Journal of Islamic Marketing
Issue(s) available: 42 – From Volume: 1 Issue: 1, to Volume: 12 Issue: 2
Category:
Marketing
The challenge of online privacy preservation in Muslim-majority countries during the COVID-19 pandemic
Dina El-Bassiouny, Noha El-BassiounyE-learning has become a predominant platform for education as a result of the COVID-19 pandemic. Yet, privacy issues have emerged from online learning that posed…
Replacing exams with research papers: chronicles of a higher education institution (HEI) amidst COVID-19 pandemic
Noha El-Bassiouny, Ehab K.A. MohamedExam administration during the COVID-19 pandemic represents a challenge for most schools. This paper aims to document the experience of a business school in a developing…
Online hijab purchase intention: the influence of the Coronavirus outbreak
Eli Sumarliah, Safeer Ullah Khan, Ikram Ullah KhanThis paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises…
The role of knowledge, trust, and religiosity in explaining the online cash waqf amongst Muslim millennials
Rahmatina Awaliah Kasri, Syafira Rizma ChaerunnisaThis study aims to determine the role of knowledge, trust and religiosity in influencing the intention to donate cash waqf online among Muslim millennials in Indonesia.
The anatomy of non-Muslim consumers’ halal fashion buying behaviour: a quantitative approach
Arun Kumar Tarofder, Umme Salma Sultana, Raisal Ismail, Suha Fouad Salem, Adiza Alhassan MusahThe purpose of this study is two-fold: classifying non-Muslim halal fashion buyers by applying quantitative techniques and identifying the persuading determinants of the…
Evaluating negative attitudes of the students and shoppers towards halal cosmetics products
Mohammad Mominul IslamThis study aims to reveal how consumers and shoppers are negative toward alcohol, animal fat, producers and certification issues concerned with halal cosmetics products.
The image and customer well-being stems from banking activities
Mohammad Sadegh Eshaghi, Bahram Ranjbarian, Azarnoush AnsariThis study, by applying psychological life-space theory, aims to identify the role of banking activities in customers’ well-being.
The halal tourism – alternative or mass tourism? Indications of traditional mass tourism on crescent rating guidelines on halal tourism
Bhayu RhamaThis study aims to identify whether halal tourism, as advocated by Mastercard-Crescent Rating guidelines on halal tourism can be considered as supporting sustainable tourism.
Spiritualism versus materialism: can religiosity reduce conspicuous consumption?
Ali Ramazani, Mahdi KermaniDue to economic growth and increasing the population of Islamic societies in the world, marketing studies have become more essential in these societies. This paper aims to…
Customer experience management in medical tourism (case study: Iranian hospital’s medical tourists)
Hamed Dabaghi, Seyed Mohammad Tabataba’i-Nasab, Saeid Saieda ArdakaniThe purpose of this paper is to focus on the emerging phenomenon of medical tourism in the context of Iran from a customer experience management perspective and benchmark…
Comparative analysis of QISMUT+3’s Islamic corporate social responsibility
Agung Nur Probohudono, Astri Nugraheni, An NurrahmawatiThe purpose of this study is to analyze the impact of corporate social responsibility (CSR) disclosure on the financial performance of Islamic banks across nine countries…
Impact of supply chain integration on halal food supply chain integrity and food quality performance
Mohd Helmi Ali, Mohammad Iranmanesh, Kim Hua Tan, Suhaiza Zailani, Nor Asiah OmarThe current complex halal food supply chain (SC) has caused food scandals, which have illustrated the weakness of multiple food quality standards and certification and…
Hijabista willingness to accept premium pricing: an analytical study of the effect of social and self-identity on hijab fashion brands satisfaction
Alshaimaa Bahgat Alanadoly, Suha Fouad SalemThis paper aims to study the predictors influencing hijabista satisfaction towards Hijab fashion brands and their willingness to pay premium pricing as fashion consumers…
Why do Muslims engage in adaptive worship behavior during the pandemic? The role of protection motives and religiosity
Rokhima Rostiani, Jein Sriana Toyib, Siti KhoiriyahThis study aims to investigate whether the protection motivation theory (PMT) and religiosity can explain the intention of at-home worship adaptive behavior during the…
Brand hate and retaliation in Muslim consumers: does offensive advertising matter?
Uzma Noor, Mahnaz Mansoor, Sajeela RabbaniThis study aims to investigate the generation of negative emotions and behavior in Muslim consumers from their attitude toward offensive advertising. Mediation of brand…
Exploring marketing orientation in integrated Islamic schools
Ayesha Latif Shaikh, Syed Hasnain Alam KazmiThe purpose of this paper is to scrutinize the marketing orientation and market-oriented cultural elements of integrated Islamic schools. These integrated schools teach…
Panic buying or preparedness? The effect of information, anxiety and resilience on stockpiling by Muslim consumers during the COVID-19 pandemic
Claire Eloise Sherman, Damien Arthur, Justin ThomasThe purpose of this study is to examine the causes of consumer stockpiling by Muslim consumers during the coronavirus (COVID-19) pandemic. Specifically, this paper…
Explaining the comparative perception of e-payment: role of e-shopping value, e-payment benefits and Islamic compliance
Karim F. GarrouchThis study aims to examine three factors affecting the comparative e-payment perception, namely, perceived e-shopping value, e-payment benefits and Islamic Sharia…
Integrative review of Islamic marketing
Syed Adil Shah, Maqsood Hussain Bhutto, Sarwar M. AzharThe purpose of this study is to integrate and synthesize the Islamic marketing literature, understand the phenomenon and related concepts and provide suggestions for…
Behavioural intention and adoption of internet banking among clients’ of Islamic banks in Malaysia: an analysis using UTAUT2
Hassanudin Mohd Thas Thaker, Mohamed Asmy Mohd Thas Thaker, Ahmad Khaliq, Anwar Allah Pitchay, Hafezali Iqbal HussainThis study aims to investigate the behavioural intention and adoption of internet banking (IB) among clients of local and foreign Islamic banks in Malaysia.
