strategy perspective
Syed Adil Shah, Sarwar M. Azhar, Niaz Ahmed BhuttoThe purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP).
Emotional experience on behavioral intention for halal tourism
Ririn Tri Ratnasari, Sri Gunawan, Imron Mawardi, Kusuma Chandra KiranaThe purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention.
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
Tagreed Saleh AbalkhailThe purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.
An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia
Adil Khan, Abdul Saboor Mohammad, Shahaliza MuhammadThis study aims to develop, propose and test an integrated framework of brand love and brand experience in the context of halal industry. Particularly, this study…
Religiosity as a moderator between theory of planned behavior and halal purchase intention
Yusra Jamil Memon, Sarwar M. Azhar, Raheela Haque, Niaz Ahmed BhuttoThe purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention…
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Farzana Quoquab, Nur Zulaikha Mohamed Sadom, Jihad MohammadAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the…
Integrating factors influencing hijab purchase intention among Muslim women
Munazza Saeed, Fadila Grine, Imran ShafiqueThis study aims to examine the hijab purchase intention of Muslim women by applying the theory of reasoned action: religious commitment, satisfaction (attitude), dressing…
Takaful models: origin, progression and future
Hafiz Ali HassanThe concept of Takaful has a long history. It is linked with the era of Prophet Muhammad 1,400 years ago. The globalization and development of socio-economic systems have…
Determinants of attitudes towards Halal products: Empirical evidence from Azerbaijan
Emiliya Ahmadova, Khatai AliyevThe purpose of this study is to analyze the customer attitude on Halal food products and determine major factors that affect the attitudes towards Halal food products in…
Operational definition for doubtful activities (Shubuhat) based on Islamic finance perspective
Essia Ries Ahmed, Sofri Bin Yahya, Harashid Haron, Djafar Henni MohamedThe purpose of this paper is to give another perspective on the definition of doubtful activities (Shubuhat) in the context of Islamic finance activities.
“Is this restaurant halal?” Surrogate indicators and Muslim behaviour
Ghazala Khan, Faiza KhanThe purpose of this study is to investigate what cues or surrogate indicators Muslims use to determine whether restaurants are suitable for dining purposes in the absence…
Muslim consumer perception toward advertising practices: an exploratory study
Ahmed KamassiThe purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices.
Perception and expectation of customers in Islamic bank perspective
Muhamad Nadratuzzaman Hosen, Fitriyani Lathifah, Ferry JieThe purpose of this paper is as follows: to measure the levels of customer satisfaction, to analyze the gap of values between expectations and perceptions of customers for…
Halal meat production in Pakistan: status and prospects
Habibullah Magsi, Abid Ali Randhawa, Atta Hussain ShahThe purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and…
Mapping the barriers for implementing halal logistics in Indonesian food, beverage and ingredient companies
Aries Susanty, Nia Budi Puspitasari, Avika Dian Caterina, Sumunar JatiThis study aims to identify the barriers to halal logistics implementation; rank the barriers of halal logistics implementation in food, beverage and ingredient companies;…
Improving the satisfaction and loyalty of BPJS healthcare in Indonesia: a Sharia perspective
Alifah Ratnawati, Widiyanto bin Mislan Cokrohadisumarto, Noor KholisThe purpose of this study is to analyze how to improve the satisfaction and loyalty of Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) health patients in Indonesia…
Cosmetics purchase behavior of educated millennial Muslim females
Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Khalid, Intan Safiena Ab. Ghafar, Mohd Yusof HussainThe purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential…
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Nurdin Sobari, Andyan Kurniati, Hardius UsmanThis study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing…
Mobile banking adoption in Islamic banks: Integrating TAM model and religiosity-intention model
Dwi Suhartanto, David Dean, Tuan Ahmad Tuan Ismail, Ratna SundariThis paper aims to examine mobile banking adoption in Islamic banks by integrating technology adoption model (TAM) and Religiosity-Behavioural Intention Model.
Islamic banking and finance: potential approach for economic sustainability in China
Md Nazirul Islam Sarker, Most Nilufa Khatun, GM Monirul AlamThe purpose of this paper is to explore the unique aspects of Islamic finance and its role in economic development. It also explores the suitability of Islamic finance in China.
