Journal of Islamic Marketing
Issue(s) available: 35 – From Volume: 1 Issue: 1, to Volume: 11 Issue: 1
Category:
MarketingHalal tourism: literature review and experts’ view
Alfonso Vargas-Sánchez, María Moral-MoralThe first problem when diving into this topic is the confusion caused by a number of terms intended to designate the same concept, in addition to the lack of a shared…
Investigating the impact of religious commitment on purchase of self-expressive brand products
Seyedeh Maryam Mirkhah, Nasser KaramiBrand and religion, although seemingly irrelevant, are sometimes considered as competitors in satisfying certain consumer needs. The purpose of this paper is to explore…
Investigating repatronage intention in stores carrying halal products through store personalities
Mozard Mohtar, Azni Zarina Taha, Ezlika Ghazali, Mardiana Md RadziThis paper aims to examine the influence of store environment cues, store personality and attitude toward halal product (AHP) on store evaluation and repatronage…
Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers
Nur Izatul Irani Binti Selim, Suhaiza Zailani, Azmin Azliza Aziz, Muhammad Khalilur RahmanThis study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.
Application of the Tayyib concept among Malaysian muslim consumers: The role of nutrition label
Zuraidah Zainol, Rusliza Yahaya, Juliana Osman, Nor Asiah OmarThis study aims to determine the effect of health knowledge on nutrition-label use and attitude, and consequently on healthy food choice among Malaysian Muslim consumers.
Developing Islamic crowdfunding website platform for startup companies in Indonesia
Achsania Hendratmi, Muhamad Nafik Hadi Ryandono, Puji Sucia SukmaningrumThis study aims to develop an Islamic crowdfunding model based on a website platform for startup companies.
Determinants of Islamic entrepreneurial intentions: an analysis using SEM
Mohammad Ali AshrafThe purpose of this paper is to determine the factors that affect Islamic entrepreneurial intentions. Specifically, how do prior experience, empathy, moral obligation…
Halal certification or ingredient disclosure: A comparative analysis of serving food in Japanese tourist destinations
Shuko TakeshitaThe purpose of this study is to clarify what is really needed to attract Muslim tourists by comparing the two main approaches to serving food with halal certification or…
Service quality, religiosity, customer satisfaction, customer engagement and Islamic bank’s customer loyalty
Abror Abror, Dina Patrisia, Yunita Engriani, Susi Evanita, Yasri Yasri, Shabbir DastgirThe purpose of this study is to investigate the influential factors of customer loyalty to Islamic banks, namely, service quality, customer satisfaction, customer…
Measuring perceptions of Muslim consumers toward income tax rebate over zakat on income in Malaysia
Abdullah- Al-Mamun, Ahasanul Haque, Muhammad Tahir JanThe purpose of this study is to explore the variables that affect Muslim consumers’ perception towards tax rebate over zakat on income in Malaysia.
Need to pioneer Islamic tourism in tourist resorts in Maldives
Aishath Muneeza, Zakariya Mustapha, Fathimath Nashwa Badeeu, Aminath Reesha NafizThe purpose of this paper is to formulate ways in which Maldives could pioneer Islamic tourism on a befitting framework and financing structure as a leverage to develop…
Exploration of pilgrimage tourism in Indonesia
Tanti Handriana, Praptini Yulianti, Masmira KurniawatiThis study aims to extract information and analyze the antecedents of Muslims following pilgrimage tours. Data from the Central Bureau of Statistics Indonesia shows that…
Halal marketing: a marketing strategy perspective
Syed Adil Shah, Sarwar M. Azhar, Niaz Ahmed BhuttoThe purpose of this paper is to conceptualize halal marketing from the marketing strategy perspective, particularly segmentation, targeting and positioning (STP).