Marketing advantages and sustainable competitiveness through branding for the supply chain of Islamic country
Muhammad Saeed Shahbaz, Mudaser Javaid, Syed Hasnain Alam Kazmi, Qamar AbbasBranding plays a vital role in the success of every organization and even industry. In Islamic countries, every organization must consider Sharia rules while strategy…
Factors affecting intention to adopt halal practices: case study of Indonesian small and medium enterprises
Sahat Aditua Fandhitya Silalahi, Fachrurazi Fachrurazi, Achmad Muchaddam FahhamThis study aims to investigate the effect of religiosity, government support, consumer demand, the expectation for higher revenue and competition intensity on Indonesian…
Marketing strategies in communicating CSR in the Muslim market of the United Arab Emirates: insights from the banking sector
Effrosyni Georgiadou, Catherine NickersonThis paper aims to explore the online corporate social responsibility (CSR) communication by domestic and global banks operating in the United Arab Emirates.
Celebrity transgression and consumers’ forgiveness: does religiosity matter?
Anwar Sadat Shimul, Matthew Barber, Mohammad Ishmam AbedinThis paper aims to examine the role of religiosity on consumers’ forgiveness when celebrities get involved in transgression. The celebrity’s reaction and its impact on…
Customer participation, value co-creation and customer loyalty: evidence from Umrah travel agencies in Indonesia
Ali Mursid, Cedric Hsi-Jui WuThis study aims to elucidate customer participation and value co-creation in enhancing customer loyalty in the context of Umrah travelers. First, it identifies the…
Can opinion leaders through Instagram influence organic food purchase behaviour in Saudi Arabia?
Ahlam Ibrahim Al-Harbi, Nada Saleh BadawiThis study aims to investigate the influence of online opinion leadership and opinion seeking the intention to purchase and purchase behaviour of organic food in Saudi Arabia.
Determinants of Islamic banking products and services adoption in Morocco: a conceptual framework
Amal El Mallouli, Hassan SassiThe Moroccan monetary authorities have implemented an Islamic banking system since 2017 as an alternative to the conventional system. However, the adoption of Islamic…
Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude
Hanif Adinugroho Widyanto, Imaduena Aesa Tibela SitohangThis paper aims to investigate the antecedents of Muslim millennial’s purchase intention for halal-certified cosmetics and pharmaceutical products by expanding the theory…
Ethical consideration of Islamic banks in Pakistan: an empirical analysis
Fatima Khaleel, Pervez Zamurrad Janjua, Mumtaz AhmedThe purpose of this paper is threefold. First, it assesses communicated (information disclosed in annual reports and websites) ethical values of Islamic banks (IBs) by…
Salesperson ethics behavior as antecedent of Islamic banking customer loyalty
Tony Wijaya, Moh Nasuka, Anas HidayatThe development of the banking industry is encouraging increasingly fierce competition. In the face of banking competition, Islamic banks need to build customer loyalty by…
A decade of research on Muslim entrepreneurship
Yusuf HassanThe purpose of this study is two-fold. First, it proposes a definition of Muslim entrepreneurship and second, it synthesizes existing literature on Muslim entrepreneurship…
Halal tourism: exploring innovative marketing opportunities for entrepreneurs
Mohamed Battour, Mohamed Salaheldeen, Khalid MadyThe aim of this conceptual paper is to define Halal tourism based on the current practices and to explore the available innovative business opportunities in Halal travel…
The exploration role of Sharia compliance in technology acceptance model for e-banking (case: Islamic bank in Indonesia)
Hardius Usman, Nucke Widowati Kusumo Projo, Chairy Chairy, Marissa Grace HaqueThe study proposes an extended model of the technology acceptance model (TAM) by including Sharia compliance (SC), knowledge of SC and confidence in SC, in addition to…
“Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent?”
Talita Leoni Rizkitysha, Arga HanantoDespite the high research interest regarding Halal products, most studies on Halal products focused on food and cosmetics. This study aims to examine the factors that…
The effect of Muslims’ tendency to regret being customers of conventional banks on their intention to save money in Islamic banks
Burhanudin BurhanudinThere are some Muslims who only hold conventional bank accounts, regardless that some believe that such banks implement an interest charging system that contradicts…
Digital zakāh campaign in time of Covid-19 pandemic in Indonesia: a netnographic study
Fahmi Ali Hudaefi, Irfan Syauqi BeikDespite the COVID-19 recession, the collection of zakat (almsgiving) managed by the National Board of Zakat Republic of Indonesia (BAZNAS RI) has increased, especially…
Non-Muslim consumers’ intention to purchase halal food products in Malaysia
Yong Hion Lim, Suddin Lada, Rahat Ullah, Azaze-Azizi Abdul AdisThis study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect.