Halal logistics: practices, integration and performance of logistics service providers
Noorliza KariaThis paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by…
The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country
Sri Rahayu Hijrah Hati, Sigit Sulistiyo Wibowo, Anya SafiraThe purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in…
Leadership and followers’ organizational citizenship behaviour from the Islamic perspective (OCBIP)
Morteza Hendijani Fard, Azade Asadi Damavandi, Ali Mahdilouytazehkandi, Meysam AsharinThis paper aims to examine the relationship between four leadership approaches (i.e. transactional leadership, transformational leadership, entrepreneurial leadership and…
Online disclosure practices of halal-friendly hotels
Ikram Nur Muharam, Mehmet AsutayThis research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover…
Drivers of Ar-Rahnu (pawn) acceptance: Malaysian evidence
Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, K. Chandra SakaranThe purpose of this paper is to examine the factor persuading the acceptance of Islamic pawn broking (Ar-Rahnu) among Islamic bank customers.
Suggestions for standardization of halal tourism in hospitality industry
Huseyin Pamukcu, Mehmet SariisikThe purpose of this paper is to determine the expectations of hotel guests regarding the halal standards in the hotels where they stay. Besides, the determination of…
Islamic tourism: travel motivations, satisfaction and word of mouth, Ghana
Alexander Preko, Iddrisu Mohammed, Theophilus Francis Gyepi-Garbrah, Azizbek AllaberganovThis study aims to present the push-pull motives of Islamic tourism and how these provide the basis for promoting and developing Islamic tourism practices in Ghana’s…
Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand
Djavlonbek Kadirov, Charleen Raju, Ahmet Bardakcı, Nazan Madak, Mohammad Saud KhanMarketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing…
The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective
Mohamed Battour, Muhammad Khalilur Rahman, Md. Sohel RanaThe study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word…
Determinants of purchase intention of halal cosmetic products among Generation Y consumers
Nasreen Khan, Abdullah Sarwar, Booi Chen TanHalal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet…
Evaluation of halal tourism in terms of bibliometric characteristics
Yenal Yagmur, Rüya Ehtiyar, Akin AksuThe growing competition between the developing halal market and the countries in halal market has enhanced the interest of researchers in this field in recent years. In…
Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Mas Wahyu Wibowo, Dudi Permana, Ali Hanafiah, Fauziah Sh Ahmad, Hiram TingThe purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim…
Relationship dynamics in customer loyalty to online banking services
Akram Garepasha, Samad Aali, Ali Reza Bafandeh Zendeh, Soleyman IranzadehThe purpose of this paper is to investigate the effect of service quality and relationship quality on customer loyalty in different stages of the relationship life cycle…
Towards development and validation of scale for ethical decision-making model in marketing: A religious–humanistic approach with special reference to ethical philosophy in Islam
Shinaj Valangattil Shamsudheen, Saiful Azhar RoslyThis paper aims to develop and validate scale for ethical decision-making model in marketing that confirms religious–humanistic approach with special reference to ethical…
Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer: Exploring the moderation of religiosity
Syed Alamdar Ali Shah, Raditya Sukmana, Bayu Arie Fianto, Muhammad Ali Ahmad, Indrianawati Usman Usman, Waqar Ahmed MallahThe purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media.
Islamic bank selection criteria in Nigeria: a model development
Precious Chikezie Ezeh, Anayo D. NkamnebeThe purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers…
Religiosity level and saving decisions in Baitul Maal wat Tamwil: the case of Indonesia
Ibrahim Fatwa Wijaya, Arif Rahman Hakim, Nugroho Saputro, Mulyadi MulyadiThis paper aims to examine the relationship between religiosity level and reasons for saving money in Islamic microfinance institutions [Baitul Maal wat Tamwil (BMT)] in…
Scale of religiosity for Muslims: an exploratory study
Shoaib Ul-Haq, Irfan Butt, Zeeshan Ahmed, Faris Turki Al-SaidIslam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the…
Spirituality at work and organizational commitment as moderating variables in relationship between Islamic spirituality and OCB IP and influence toward employee performance
Achmad Sani, Vivin Maharani EkowatiThe purpose of this study is to analyze the influence of Islamic spirituality toward organizational citizenship behavior from Islamic perspective (OCBIP), influence…
Internal marketing, service quality and perceived customer satisfaction: An Islamic banking perspective
Leigh De Bruin, Mornay Roberts-Lombard, Christine De Meyer-HeydenrychThis study aims to explore the extent to which internal marketing influences employees’ perceived ability to deliver service quality in the Islamic banking industry in…
Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification
Muhammad Mohsin Butt, Kok Wei Khong, Muhammad AlamThis study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its…
Trade diversion risk for halal food exports
Shahriar Kabir, Syed Shams, Roger LawreyThe purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration.