Religiosity as a moderator between theory of planned behavior and halal purchase intention
Yusra Jamil Memon, Sarwar M. Azhar, Raheela Haque, Niaz Ahmed BhuttoThe purpose of this paper is to investigate the relationship between subjective norms (SNs), attitude (ATT) and perceived behavioral control (PBC) in predicting intention…
Determinants of halal-food consumption in Indonesia
Iwan Vanany, Jan Mei Soon, Anny Maryani, Berto Mulia WibawaIndonesia has the largest Muslim population in the world and represents a significant global-market opportunity for halal food producers. Surprisingly, halal-food…
Driving customer loyalty in the Malaysian fast food industry: The role of halal logo, trust and perceived reputation
Farzana Quoquab, Nur Zulaikha Mohamed Sadom, Jihad MohammadAlthough the importance of halal logo in determining purchase intention has been recognized in the marketing literature, there is a dearth of study that has examined the…
Instagram: its roles in management of Islamic banks
Tria Yulia Rahmawati, Miranti Kartika Dewi, Ilham Reza FerdianThis study aims to explore Instagram’s role in management practices of Islamic banks, particularly in Indonesia. The facts that presently Instagram is one of the…
Takaful models: origin, progression and future
Hafiz Ali HassanThe concept of Takaful has a long history. It is linked with the era of Prophet Muhammad 1,400 years ago. The globalization and development of socio-economic systems have…
“Is this restaurant halal?” Surrogate indicators and Muslim behaviour
Ghazala Khan, Faiza KhanThe purpose of this study is to investigate what cues or surrogate indicators Muslims use to determine whether restaurants are suitable for dining purposes in the absence…
Muslim consumer perception toward advertising practices: an exploratory study
Ahmed KamassiThe purpose of this study is to gain knowledge about Muslim consumer’s perceptions toward advertising practices.
Perception and expectation of customers in Islamic bank perspective
Muhamad Nadratuzzaman Hosen, Fitriyani Lathifah, Ferry JieThe purpose of this paper is as follows: to measure the levels of customer satisfaction, to analyze the gap of values between expectations and perceptions of customers for…
Muslims’ travel motivations and travel preferences: The impact of motivational factors on Islamic service, hedonic and product preferences
Ali Hassani, Sedigheh MoghavvemiMany studies have examined the influence of travel motivation on destination preferences; however, little is known about Muslim tourists’ leisure travel behaviour. This…
Cosmetics purchase behavior of educated millennial Muslim females
Suraiya Ishak, Ahmad Raflis Che Omar, Kartini Khalid, Intan Safiena Ab. Ghafar, Mohd Yusof HussainThe purpose of this study is to describe cosmetics purchase behavior of young, educated Muslim females in Malaysia and to explore its relationship with certain potential…
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Nurdin Sobari, Andyan Kurniati, Hardius UsmanThis study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing…
Mobile banking adoption in Islamic banks: Integrating TAM model and religiosity-intention model
Dwi Suhartanto, David Dean, Tuan Ahmad Tuan Ismail, Ratna SundariThis paper aims to examine mobile banking adoption in Islamic banks by integrating technology adoption model (TAM) and Religiosity-Behavioural Intention Model.
The role of Islamic marketing ethics towards customer satisfaction
Aamir Abbas, Qasim Ali Nisar, Mahmood A. Husain Mahmood, Abderrahim Chenini, Ahsan ZubairIslamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the…
Islamic banking and finance: potential approach for economic sustainability in China
Md Nazirul Islam Sarker, Most Nilufa Khatun, GM Monirul AlamThe purpose of this paper is to explore the unique aspects of Islamic finance and its role in economic development. It also explores the suitability of Islamic finance in China.