The moderating role of gender and religiosity on the EMA model: an Indonesian Muslim pilgrim perspective
Yudha Dwi Nugraha, Yulia Arisnani WidyaningsihThis paper aims to investigate the relationship between expectations of umrah visit, the two dimensions of motivation for umrah visit and attitude toward umrah visit using…
Clothing of righteousness: exploring tensions of halal maternity wear on online apparel websites
Jayne Krisjanous, Nilufar Allayarova, Djavlonbek KadirovThis paper aims to explore marketing practices related to online halal maternity wear by examining the characteristics of halal maternity wear promoted to Muslim women…
A bibliometric analysis of Islamic marketing studies in the “journal of Islamic marketing”
Ujang Syahrul Mubarrok, Izzani Ulfi, Raditya Sukmana, Badri Munir SukocoMost available studies focus mainly on Islamic economics and finance with none conducted on Islamic marketing bibliometrics. The purpose of this paper is to commemorate…
An examination of ethnic-based consumer ethnocentrism and consumer animosity
Samshul-Amry Abdul-Latif, Asmat-Nizam Abdul-TalibThe purpose of this study is to investigate the effects of consumer ethnocentrism and consumer animosity at the ethnic level. This study examines both effects on an ethnic…
Factors influencing customer switching behavior in Islamic banks: evidence from Kuwait
Sherif Ghamry, Hamed M. ShammaWith increasing competition, Islamic banks in Kuwait are currently facing difficulties in retaining their customers as customers now have the option to switch from one…
Drivers of intention to use Murabaha financing: religiosity as moderator
Naqeeb Ullah Atal, Mohammad Iranmanesh, Fathyah Hashim, Behzad ForoughiThe purpose of this paper is to investigate the determinants of Muslims’ attitude and intention towards Murabaha financing by considering religiosity as a moderator.
Consumer ethnocentrism and purchasing behavior: moderating effect of demographics
Shahin AkbarovThis study aims to investigate consumer ethnocentrism and determine its impact on actual purchasing behavior in relation to six product categories. It also examines the…
Shariah board, web-based information and branding of Islamic financial institutions
Ishfaq Ahmed, Ahmad Usman, Waqas Farooq, Muhammad UsmanWith the advent of technology and internet banking, the role and value of bank’s websites have increased. Additionally, the Islamic banking boom has also increased the…
The factors affecting student satisfaction with online education during the COVID-19 pandemic: an empirical study of an emerging Muslim country
Mohamed A.K. Basuony, Rehab EmadEldeen, Marwa Farghaly, Noha El-Bassiouny, Ehab K.A. MohamedThis study aims to investigate factors affecting students’ satisfaction with online learning during the COVID-19 pandemic.
Muslims’ travel decision-making to non-Islamic destinations: perspectives from information-seeking models and theory of planned behavior
Ahmed M. Adel, Xin Dai, Rana S. Roshdy, Chenfeng YanThe present research extends the existing literature of halal tourism and Muslims’ travel decision-making by applying information-seeking models and the planned behavior…
The role of viral marketing strategies in predicting purchasing intention of eco-labelled products
Sahar Hosseinikhah Choshaly, Marva MirabolghasemiViral marketing through the internet is an important and cost-effective way to promote products. This study aims to examine the impact of viral marketing strategies (level…
Negotiation of needs towards halal talents sustainability
Norhayati Rafida Abdul Rahim, Ismail Abdullah, Noor Azrina Yahya, Muhammad Nizam Awang, Siti Zubaidah Muhammad, Safiyyah Ahmad Sabri, Norfaizah Nadhrah AhmadThis study aims to identify the negotiation parameters of needs for Halal talents in Malaysia and proffer solutions on the sustainability of halal talents in Malaysia.
Assessing brand love, brand sacredness and brand fidelity towards halal brands
Richa Joshi, Prerna GargThe purpose of this study is to examine the role of contemporary consumer-brand relationships in predicting brand sacredness, brand fidelity and propensity to spread word…
Arab’s children’s influence on the buying process: comparing parent and child perceptions
Suhail Mohammad Ghouse, Monica Chaudhary, Omar DurrahThis paper aims to identify the perception levels of the child and parents towards the child’s influence on different product categories and stages of the family buying…
Exploring halal tourism in Muslim-minority countries: Muslim travellers’ needs and concerns
Mohd Fuaad Said, Khairul Akmaliah Adham, Nur Sa’adah Muhamad, Syahnaz SulaimanThis study focusses on the underlying needs of Muslims to adhere to the tenets of their religion and to guide their behaviours accordingly. These requirements, for the…
Investigating the customers’ drivers of Islamic credit card loyalty and word of mouth
Dariyoush Jamshidi, Laura KuanovaBecause of the huge advantages of Islamic credit cards for both banks and customers, the purpose of this study is to examine the main factors that influence consumers to…
Country-of-origin image; SMEs and emerging economies – evidence from a case study of manufacturing SMEs from Turkey
Vahideh Arghashi, Abdullah OkumuşThe purpose of this study is to investigate small and medium-sized enterprises (SMEs’) internationalization process in emerging Islamic markets and to introduce the…
Attitudes toward femvertising in the Middle East: the case of Lebanon
Samer ElhajjarThe purpose of this paper is to offer a clear understanding of the use of femvertising in Lebanon and its effects on consumers in general.