Halal food marketing: an evaluation of UK halal standards
Awal Fuseini, Phil Hadley, Toby KnowlesBecause of the economic significance of the Halal meat market, many food business operators have started trading in Halal meat products. Some businesses rely solely on the…
Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers
Maya F. FarahThe purpose of this study is to empirically investigate the effects of religiosity level, ethnocentrism, subjective norms, product judgment and trust in Halal food…
Shaping the consumers’ attitudes towards Halal food products in Turkey
Mahmut Selami Akın, Abdullah OkumuşThe study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk…
The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia
Hendy Mustiko Aji, Izra Berakon, Alex Fahrur RizaPrior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found…
Antecedents and outcome of commitment in Islamic banking relationships – an emerging African market perspective
Mornay Roberts-LombardThis study aims to investigate how the commitment of Islamic banking customers is influenced by trust, relationship expectations and conflict management. In turn, the…
Segmenting, targeting and positioning in Islamic marketing
Mohammad Mominul IslamThis study aims to conceptualize the basic Islamic marketing (IM) process according to Shari’ah, addressing some of the queries raised by scholars on halal and marketing.
The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam
Muslichah M , Rose Abdullah, Lutfi Abdul RazakThe purpose of this paper is to examine the moderating effect of religiosity on the relationship between awareness and purchase decision of halal foods.
Identifying halal logistics constraints in Brunei Darussalam
Mohamed Syazwan Ab TalibDespite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in…
Conceptualising a framework linking halal supply chain management with sustainability: an India centric study
Abid Haleem, Mohd Imran Khan, Shahbaz KhanHalal supply chain management (HSCM) is an emerging business and research area; there is a need to motivate researchers towards exploring the links between HSCM and…
Causation of halal food consumption in China
Muhammad Asim Shahzad, Dong Jun, Gull Noor, Ahsan ZubairWithin the religious context, purchase and consumption decisions of halal food is different significantly. The purpose of this study is to emphasize the investigation of…
Product-centric halal business: a critique from an Islamic perspective
Abu Saim Md. Shahabuddin, Mohd Edil Abd Sukor, Noor Hazarina HashimThe purpose of this paper is to explain the importance of the understanding of the halal business from an Islamic perspective. Business use of the Quranic and fiqhi word…
Causality in Islamic marketing research: Building consistent theories and stating correct hypotheses
Djavlonbek Kadirov, Ibraheem Bahiss, Ahmet BardakcıHighlighting the need for a profound move towards desecularisation of Islamic scholarship, this conceptual paper aims to clarify the concept of causality from the Islamic…
Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions
Mohd Hafiz Hanafiah, Nurul Alia Aqilah HamdanThe demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…
Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers?
Haruna Babatunde Jaiyeoba, Moha Asri Abdullah, Abdul Razak DzuljastriThis paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions.
Glocalising university websites: culturally formatted Arab sentiments
Vanaja Menon Vadakepat, Devaki Vadakepat MenonMany researchers have addressed students as consumers and considered their online searches to choose a university as typical buying behaviour. The myriad features of…
The needs of Muslim hotel customers: evidence from Russian guests
Anna Shnyrkova, Marina PredvoditelevaThe purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and…
The application of the theory of reasoned action on services of Islamic rural banks in Indonesia
Ihsan Effendi, Miftahuddin Murad, Ahmad Rafiki, Mitra Musika LubisThe Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan…
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Syeda Nazish Zahra Bukhari, Salmi Mohd Isa, Goh Yen NeeThe purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in…
Does religiosity matter for customer loyalty? Evidence from halal cosmetics
Dwi Suhartanto, David Dean, Ira Siti Sarah, Raditha Hapsari, Fatya Alty Amalia, Tintin SuhaeniThis paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants.
Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
Muhamad Izzuddin Zainudin, Faridah Haji Hasan, Abdul Kadir OthmanThe growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it…
Resource-capability of halal logistics services, its extent and impact on performance
K. NoorlizaThe purpose of this paper is to examine the extent of emergent resource-capability, its configurations and its impacts on customer service innovation and cost advantages…
Halal versus Hipster: the struggle for Sydney road and the culture of complaint
Michael ShawSydney road in Melbourne is a multicultural experiment where Hipster youth culture contests the street space with a variety of immigrants from the Middle East and Indian…
Purchase behavior of millennial female generation on Halal cosmetic products
Tanti Handriana, Praptini Yulianti, Masmira Kurniawati, Nidya Ayu Arina, Ratri Amelia Aisyah, Made Gitanadya Ayu Aryani, Raras Kirana WandiraThe purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia.