Halal logistics: practices, integration and performance of logistics service providers
Noorliza KariaThis paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by…
Behavioral intentions of different religions: Purchasing halal logo products at convenience stores in Hatyai
Zulfiqar Ali Jumani, Sasiwemon SukhabotThe demand for halal products is growing and attracting the attention of producers. In recent years, the importance of halal logo and popularity of halal products has…
Online disclosure practices of halal-friendly hotels
Ikram Nur Muharam, Mehmet AsutayThis research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover…
Green Banking and Islam: two sides of the same coin
Syed Asim Ali Bukhari, Fathyah Hashim, Azlan Bin Amran, Kalim HyderCurrently, one of the most important dilemmas facing mankind is environmental degradation and natural resource shortage. The adoption of Green Banking practices has been…
Exploring green banking performance of Islamic banks vs conventional banks in Bangladesh based on Maqasid Shariah framework
Taslima Julia, Salina KassimEnvironmental degradation has been identified as one of the major impediments for development in Bangladesh. The World Health Organization has ranked Bangladesh fourth…
The impact of PHTPS on trip quality, trip value, satisfaction and word of mouth: Non-Muslim tourists’ perspective
Mohamed Battour, Muhammad Khalilur Rahman, Md. Sohel RanaThe study aims to determine the impact of non-Muslim tourists’ perception of halal tourism products and services (PHTPS) on trip quality, trip value, satisfaction and word…
Evaluation of halal tourism in terms of bibliometric characteristics
Yenal Yagmur, Rüya Ehtiyar, Akin AksuThe growing competition between the developing halal market and the countries in halal market has enhanced the interest of researchers in this field in recent years. In…
UAE Islamic banking promotional strategies: an empirical review
Abid Mahmood Muhammad, Mohamed Bilal Basha, Gail AlHafidhThe purpose of this paper is to develop, measure and empirically validate the promotional techniques adopted by Islamic banks and the effect of these methods on consumer…
Effects of Halal social media and customer engagement on brand satisfaction of Muslim customer: Exploring the moderation of religiosity
Syed Alamdar Ali Shah, Raditya Sukmana, Bayu Arie Fianto, Muhammad Ali Ahmad, Indrianawati Usman Usman, Waqar Ahmed MallahThe purpose of this research is to examine the factors that affect brand satisfaction of a Muslim customer who is making purchases from selling outlets on social media.
Islamic bank selection criteria in Nigeria: a model development
Precious Chikezie Ezeh, Anayo D. NkamnebeThe purpose of this study is to develop a model for the study of Islamic bank choice and to test the significant importance of the constructs that influence bank customers…
Religiosity level and saving decisions in Baitul Maal wat Tamwil: the case of Indonesia
Ibrahim Fatwa Wijaya, Arif Rahman Hakim, Nugroho Saputro, Mulyadi MulyadiThis paper aims to examine the relationship between religiosity level and reasons for saving money in Islamic microfinance institutions [Baitul Maal wat Tamwil (BMT)] in…
Scale of religiosity for Muslims: an exploratory study
Shoaib Ul-Haq, Irfan Butt, Zeeshan Ahmed, Faris Turki Al-SaidIslam plays a powerful symbolic and cultural role in the constitution of consumer preferences, especially in Muslim countries. To quantitatively study this role in the…
Spirituality at work and organizational commitment as moderating variables in relationship between Islamic spirituality and OCB IP and influence toward employee performance
Achmad Sani, Vivin Maharani EkowatiThe purpose of this study is to analyze the influence of Islamic spirituality toward organizational citizenship behavior from Islamic perspective (OCBIP), influence…
Informal shariah pawnshop in the traditional markets of Surakarta
Malik Shahzad ShabbirThis study aims to explore how informal pawnbrokers and informal pawners interpret the existence of the informal pawnshop in the traditional market in Surakarta…
Demography, demand and devotion: driving the Islamic economy
Kasim RandereeThe purpose of this paper is to analyse three drivers of the Islamic economy: global Muslim demography; operational sectors and demand; and faith-based consumerism.
The effect of female portrayal in advertising on the Palestinian females purchase decision
Mohammed Z. Salem, Samir Baidoun, Grace Walsh, Netham SweidanThe purpose of this study is to examine the impact of female portrayal in advertisements on Palestinian female consumers’ purchasing decisions. TV and online media were…
Contrasting the drivers of customer loyalty; financing and depositor customer, single and dual customer, in Indonesian Islamic bank
Tika Kartika, Achmad Firdaus, Mukhamad NajibThis study aims to investigate the drivers of loyalty in Indonesian Islamic banks, especially group of depositor vs financing customer and single vs dual customer.
The effect of halal foods awareness on purchase decision with religiosity as a moderating variable: A study among university students in Brunei Darussalam
Muslichah , Rose Abdullah, Lutfi Abdul RazakThe purpose of this paper is to examine the moderating effect of religiosity on the relationship between awareness and purchase decision of halal foods.