Influence of category attitudes on the relationship between SERVQUAL and satisfaction in Islamic banks; the role of disruptive societal-level events
Dalia Abdel Rahman Farrag, William H. Murphy, Mohammed HassanThe purpose of this study is to modify the service quality scale (SERVQUAL) for measuring the performance of Islamic banks after modifying and validating it to fit the…
Impact of internal and external factors on halal logistics implementation
Aries Susanty, Nia Budi Puspitasari, Sumunar Jati, Oktivia SelvinaThe purpose of this paper is as follows: first, this study aims to identify the impact of internal and external factors on the implementation of halal logistics (IHL)…
Intention to use mobile banking services: an Islamic banking customers’ perspective from Sri Lanka
Sabraz Nawaz Samsudeen, Gunapalan Selvaratnam, Ahamed Hilmy Hayathu MohamedThis paper aims to identify the determinants of the intention to use mobile banking services among Islamic Banking customers in Sri Lanka. The study was carried out based…
Salesforce product knowledge in Islamic financial institutions; development and validation of measurement scale
Shinaj Valangattil Shamsudheen, Mohammad Ashraful Ferdous ChowdhuryThe purpose of the study is to develop and validate scale to measure the “product knowledge of salesforce in Islamic financial institutions”.
What shapes Muslim business operators’ attitudes towards value-added tax? Evidence from the United Arab Emirates
Mohd Ariff Kasim, Siti Rosmaini Mohd Hanafi, Norazah Mohd SukiThis study aims to examine what factors shape Muslim business operators’ attitudes towards pre- and post-value-added tax (VAT) implementation in the United Arab Emirates (UAE).
Strengthening consumers’ halal buying behaviour: role of attitude, religiosity and personal norm
Md. Kashedul Wahab Tuhin, Mahadi Hasan Miraz, Md. Mamun Habib, Md. Mahbub AlamThis study aims to determine direct and indirect ways of strengthening consumer’s halal buying behaviour. For this, the researchers explore the role of religiosity and…
Retirement saving behavior: evidence from UAE
Sara Osama Alkhawaja, Mohamed AlbaityThis study aims to examine the effect of future time perspective (FTP), financial risk tolerance (FRT) and knowledge of financial planning for retirement (KFPR) on…
Understanding spiritual journey to hajj: Ghana and Uzbekistan perspectives
Alexander Preko, Azizbek Allaberganov, Iddrisu Mohammed, Martins Albert, Robert AmponsahThis study aims to explore the country-specific understanding of Hajj, its experience and challenges between the pilgrims of Ghana and Uzbekistan.
The effect of fake news in marketing halal food: a moderating role of religiosity
Zazli Lily WiskerThis study aims to explore how consumers process and respond to fake news on halal food in a Muslim-majority country. The study hypothesises that fake news that violates…
Implementing ‘cleanliness is half of faith’ in re-designing tourists, experiences and salvaging the hotel industry in Malaysia during COVID-19 pandemic
Maheen Iqbal Awan, Amjad Shamim, Jiseon AhnIn the prevailing COVID-19 pandemic, organizations now are expected to serve customers who are highly conscious of safety and sanitation. Among others, the hospitality…
Educational perspective on interreligious relations among Muslims, Christians and Kaharingan adherents in Central Kalimantan, Indonesia
Abdul QodirThis paper aims to investigate how do Muslims, Christians and Kaharingan adherents conduct interreligious relations among them in their everyday lives in Central…
Halal food export and Malaysia’s potential: the applicability of the gravity theory of trade
Md. Yunus Ali, Puteri Zahrah Aminan Abdul Ghaffar, Shahriar Kabir, Sa'adiah MunirThe gravity theory of trade explains the potential for trade between nations, but its application to trade in halal food has been questioned by previous studies. This…
Does country governance and bank productivity Nexus matters?
Fakarudin Kamarudin, Nazratul Aina Mohamad Anwar, Annuar Md. Nassir, Fadzlan Sufian, Khar Mang Tan, Hafezali Iqbal HussainThis study aims to examine the impact of country governance and other potential bank-specific characteristics and macroeconomic condition determinants on bank productivity…
Exploring the motives behind the purchase of western imported food products. A phenomenological study from a Muslim-dominated region
Syed Faheem Hasan Bukhari, Frances M. Woodside, Rumman Hassan, Saima Hussain, Sara KhurramThe usage and preference of western imported food in a Muslim-majority state signifies its importance and relevance in a specific culture. However, the inclination and…
Role of halal literacy and religiosity in buying intention of halal branded food products in India
Adil Khan, Mohd Yasir Arafat, Mohammad Khalid AzamThis study aims to investigate the influence of religiosity (intrinsic and extrinsic) and halal literacy on the intention of Muslim consumers to purchase halal branded…
Demographic determinants of charity donors and its implication for cash waqf institutions in Malaysia
Abidullah Khan, Muhammad Hakimi Mohd. Shafiai, Muhammad Shaique, Shabeer KhanThe purpose of this study is to identify the demographic groups that can be targeted for donations by the cash waqf institutions for their marketing campaigns in Malaysia.
A moderating role of halal brand awareness to purchase decision making
Erny Rachmawati, Suliyanto , Agus SurosoThe purpose of this study is to determine the relationship between product knowledge and product involvement with purchase decision-making. In addition, this study also…
Muslim tourists’ intention to book on Airbnb: the moderating role of gender
Tosin Tiamiyu, Farzana Quoquab, Jihad MohammadThe purpose of this study is to investigate the impact of reputation on perceived value towards Muslim tourists’ booking intention on Airbnb, particularly from the…
Halal food purchase intention of Muslim students in Spain: testing the moderating effect of need-for-cognition
Mahir Pradana, Aditya Wardhana, Nurafni Rubiyanti, Syahputra Syahputra, Dian Gita UtamiThis paper aims to investigate the purchase intention of halal food products in Spain, from the perspective of Muslim students.