Islamic branding: insights from a conceptual perspective
Syeda Nazish Zahra Bukhari, Salmi Mohd IsaThe purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model…
The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication
Hendy Mustiko Aji, Istyakara Muslichah, Cahyo SeftyonoMany non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic…
The impact of religious salience on purchase intentions: evidence from the UAE
Catherine Nickerson, Anup Menon NandialathThe purpose of this paper is to explore the role of religious salience on consumer purchase intentions in the multicultural environment of the UAE, more specifically on…
The determinants of imported food purchase of Muslim consumers in Malaysia
YoungMin Choi, JinYi JeongThis paper aims to investigate the consumption and actual purchase behaviour of Malaysian food consumers who have experienced of buying imported food and to compare the…
Halal transportation adoption among pharmaceuticals and comestics manufacturers
Abdul Hafaz Ngah, T. Ramayah, Mohd Helmi Ali, Mohd Imran KhanThis study aims to identify the factors influencing the decision to the Halal transportation adoption among pharmaceuticals and cosmetics manufacturers.
Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa
Abdalla Mohamed BashirThe purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim…
A networking approach to analyzing religious tourism businesses: The case of Al-Atabat Al-Aliyat in Iraq
Ali Heidari, Hamid Reza Yazdani, Fatemeh Saghafi, Mohammad Reza JalilvandWithin a religious tourism destination, the study of business networks can be used to improve understanding of the interactions taking place within or among businesses, by…
Influential factors of Islamic insurance adoption: an extension of theory of planned behavior
Syed Ali Raza, Rehan Ahmed, Muhammad Ali, Muhammad Asif QureshiThe role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim…
The need of international Islamic standards for medical tourism providers: a Malaysian experience
Ahmed Kamassi, Noor Hazilah Abdul Manaf, Azura OmarThe purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly…
Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation
Imran Mehboob Shaikh, Kamaruzaman Bin Noordin, Sindhia Arijo, Fawad Shaikh, Ahmed AlshariefThis paper aims to examine the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending diffusion theory of innovation…
Analysing barriers towards management of Halal supply chain: a BWM approach
Mohd Imran Khan, Shahbaz Khan, Abid HaleemAssurance of Halal integrity up to the consumption point requires a supply chain approach. Credence quality attributes of Halal products make adoption and management of…
Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis
Setiawan Budi Utomo, Ratih Sekaryuni, Agus Widarjono, Achmad Tohirin, Heri SudarsonoThe purpose of this study is to identify and explore the role of Islamic financing in supporting development of halal industry in Indonesia.
Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach
Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd NorBrand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus…
Comparative study of the Islamic interbank benchmark verses conversional rates
Issam TlemsaniThe purpose of this study is to evaluate the Islamic Interbank Benchmark Rate (IIBR) and investigate its relationship to conventional benchmark rates.
Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance
Ida Giyanti, Anita Indrasari, Wahyudi Sutopo, Eko LiquiddanuThe purpose of this paper is to investigate the drivers of the depth of halal standard implementation in the halal-certified food manufacturing small- and medium-sized…
Innovation diffusion theory and customers’ behavioral intention for Islamic credit card: Implications for awareness and satisfaction
Dariyoush Jamshidi, Fazlollah KazemiOne of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic…
Determinants of Muslims’ willingness to pay for halal certified food: Does religious commitment act as a moderator in the relationships?
Seyed Mehrshad Parvin Hosseini, Maryam Mirzaei, Mohammad IranmaneshThis study aims to investigate the factors that motivate Muslim consumers to pay for halal-certified food.
Islamic banking selection criteria: a multi-ethnic perspective
Noradilah Abdul Hadi, Mohd Rizal MuwazirThe purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the…
Exploring the drivers of social media marketing in Malaysian Islamic banks: An analysis via smart PLS approach
Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Abdollah Ah Mand, Hafezali Iqbal Hussain, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah PitchayThis paper aims to attempt to investigate and test the factors related to social media advertisement that could forecast the intention to subscribe to Islamic banking…
Creating consumer-based brand equity for customers by brand experience: Evidence from Iran banking industry
Davood Feiz, Hadi MoradiThe purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification…
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity
Abror Abror, Dina Patrisia, Okki Trinanda, Maznah Wan Omar, Yunia WardiThis paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of…
Halal certification process for fisheries products in Maldives
Aishath Muneeza, Zakariya MustaphaThis paper aims to examine existing Halal certification regime in Maldives and address impediments therein that challenge and inhibit the growth of the country’s Halal…
Approaches to the wardrobe challenges of Muslim women in the west
Wafaa H. ShafeeThis study aims to identify the challenges of Muslim women in terms of their dress code in Western society by including their clothing needs in the strategies of the…
The role of government in promoting Halal logistics: a systematic literature review
Mohamed Syazwan Ab Talib, Li Li Pang, Abdul Hafaz NgahThe purpose of this paper is to identify the roles of government in promoting halal logistics.