Halal certification, the inadequacy of its adoption, modelling and strategising the efforts
Abid Haleem, Mohd Imran Khan, Shahbaz KhanNeed for effective adoption of halal certification through assessment and accreditation (HCAA) is imperative for the higher level of customer satisfaction. To achieve…
Breadth and frequency of marketing metric reporting and firm performance in the Middle East
John J. SailorsThe purpose of this paper is to explore a host of issues related to the use of marketing metrics and firm performance in the context of the Middle East. Specifically, it…
Halal certification mark, brand quality, and awareness: Do they influence buying decisions of Nigerian consumers?
Haruna Babatunde Jaiyeoba, Moha Asri Abdullah, Abdul Razak DzuljastriThis paper aims to ascertain whether halal certification mark, halal brand quality and halal awareness influence Nigerian consumers when making buying decisions.
Glocalising university websites: culturally formatted Arab sentiments
Vanaja Menon Vadakepat, Devaki Vadakepat MenonMany researchers have addressed students as consumers and considered their online searches to choose a university as typical buying behaviour. The myriad features of…
Multiple Sharia' board directorship: a Maslahah (public interest) perspective
Abd Hakim Abd RazakThe purpose of this study is to examine the legal paradigm of multiple Sharia' board directorship practice from the Sharia' law concept of Maslahah Al-Mursalah (public interest).
The needs of Muslim hotel customers: evidence from Russian guests
Anna Shnyrkova, Marina PredvoditelevaThe purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and…
Types of tourism: the travelogue of the greatest traveller
Norliza Aminudin, Salamiah A. JamalThis study is one of the first to address the types of tourism in contemporary standing in relation to the travel chronicle of Prophet Muhammad (PBUH). Consequently, this…
Halal brand personality and brand loyalty among millennial modest fashion consumers in Malaysia
Muhamad Izzuddin Zainudin, Faridah Haji Hasan, Abdul Kadir OthmanThe growing competition in Malaysia’s modest fashion industry has proven to be the main challenge for the business to stay relevant in the market. Based on this reason, it…
Development of Islamic banks’ brand personality (IBBP) model: a conceptual study in Malaysia
Muhammad Ahmed, Syed Ahmad Ali, Muhammad Tahir Jan, Arif HassanOrganizations today strive to differentiate themselves from others with the help of various tools. Aaker’s brand personality model is one of them. It comprises five…
Measuring corporate halal reputation: A corporate halal reputation index and research propositions
Marco TiemanThe purpose of this paper is to introduce a new framework to measure corporate halal reputation. In this conceptual paper, the “Corporate Halal Reputation Index” is…
Halal versus Hipster: the struggle for Sydney road and the culture of complaint
Michael ShawSydney road in Melbourne is a multicultural experiment where Hipster youth culture contests the street space with a variety of immigrants from the Middle East and Indian…
Islamic branding: insights from a conceptual perspective
Syeda Nazish Zahra Bukhari, Salmi Mohd IsaThe purpose of this study is to propose a conceptual model of Islamic branding. Based on the theory of self-congruity and existing literature, the conceptual model…
Social marketing: an Islamic perspective
Mahamudul HasanThe purpose of this study is to propose and develop a new perspective in Islamic Marketing by Integrating Islamic Marketing principles and the conventional Social…
The impact of religious salience on purchase intentions: evidence from the UAE
Catherine Nickerson, Anup Menon NandialathThe purpose of this paper is to explore the role of religious salience on consumer purchase intentions in the multicultural environment of the UAE, more specifically on…
Socialization and the buying behaviour of the Arab child consumers: insights from Oman
Suhail M. Ghouse, Monica Chaudhary, Omar DurrahThis paper aims to explore and analyze the various consumer socialization agents for the young Omani Arab children, who play a key role in the family purchase process.
The determinants of imported food purchase of Muslim consumers in Malaysia
YoungMin Choi, JinYi JeongThis paper aims to investigate the consumption and actual purchase behaviour of Malaysian food consumers who have experienced of buying imported food and to compare the…
Halal transportation adoption among pharmaceuticals and comestics manufacturers
Abdul Hafaz Ngah, T. Ramayah, Mohd Helmi Ali, Mohd Imran KhanThis study aims to identify the factors influencing the decision to the Halal transportation adoption among pharmaceuticals and cosmetics manufacturers.