An exploratory treatise on the ethnocentric tendencies of Emirati Gen Z consumers
Rajasekhara Mouly Potluri, Sophia Johnson, Premila KoppalakrishnanThe purpose of this paper is to explore the ethnocentric tendencies of Emirati Gen Z consumers and to provide empirical evidence on how demographic variables (gender and…
Fundraising campaigns via social media platforms for mitigating the impacts of the COVID-19 epidemic
Saeed Awadh Bin-Nashwan, Meshari Al-DaihaniThe rapid outbreak of coronavirus 2019 (COVID-19) has triggered unprecedented restrictions on not only human movement but also a wide sphere of economic activities…
Factor affecting competitive advantage of real estate developers in Indonesia
I Putu Gede SukaatmadjaThis study aims to test and explain the implementation of the green marketing mix (GMM) strategy, based on an environmental orientation (EO) in increasing the competitive…
Buy Muslim-made first – does halal consciousness affect Muslims’ intention to purchase?
Siti Hasnah Hassan, Norizan Mat Saad, Tajul Ariffin Masron, Siti Insyirah AliBuy Muslim’s First campaign started with the primary aim of urging the Muslim community to be more vigilant about halal or Shariah-compliant products, leading to a number…
Integrating trust, religiosity and image into technology acceptance model: the case of the Islamic philanthropy in Indonesia
Hardius Usman, Dipa Mulia, Chairy Chairy, Nucke WidowatiThe purpose of this study is to propose an extended model of technology acceptance model (TAM) in the use of financial technology (Fintech) in the context of Islamic…
Is the Sharia supervisory board a friend or an enemy of Islamic banks?
Ibtissem BakloutiThis paper is an empirical study of the effect of the characteristics of the Sharia supervisory board (SSB) on the financial performance of Islamic banks.
Identifying the influence of the Halal logo on Muslim consumers’ attitudes using fMRI technology
Osama Sam Al-Kwifi, Hamid Mahmood Hamid Gelaidan, Abdulla Hamad M. A. FetaisHalal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption…
Factors determining behavioral intentions to use Islamic financial technology: Three competing models
Darmansyah , Bayu Arie Fianto, Achsania Hendratmi, Primandanu Febriyan AzizThe purpose of this paper is to investigate the influential factors on behavioral intentions toward Islamic financial technology (FinTech) use in Indonesia, for all types…
Halal certification for tourism marketing: the attributes and attitudes of food operators in Indonesia
Norliza Katuk, Ku Ruhana Ku-Mahamud, Kalsom Kayat, Mohd. Noor Abdul Hamid, Nur Haryani Zakaria, Ayi PurbasariHalal tourism is a subset of tourism activities geared towards Muslim which are aligned with the Islamic principles. As a response to this, many food operators have…
Emotional experience on behavioral intention for halal tourism
Ririn Tri Ratnasari, Sri Gunawan, Imron Mawardi, Kusuma Chandra KiranaThe purpose of this paper is to examine halal certification for halal culinary, destination brand and emotional experiences on customer satisfaction and behavioral intention.
An integrated model of brand experience and brand love for halal brands: survey of halal fast food consumers in Malaysia
Adil Khan, Abdul Saboor Mohammad, Shahaliza MuhammadThis study aims to develop, propose and test an integrated framework of brand love and brand experience in the context of halal industry. Particularly, this study…
Promoting consumer loyalty and resilience to negative information through brand identity sub-components: an empirical investigation in the luxury electronics goods
Azim Zarei, Davood Feiz, Hadi MoradiThe strategic importance of brand identity management has been emphasized in the brand management literature, but studies that examine brand identity sub-components…
Loyalty formation and its impact on financial performance of Islamic banks – evidence from Indonesia
Ayu Fusva, David Dean, Dwi Suhartanto, Moch. Edman Syarief, Agus Zainul Arifin, Tintin Suhaeni, Wahyu RafdinalThis paper aims to examine loyalty formation, including service quality, perceived value, image and satisfaction as determinants, and their effect on the financial…
Operational definition for doubtful activities (Shubuhat) based on Islamic finance perspective
Essia Ries Ahmed, Sofri Bin Yahya, Harashid Haron, Djafar Henni MohamedThe purpose of this paper is to give another perspective on the definition of doubtful activities (Shubuhat) in the context of Islamic finance activities.
Halal meat production in Pakistan: status and prospects
Habibullah Magsi, Abid Ali Randhawa, Atta Hussain ShahThe purpose of this paper is to explore halal meat production potential and export potential in Pakistan. Following this, the paper is to both stimulate the business and…
Improving the satisfaction and loyalty of BPJS healthcare in Indonesia: a Sharia perspective
Alifah Ratnawati, Widiyanto bin Mislan Cokrohadisumarto, Noor KholisThe purpose of this study is to analyze how to improve the satisfaction and loyalty of Badan Penyelenggara Jaminan Sosial Kesehatan (BPJS) health patients in Indonesia…
Muslims and non-Muslims intention to hold Shariah-compliant credit cards: a SmartPLS approach
Zaimy Johana Johan, Mohd Zainee Hussain, Rohani Mohd, Badrul Hisham KamaruddinThe purpose of this paper is to examine the relationship between attitude, subjective norm, perceived behavioural control, religiosity, knowledge and Shariah-compliance…
The antecedents of Muslim customers’ intention to invest in an Islamic bank’s term deposits: evidence from a Muslim majority country
Sri Rahayu Hijrah Hati, Sigit Sulistiyo Wibowo, Anya SafiraThe purpose of this study is to examine the impacts of product knowledge, perceived quality, perceived risk and perceived value on customers’ intention to invest in…
Leadership and followers’ organizational citizenship behaviour from the Islamic perspective (OCBIP)
Morteza Hendijani Fard, Azade Asadi Damavandi, Ali Mahdilouytazehkandi, Meysam AsharinThis paper aims to examine the relationship between four leadership approaches (i.e. transactional leadership, transformational leadership, entrepreneurial leadership and…
Drivers of Ar-Rahnu (pawn) acceptance: Malaysian evidence
Hassanudin Mohd Thas Thaker, Ahmad Khaliq, Mohamed Asmy Bin Mohd Thas Thaker, Anwar Bin Allah Pitchay, K. Chandra SakaranThe purpose of this paper is to examine the factor persuading the acceptance of Islamic pawn broking (Ar-Rahnu) among Islamic bank customers.