Malaysian Muslim investors’ behaviour towards the blockchain-based Bitcoin cryptocurrency market
Abdullah Ayedh, Abdelghani Echchabi, Mohamed Battour, Mohammed OmarThis study aims to examine the factors that could increase the investment in the Bitcoin market among Malaysian Muslim communities.
Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers
Alireza Naalchi KashiThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic…
Islamic marketing and consumer behaviour: a systematic literature review
Jessen Floren, Tareq Rasul, Azmat GaniThe purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study…
Get connected with your Takaful representatives: Revisiting customer loyalty through relationship marketing and service quality
Mohsin Abdur Rehman, Ismah Osman, Khurram Aziz, Hannah Koh, Muhammad AwaisMarketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine…
Investigating the antecedents of halal brand product purchase intention: an empirical investigation
Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Mariam SherwaniThis paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a…
Prioritising the risks in Halal food supply chain: an MCDM approach
Shahbaz Khan, Mohd Imran Khan, Abid Haleem, Abdur Rahman JamiRisk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the…
Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction
Muhammad Muflih, Juliana JulianaThis paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction.
The branding of religious financial institutions in the UK: conversations with market actors within the Islamic financial sector
Seng Kiong KokWe are beginning to observe the growth of Islamic finance beyond the borders of traditionally Islamic markets such as the Middle East and the Far East. The proliferation…
Mediated and moderated model of the willingness to pay for halal transportation
Abdul Hafaz Ngah, Serge Gabarre, Bilal Eneizan, Nabihah AsriThis paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with…
A conceptualization of the role of religiosity in online collaborative consumption behavior
Soha Abutaleb, Noha M. El-Bassiouny, Sara HamedThe purpose of this paper is to explore the role of religiosity in online collaborative consumption contexts. It analyzes the impact of religiosity in influencing consumer…
The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking
Dipa Mulia, Hardius Usman, Novia Budi ParwantoThe purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as…
How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? : A case study from Indonesia
Jono Mintarto Munandar, Dewi Oktaviani, Yenni AngrainiThis paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers.
Model of intention to behave in online product purchase for Muslim fashion in Pekanbaru, Indonesia
Rosmayani, Annisa MardhatillahThe purpose of this paper is to examine the effect of company brand image on consumer confidence in the online purchase of Muslim fashion products, to assess the influence…
Innovation in the takaful industry: a strategy to expand the takaful market in Indonesia
Peni Nugraheni, Rifqi MuhammadThis study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical…
Financial innovations in Islamic countries: the road to perdition or salvation?
Nofie ImanHow do financial innovations form and evolve in Islamic countries? How do nature and the organisation of innovation interact? Focussing on retail payment services, this…
Online purchase intention of halal cosmetics: S-O-R framework application
Chandra SuparnoThe purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal…
Marketing Islamic services: tackling misconceptualisation of commercial insurance
Djavlonbek KadirovThe purpose of this paper is to offer an alternative conceptualisation of commercial insurance that is based on service thinking and compares it to the ideas flowing from…
Integrated reporting and performance: a cross-country comparison of GCC Islamic and conventional banks
Amina Buallay, Ammar Abdulla Al Hawaj, Allam HamdanIn the Gulf Cooperative Council (GCC) countries, the integrated reporting (IR) concept has attracted considerable attention from banks. In as much as IR is not a legal…
Intrinsic and extrinsic attributes that drive Muslim consumer purchase behavior: A study in the context of Western imported food
Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Omar Massoud Salim Hassan Ali, Saima Hussain, Rabail WaqasThe purpose of this paper is to investigate the key attributes that drive Muslim consumer purchase behavior in the context of imported Western food in Pakistan.
Determinants of consumer’s readiness to adopt Islamic banking in Kashmir
Asif Hamid Charag, Asif Iqbal Fazili, Irfan BashirThe purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking.
Antecedents of SMEs’ satisfaction and loyalty towards Islamic microfinance: Evidence from Central Java, Indonesia
Wahibur Rokhman, Muhamad AbduhThe purpose of this paper is to examine factors influencing the level of satisfaction of Islamic microfinance customers and their loyalty toward their patronized…
Determinants and outcome of Islamic corporate social responsibility (ICSR) adoption in Islamic banking industry of Pakistan
Syed Asim Ali Bukhari, Fathyah Hashim, Azlan Bin AmranThe purpose of this study is to empirically examine the determinants and outcomes of Islamic corporate social responsibility (ICSR) adoption in Islamic bank branches in…
A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)
Tamer BaranThe purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Prof Jonathan Wilson
Further Information