Awareness of purchasing halal food among non-Muslim consumers: An explorative study with reference to Cape Town of South Africa
Abdalla Mohamed BashirThe purpose of this paper is to identify and investigate the awareness level of non-Muslim consumers to purchasing halal food products. Research on the non-Muslim…
Influential factors of Islamic insurance adoption: an extension of theory of planned behavior
Syed Ali Raza, Rehan Ahmed, Muhammad Ali, Muhammad Asif QureshiThe role of insurance is a backbone for consumers to secure their future. It is important to know where to invest and what are the benefits. Therefore, for the Muslim…
Predicting customers’ adoption towards family takaful scheme in Pakistan using diffusion theory of innovation
Imran Mehboob Shaikh, Kamaruzaman Bin Noordin, Sindhia Arijo, Fawad Shaikh, Ahmed AlshariefThis paper aims to examine the determinants that influence the customer’s adoption towards the use of family takaful scheme by extending diffusion theory of innovation…
Analysing barriers towards management of Halal supply chain: a BWM approach
Mohd Imran Khan, Shahbaz Khan, Abid HaleemAssurance of Halal integrity up to the consumption point requires a supply chain approach. Credence quality attributes of Halal products make adoption and management of…
Month of Ramadan effect swings and market becomes adaptive: A firm level evidence through Islamic calendar
Muhammad Naeem Shahid, Abdul Sattar, Faisal Aftab, Ali Saeed, Aamir AbbasThis paper aims to enhance the existing literature on adaptive market hypothesis (AMH) as this study first time links the month of Ramadan with AMH that permits the…
Comparative study of the Islamic interbank benchmark verses conversional rates
Issam TlemsaniThe purpose of this study is to evaluate the Islamic Interbank Benchmark Rate (IIBR) and investigate its relationship to conventional benchmark rates.
Innovation diffusion theory and customers’ behavioral intention for Islamic credit card: Implications for awareness and satisfaction
Dariyoush Jamshidi, Fazlollah KazemiOne of the main challenge when launching new banking services is to overcome resistance to change so as to accelerate market acceptance. This is the case of an Islamic…
Determinants of Muslims’ willingness to pay for halal certified food: Does religious commitment act as a moderator in the relationships?
Seyed Mehrshad Parvin Hosseini, Maryam Mirzaei, Mohammad IranmaneshThis study aims to investigate the factors that motivate Muslim consumers to pay for halal-certified food.
Perception of food manufacturers towards adoption of halal food supply chain in Malaysia: Exploratory factor analysis
Fadhlur Rahim Azmi, Abu Abdullah, Haslinda Musa, Wan Hasrulnizzam Wan MahmoodFood industry players obtain the advantages of profits growth within the halal industry whereby the market is dynamic to generate profit. Hence, this study aims to analyse…
Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness
Tatiek Nurhayati, Hendar HendarThis paper aims to increase knowledge about awareness and intention to choose the halal products. This study assessed the effect of intrinsic religiosity and knowledge of…
Creating consumer-based brand equity for customers by brand experience: Evidence from Iran banking industry
Davood Feiz, Hadi MoradiThe purpose of this paper is to investigate the effect of brand experience on brand equity dimensions in the perspective of customers (including brand identification…
Approaches to the wardrobe challenges of Muslim women in the west
Wafaa H. ShafeeThis study aims to identify the challenges of Muslim women in terms of their dress code in Western society by including their clothing needs in the strategies of the…
Green purchase intention: A conceptual model of factors influencing green purchase of Iranian consumers
Alireza Naalchi KashiThe purpose of this study is to focus on what factors and variables affect the consumers’ intention to purchase green products and lead them to prefer green ecologic…
Awareness level analysis of Indonesian consumers toward halal products
Dwi Agustina Kurniawati, Hana SavitriThis paper aims to measure and analyze the halal awareness of Indonesian consumers toward halal products. This paper also measures the religious belief, health reason…
Islamic marketing and consumer behaviour: a systematic literature review
Jessen Floren, Tareq Rasul, Azmat GaniThe purpose of this study is to systematically review the existing literature on Islamic marketing and its major impacts on consumer behaviours. In addition, this study…
The impact of culture on consumer’s perception of brand identity: Evidences from Gulf countries