Does beauty have a price? The impact of a conceptualization of beauty on the price placebo effect in Turkey compared to New Zealand
Djavlonbek Kadirov, Charleen Raju, Ahmet Bardakcı, Nazan Madak, Mohammad Saud KhanMarketers of beauty products capitalize on consumers’ perception of beauty to enact a price placebo effect through setting high prices to insinuate a superior performing…
Determinants of purchase intention of halal cosmetic products among Generation Y consumers
Nasreen Khan, Abdullah Sarwar, Booi Chen TanHalal cosmetic products are considered as innovation and revolution in the cosmetic industry as they offer high-quality products that follow the halal compliance and meet…
Halal food credence: do the Malaysian non-Muslim consumers hesitate?
Mas Wahyu Wibowo, Dudi Permana, Ali Hanafiah, Fauziah Sh Ahmad, Hiram TingThe purpose of this paper is to introduce the variable of halal food knowledge (HFK) into the theory of planned behavior framework to investigate Malaysian non-Muslim…
Relationship dynamics in customer loyalty to online banking services
Akram Garepasha, Samad Aali, Ali Reza Bafandeh Zendeh, Soleyman IranzadehThe purpose of this paper is to investigate the effect of service quality and relationship quality on customer loyalty in different stages of the relationship life cycle…
Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification
Muhammad Mohsin Butt, Kok Wei Khong, Muhammad AlamThis study aims to establish the psychometric properties of behavioural integrity scale at an organizational level from external stakeholders’ perspective and its…
Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior?
Mahmoud Yasin, Lucia Porcu, Francisco Liébana-CabanillasThe purpose of this paper is to investigate how religious values of Islamic banking users influence their active social media engagement behavior (SMEB), when exposed to…
Halal food marketing: an evaluation of UK halal standards
Awal Fuseini, Phil Hadley, Toby KnowlesBecause of the economic significance of the Halal meat market, many food business operators have started trading in Halal meat products. Some businesses rely solely on the…
Shaping the consumers’ attitudes towards Halal food products in Turkey
Mahmut Selami Akın, Abdullah OkumuşThe study aims to examine the consumers’ attitudes toward halal food products based on tripartite model. Regarding this, the effect of halal food awareness, perceived risk…
The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia
Hendy Mustiko Aji, Izra Berakon, Alex Fahrur RizaPrior studies in the context of electronic money have examined the effect of social pressure [subjective norm (SN)] on usage intention, but the results are found…
An analysis of customer satisfaction on employee professionalism: a comparison between Islamic and conventional banks in Malaysia
Ainatul Aqilah Kamarudin, Salina KassimThis paper aims to make a comparative analysis about the level of customer satisfaction on employee professionalism between Islamic and conventional banks in Malaysia. It…
Segmenting, targeting and positioning in Islamic marketing
Mohammad Mominul IslamThis study aims to conceptualize the basic Islamic marketing (IM) process according to Shari’ah, addressing some of the queries raised by scholars on halal and marketing.
Identifying halal logistics constraints in Brunei Darussalam
Mohamed Syazwan Ab TalibDespite the thriving global halal industry and logistics’ vital role in the halal supply chain, knowledge and research on halal logistics remain limited, particularly in…
Conceptualising a framework linking halal supply chain management with sustainability: an India centric study
Abid Haleem, Mohd Imran Khan, Shahbaz KhanHalal supply chain management (HSCM) is an emerging business and research area; there is a need to motivate researchers towards exploring the links between HSCM and…
Determinants of Muslim travellers Halal food consumption attitude and behavioural intentions
Mohd Hafiz Hanafiah, Nurul Alia Aqilah HamdanThe demand for Muslim friendly tourism industry has been gaining momentum from the increasing number of Muslim travellers globally. This paper aims to examine the role of…
The application of the theory of reasoned action on services of Islamic rural banks in Indonesia
Ihsan Effendi, Miftahuddin Murad, Ahmad Rafiki, Mitra Musika LubisThe Islamic rural banks have the potential to grow in Indonesia. It is important to learn and study the consumer behaviors toward the Islamic rural banks’ services to plan…
A study of intention to save in Islamic banks: the perspective of Muslim students
Peni Nugraheni, Faizah Novi WidyaniIslamic banking provides financial products and services to fulfill the transaction needs of Muslim consumers, and Muslim students are potential consumers who can support…
Migration (Hijra) to Islamic bank based on push–pull–mooring theory: a services marketing mix perspective
Sri Rahayu Hijrah Hati, Gita Gayatri, Kenny Devita IndraswariThis study aims to examine the interactive effect of the push factor from the conventional bank, the pull factor from the Islamic bank and the internal mooring factor of…
Does religiosity matter for customer loyalty? Evidence from halal cosmetics
Dwi Suhartanto, David Dean, Ira Siti Sarah, Raditha Hapsari, Fatya Alty Amalia, Tintin SuhaeniThis paper aims to assess customer loyalty towards halal cosmetics using three integrated loyalty routes of product quality, emotional attachment and religious determinants.
Resource-capability of halal logistics services, its extent and impact on performance
K. NoorlizaThe purpose of this paper is to examine the extent of emergent resource-capability, its configurations and its impacts on customer service innovation and cost advantages…
Purchase behavior of millennial female generation on Halal cosmetic products
Tanti Handriana, Praptini Yulianti, Masmira Kurniawati, Nidya Ayu Arina, Ratri Amelia Aisyah, Made Gitanadya Ayu Aryani, Raras Kirana WandiraThe purpose of this study is to analyze millennial generation purchase behavior on halal cosmetic products in Indonesia.
The determinants of Muslim travellers’ intention to visit non-Islamic countries: a halal tourism implication
Hendy Mustiko Aji, Istyakara Muslichah, Cahyo SeftyonoMany non-Islamic countries are approaching halal tourism as the tourism strategy. However, studies examining Muslims’ attitudes and intentions to visit non-Islamic…
An evaluation of social media advertising for Muslim millennial parents
Dessy Kurnia Sari, Suziana Suziana, Donard GamesThis paper aims to investigate the effects of informativeness, entertainment and credibility of social media on the perceived value of advertising for Muslim millennial…
The chain effects of service innovation components on the building blocks of tourism destination loyalty: the moderating role of religiosity
Cheng Boon Liat, S.R. Nikhashemi, Michael M. DentHaving Middle Eastern tourism industry as the context, this study aims to examine the impact of the four main dimensions within service innovation (i.e. product, process…
Promoting Islamic financial ecosystem to improve halal industry performance in Indonesia: a demand and supply analysis
Setiawan Budi Utomo, Ratih Sekaryuni, Agus Widarjono, Achmad Tohirin, Heri SudarsonoThe purpose of this study is to identify and explore the role of Islamic financing in supporting development of halal industry in Indonesia.
Halal standard implementation in food manufacturing SMEs: its drivers and impact on performance
Ida Giyanti, Anita Indrasari, Wahyudi Sutopo, Eko LiquiddanuThe purpose of this paper is to investigate the drivers of the depth of halal standard implementation in the halal-certified food manufacturing small- and medium-sized…
Islamic banking selection criteria: a multi-ethnic perspective
Noradilah Abdul Hadi, Mohd Rizal MuwazirThe purpose of this paper is to examine selection factors among multi-ethnic customers in Malaysian Islamic banking industry. The information is important to reinforce the…
The effect of halal supply chain management on halal integrity assurance for the food industry in Malaysia
Yusaini Hisham Mohamed, Abdul Rahman Abdul Rahim, Azanizawati Ma'aramThe purpose of this study is to outline the results of the empirical testing in the field of halal food supply chain and halal integrity assurance (HIA), as well as to…
A systematic review of halal supply chain research: to where shall we go?
Nurul Indarti, Andy Susilo Lukito-Budi, Azmi Muhammad IslamThis study aims to explore existing study trends in the halal supply chain (HSC) field as an extension of supply chain studies. Upon examining multiple journal ranks and…
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity
Abror Abror, Dina Patrisia, Okki Trinanda, Maznah Wan Omar, Yunia WardiThis paper aims to examine the impact of religiosity on Muslim-friendly destination performance, customer engagement and customer satisfaction; the mediating impact of…
The role of government in promoting Halal logistics: a systematic literature review
Mohamed Syazwan Ab Talib, Li Li Pang, Abdul Hafaz NgahThe purpose of this paper is to identify the roles of government in promoting halal logistics.
Impact of consumer ethnocentrism and animosity on brand image and brand loyalty through product judgment
Naveed Iqbal Chaudhry, Sajawal ali Mughal, Javed Iqbal Chaudhry, Usman Tariq BhattiThis study aims to check the impact of consumer ethnocentrism (CE) and animosity on brand image (BI) and brand loyalty (BL) of Indian made cosmetic products in Pakistan…
The intention of religious leaders to use Islamic banking services: the case of Indonesia
Nasitotul Janah, Fahmi Medias, Eko Kurniasih PratiwiThe purpose of this study is to ascertain the factors that influence the use of Islamic banking (IB) services by religious leaders in Indonesia using the theory of…
The determinants of opening account with Islamic banks
Shuvro Sen, Neel Antara, Shusmita SenThe Islamic banking system is not very primordial, but recently it is getting popular. Now it becomes a prominent topic to investigate what are the reasons behind it and…
Investigating the antecedents of halal brand product purchase intention: an empirical investigation
Afzaal Ali, Mehkar Sherwani, Adnan Ali, Zeeshan Ali, Mariam SherwaniThis paper aims to apply the concept of traditional branding constructs, i.e. brand image, brand perceived quality, brand satisfaction, brand trust and brand loyalty to a…
Halal-labeled food shopping behavior: the role of spirituality, image, trust, and satisfaction
Muhammad Muflih, Juliana JulianaThis paper aims to estimate the influence of spirituality on halal-labeled food shopping behavior both directly and through the mediating roles of image, trust and satisfaction.