Shiksha Kushwah, Deep Shree, Sakineh Rezaei, Mahim SagarThe purpose of this paper is to study the influence of culture on consumers’ perception of brands, specifically brand identity in Gulf countries (Saudi Arabia, the United…
Get connected with your Takaful representatives: Revisiting customer loyalty through relationship marketing and service quality
Mohsin Abdur Rehman, Ismah Osman, Khurram Aziz, Hannah Koh, Muhammad AwaisMarketing investigations on the concomitant variables of both service quality and relationship marketing are very scarce. Hence, the purpose of this study is to examine…
Prioritising the risks in Halal food supply chain: an MCDM approach
Shahbaz Khan, Mohd Imran Khan, Abid Haleem, Abdur Rahman JamiRisk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the…
The emergence of halal food industry in non-Muslim countries: a case study of Thailand
Mohd Saiful Anwar Mohd Nawawi, Mohd Fauzi Abu-Hussin, Muhamad Syazwan Faid, Norhidayah Pauzi, Saadan Man, Noratiqah Mohd SabriThe paper aims to explore the development of the halal industry in Thailand. It endeavours to investigate the main factors behind the country’s success as one of the…
Measuring the service quality of BPJS health in Indonesia: a sharia perspective
Alifah Ratnawati, Noor KholisThe purpose of this study is to identify the factors that were considered important by Muslim BPJS participants of service quality received when using BPJS Health card for…
A study of Indonesian community’s behaviour in paying zakat
Widiyanto bin Mislan Cokrohadisumarto, Zaenudin Zaenudin, Bejo Santoso, Siti SumiatiThe purpose of this study is to develop a model of the Muslim community’s behaviour in paying zakat to contribute ideas on how to increase zakat recipients nationally, so…
How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? : A case study from Indonesia
Jono Mintarto Munandar, Dewi Oktaviani, Yenni AngrainiThis paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers.
The effects of advertising appeals on consumers’ behavioural intention towards global brands: The mediating role of attitude and the moderating role of uncertainty avoidance
Syed Hassan Raza, Hassan Abu Bakar, Bahtiar MohamadThis study aims to examine the effects of the advertising appeals (AP) on consumers’ behavioural intention, specifically to use global brands. In addition, the study…
Systematic literature review of halal food consumption-qualitative research era 1990-2017
Saira Naeem, Rana Muhammad Ayyub, Irfan Ishaq, Sobia Sadiq, Tahir MahmoodIn view of increasing demand of halal foods and to properly address the needs of various types of consumers, the literary inquiries have sprung in this area since start of…
Innovation in the takaful industry: a strategy to expand the takaful market in Indonesia
Peni Nugraheni, Rifqi MuhammadThis study aims to identify and describe possible innovations available to the takaful industry in Indonesia by considering demographic characteristics and geographical…
Financial innovations in Islamic countries: the road to perdition or salvation?
Nofie ImanHow do financial innovations form and evolve in Islamic countries? How do nature and the organisation of innovation interact? Focussing on retail payment services, this…
Determinants of consumer’s readiness to adopt Islamic banking in Kashmir
Asif Hamid Charag, Asif Iqbal Fazili, Irfan BashirThe purpose of this study is to examine the factors that influence the consumer intention to adopt Islamic banking.
Performance art strategy for tourism segmentation: (A silat movement of Minangkabau ethnic group) in the event of tourism performance improvement
Benny Hutahayan, WahyonoThis paper aims to analyze the strategy of performance art, especially silat movement as a source and identity of traditional dance movement of the Minangkabau ethnic…
Antecedents of SMEs’ satisfaction and loyalty towards Islamic microfinance: Evidence from Central Java, Indonesia
Wahibur Rokhman, Muhamad AbduhThe purpose of this paper is to examine factors influencing the level of satisfaction of Islamic microfinance customers and their loyalty toward their patronized…
An investigation of the effect of customer beliefs on the intention to participate in family Takaful schemes
Tariq Bhatti, Maizaitulaidawati Md HusinThe purpose of this study is to apply the theory of planned behavior (TPB) in predicting the intention to participate in family takaful schemes (FTSs) in the United Arab…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen access:
hybridEditor:
- Prof Jonathan Wilson
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