The branding of religious financial institutions in the UK: conversations with market actors within the Islamic financial sector
Seng Kiong KokWe are beginning to observe the growth of Islamic finance beyond the borders of traditionally Islamic markets such as the Middle East and the Far East. The proliferation…
Mediated and moderated model of the willingness to pay for halal transportation
Abdul Hafaz Ngah, Serge Gabarre, Bilal Eneizan, Nabihah AsriThis paper aims to identify the factors of willingness to pay for halal transportation among Muslim consumers in Malaysia by extending the theory of planned behaviour with…
The role of customer intimacy in increasing Islamic bank customer loyalty in using e-banking and m-banking
Dipa Mulia, Hardius Usman, Novia Budi ParwantoThe purposes of this study are to develop an extended technology acceptance model (TAM) model by adding customer intimacy, perceived risk, trust and Sharia compliance as…
Online purchase intention of halal cosmetics: S-O-R framework application
Chandra SuparnoThe purpose of this study is to investigate the relationships among individual religiosity, shopping value, attitude and online purchase intention in the context of halal…
Integrated reporting and performance: a cross-country comparison of GCC Islamic and conventional banks
Amina Buallay, Ammar Abdulla Al Hawaj, Allam HamdanIn the Gulf Cooperative Council (GCC) countries, the integrated reporting (IR) concept has attracted considerable attention from banks. In as much as IR is not a legal…
A literature review and classification of the studies on “halal” in Islamic business journals (2010-2018)
Tamer BaranThe purpose of this paper is to review the literature on halal research and conduct a content analysis of the same for the purpose of classification, as well as providing…
Halal logistic services, trust and satisfaction amongst Malaysian 3PL service providers
Nur Izatul Irani Binti Selim, Suhaiza Zailani, Azmin Azliza Aziz, Muhammad Khalilur RahmanThis study aims to empirically examine a model of the halal logistic services, its impact on manufacturers’ trust and satisfaction.
Halal six sigma framework for defects reduction
Iwan Vanany, Kim Hua Tan, Nurhadi Siswanto, Niniet Indah Arvitrida, Firman Mega PahlawanIn recent years, halal food industries are facing a high level of competition. The growing demand for halal food means firms are working hard to improve quality and reduce…
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
Tagreed Saleh AbalkhailThe purpose of this study was to examine the impact of religiosity on luxury brand consumption among Muslim women.
Mapping the barriers for implementing halal logistics in Indonesian food, beverage and ingredient companies
Aries Susanty, Nia Budi Puspitasari, Avika Dian Caterina, Sumunar JatiThis study aims to identify the barriers to halal logistics implementation; rank the barriers of halal logistics implementation in food, beverage and ingredient companies;…
The influence of Islamic attributes and religious commitments toward halal wellness services customer satisfaction and loyalty
Nurdin Sobari, Andyan Kurniati, Hardius UsmanThis study aims to analyze the behavior of Indonesian Muslim consumers toward halal wellness services, especially to determine the effect of Islamic attributes providing…
Halal logistics: practices, integration and performance of logistics service providers
Noorliza KariaThis paper aims to examine the halal value creation in halal logistics practices and halal logistics integration in delivering halal products and/or services by…
Trade diversion risk for halal food exports
Shahriar Kabir, Syed Shams, Roger LawreyThe purpose of this paper is to investigate the link between trade diversion risk and new Halal market exploration.
The needs of Muslim hotel customers: evidence from Russian guests
Anna Shnyrkova, Marina PredvoditelevaThe purpose of this study is to identify Halal hotel attributes demanded by the Russian Muslim travelers. Following this, the study aims to investigate whether gender and…
Halal vaccination purchase intention: A comparative study between Muslim consumers in Malaysia and Pakistan
Syeda Nazish Zahra Bukhari, Salmi Mohd Isa, Goh Yen NeeThe purpose of this study is to empirically examine the determinants of purchase intention of Halal vaccination and compare the results between Muslim consumers in…
Halal Malaysia brand equity mishap: False recognition of brand mere recognition using mixed method approach
Wan Rusni Wan Ismail, Mohhidin Othman, Norfezah Md Nor, Ahmad Fauzan Badiuzaman, Nik Mohd Shahril Nik Mohd NorBrand mere recognition is the fundamental step in brand awareness and the first hurdle that any brand needs to achieve before brand equity can come into the picture. Thus…
Malaysian Muslim investors’ behaviour towards the blockchain-based Bitcoin cryptocurrency market
Abdullah Ayedh, Abdelghani Echchabi, Mohamed Battour, Mohammed OmarThis study aims to examine the factors that could increase the investment in the Bitcoin market among Malaysian Muslim communities.
Prioritising the risks in Halal food supply chain: an MCDM approach
Shahbaz Khan, Mohd Imran Khan, Abid Haleem, Abdur Rahman JamiRisk in the Halal food supply chain is considered as the failure to deliver the product which complies with Halal standards. The purpose of this paper is to identify the…
How important is CRM toward customer’s loyalty to conventional and Islamic bank marketing strategy? : A case study from Indonesia
Jono Mintarto Munandar, Dewi Oktaviani, Yenni AngrainiThis paper aims to test the effect of customer relationship management (CRM) strategy on customer loyalty of bank customers.
Determinants and outcome of Islamic corporate social responsibility (ICSR) adoption in Islamic banking industry of Pakistan
Syed Asim Ali Bukhari, Fathyah Hashim, Azlan Bin AmranThe purpose of this study is to empirically examine the determinants and outcomes of Islamic corporate social responsibility (ICSR) adoption in Islamic bank branches in…
Online disclosure practices of halal-friendly hotels
Ikram Nur Muharam, Mehmet AsutayThis research analyses the online disclosure practices of halal-friendly hotels, denoting their service provision within “halal” expectancies. This study aims to discover…
Analysing barriers towards management of Halal supply chain: a BWM approach
Mohd Imran Khan, Shahbaz Khan, Abid HaleemAssurance of Halal integrity up to the consumption point requires a supply chain approach. Credence quality attributes of Halal products make adoption and management of…
ISSN:
1759-0833Online date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Jonathan Wilson
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